SmartBrief - Marketing

FEBRUARY 27, 2024

While I generally think of this as evidence that the guy’s awesome – he also beat “The Hitchhiker’s Guide to the Galaxy” text adventure without a hint book – it’s also evidence of how far video game technology has come since the days when people would make a special trip to the arcade to play Asteroids, or even since the Console Wars of my youth. (16

Video Marketing 76

Video Marketing Paid Search Agency Bandwidth Advertising Mediums 76

Navigate the Channel

NOVEMBER 21, 2023

It allows you to widen the net and generate new followers, fans, clicks to your website, etc. You can consider many ways to set up target audiences for your paid social efforts, and the beauty of social media is each of the platforms has vast information about its users.

Paid Content 122

Paid Content Paid Social Agency Social Media Advertisements 122

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. In an era dominated by smartphones and constant connectivity, consumers expect instant access to information and seamless user experiences. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Marketing Insider Group

JANUARY 17, 2023

But you can’t let a challenge stop you from driving more traffic and generating conversions for your business. Since 68% of online experiences begin with a search engine, optimizing blog content with internal links is key to generating organic traffic . Enhance User Experience. Quick Takeaways. Why Start Internal Link Building?

Link Building 213

Link Building SEO Ad Building Lead Scoring 213

Martech

OCTOBER 27, 2023

This is TikTok’s first CRM lead generation collaboration. For one thing, it has a high level of engagement with users spending an average of 1.5 of TikTok users globally are on the app to keep up-to-date with current events. TikTok users are 1.3x TikTok users are 1.3x hours on the app every day. Get MarTech!

Lead Gen 112

Lead Gen Hubspot CRM Peer-to-peer 112

Webbiquity

MARCH 30, 2021

To capitalize on these market shifts to increase both the quantity and quality of your leads in the post-pandemic B2B marketplace, here are six top lead generation trends to watch in 2021. Personalized Outreach with User Data. Personalization is for the lead generation and nurturing process. Voice search is hot. billion by 2024.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

Convince & Convert

DECEMBER 13, 2023

Luckily, that’s where videos come in handy as the perfect medium to propel your ideas into the world, making the intangible sound compelling. However, sometimes the view counter isn’t ticking up as expected, and that awesome video you made is ultimately unhelpful in bringing your brand closer to your audience.

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

Marketing Insider Group

MAY 4, 2021

You can also post on open third-party sites such as Quora or Medium. Step three is to choose your channels while the tool generates content for your campaigns, from Google Ads to social media. Users can then analyze the amplification to measure results. See how it works in the video below. Image: Broca. It’s simple.

Paid Content 276

Paid Content Tools Paid Search Agency Content 276

Marketing Insider Group

MAY 16, 2023

Are you happy with the idea of replacing human-generated content with mundane marketing material generated by robots? AI will automate mundane tasks, like generating social media copy from a blog post, not conquer the marketing industry. Image Source: Giphy What is this, the zombie apocalypse? Of course not! You know what to do.

SEO 243

SEO Lead Ranking Content Thought Leadership 243

seo.co

NOVEMBER 28, 2022

Using each content medium to its maximum potential is the best way to be successful with your inbound online marketing campaign , but if you stay consistent with only a handful of content types, you run the risk of a stagnant or uninteresting campaign. New Mediums For Content Marketing. Do note that podcasts take commitment.

Advertising Mediums 98

Advertising Mediums SEO Top of Funnel Peer-to-peer 98

Webbiquity

JUNE 1, 2021

If they’re on Instagram, create visual content, while if Youtube, produce videos (obviously). Be heavy on video content: If your company is a laggard in producing video content for your audience, this is the year to step up your game. Happyscribe’s subtitle generator enables you to add subtitles to your videos in minutes.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Marketing Insider Group

MARCH 27, 2023

For business-to-business (B2B) companies, in particular, the need to integrate lead generation efforts and guarantee client satisfaction is even more essential for retaining business clientele. They keep your operations flowing and are the reason you create value-centered products or services.

Tactics 245

Tactics Effectiveness B2B Marketing Management 245

Sprout Social

FEBRUARY 15, 2024

In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention. Improve user experience When an audience engages with your brand, they actively interact with you through likes, shares, comments, clicks and more.

