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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Martech

Since he’d taken my online course on GA4, my former student asked me, “How will the change to key events impact my metrics and reporting? UA reported what users did; GA4 generates predictive insights. But most executives are focused on business objectives like “raise brand awareness,” “generate leads” or “drive online sales.”

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Salesforce and Google Release AI-powered Commerce Tools with B2B Implications

ANNUITAS

They include new site designer tools, promotion and loyalty tools, and a new prompt interface that is customer-facing and initially designed for online shoppers. Here are more details on each: A new AI-powered Page Designer to optimize product display and information to drive conversions and reduce returns of merchandise.

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Improving E-Commerce Conversion Rates: How to Automatically Merchandise Your Content

Martech Advisor

To personalize or not to personalize: Coveo CMO, Mark Floisand explains why the data signals from both your business and your users need to merge for your digital strategy. You are shopping online and come across the perfect watch. Many merchandising teams still undergo this entire process by hand. Here’s Why.

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5 Ways Generative AI Is a Game-Changer for Ecommerce

Salesforce Marketing Cloud

When she visits your online store, a GPT-powered digital concierge pops up and she asks it what camping gear and clothing she’ll need. But now, the use of generative AI in ecommerce is revolutionizing customer experiences. Thanks to generative AI, this can happen online, too. Sorted, with a little help from AI.

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What Generative AI Leaders Know That You (Probably) Don’t

Salesforce Marketing Cloud

Need help with your generative AI strategy? Consider this example of Rossignol’s new Super Heretic bike, from a recent demo: When adding the bike description to its ecommerce site, merchandising teams could use Einstein’s gen AI capabilities to generate that content, based on past product descriptions and public information.

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12 Ways to Make Money From Your WordPress Blog

Optinmonster

” There are many different ways to earn money online. Sell Online Courses. Sell Merchandise. You also want to balance ad placement with user experience. Affiliate links contain special code that links the user’s purchase to you. Sell Online Courses. Sell Merchandise. Table of Contents.

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Walmart launches Roblox metaverse experiences

Martech

This is an effort to engage the next generation of media consumers, as well as, hopefully, Walmart shoppers. Walmart Land and Walmart’s Universe of Play are open to the global Roblox community of over 52 million daily users, with a focus on consumers ages 17 to 24. Why we care. Walmart Land.