INDUSTRY INSIGHTS YOUR PEERS ARE READING
Merchandise conference participation. To survive and prosper in a marketplace where transparency and trust are now valued by investors and promoted by regulators, hedge funds will be increasingly required to build a rational and risk-averse approach to external communication. MORE
Catalogs, on the other hand, present an ever-changing variety of hand-selected new and different products, exposing consumers to more merchandise while creating moments of magic and delight. MORE
It is called the British Promotional Merchandise Association. They periodically survey recipients of promotional merchandise to evaluate their effectiveness and see what works best. Just because you spend more on promotional merchandise doesn’t mean it will be effective. MORE
Nevertheless, their best-performing campaigns are tightly targeted, curated by merchandise items or categories, and drive 20-30% read rates. We benchmarked Wayfair’s email activity against that of seven other well-known retail brands specializing in key merchandise categories Wayfair sells. MORE
Under pressure to produce media exposure of any kind, PR firms or corporate publicists sometimes generate a placement first, and then attempt to figure out a way to leverage (or “merchandise”) that publicity. Build an internal merchandising system. Publicity Must Be More Than Noise. MORE
I went to pick up my daughter from kindergarten yesterday and ran head long into a master merchandiser who I both respect professional and loathe personally – Scholastic. Master merchandising and “value-add” from Disney for their pockets. MORE
Their tools operate within your CRM system to let marketers and sales reps order up direct mail shipment of collateral, gift boxes, logo merchandise, even food, on a global basis. MORE
But for many retailers, their merchandise isn’t purchased in such neat and obvious ways. Have you ever looked at a website or an email and thought how easy some marketers have it with their “product recommendation” sections? MORE
The British Promotional Merchandise Association (BPMA) often surveys people who have received promotional products to gauge their effectiveness! Their research helps to show businesses how well-branded merchandise can help promote your brand and increase sales. MORE
Merchandising Strategy Precedes Content Development. Thought Leadership Programs Must be Accountable for Business Outcomes. Thought Leadership is one of the most widely used terms in B2B marketing. MORE
When new merchandise arrives, take the opportunity to post photos to entice customers to visit the store and browse. It’s an easy way to promote merchandise that people may easily miss otherwise. MORE
They have a specific plan to merchandise the credibility and thought leadership related to the marketplace exposure directly to target audiences in advance of seeking the speaking opportunity. B2B Marketing Needs Impressive Stuff Like This. MORE
The roller coaster ride behind the Trump brand and his merchandising empire over the past 20 years is a perfect example of what happens when a personal brand loses its credibility and integrity. License Global” magazine listed the Trump brand as 80th in the top 125 merchandisers. MORE
Aberdeen defines reward-based promotions as those that offer an incentive in the form of digital or physical gift cards, prepaid cards, merchandise, or checks to encourage action or purchase. What kind of promotions hook you? Do you know what kind of promotions hook your customers? MORE
There are a lot of people furiously writing great blog posts, spending hours a day, hoping that an insane amount of new customers will magically find their content and purchase their app, solution, merchandise or something else. Content marketing is nothing without good promotion. MORE
Structured content is fast emerging as a necessity for content marketers for a variety of reasons, including search, reuse, and content merchandising applications. Structured content is the most important trend in digital marketing that you’ve probably never heard of. MORE
You could try to resist – or you could recognize that virtual marketing, merchandising, and customer interactions are an essential part of the competitive landscape. If Amazon had a theme song these days, it would be Olivia Newton-John’s catchy 1981 hit, “ Physical.” MORE
For the firm to benefit from the credibility associated with publication of its partner’s life sciences expertise, it would need to proactively merchandise this inherent 3rd party endorsement. Is Your B2B Marketing a Tactical Hodge Podge? MORE
Was there a strategy to promote your Blog and to merchandise its posts…or did you think that would just “happen”? Can This Blog Affair Be Saved? MORE
