Marketing Craftmanship

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Thought Leadership Merchandising: Rising Above the Noise

Marketing Craftmanship

Merchandising Strategy Precedes Content Development. Thought Leadership Programs Must be Accountable for Business Outcomes. Thought Leadership is one of the most widely used terms in B2B marketing.

Stop the Insanity. Fire Your PR Firm in 2014.

Marketing Craftmanship

It’s All About Merchandising. The attribution is unsupported, but Albert Einstein is often credited with the quote: “Insanity is doing the same thing over and over again, and expecting different results.”

Hedge Fund Marketing: From Oxymoron to Best Practices

Marketing Craftmanship

Merchandise conference participation. Published in January 2015 Edition. This past September, the well-respected marketing firm, Peppercom, conducted in-depth research involving nearly 300 of the hedge fund industry’s largest firms, to measure how those funds are currently applying standard marketing tools & tactics including websites, social media, the financial press and advertising, one year after the JOBS Act.

An End to B2B Social Media Madness

Marketing Craftmanship

But if you are unable or unwilling to generate meaningful content on a consistent basis (at least twice a month), or to merchandise your blog content properly (which means taking specific steps to promote the content with target audiences), then do not start a blog.

What the US Marines Can Teach Your B2B Firm about Marketing and Sales

Marketing Craftmanship

that can be merchandised by the firm to keep the firm in play. Every Marine a Rifleman. Every Marine a Rifleman” is a basic tenet of the US Marine Corps. At boot camp, every marine receives training in marksmanship, hand-to-hand combat and teamwork.

One Way Smart B2B Marketers Work Backwards

Marketing Craftmanship

They have a specific plan to merchandise the credibility and thought leadership related to the marketplace exposure directly to target audiences in advance of seeking the speaking opportunity. B2B Marketing Needs Impressive Stuff Like This.

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Is Your B2B Firm REALLY Marketing…Or Simply Making Tactical Soup?

Marketing Craftmanship

For the firm to benefit from the credibility associated with publication of its partner’s life sciences expertise, it would need to proactively merchandise this inherent 3rd party endorsement. Is Your B2B Marketing a Tactical Hodge Podge?

Avoid the Carnival Barker Approach to Publicity

Marketing Craftmanship

Under pressure to produce media exposure of any kind, PR firms or corporate publicists sometimes generate a placement first, and then attempt to figure out a way to leverage (or “merchandise”) that publicity. Build an internal merchandising system. Publicity Must Be More Than Noise.

PR 2

If I get you on the cover of Forbes Magazine…

Marketing Craftmanship

It’s a single, albeit important step in a multi-step process that BEGINS with defining a very specific business outcome the media placement will help to achieve, if the 3 rd party endorsement is properly merchandised. …what will you do with that exposure?

What promotional products are on your desk? [survey results]

Biznology

To help us understand how effective promotional products and branded merchandise really is, the British Promotional Merchandise Association (BPMA) often commissions surveys to illustrate how well promotional giveaways really work.

How brands use promotional clothing [infographic]

Biznology

The British Promotional Merchandise Association (BPMA) often surveys people who have received promotional products to gauge their effectiveness! Their research helps to show businesses how well-branded merchandise can help promote your brand and increase sales.

Promotional products: making them effective branding tools for your business

Biznology

It is called the British Promotional Merchandise Association. They periodically survey recipients of promotional merchandise to evaluate their effectiveness and see what works best. Just because you spend more on promotional merchandise doesn’t mean it will be effective.

What is structured content?

Biznology

Structured content is fast emerging as a necessity for content marketers for a variety of reasons, including search, reuse, and content merchandising applications. Structured content is the most important trend in digital marketing that you’ve probably never heard of.

How The Chicago Bears Elevate Fan Engagement

Modern Marketing

The Chicago Bears launched a birthday campaign as their first automated campaign, designed to nurture fans and increase revenue through merchandise sales. by Eloqua | Tweet this As a team that has been sold out for nearly 30 years, The Chicago Bears faced a unique challenge.

9 Must-Attend Retail Trade Shows for 2015

Vertical Response

Why they say to attend: “ASD Las Vegas (h eld twice annually) brings the world’s widest variety of merchandise together in one efficient consumer-goods trade show that’s as easy to shop as it is to love. ” World Alliance Retail Merchandising and Marketing Conference April 25 – 28, 2015 San Antonio, TX.

The 12 Hottest Tools for Content Promotion

B2B Marketing Insider

There are a lot of people furiously writing great blog posts, spending hours a day, hoping that an insane amount of new customers will magically find their content and purchase their app, solution, merchandise or something else. Content marketing is nothing without good promotion.

Even Merchandisers Must Be Customer-Centric

Customer Experience Matrix

But one—it happened to be about business intelligence systems—highlighted the importance of merchandise managers. This isn’t news to me: merchandisers are the kings and queens in most retail organizations, for the excellent reason that nothing else matters if people don’t want to buy what a store is selling. Traditional merchandise analysis is certainly not customer-based. For no particular reason, I’ve been reading a lot of retail white papers recently.

5 ways Marketers can help Sales Reps find content

Genwi

Merchandise “the goods” so they are easy to find and easy to use. 5 ways Marketers can help Sales Reps find content. Has anyone from your sales team ever asked you to email a report, a slide deck or PDF that is already in your content repository?

