Marketing Craftmanship

JULY 1, 2013

Merchandising Strategy Precedes Content Development. Proper application of Thought Leadership-based content begins with development of a content merchandising strategy, involving two basic questions: What measurable outcomes do we want our Thought Leadership to achieve (other than having people think we’re smart)? Thought Leadership Programs Must be Accountable for Business Outcomes. Thought Leadership is one of the most widely used terms in B2B marketing.

Merchandising 141

Merchandising Wikipedia Forrester PR 141

Marketing Craftmanship

DECEMBER 30, 2013

It’s All About Merchandising. The attribution is unsupported, but Albert Einstein is often credited with the quote: “Insanity is doing the same thing over and over again, and expecting different results.” Its source notwithstanding, the axiom applies perfectly to the great number of companies that retain PR firms, year after year, to generate publicity that will have little or no impact on tangible business outcomes.

PR 116

PR Public Relations Advertorial Merchandising 116

Marketing Craftmanship

JANUARY 10, 2015

Merchandise conference participation. Published in January 2015 Edition. This past September, the well-respected marketing firm, Peppercom, conducted in-depth research involving nearly 300 of the hedge fund industry’s largest firms, to measure how those funds are currently applying standard marketing tools & tactics including websites, social media, the financial press and advertising, one year after the JOBS Act.

Best Practice 126

Best Practice Practices Transparency Best 126

Marketing Craftmanship

JANUARY 16, 2013

For the firm to benefit from the credibility associated with publication of its partner’s life sciences expertise, it would need to proactively merchandise this inherent 3rd party endorsement. Is Your B2B Marketing a Tactical Hodge Podge? B2B firms invest significant dollars and hours maintaining a broad range of marketing tactics that may or may not demonstrate economic value.

Tactics 100

Tactics Public Relations CPA Merchandising 100

Marketing Craftmanship

FEBRUARY 13, 2015

Merchandise conference participation. To survive and prosper in a marketplace where transparency and trust are now valued by investors and promoted by regulators, hedge funds will be increasingly required to build a rational and risk-averse approach to external communication. Ideally, those plans will also avoid many of the non-productive tactics that marketers are known to promote. Here’s a marketing roadmap designed to achieve that objective: Build your brand strategy first.

Transparency 109

Transparency Merchandising Conference Tactics 109

Marketing Craftmanship

MARCH 16, 2013

But if you are unable or unwilling to generate meaningful content on a consistent basis (at least twice a month), or to merchandise your blog content properly (which means taking specific steps to promote the content with target audiences), then do not start a blog.

Social Media 118

Social Media Media Social Medium 118

Marketing Craftmanship

FEBRUARY 5, 2013

that can be merchandised by the firm to keep the firm in play. Every Marine a Rifleman. Every Marine a Rifleman” is a basic tenet of the US Marine Corps. At boot camp, every marine receives training in marksmanship, hand-to-hand combat and teamwork. Regardless of how (s)he ends up serving in the Corps – as a mechanic, lawyer, clerk, pilot, dentist or pastry chef – every marine is prepared and expected to apply their combat training whenever it’s required.

Cross-Sell 109

Cross-Sell Merchandising Sales Training 109

Marketing Craftmanship

JULY 13, 2011

They have a specific plan to merchandise the credibility and thought leadership related to the marketplace exposure directly to target audiences in advance of seeking the speaking opportunity. B2B Marketing Needs Impressive Stuff Like This. Companies invest considerable time and effort in securing and preparing for public events, industry seminars, keynote addresses, webinars and roundtable discussions.

Work 116

Work CPA Merchandising B2B 116

Marketing Craftmanship

MARCH 16, 2012

Under pressure to produce media exposure of any kind, PR firms or corporate publicists sometimes generate a placement first, and then attempt to figure out a way to leverage (or “merchandise”) that publicity. Too often, publicity with or without merchandising potential is simply hung on a company’s website like a hunting trophy. Build an internal merchandising system. Publicity Must Be More Than Noise.

Merchandising 100

Merchandising Public Relations SMB PR 100

Marketing Craftmanship

APRIL 12, 2011

It’s a single, albeit important step in a multi-step process that BEGINS with defining a very specific business outcome the media placement will help to achieve, if the 3 rd party endorsement is properly merchandised. Proper merchandising simply means taking steps to ensure that the company’s target audiences actually receive the credibility tool, in the proper context, and with an appropriate call to action.). …what will you do with that exposure?

Merchandising 109

Merchandising Vertical Exchange Trade 109

Marketing Craftmanship

FEBRUARY 16, 2013

Cite a relevant endorsement on your home page – One of the most effective ways to merchandise high-value media exposure is to select a very brief, relevant phrase from the coverage, for placement in a prominent position on your home page. Not to be confused with “The Wall Street Transcript” Many companies will invest considerable effort seeking positive publicity in influential media sources, and then fail to benefit from the masthead value of that exposure.