Summer Email Campaigns That Sizzle Instead of merchandise-driven, batch-and-blast email campaigns, consider what the customer wants to see and how to make them feel like an individual. MORE
that can be merchandised by the firm to keep the firm in play. Every Marine a Rifleman. Every Marine a Rifleman” is a basic tenet of the US Marine Corps. At boot camp, every marine receives training in marksmanship, hand-to-hand combat and teamwork. MORE
Merchandising For Better Sales. In the last few weeks we''ve had two clients we work with discover that the language they use to describe their customers is the not the language the customers use to describe themselves. MORE
And for this very reason, we decided to highlight the visual merchandising examples that tell the some of the most captivating stories in retail. What is visual merchandising? 6 Examples of Retail Merchandising that Drive Sales. Designing window displays is like creating content. MORE
Cite a relevant endorsement on your home page – One of the most effective ways to merchandise high-value media exposure is to select a very brief, relevant phrase from the coverage, for placement in a prominent position on your home page. MORE
But one—it happened to be about business intelligence systems—highlighted the importance of merchandise managers. This isn’t news to me: merchandisers are the kings and queens in most retail organizations, for the excellent reason that nothing else matters if people don’t want to buy what a store is selling. Traditional merchandise analysis is certainly not customer-based. For no particular reason, I’ve been reading a lot of retail white papers recently. MORE
Below we have listed many of the benefits of using promotional products and merchandise. Using promotional merchandise is a great way to move your advertising campaign into the offices and homes of potential and existing customers. What are the benefits of promotional products? MORE
Products and/or Merchandise – As the blogging stratosphere expanded, and readership grew, so did opportunities for merchandising. Can you still make money blogging ? Or is it too late to get in to the game? MORE
If you want a customer to wear your branded clothing merchandise, making it comfortable is a great way to bridge any barriers that might have stood in the way. MORE
Merchandise conference participation. Published in January 2015 Edition. This past September, the well-respected marketing firm, Peppercom, conducted in-depth research involving nearly 300 of the hedge fund industry’s largest firms, to measure how those funds are currently applying standard marketing tools & tactics including websites, social media, the financial press and advertising, one year after the JOBS Act. MORE
Promotional merchandise is one of the oldest types of promotions. Even in today’s digital world, promotional products and branded merchandise really do make a big impact on marketing campaigns. 7 in 10 marketers use promotional merchandise to raise brand awareness. MORE
The Chicago Bears launched a birthday campaign as their first automated campaign, designed to nurture fans and increase revenue through merchandise sales. by Eloqua | Tweet this As a team that has been sold out for nearly 30 years, The Chicago Bears faced a unique challenge. MORE
It’s All About Merchandising. The attribution is unsupported, but Albert Einstein is often credited with the quote: “Insanity is doing the same thing over and over again, and expecting different results.” MORE
That disproportionality is explained by this year’s much lower average campaign send size, and especially by this year’s much larger share of send sizes directing offers for specific merchandise items to the smallest, most targeted audiences. 2018 Amazon Prime Day Recap. MORE
I went to pick up my daughter from kindergarten yesterday and ran headlong into a master merchandiser who I both respect professional and loathe personally – Scholastic. MORE
Send Personalized Merchandise. Sending physical merchandise , such as wine and gourmet gift baskets, is sure to create excitement and engagement. For high-value ABM customers that you are trying to grow into larger accounts, send personalized merchandise. MORE
The individual-level approach makes the most sense when there are many content choices to consider, as with retail merchandise or entertainment (books, music, movies, etc.). Two vendors made the same point with me this week, which is reason enough for a blog post in mid-July. MORE
These interactive Instagram email campaigns can help to increase sell-through on products, allowing marketers to push through merchandise in a timely fashion. When used correctly, broadcast email campaigns can help you reach customers at scale. MORE
