Martech

FEBRUARY 1, 2023

Other times, it is due to invalid values entered into the marketing link’s source or medium UTM parameters. To view the values assigned to that traffic within GA4 simply add the second dimension “source / medium” to your channel report. utm_medium : The marketing medium (i.e., cpc, banner, email).

Tagging 117

Tagging CPC Cost Per Click Campaigns 117

Marketing Insider Group

OCTOBER 27, 2021

While both mediums are still very important, they can be a hit or miss in delivering the right message, to the right person, on the right channel, and at the right time. Marketing and sales are evolving, and Conversational Marketing is taking center stage. Have you noticed more instant messaging and live chatbots on websites?

Sales Management 344

Sales Management Conversion Ad Building Marketing & Strategy 344

Marketing Insider Group

OCTOBER 6, 2021

Even with that bit of uncertainty, end users are unlikely to modify their long-established video-viewing preferences. People prefer to search and view online videos using their phones. Different mediums require different approaches and you want to be careful not to leave existing customers behind.

Youtube 328

Youtube Marketing & Strategy Marketing Strategy Planning 328

Webbiquity

JUNE 20, 2023

By weaving together compelling visuals and concise storytelling, explainer videos are the perfect medium to grab your audience’s attention and immerse them in the world of your solution. TikTok, Instagram, or YouTube) is a good idea when it comes to ensuring deliverability and views. #5

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Zoominfo

AUGUST 22, 2022

From the marketer’s point of view: you get more precise with your messaging and personalization, gain a better view of your total addressable market (TAM) , spend your budget more efficiently, and improve your reporting. Are they a small to medium-sized business, or an enterprise? Let’s break it down. What’s their job title?

Segmentation 130

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 130

Martech

NOVEMBER 2, 2022

Engaged Session : when a session either lasts longer than 10 seconds, includes at least one conversion or includes more than 2 page views. It starts with user medium and doesn’t have the default channel grouping report anymore. In UA, source/medium is in one screen, content group is in another and campaign in yet another.

Marketing Analytics Tools 114

Marketing Analytics Tools Analytics Advertising Channels Google 114

Martech

JANUARY 5, 2024

Throughout 2023, agencies and brands increasingly viewed retail media as a potent closed-loop marketing investment, directly linking ads to sales,” said Sherry Smith, executive managing director, Americas, at commerce media platform Criteo. For instance, The Home Depot, a medium-sized RMN, is piloting video screens in some locations.

Media 96

Media Advertising Agencies Paid Search Agency Forrester 96

Litmus

MARCH 2, 2023

Please, just show me how to find the views that match what I’m used to seeing in Universal Analytics. While we can’t do that exactly, here’s some of the views that our team has found most useful when it comes to tracking email campaigns during this transition to GA4. How do we find the effectiveness of our email campaigns in GA4?!

Analytics 81

Analytics Email Marketing Marketing Analytics Tools Eye-Tracking 81

Martech

FEBRUARY 6, 2024

Advertisers and consumers open to new streaming opportunities Those who want to stream Super Bowl LVIII will have more viewing options than in previous years. Fans’ loyalty to the NFL implies that the medium — whether traditional broadcast or streaming — is secondary to the game itself.”

Advertising Agencies 108

Advertising Agencies Paid Search Agency Marketing & Strategy Buzz 108

RebelMouse

JUNE 2, 2023

Source/Medium Performance The Source/Medium Performance page showcases which Sources/Mediums and UTM tracking tags are bringing in the most traffic to the site. There are filtering buttons on top which allows filtering on Sources, Mediums, and time frame.

Advertising Mediums 52

Advertising Mediums Loyalty Comparison CTR 52

Marketing Insider Group

NOVEMBER 23, 2023

In fact, it is an inquisitive nature and a desire to know more and try out new things that has allowed content marketing to evolve into the dynamic, multi-dimensional, ever-shifting medium that it is today. Content, along with the digital innovations that have facilitated it, is transforming the way brands and businesses view one another.

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Sprout Social

FEBRUARY 15, 2024

View this post on Instagram A post shared by Sprout Social (@sproutsocial) Shares and resharing Sharing and resharing brand content seems like a simple form of audience engagement. Webinars Webinars are an excellent medium for Q&A sessions. Either way, they’ve got something on their mind and they want to share it with others.

Webinar Metrics 105

Webinar Metrics Tips Marketing AI Social Media 105

ClickDimensions

DECEMBER 28, 2023

Many small to medium businesses (SMBs) often grapple with one common challenge: disjointed sales and marketing communications. This centralizes customer information, allowing both teams to have a unified view and tailored interactions, removing potential duplicated activities and providing a smooth nurturing customer journey.