Merchandising 100

Merchandising Public Relations Search Engine PR 100

Biznology

MAY 15, 2017

Promotional merchandise is one of the oldest types of promotions. Even in today’s digital world, promotional products and branded merchandise really do make a big impact on marketing campaigns. Relying on a resource like the British Promotional Merchandise Association can help your company make that ever-important impression and connection with your customers. 7 in 10 marketers use promotional merchandise to raise brand awareness. Image credit: BPMA.co.uk.

Merchandising 120

Merchandising Promotion Campaign Differences 120

Hubspot

OCTOBER 1, 2018

And for this very reason, we decided to highlight the visual merchandising examples that tell the some of the most captivating stories in retail. What is visual merchandising? Visual merchandising uses displays, 3D spaces, and floor plans to create an environment that highlights a product’s or service’s appearance, features, and benefits by appealing to one or more of the five human senses, most commonly sight. 6 Examples of Retail Merchandising that Drive Sales.

Merchandising 61

Merchandising Examples Display Sales 61

Leading Results Rambings

OCTOBER 23, 2013

I went to pick up my daughter from kindergarten yesterday and ran head long into a master merchandiser who I both respect professional and loathe personally – Scholastic. Master merchandising and “value-add” from Disney for their pockets. Channels & Distribution Marketing Packaging Tactics alternate channel Disney Princess Books merchandising Scholastic target customer

Merchandising 43

Merchandising Viral Sales Aging 43

Buffer Social

APRIL 10, 2020

For the past few years, we’ve been on a journey to make sure our Buffer swag – the branded merchandise that goes out to teammates, customers and the world – reflects our Buffer values.

Merchandising 53

Merchandising Ethics Vendor Environment 53

Leading Results Rambings

OCTOBER 23, 2013

I went to pick up my daughter from kindergarten yesterday and ran headlong into a master merchandiser who I both respect professional and loathe personally – Scholastic. Related Stories Merchandising for better sales Why Getting Testimonials May Be Difficult How Can a Small Business Marketing Consultant Help?

Merchandising 43

Merchandising Paper Consulting Small Business 43

Martech Advisor

SEPTEMBER 25, 2019

Balance between customer delight and business objectives must be struck, and this requires merchandising products that meet the needs and desires of the shopper, and contribute to the bottom line. Many merchandising teams still undergo this entire process by hand. Machine learning can take on every product and automatically merchandise your content.

Merchandising 54

Merchandising Conversion Rate Rate Contingency 54

Biznology

FEBRUARY 15, 2017

To help us understand how effective promotional products and branded merchandise really is, the British Promotional Merchandise Association (BPMA) often commissions surveys to illustrate how well promotional giveaways really work. The results not only show that just about every business person had branded merchandise on their desk or in their office, but also how well promotional products help with sales, branding, and a positive customer sentiment.

Promotion 116

Promotion Survey Merchandising Product 116

Biznology

FEBRUARY 15, 2018

The research was conducted by the Promotional Products Association International (PPAI) and was posted on the British Promotional Merchandise Association (BPMA) website. The statistics prove just how important branded gifts and merchandise with your company logo on them can benefit your advertising and marketing mix. Advertisers have a challenging job of increasing recall and improving resonance with consumers. That is where promotional products, branded gifts, and giveaways shine.

Promotion 157

Promotion Merchandising Product Domain 157

Customer Experience Matrix

FEBRUARY 2, 2007

But one—it happened to be about business intelligence systems—highlighted the importance of merchandise managers. This isn’t news to me: merchandisers are the kings and queens in most retail organizations, for the excellent reason that nothing else matters if people don’t want to buy what a store is selling. Traditional merchandise analysis is certainly not customer-based. For no particular reason, I’ve been reading a lot of retail white papers recently.

Merchandising 120

Merchandising Analysis Customer Paper 120

Biznology

MARCH 5, 2018

If you want a customer to wear your branded clothing merchandise, making it comfortable is a great way to bridge any barriers that might have stood in the way. Great examples of ways to break into the wearables market with branded merchandise are through earbuds, fitness bands, LED event badges, and other new technologies also are expanding the products in this market to include a wide array of things you might have never even imagined.

Promotion 161

Promotion Product Trends Trade Show 161

Oracle

DECEMBER 18, 2013

The Chicago Bears launched a birthday campaign as their first automated campaign, designed to nurture fans and increase revenue through merchandise sales. The Bears also have driven a significant amount of revenue from merchandise sales through the birthday campaign, and have improved email metrics. by Eloqua | Tweet this As a team that has been sold out for nearly 30 years, The Chicago Bears faced a unique challenge.