The research was conducted by the Promotional Products Association International (PPAI) and was posted on the British Promotional Merchandise Association (BPMA) website. Advertisers have a challenging job of increasing recall and improving resonance with consumers. MORE
But if you are unable or unwilling to generate meaningful content on a consistent basis (at least twice a month), or to merchandise your blog content properly (which means taking specific steps to promote the content with target audiences), then do not start a blog. MORE
To help us understand how effective promotional products and branded merchandise really is, the British Promotional Merchandise Association (BPMA) often commissions surveys to illustrate how well promotional giveaways really work. MORE
Keeping Customers: Loyalty—the third key component of digital merchandising, says Nicolas—is about re-engaging existing customers, 70% of whom will never read a brand’s email communications. MORE
Create Branded Merchandise. Another way to get the wider population to advertise your business for you is through merchandise which displays your brand’s logo. MORE
It’s a single, albeit important step in a multi-step process that BEGINS with defining a very specific business outcome the media placement will help to achieve, if the 3 rd party endorsement is properly merchandised. …what will you do with that exposure? MORE
Merchandise is always a good way to attract attention to a trade show booth. Guest post by Tifany Scifo. Some companies rely on trade shows for new business or to expand their client base, while other use the shows to launch a new product. MORE
Merchandising Related Topics 
Marketing Craftmanship
JULY 1, 2013
Merchandising Strategy Precedes Content Development. Thought Leadership Programs Must be Accountable for Business Outcomes. Thought Leadership is one of the most widely used terms in B2B marketing.
Marketing Craftmanship
FEBRUARY 16, 2013
Cite a relevant endorsement on your home page – One of the most effective ways to merchandise high-value media exposure is to select a very brief, relevant phrase from the coverage, for placement in a prominent position on your home page.
Marketing Craftmanship
DECEMBER 30, 2013
It’s All About Merchandising. The attribution is unsupported, but Albert Einstein is often credited with the quote: “Insanity is doing the same thing over and over again, and expecting different results.”
Marketing Craftmanship
FEBRUARY 13, 2015
Merchandise conference participation. To survive and prosper in a marketplace where transparency and trust are now valued by investors and promoted by regulators, hedge funds will be increasingly required to build a rational and risk-averse approach to external communication.
Marketing Craftmanship
JANUARY 16, 2013
For the firm to benefit from the credibility associated with publication of its partner’s life sciences expertise, it would need to proactively merchandise this inherent 3rd party endorsement. Is Your B2B Marketing a Tactical Hodge Podge?
Marketing Craftmanship
JANUARY 10, 2015
Merchandise conference participation. Published in January 2015 Edition. This past September, the well-respected marketing firm, Peppercom, conducted in-depth research involving nearly 300 of the hedge fund industry’s largest firms, to measure how those funds are currently applying standard marketing tools & tactics including websites, social media, the financial press and advertising, one year after the JOBS Act.
Marketing Craftmanship
MARCH 16, 2013
But if you are unable or unwilling to generate meaningful content on a consistent basis (at least twice a month), or to merchandise your blog content properly (which means taking specific steps to promote the content with target audiences), then do not start a blog.
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Marketing Craftmanship
FEBRUARY 5, 2013
that can be merchandised by the firm to keep the firm in play. Every Marine a Rifleman. Every Marine a Rifleman” is a basic tenet of the US Marine Corps. At boot camp, every marine receives training in marksmanship, hand-to-hand combat and teamwork.
Marketing Craftmanship
JULY 13, 2011
They have a specific plan to merchandise the credibility and thought leadership related to the marketplace exposure directly to target audiences in advance of seeking the speaking opportunity. B2B Marketing Needs Impressive Stuff Like This.
Marketing Craftmanship
MARCH 16, 2012
Under pressure to produce media exposure of any kind, PR firms or corporate publicists sometimes generate a placement first, and then attempt to figure out a way to leverage (or “merchandise”) that publicity. Build an internal merchandising system. Publicity Must Be More Than Noise.