SMB 110

SMB Cross-Selling Buyer Personas Marketing Management 110

Martech

JANUARY 8, 2024

While the changes don’t impact things like source, medium, or campaign, and are currently only available with Safari Private Browsing mode, they do modify tracking appendages from ad platforms to ensure that users cannot be identified at an individual level.

Analytics 122

Analytics Privacy Privacy Policies Privacy Protection 122

Content Standard

MARCH 12, 2024

Provide fresh insights, challenge norms, and offer a strong point of view on where the industry is headed to differentiate your brand. Innovate with Content: Think like a media company and explore new mediums and methods for engaging your audience across channels. Hubspot excels at the art of content diversification and merchandising.

Media 97

Media Brand Identity Branding Storytelling 97

Parse.ly

APRIL 20, 2023

These Goals can include things like “increase conversions from email,” “increase traffic from search,” or even simple Page View goals. Now, because they can see Goals in the first view upon login,, your team will be better equipped to keep a pulse on progress and prioritization. They’re pretty powerful.

Features 52

Features Campaigns Advertising Mediums Paid Search Agency 52

Buffer

APRIL 7, 2022

What gives Revue an edge over other online publishing platforms like Substack or Medium ? Along with features like analytics and scheduling, here are some reasons to consider: Retroactive viewing: Your past issues can easily be viewed by interested subscribers, making it easy for them to revisit your older work. Why use Revue?

Newsletter 116

Newsletter Twitter Domain Advertising Mediums 116

Contently

APRIL 4, 2023

For example, just because a page or a video collects a lot of views doesn’t mean the traffic will convert. Review and track content marketing metrics like: Conversions per page view (i.e., web forms, additional pages viewed, on-page engagements, shares of your content, etc.) Take a beat and go deeper into your numbers.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

SmartBrief - Marketing

FEBRUARY 27, 2024

NYU Game Innovation Lab co-Director Julian Togelius supports Mukherjee’s view. Speedier internet, more developed platforms and people staying home more in the aftermath of lockdowns helped the medium build momentum. Commander Shepard doesn’t sound much like Wrex, after all.

Video Marketing 76

Video Marketing Paid Search Agency Bandwidth Advertising Mediums 76

ClickDimensions

NOVEMBER 28, 2023

In the dynamic world of small to medium-sized businesses (SMBs), seamless coordination between sales and marketing is essential for sustainable growth. It provides a unified view, breaking down silos and enabling smoother operations. Unfortunately, many SMBs face a common challenge: siloed data and processes. Inefficient Operations 3.

SMB 98

SMB Work Management Marketing Management Customer Satisfaction 98

Trade Press Services

DECEMBER 4, 2023

While it may be disappointing to see that number decline, it is more important to have a clearer view of how many people are actively following your business and content. This means defining your content in multiple mediums is more valuable than ever since prospects can specify their search preferences.

Linkedin 52

Linkedin Ideal Customer Profiles Features Profiling 52

Convince & Convert

DECEMBER 13, 2023

Luckily, that’s where videos come in handy as the perfect medium to propel your ideas into the world, making the intangible sound compelling. However, sometimes the view counter isn’t ticking up as expected, and that awesome video you made is ultimately unhelpful in bringing your brand closer to your audience.

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

Porch Group Media

JULY 6, 2021

Using data-based insights to make better marketing decisions requires a comprehensive view of. For small and medium companies, 3rd-party data was the next-most important (50% and 59% respectively), whereas large companies differed and claimed that 2nd-party data (65%) was next-most important. existing and incoming data.

Statistics 122

Statistics Planning Advertising Agencies Paid Search Agency 122

Top Rank Marketing

FEBRUARY 12, 2024

Top B2B influencer marketing tactics B2B marketers are using a variety of different channels and mediums to reach audiences with their influencer campaigns. Including unique, authentic views and insights from experienced experts differentiates your content from AI, while aligning to Google’s E-E-A-T quality-rating guidelines.

Tactics 113

Tactics B2B Marketing Advertising Agencies Paid Search Agency 113

Choozle

MARCH 20, 2024

As a result, online video services like Netflix, Hulu, Disney+, and Amazon Prime are expected to grow, supported by high-quality streaming, a diverse range of content including theatrical releases and digital sports, and the convenience of on-demand viewing. Viewing behavior significantly influences this shift.