Webinar Metrics 105

Webinar Metrics Tips Marketing AI Social Media 105

Biznology

MARCH 13, 2017

Lengthy blog posts, eBooks, and whitepapers have become less effective with focus shifting towards visual content such as images and videos. Couple this with the growing popularity of photo-sharing platforms such as Instagram and the result is a lead generation process that has undergone a fundamental shift. Like this post?

Lead Scoring 126

Lead Scoring Lead Ranking Advertising Agencies Paid Search Agency 126

Martech

JULY 13, 2023

Releases Tidio ’s Lyro is an AI chatbot built for small and medium businesses. Taboola added several new generative AI features. Stability AI , which runs the image-generating model Stable Diffusion, launched Stable Doodle which turns sketches into “visually pleasing” images. Get MarTech! In your inbox.

Paid Search Agency 89

Paid Search Agency Product Urgency Marketing Enterprise Management 89

Contently

JULY 26, 2022

Since many millennials are in the early stages of figuring out their finances, presenting them with apps and tools designed to provide a simple, streamlined user experience can help them navigate the intimidating world of financial independence. Take a look at Digit, an app designed to help users save money. Showcase your team.

Word of Mouth 137

Word of Mouth Marketing & Strategy Paid Search Agency Content 137

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. These metrics eventually yield results with lead generation and sales. Marketers have been preaching its rising value for years, and the statistics overwhelmingly affirm the medium.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Trade Press Services

DECEMBER 4, 2023

To help meet the evolving needs of its members, LinkedIn is constantly improving the site’s user functions and customer experience with new features and updates. These forms appear within the paid ads and can even automatically populate with the user’s information, reducing barriers of entry for your audiences.

Linkedin 52

Linkedin Ideal Customer Profiles Features Profiling 52

SocialPilot

JANUARY 31, 2024

Imagine the profit you can generate by combining these two different segments of businesses. Result With their messaging style, HubSpot was able to generate yet another milestone with more than 12K attendees offline and 100K viewing online. Salesforce has capitalized on every possible medium to promote its “Connections 2023” event.

Case Study 90

Case Study Case Studies Work Management Studies 90

seo.co

MAY 15, 2023

For example, content quality, relevance, and uniqueness may become even more important than they already are, since Bard will be able to generate high-quality content that meets these criteria, without ever having to click, which has been a purposeful search engine algo trend for some time.

Long Tail Marketing 104

Long Tail Marketing Marketing AI Top of Funnel Lead Ranking 104

Sprout Social

JULY 21, 2022

From social networking to video sharing and social messaging, there’s something for everyone (and every business). Video sharing. Users can like, share, comment on posts and follow other users and businesses. Curate and promote user-generated content via branded hashtags. Video sharing sites.

Social Media 145

Social Media Social Marketing Media Curation 145

Only B2B

OCTOBER 18, 2023

In the ever-evolving digital landscape, the power of video content cannot be overstated. With the rise of platforms like YouTube, Vimeo, and social media giants, videos have become a pivotal tool for communication, engagement, and marketing. However, in this vast sea of videos, standing out is a challenge.

Video Marketing 62

Video Marketing Content Click Rate Lead Scoring 62

The Lead Agency

APRIL 14, 2024

The challenge is that content creation is hard, and idea generation is a hellish idea for most B2B marketers. But podcasts are a great way to gather ideas and generate content at the same time. Slice up audio and/or video sections and turn them into short-form videos. Video content basically dominates B2C marketing forms.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Digilant

DECEMBER 7, 2023

billion active video game players across the globe. In the US, 80% of people play video games, resulting in a video game market size of $97.67 Often viewed as too “experimental,” advertisers are missing the power of video game marketing and a fantastic opportunity to reach vast groups of key audiences. billion (2022).

Advertisements 59

Advertisements Advertising Marketing AI Trends 59

DealSignal

FEBRUARY 1, 2024

ZoomInfo Overview ZoomInfo is a recognized player in the B2B lead generation space, known for its extensive database encompassing companies and contacts. However, its long-standing presence in the market without significant updates to its lead generation algorithm raises concerns about the freshness and precision of its data.

