Adobe Experience Cloud Blog

JANUARY 22, 2020

Television spawned the rise of video marketing on social media. Which medium do you choose? Videos and podcasts aren’t impactful because of the sound quality or the ultra HD camera. The capacity to produce quality video in this day and age is so easy,” says Wedren. From radio, we saw the advent of podcasts.

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Top of Funnel Lead Scoring Lead Ranking Leads 161

ClearVoice

MAY 14, 2021

A marketing vehicle describes the various mediums used by brands to reach and target their key audience — from digital methods to in-person interactions and engagements. . First, it’s served as a Facebook advertisement, then a video ad on Instagram stories. Then, your best friend forwards you a TikTok video about the brand.

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Advertising Agencies Planning Television marketing Paid Search Agency 52

KoMarketing Associates

JUNE 1, 2017

Amobee’s recent report “ Different Generations, Different Standards ” looked at how marketers are investing in various video formats to reach out to their target audiences. How are you already seeing marketers/agencies incorporate some of the newer video formats (360-degree, etc.)? Is it widespread or still emerging?

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Advertising Agencies Video Marketing Paid Search Agency Top of Funnel 120

ClickZ

NOVEMBER 20, 2020

30-second summary: Television has gone through significant transformations since its invention in 1924. This World Television Day we reflect on some of the most curious TV-related metamorphoses over the decades. The 1980s introduced VHS, video games, and cable TV. Milestones in the journey.

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Television marketing Marketing AI Mobile Advertising Paid Search Agency 74

Engagio

JANUARY 20, 2024

” Streaming into the Future Jordan Rost from Roku discusses the streaming media landscape and the future of television advertising. For the first time last year, more people spent time streaming TV than watching it on traditional television. Jordan explains how streaming has become mainstream and surpassed traditional TV viewing.

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Marketing AI Lead Ranking Multi-Touch Attribution Conversion 62

Webbiquity

MAY 25, 2021

What’s more, as host of the long-running All Things Video podcast , he’s an influencer himself. YouTube famously used “Broadcast Yourself” as its tagline: taking television, putting it on the internet, disintermediating the barriers so that anyone could create their own programming, build an audience, and monetize it.

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B2B Marketing Practices B2B SMS 334

ClickZ

AUGUST 6, 2020

In a nutshell, both content consumption on CTV and ad spend are climbing while the ad budgets on traditional television are decreasing. When it comes to efficiency, video ads on connected TV should be the should be the choice you make. Moreover, in the US during lockdown the time spent watching videos on CTV grew by 81 percent.

Advertisements 92

Advertisements Advertising Television marketing Paid Search Agency 92

Hubspot

DECEMBER 14, 2020

When we think about visual marketing content, it's easy to default to popular mediums like television, web video, and social media. It's not as flashy as high-end influencer videos or Super Bowl commercials, but it's one of the most effective and reliable forms of marketing content. It's for good reason, too.

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Stats Customer Satisfaction Television marketing Social Media 98

Contently

APRIL 24, 2017

The fact that 71 percent of 13-17 year-old smartphone users spend more than three hours a day watching mobile video is mind-boggling. But really, their habits might not be so different from the excessive viewing of previous generations; they’ve just switched the medium from cable TV to streaming services. Television, at 8.2

Video Marketing 125

Video Marketing Cable Television marketing Youtube 125

Digilant

APRIL 1, 2020

Nielsen has reported that over the past three weeks, video streaming on television was up 85% when comparing it to the same there week period in 2019 – that’s over 400 billion minutes of video watching (these numbers are only reporting streaming to television – they do not include mobile or PC streaming).

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Youtube Television marketing Mobile Advertising Click Rate 52

Avitage

AUGUST 29, 2012

When you think about video, do you consider it predominately a visual or audio medium? When we think video, we think camera. We think motion (video). But I have come to think of it as predominately an audio medium, albeit with important visual support. I suspect most people would say visual. No contest really.

Video Marketing 120

Video Marketing Television marketing Advertising Mediums Paid Search Agency 120

Martech Advisor

JANUARY 9, 2020

Advanced television such as OTT and CTV is now all the rage, as it redefines the TV ad industry. There is no such thing as an appointment with television anymore - Audiences consume content when they want and how they want. Television advertising is finally succumbing to the irresistible forces of technology.