Merchandising 203

Merchandising Promotion Campaign Eloqua 203

Biznology

MAY 26, 2016

It is called the British Promotional Merchandise Association. They periodically survey recipients of promotional merchandise to evaluate their effectiveness and see what works best. Sure, everyone likes getting free promotional gifts, but certain branded merchandise works better than choosing a generic type of promotional gift. Just because you spend more on promotional merchandise doesn’t mean it will be effective.

Promotion 114

Promotion Product Merchandising Effective 114

Biznology

SEPTEMBER 15, 2016

Structured content is fast emerging as a necessity for content marketers for a variety of reasons, including search, reuse, and content merchandising applications. Structured content is the most important trend in digital marketing that you’ve probably never heard of. Of all the stories and advice in our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing , the one that has attracted the most questions from my colleagues is the section on structured content.

Merchandising 140

Merchandising Buying Cycle Content Tagging 140

Biznology

JANUARY 13, 2017

The British Promotional Merchandise Association (BPMA) often surveys people who have received promotional products to gauge their effectiveness! Their research helps to show businesses how well-branded merchandise can help promote your brand and increase sales. Quality is definitely an important factor for any branded merchandise your company gives away because even though it is not your product, it still represents your company so should be top quality.

Promotion 120

Promotion Merchandising Brand Branding 120

Marketing Insider Group

FEBRUARY 26, 2016

There are a lot of people furiously writing great blog posts, spending hours a day, hoping that an insane amount of new customers will magically find their content and purchase their app, solution, merchandise or something else. Content marketing is nothing without good promotion.

Promotion 162

Promotion Merchandising Tools Content 162

ConvertKit

JULY 3, 2020

This would include providing members with special members-only content, as well as other perks like merchandise. Sell merchandise. YouTubers who successfully brand themselves and gain lots of loyal fans should explore creating and selling merchandise. Selling merchandise.

Merchandising 71

Merchandising Youtube Income Blogger 71

Oracle

MAY 5, 2020

If you offer free returns but require customers to drop off merchandise at a brick-and-mortar location, keep them in the loop about how to return merchandise and the timeframe for doing so.

Experience 174

Experience Merchandising Customer Transparency 174

Webbiquity

NOVEMBER 18, 2020

Factors that can affect sales conversion include the customer service you offer, the availability and the range of products you have on offer, and the way that the store is set up and merchandised. Think about how you merchandise your products, too. Contributed post.

Merchandising 152

Merchandising POS Ecommerce Trade 152

Leading Results Rambings

OCTOBER 27, 2013

Merchandising For Better Sales. In the last few weeks we''ve had two clients we work with discover that the language they use to describe their customers is the not the language the customers use to describe themselves. Related Stories Why Getting Testimonials May Be Difficult How Can a Small Business Marketing Consultant Help? strategy Marketing

Merchandising 67

Merchandising Consulting Small Business Customer 67

LeadsRX

JUNE 17, 2021

The same goes for buying merchandise from Amazon. The deprecation of third-party cookies is changing the way marketers market. If you aren’t already looking for a solution, you are falling behind. Regulation of consumer data and privacy is only getting more stringent.

Amazon 52

Amazon Merchandising Multi-Touch Permission 52

JotForm

MARCH 7, 2016

Any service or digital merchandise requires a. For us, it is always about the first impression. We trust our instincts, so why not use this knowledge to achieve our goals. If you want to sell a product or increase conversion rates on your website, it is a really good idea to take care of the ‘wrap’.

Merchandising 48

Merchandising Impression Conversion Rate Trust 48

Nuvi

DECEMBER 17, 2019

Baby Yoda Merchandise. Another opinion Screen Rant shared in their article was that not having merchandise of The Child ready when The Mandalorian was released was a lost opportunity to promote the show and became a lost “golden merchandising opportunity.”.

Merchandising 73

Merchandising Release Companies Opinions 73

Oracle

FEBRUARY 26, 2020

Make better merchandising decisions. Insights can be leveraged to improve inventory management and merchandising strategy.

Customer 164

Customer Merchandising Business Loyalty 164

Marketing Insider Group

MAY 17, 2021

Your organization can generate revenues from ticket sales, merchandise, and offering additional content for purchase. Being clear about a virtual event’s key performance indicators (KPIs) from the onset of event planning is essential to its success.

Organization 216

Organization Organic Strategy Merchandising 216

Oracle

APRIL 2, 2020

Insiders also enjoy exclusive members-only discount privileges off merchandise, and they are the first to know about new products and exclusive content. Brand advocates are the cheerleaders that help your brand engage and build relationships with future prospects, leads, and customers.

Merchandising 156

Merchandising Brand Branding Loyalty 156

Altitude Branding

MAY 18, 2020

Give away merchandise. Since you will have limited budgets, you would want quality merchandise that is affordable as well. Branding may sound like a big word for small businesses. But believe it or not, the smaller ones need it as much as the biggies do.

Small Business 86

Small Business Brand Branding Merchandising 86