Marketing Craftmanship
APRIL 12, 2011
It’s a single, albeit important step in a multi-step process that BEGINS with defining a very specific business outcome the media placement will help to achieve, if the 3 rd party endorsement is properly merchandised. …what will you do with that exposure?
Biznology
MAY 15, 2017
Promotional merchandise is one of the oldest types of promotions. Even in today’s digital world, promotional products and branded merchandise really do make a big impact on marketing campaigns. 7 in 10 marketers use promotional merchandise to raise brand awareness.
Hubspot
OCTOBER 1, 2018
And for this very reason, we decided to highlight the visual merchandising examples that tell the some of the most captivating stories in retail. What is visual merchandising? 6 Examples of Retail Merchandising that Drive Sales. Designing window displays is like creating content.
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Leading Results Rambings
OCTOBER 23, 2013
I went to pick up my daughter from kindergarten yesterday and ran head long into a master merchandiser who I both respect professional and loathe personally – Scholastic. Master merchandising and “value-add” from Disney for their pockets.
Leading Results Rambings
OCTOBER 23, 2013
I went to pick up my daughter from kindergarten yesterday and ran headlong into a master merchandiser who I both respect professional and loathe personally – Scholastic.
Biznology
FEBRUARY 15, 2018
The research was conducted by the Promotional Products Association International (PPAI) and was posted on the British Promotional Merchandise Association (BPMA) website. Advertisers have a challenging job of increasing recall and improving resonance with consumers.
Biznology
FEBRUARY 15, 2017
To help us understand how effective promotional products and branded merchandise really is, the British Promotional Merchandise Association (BPMA) often commissions surveys to illustrate how well promotional giveaways really work.
Customer Experience Matrix
FEBRUARY 2, 2007
But one—it happened to be about business intelligence systems—highlighted the importance of merchandise managers. This isn’t news to me: merchandisers are the kings and queens in most retail organizations, for the excellent reason that nothing else matters if people don’t want to buy what a store is selling. Traditional merchandise analysis is certainly not customer-based. For no particular reason, I’ve been reading a lot of retail white papers recently.
Biznology
JANUARY 13, 2017
The British Promotional Merchandise Association (BPMA) often surveys people who have received promotional products to gauge their effectiveness! Their research helps to show businesses how well-branded merchandise can help promote your brand and increase sales.
Biznology
MARCH 5, 2018
If you want a customer to wear your branded clothing merchandise, making it comfortable is a great way to bridge any barriers that might have stood in the way.
Biznology
MAY 26, 2016
It is called the British Promotional Merchandise Association. They periodically survey recipients of promotional merchandise to evaluate their effectiveness and see what works best. Just because you spend more on promotional merchandise doesn’t mean it will be effective.
Biznology
SEPTEMBER 15, 2016
Structured content is fast emerging as a necessity for content marketers for a variety of reasons, including search, reuse, and content merchandising applications. Structured content is the most important trend in digital marketing that you’ve probably never heard of.
Modern Marketing
DECEMBER 18, 2013
The Chicago Bears launched a birthday campaign as their first automated campaign, designed to nurture fans and increase revenue through merchandise sales. by Eloqua | Tweet this As a team that has been sold out for nearly 30 years, The Chicago Bears faced a unique challenge.
Marketing Insider Group
FEBRUARY 26, 2016
There are a lot of people furiously writing great blog posts, spending hours a day, hoping that an insane amount of new customers will magically find their content and purchase their app, solution, merchandise or something else. Content marketing is nothing without good promotion.
Biznology
MAY 18, 2018
The roller coaster ride behind the Trump brand and his merchandising empire over the past 20 years is a perfect example of what happens when a personal brand loses its credibility and integrity. License Global” magazine listed the Trump brand as 80th in the top 125 merchandisers.
QuickPivot
OCTOBER 11, 2018
But for many retailers, their merchandise isn’t purchased in such neat and obvious ways. Have you ever looked at a website or an email and thought how easy some marketers have it with their “product recommendation” sections?