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Multi-Touch Attribution Ad Frequency Television marketing Multi-Channel 64

Digilant

APRIL 1, 2020

Nielsen has reported that over the past three weeks, video streaming on television was up 85% when comparing it to the same there week period in 2019 – that’s over 400 billion minutes of video watching (these numbers are only reporting streaming to television – they do not include mobile or PC streaming).

Youtube 52

Youtube Television marketing Mobile Advertising Click Rate 52

Adobe Experience Cloud Blog

JULY 28, 2017

Almost every brand already has a video marketing strategy , and many have begun to test live stream marketing. Early adopters of new tech mediums have often been rewarded with followers and media attention, even though their content has typically had very little production value. Dunkin’ Donuts went 12 minutes. Keep It Simple, Stupid.

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Campaigns Planning Tips Brand Identity 134

KoMarketing Associates

JULY 11, 2017

In June 2017, data from the “ State of Social Video: Marketing in a Video-First World ” report from Animoto suggested that more customers were being influenced by the video content on social media. We spoke to Jason Hsiao , co-founder and chief video officer of Animoto , for more insight into the report.

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Zoominfo

JANUARY 21, 2019

Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day. 400 hours of video are uploaded to YouTube every minute.

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Planning Work Management Zoominfo Marketing Management 164

Avitage

AUGUST 6, 2012

Talking head video is the lowest form of video. It’s also a poor use of the video medium. Television news professionals, arguably some of the best on camera talent that exists, long ago learned the importance of “b-roll” because of the difficulty of on camera delivery. Let’s look at why.

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Video Marketing Television marketing Advertising Mediums Effectiveness 120

illumin

JANUARY 30, 2019

The cost of a television spot during Super Bowl 52 was over $5 million. But new strategies that provide both reach and ROI are available as digital becomes a more accepted medium for both branding and lead generation. Additionally, marketers could buy more than 370 million display video impressions for a $5 million TV spot.

Advertisements 63

Advertisements Advertising Television marketing Marketing & Strategy 63

Hubspot

APRIL 9, 2019

Our audience is ultimately used to these mediums. Interactive marketing is an innovative type of marketing where your audience can interact with engaging visuals or videos within your content. Relying on the content formats we used yesterday to educate and entertain our audience today is fine, though. They need to refresh their work.

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Interactive Marketing Advertising Agencies Examples Paid Search Agency 101

AdSquare Audiences in Motion

DECEMBER 19, 2018

Now, as devices have continued to fragment, and the value of television-show length video content (long-form video content to some) has increased , the two industries are at a cross-platform crossroads?—?and the medium was supposed to help marketers hyper-target their audience while creating less waste- which it did do?—?but

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Advertising Agencies Advertisements Advertising Television marketing 40

ClearVoice

FEBRUARY 1, 2022

She began gaining massive attention after her 2012 YouTube Video, “Ask Amber.”. Her work includes works from motion pictures, television shows, documentaries, music videos, commercials, reality shows, and more. She is well known as one of the leading voices fighting for equality for the LGBTQ+ community.

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First-Mover Advantage Thought Leadership Youtube Television marketing 98

Vidyard

JUNE 8, 2017

While the medium was invented somewhere around 2000, Apple’s decision to add podcasts to iTunes in 2005 thrust a new light, and new subscriber base, onto the concept of short-form audio content. Fast forward over ten years, and a new medium has grown from this already popular content channel. That’s a big audience.

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Video Marketing B2B Thought Leadership Business Broadcasting 67

LeadSquared

APRIL 13, 2021

In such a situation, video-based marketing is a powerful tool for brands to convey their message. With videos, brands can personalize the marketing journey and develop a one-on-one connection with their potential customers. The reason for this change is that videos give the viewer a more personalized viewing experience.

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Planning Video Marketing Marketing & Strategy Marketing Strategy 52

KoMarketing Associates

APRIL 24, 2014

Image and video optimization. Television & Radio Ads. But television and radio ads in particular present an opportunity for SEO integration. Rather, finding the happy medium between keyword strategy and marketing copy that is meant to infer association between brand and keyword opportunity. Social Media Marketing.

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Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

Kapost

APRIL 15, 2016

That’s why content marketers need to start prioritizing alternative communication mediums. Here’s where to focus when building video into your content marketing strategy: 1. Video is expensive—that’s a fact. Video content has the potential to be an evergreen anchor. Quality Over Quantity. Find Micro-Moments.

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Planning Marketing Strategy Marketing & Strategy Video Marketing 74

Adobe Experience Cloud Blog

MAY 24, 2019

In the not-too-distant past, businesses relied heavily on network television and terrestrial radio to connect with buyers and tout their products. But with more people fleeing traditional TV and radio for ad-free streaming services like Netflix and Spotify Premium, advertising on those once-powerful mediums has lost much of its luster.