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Are you ready for Return On Influence?

grow - Practical Marketing Solutions

The most powerful of these new “Citizen Influencers” are rewarded by the world’s biggest brands with trips, merchandise, and luxury cars. We are on the cusp of a marketing revolution. And it is being led by YOU.

How to Make Money Blogging:Yes – You Can Still Make Money Blogging!

Writing on the Web

Products and/or Merchandise – As the blogging stratosphere expanded, and readership grew, so did opportunities for merchandising. Can you still make money blogging ? Or is it too late to get in to the game?

The evolution of social media analytics

grow - Practical Marketing Solutions

Disclosure: I have never received any payment or merchandise from Dell. Disclosure: I have never received any payment or merchandise from Dell. Click here if you cannot see my video interview with Shree Dandekar of Dell.

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10 things you need to know NOW about OmniChannel Marketing

grow - Practical Marketing Solutions

As the illustration depicts, traditional marketing, advertising and merchandising co-exists with these layers, and increasingly pervades them. There are implications for the organizational structure, external partnerships, fulfillment, merchandising — almost every aspect of the process.

Why This Holiday Email Campaign Misses the Mark

The Point

There’s literally no other detail mentioned – nothing about what I’ll learn, perhaps about ecommerce trends or security best practices or Web merchandising – that communicates the benefit of downloading the paper.

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4 Ways to Turn Marketing Ideas Into Engaged Customers

Modern Marketing

“What makes a stellar head of marketing today is someone who not only has the marketing skill-set, but who can also flex across technology and product/merchandising. Having engaged customers is, of course, the holy grail for marketers.

The Rise of Virtual Reality and What It Means for B2B Marketers

Act-On

Tesco, a British supermarket chain, used VR to help the company better understand how the company can merchandise shelves faster, and redesign and improve store layout. It wasn’t long ago that virtual reality felt like pure fiction.

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Nicolas Franchet, Head of Retail and E-commerce at Facebook: How to Combine Digital and Traditional Retail Marketing Channels [Podcast]

Crimson Marketing

Keeping Customers: Loyalty—the third key component of digital merchandising, says Nicolas—is about re-engaging existing customers, 70% of whom will never read a brand’s email communications.

Modern Consumer Behavior in an Omni-Channel World [Infographic]

Hubspot

In today’s omni-channel world, brands must be strategic about merchandising on their various channels and need to fully understand why or why not their customers are clicking the buy button –– no matter where it appears. There have been plenty of predictions for the commerce industry in 2016.

The 100 Year History Lesson On Marketing Operations and MarTech

bizible

I n these conditions the advertising and merchandising becomes a science. "There is a science to advertising. Experienced advertisers have watched and recorded, tested and logged, and left records of countless campaigns.

The 3 Things Retailers Need To Know About In Store Holiday Shoppers

Modern Marketing

Merchandise Selection/Variety. This past holiday shopping season, Oracle Marketing Cloud and Edison Research conducted a two-part holiday research study.

Predictive Analytics: Should Automated Content Selection Work by Segment or Individual?

Customer Experience Matrix

The individual-level approach makes the most sense when there are many content choices to consider, as with retail merchandise or entertainment (books, music, movies, etc.). Two vendors made the same point with me this week, which is reason enough for a blog post in mid-July.

Five steps to establish a content-creating company culture

grow - Practical Marketing Solutions

One company maintains a leader board of bloggers who reach certain milestones and then rewards the top contributors with special events and company merchandise.

10 Nonprofits That Are Totally Nailing Pinterest Marketing

Hubspot

3) The Trevor Project: Promotes Merchandise. Merchandise is a great tool for brand awareness. There are many reasons why visual content is becoming more widely used in online marketing, including these 19 statistics.

The Future of Advertising Is Native Social Commerce

Hubspot

It resulted in $125,000 of merchandise sales. Another strategy is to relate sponsored tweets to an event-based keyword or hashtag which offers a special price or limited-time discounts on merchandise.

20 Amazing Examples Of Brand Content Marketing Hubs

B2B Marketing Insider

This site essentially re-imagines the way they merchandise their talent by focusing on the best stories and curating interesting and popular shops and shop owners. Lesson for brands: think outside the traditional merchandising box and imagine how to highlight the stories behind what you sell.

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Image Recognition technology is a goldmine for marketers

grow - Practical Marketing Solutions

I notice that Facebook starts to show me ads for Angry Birds games and merchandise. I notice that Facebook starts to show me ads for Angry Birds games and merchandise. By Kerry Gorgone, {grow} Contributing Columnist. I am admiring a stranger’s purse.

Chicago unveils digital innovation and entrepreneurship center

grow - Practical Marketing Solutions

Located in an expansive space in the downtown Merchandise Mart. Click here if you can’t see Mark Schaefer’s interview with Una Pipic of Chicago’s 1871 Center. I had the chance to be a guest speaker at Chicago’s rocking new digital innovation center, 1871.

The Biggest Lesson I Learned in 2016: Talk About Who You Are, Not Who You Aren’t

Modern B2B Marketing

Costco says it is “a membership warehouse club, dedicated to bringing our members the best possible prices on quality brand-name merchandise.” Author: Janet Dulsky The new year is upon us which means that it’s time to make our New Year’s resolutions.

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