We Are Promotional
NOVEMBER 29, 2016
Below we have listed many of the benefits of using promotional products and merchandise. Using promotional merchandise is a great way to move your advertising campaign into the offices and homes of potential and existing customers. What are the benefits of promotional products?
Leading Results Rambings
OCTOBER 27, 2013
Merchandising For Better Sales. In the last few weeks we''ve had two clients we work with discover that the language they use to describe their customers is the not the language the customers use to describe themselves.
Modern B2B Marketing
NOVEMBER 9, 2017
Send Personalized Merchandise. Sending physical merchandise , such as wine and gourmet gift baskets, is sure to create excitement and engagement. For high-value ABM customers that you are trying to grow into larger accounts, send personalized merchandise.
Modern Marketing
NOVEMBER 12, 2018
Catalogs, on the other hand, present an ever-changing variety of hand-selected new and different products, exposing consumers to more merchandise while creating moments of magic and delight.
Writing on the Web
OCTOBER 14, 2015
Products and/or Merchandise – As the blogging stratosphere expanded, and readership grew, so did opportunities for merchandising. Can you still make money blogging ? Or is it too late to get in to the game?
Crimson Marketing
SEPTEMBER 24, 2014
Keeping Customers: Loyalty—the third key component of digital merchandising, says Nicolas—is about re-engaging existing customers, 70% of whom will never read a brand’s email communications.
eDataSource
JULY 30, 2018
That disproportionality is explained by this year’s much lower average campaign send size, and especially by this year’s much larger share of send sizes directing offers for specific merchandise items to the smallest, most targeted audiences. 2018 Amazon Prime Day Recap.
Fathom
MARCH 20, 2014
When new merchandise arrives, take the opportunity to post photos to entice customers to visit the store and browse. It’s an easy way to promote merchandise that people may easily miss otherwise.
eDataSource
SEPTEMBER 4, 2018
Nevertheless, their best-performing campaigns are tightly targeted, curated by merchandise items or categories, and drive 20-30% read rates. We benchmarked Wayfair’s email activity against that of seven other well-known retail brands specializing in key merchandise categories Wayfair sells.
Modern Marketing
OCTOBER 4, 2017
These interactive Instagram email campaigns can help to increase sell-through on products, allowing marketers to push through merchandise in a timely fashion. When used correctly, broadcast email campaigns can help you reach customers at scale.
Altitude Branding
OCTOBER 18, 2018
Create Branded Merchandise. Another way to get the wider population to advertise your business for you is through merchandise which displays your brand’s logo.
Modern Marketing
JUNE 15, 2018
Summer Email Campaigns That Sizzle Instead of merchandise-driven, batch-and-blast email campaigns, consider what the customer wants to see and how to make them feel like an individual.
Liveintent
OCTOBER 17, 2018
You could try to resist – or you could recognize that virtual marketing, merchandising, and customer interactions are an essential part of the competitive landscape. If Amazon had a theme song these days, it would be Olivia Newton-John’s catchy 1981 hit, “ Physical.”
Aberdeen
APRIL 5, 2018
Aberdeen defines reward-based promotions as those that offer an incentive in the form of digital or physical gift cards, prepaid cards, merchandise, or checks to encourage action or purchase. What kind of promotions hook you? Do you know what kind of promotions hook your customers?
Webbiquity
JULY 27, 2018
Merchandise is always a good way to attract attention to a trade show booth. Guest post by Tifany Scifo. Some companies rely on trade shows for new business or to expand their client base, while other use the shows to launch a new product.
Customer Experience Matrix
JULY 17, 2015
The individual-level approach makes the most sense when there are many content choices to consider, as with retail merchandise or entertainment (books, music, movies, etc.). Two vendors made the same point with me this week, which is reason enough for a blog post in mid-July.
Biznology
AUGUST 17, 2018
Their tools operate within your CRM system to let marketers and sales reps order up direct mail shipment of collateral, gift boxes, logo merchandise, even food, on a global basis.
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