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

Sage Marketing

JULY 23, 2023

New Dashboard UI/UX: GA4 presents a refreshed homepage featuring customizable views and widgets. Default Channel Grouping Google Analytics automatically organizes Source and Medium into channels through a process known as Default Channel Grouping.

Marketing Analytics Tools 52

Marketing Analytics Tools Startups Analytics Google 52

SocialPilot

JANUARY 31, 2024

View this post on Instagram A post shared by Eric Siu | Leveling Up (@ericosiu) View this post on Instagram A post shared by HubSpot (@hubspot) For the online campaign, influencers jointly created social media content, blog posts, and videos with HubSpot to highlight the upcoming event, expert insights, and industry trends.

Case Study 90

Case Study Case Studies Work Management Studies 90

ClickDimensions

NOVEMBER 28, 2023

In the fast-paced world of B2B sales and marketing, the landscape of complex and costly tech solutions can be overwhelming but also the key to success for small to medium businesses (SMBs). This allows for a unified view of your sales and marketing efforts, preventing data silos and streamlining operations.

B2B Sales 52

B2B Sales Enterprise Management Cost Work Management 52

ClickDimensions

NOVEMBER 28, 2023

In the fast-paced world of B2B sales and marketing, the landscape of complex and costly tech solutions can be overwhelming but also the key to success for small to medium businesses (SMBs). This allows for a unified view of your sales and marketing efforts, preventing data silos and streamlining operations.

B2B Sales 52

B2B Sales Enterprise Management Cost Work Management 52

Martech

AUGUST 13, 2021

We know that with the successful launch of new streaming apps, as well as the growth among platforms like live sports channel fuboTV, that viewers are flocking to the medium to watch live as well as on-demand content. Consumer viewing behavior is transitioning to streaming and CTV viewing habits. Why we care.

Paid Search Agency 131

Paid Search Agency Ads Mobile Advertising CMO 131

Heinz Marketing

MAY 26, 2022

Everyone knows the benefits of video content (higher engagement, broader brand awareness, longer website visits) but using a new medium is easier said than done. While not easily attributably to the bottom line, impressions can be seen as the equivalent as display ad views. CPV – Cost per video view. Is it 1 second?

Cost Per Thousand 87

Cost Per Thousand Cost per Lead Top of Funnel Video Marketing 87

Engagio

AUGUST 23, 2021

Long-term view. This requires a long-term view of your marketing investments, and it requires matching your message — and medium — to where the buyer is in their journey. Conversations about your products and your industry are happening, online and offline, both visibly and beyond your view.

Demand Generation 149

Demand Generation Demand Generation B2B Thought Leadership 149

Huptech Web

SEPTEMBER 22, 2023

They provide valuable information about the source, medium, campaign, term, and content associated with each click. UTM Medium (utm_medium): UTM Medium analyzes the how of your traffic in more detail. It determines the marketing medium that led to the click. → UTM content allows you to distinguish them. →

Paid Content 52

Paid Content Conversion Marketing Automation Services Marketing Analytics Tools 52

Optinmonster

JULY 28, 2022

Medium (utm_medium) identifies the advertising or marketing format, like email or ad. Campaign Medium: the type of marketing channel, such as email, ads, or social. For example, don’t put Mailchimp for both the source and the medium. Instead, put Mailchimp as the source and email as the medium. Click Copy to Clipboard.

Paid Content 83

Paid Content Campaigns Marketing Analytics Tools Planning 83

Optinmonster

MARCH 7, 2024

OptinMonster also has transparent and affordable plans for small and medium-sized businesses. My Experience: Using Adobe Experience Cloud has been like having a bird’s-eye view of the customer journey, with the added ability to zoom in on individual experiences. Want results like these? The success stories of Skates.co.uk

Enterprise Management 63

Enterprise Management Marketing Automation Services eCommerce Marketing Management 63

Hubspot

APRIL 15, 2024

They create prospect lists that allow them to focus on where realistic revenue can sustain them in the short- and medium-term business investing. Facing rejection head-on, our prospectors view each setback as a learning opportunity, staying committed to refining their approach and achieving their objectives.

Allocation 78

Allocation Work Management Trigger Marketing Marketing Management 78

Launch Marketing

APRIL 12, 2023

Building on each stage with impactful, relevant and consistent messaging helps maintain continuity across the steps in the journey and across the various mediums in which buyers interact with your content or brand. With the many touchpoints in the buyer’s journey, consistency is key.

B2B Marketing 118

B2B Marketing B2B Purchase Intent Marketing & Strategy 118