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The Ultimate Guide to Local Marketing

Hubspot

Google helped me find the businesses, vendors, and specialists I needed in a new city — from a hair salon and gym to an appliance repairman and locksmith. The key to successful local marketing is accurately defining your buyer personas. When I moved to Chicago two years ago, I knew very little about the city and my new neighborhood.

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43 Execs Explain How Millennials Impact B2B Buying Committees

SnapApp

Overall, I would caution anyone against trying to characterize the entire generation as just one thing, because no one millennial persona or description is accurate enough for effective targeting. That is exactly why at Metadata we are always focused on the buyer persona and educational piece vs. the product. Chris Makara.