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Enhancing B2B e-commerce with powerful search & merchandising

Sana Commerce

By now, manufacturers, distributors, and wholesalers are mindful of the game-changing advantages of efficient search and merchandising strategies to make their web store stand out among the competition. Merchandising goes beyond product placement Merchandising is more than arranging products aesthetically.

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6 KPI-Focused Strategies for Organizing Virtual Events

Marketing Insider Group

Event organizers base KPIs on the goals they’re aiming to achieve. Your organization can generate revenues from ticket sales, merchandise, and offering additional content for purchase. The post 6 KPI-Focused Strategies for Organizing Virtual Events appeared first on Marketing Insider Group.

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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Martech

This is not only true for SEO specialists who currently use website traffic from organic search to measure their results, but is also the case for other marketing professionals, who could use website traffic from referral, organic social or other default channels to measure their contribution to the success of their company or clients.

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How Sur La Table uses AI to power customer experience

Martech

It’s designed for enterprise organizations, but can also be managed by small teams within those businesses, making Discovery feasible for Sur La Table. “We The company has two site merchandisers, as well as a data analytics team, all using insights from Discovery to improve the customer experience on Sur La Table’s website.

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Thought Leadership Merchandising: Rising Above the Noise

Marketing Craftmanship

True Thought Leaders are those individuals or organizations that define what topics or issues are important, and also provide opinions on those topics (other than their own) that are worth listening to. Merchandising Strategy Precedes Content Development. Thought Leaders seek to manage, rather than control, the conversation.

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Verizon’s Colleen Brooks on Creating an Organization-Wide Content Strategy

Content Standard

Colleen Brooks, Director of Digital Marketing at Verizon Business Group, spoke with Skyword’s Senior Vice President of Strategy, Dan Baptiste, about how the Verizon team has built an organization-wide content strategy and implemented a research-driven top-of-funnel approach that keeps their audience engaged early and often in the sales funnel.

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How Adidas builds metaverse experiences and partnerships

Martech

Wykes-Sneyd started a metaverse task force allowing anyone within the organization to opt in and contribute ideas. “I I immediately found a lot of passionate individuals in the organization who were already thinking about the space,” she said, adding they were “front line workers,” who weren’t in the C-suite or IT department.