Zoominfo 52

Zoominfo Enterprise Management Lead Ranking Marketing Automation Services 52

Stevens & Tate

NOVEMBER 30, 2023

Social media users criticized the move, with some accusing it of “woke indoctrination.” The Brand Loyalty Of Generation X Consumers like certain brands. It is critical to understand how a particular generation develops brand loyalty. Let’s look at Generation X for example. Continue to read here.

Trends 91

Trends Funnel Advertising Digital Marketing Funnels Loyalty 91

Martech

SEPTEMBER 29, 2023

Data management: Snowflake is the ultimate outsourced B2B data management cloud, positioning itself as the next generation of martech after the “stack.” Easy video edits: As video continues to grow as a key tool in B2B communications, we all find ourselves editing like mad — and going mad in the process.

Marketing Automation Services 87

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 87

Digilant

OCTOBER 16, 2023

Display advertising is a form of online advertising that uses visual elements — whether that’s images, videos, graphics, or animations — to convey a marketing message or promote a product or service. Advertisers can control their budgets, set bidding strategies, and allocate resources to campaigns that generate the best returns.

Display 59

Display Advertising Agencies Advertisements Advertising 59

Contently

FEBRUARY 28, 2023

Audio stories are different from any other medium for this very reason. Sean Pyles hosts the Smart Money Podcast for a user base that wants to learn how to eliminate debt, build savings, and start their investment journey. Work with demand generation to create promotional assets to let your audience know what to expect.

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 138

Scoop.it

FEBRUARY 22, 2024

We’re talking informational resources such as online courses, training videos, coaching programs — all that good stuff. ” Create Engaging Video Content If you want to bring your employer brand to life and connect with candidates and employees, look no further than video content. It’s time to take advantage.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

illumin

OCTOBER 11, 2023

Cross-channel approaches using CTV advertising Not only is CTV continuing to increase in popularity, but the number of users multi-screening is increasing as well. Multis-creening refers to users watching TV while using another device to scroll on social media or browse the internet.

Paid Search Agency 104

Paid Search Agency Advertising Agencies Trends Multi-Channel 104

Top Rank Marketing

AUGUST 11, 2023

Marketing Dive WhatsApp Adds Screensharing for Video Calls in the App As Meta-owned WhatsApp has sought to expand the reach of its app in Western markets, the addition of a new screen-sharing option has aimed to entice more business users and brands to the communications platform, WhatsApp recently announced.

Buying Cycle 93

Buying Cycle B2B Marketing Demand Generation Agencies Studies 93

Spiralytics

FEBRUARY 26, 2023

With over one billion active users , TikTok has become one of the most popular and prominent social media platforms today. Millions of content creators are using it to publish video content consistently. Like the old yet iconic app Vine and Instagram’s Reels , TikTok allows people to upload and share short-form videos online.

Paid Content 125

Paid Content Merchandising Paid Search Agency Advertising Agencies 125

Only B2B

JUNE 18, 2021

billion Email Users And Is Expected To Hit 4.48 For all industries this is an average open rate, but specifically talking about Marketing and Lead Generation industry it is only 17.38%. Because it is cost effective and perfect to pitch new customers this marketing technique is loved by many businesses including small and medium.

Statistics 127

Statistics Email Marketing Planning Stats 127

Hubspot

APRIL 6, 2020

billion active internet users. You can get generate traffic through content aggregators , social media posts, social bookmarking , or reciprocal sharing sites. Below, let's review the top blog promotion sites you can use to generate traffic and conversions. Medium is an online publishing platform where you can post your blogs.

Promotion 90

Promotion Aggregators Advertising Mediums Youtube 90

seo.co

FEBRUARY 6, 2022

It will fail to generate any meaningful momentum, and most users won’t even notice it. The headline is one of the most important parts of any piece of content—it’s what Google will use to interpret the intention of the article and what will form users’ first impressions. Do you take advantage of multiple mediums?

High Quality Lead 98

High Quality Lead Content Paid Search Agency Advertising Mediums 98

Vidyard

APRIL 5, 2021

Video is a compelling medium across all industries and company sizes, and its value to businesses is only increasing. So, if you want to stay relevant and excel with video marketing —knowing what your contemporaries (and your competitors) are doing is key. Our video marketing benchmarks infographic has quick hits for you.

Advertising Benchmark 105

Advertising Benchmark Video Marketing Paid Search Agency Work Management 105