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Social Media Advertisements Advertising Marketing Automation Services 134

Digilant

MAY 11, 2023

Therefore, advertisers must adopt a video-first mindset when crafting their media plans, allocating a substantial portion of their video budget toward streaming content across CTV/OTT. According to the IAB’s 2022 Video Ad Spend and 2023 Outlook Report, creator-driven video is perceived as premium by nearly two-thirds of buyers.

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Budget Programs Allocation Advertising Agencies Paid Search Agency 40

Content Marketing Institute

MAY 9, 2018

John Bucher, virtual reality producer and consultant, makes the case for trying the medium even if it’s not fully ready for prime time, with examples of brands actively experimenting. video games), intended to replicate real life (e.g., And yet here we are, well into 2018, still waiting for it to fully materialize.

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Brand Identity Branding Advertising Mediums Paid Search Agency 97

Valasys

OCTOBER 10, 2023

Compared to print, television, or radio ads, text messages require minimal investment, making it suitable for small and medium-sized businesses with limited marketing budgets. Use strong calls-to-action to encourage customer engagement, and consider incorporating multimedia elements, such as images or videos, when appropriate.

B2B Marketing 52

B2B Marketing SMS Marketing Budget Opt-out 52

EMagine B2B Blog

AUGUST 22, 2019

Quibi, a contraction for Quick Bites, is a new media start-up developing a platform to deliver custom produced video entertainment consumed exclusively on your smartphone. The rules for production are simple, smartphone is the medium, and feature films will be doled out in 8-minute ‘bites’ – the typical span between commercials.

Mobile Marketing 55

Mobile Marketing Mobile Advertising Advertising Mediums Television marketing 55

Bluetext

MAY 18, 2023

But as marketing mediums, standards, and placements have grown, so have the competitive stakes. It’s one of those terms that is best described as what it’s not, aka a television or streaming ad, any digital display ad (which yes, can be viewed outside of a home setting, but besides the point). What do we mean by “out-of-home”?

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Advertisements Advertising Television marketing Pricing 26

Digilant

JUNE 11, 2019

Which is why television and retail – yes, the industries these brands sought to challenge in the first place – are having a resurgence. So dust off your TVs and take a walk downtown, because those brands you’ve been seeing online just might be making a physical stop near you sometime soon: Why Television? : And if so, how?

Brand Identity 40

Brand Identity Branding Television marketing Paid Search Agency 40

Digilant

JUNE 11, 2019

Which is why television and retail – yes, the industries these brands sought to challenge in the first place – are having a resurgence. So dust off your TVs and take a walk downtown, because those brands you’ve been seeing online just might be making a physical stop near you sometime soon: Why Television? : And if so, how?

Brand Identity 40

Brand Identity Branding Television marketing Paid Search Agency 40

Digilant

JUNE 11, 2019

Which is why television and retail – yes, the industries these brands sought to challenge in the first place – are having a resurgence. So dust off your TVs and take a walk downtown, because those brands you’ve been seeing online just might be making a physical stop near you sometime soon: Why Television? : And if so, how?

Brand Identity 40

Brand Identity Branding Television marketing Paid Search Agency 40

SnapApp

AUGUST 22, 2017

In fact, almost one-fourth of the $150 billion in US advertising market spend was invested into television ads in 1990. . Sponsored Television. Brad Farris of Anchor Advisors remembers a time during the 90s when companies tried a content marketing approach that included sponsored televisions programs. .

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Content Marketing Advertising Agencies Television marketing Paid Search Agency 90

Vidyard

NOVEMBER 11, 2013

Two weeks ago I shared my ideas as to the current state of video marketing with a small glimpse into the future, but in today’s post I want to bust out the crystal ball and tell you what I see coming in the next year onwards. The future of the Internet is television There has been a shift in living room media.

Video Marketing 65

Video Marketing Television marketing Planning Cable 65

EMagine B2B Blog

AUGUST 22, 2019

Quibi, a contraction for Quick Bites, is a new media start-up developing a platform to deliver custom produced video entertainment consumed exclusively on your smartphone. The rules for production are simple, smartphone is the medium, and feature films will be doled out in 8-minute ‘bites’ – the typical span between commercials.

Mobile Marketing 40

Mobile Marketing Planning Mobile Advertising Advertising Mediums 40