Martech

OCTOBER 27, 2023

Some 61% of B2B marketers report their company of people is already using it, according to a Brafton survey. Also, 78% of small business owners said they received a positive ROI through TikTok marketing, according to a 2022 survey by Capterra. TikTok users are 1.3x more likely to know about products and trends before their peers.

Lead Gen 110

Lead Gen Hubspot CRM Peer-to-peer 110

Martech

APRIL 6, 2023

To gain further insight, DISQO CX surveyed 28,244 nationally representative consumers. Of those surveyed, 76% had noticed advertisements from brands. You’ll learn how to use the gaming medium to level-up your marketing, gain a better understanding of in-game audiences, and which ad formats are most popular with consumers.

Advertising Agencies 91

Advertising Agencies Advertisements Advertising Advertising Mediums 91

Martech

FEBRUARY 6, 2024

Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take our short survey so we can tell you the state of martech salaries and careers. Fans’ loyalty to the NFL implies that the medium — whether traditional broadcast or streaming — is secondary to the game itself.”

Advertising Agencies 108

Advertising Agencies Paid Search Agency Marketing & Strategy Buzz 108

Martech

JANUARY 2, 2024

Take the Martech Salary and Career Survey Click here to take the survey Bringing data from different channels together Customer data is collected through many different channels (think email messages, organic content, paid media, app usage, etc). Channel, campaign name, medium and more details are all carried via UTM tags.

Ideal Customer Profiles 106

Ideal Customer Profiles Advertising Agencies Paid Search Agency Top of Funnel 106

Marketing Insider Group

DECEMBER 18, 2019

The numbers are in from the 2020 B2B Marketing Mix Report and there’s a true standout social medium: LinkedIn. The Mix surveyed B2B folks working in professional and business services, technology, advertising and marketing, health and life sciences, manufacturing, finance and insurance, and other areas of B2B business. In many ways.

Social Media 322

Social Media B2B Thought Leadership Media B2B 322

Porch Group Media

JULY 6, 2021

Nearly one-third (32%) of marketers surveyed by Ascend2 report that a strategy is. according to 46%, 43% and 42% of those surveyed, respectively. According to survey by Adobe, the top 3 ways marketers are adding value include the use of CRM data, real-time data from analytics, and by integrating analytics across channels.

Statistics 122

Statistics Planning Advertising Agencies Paid Search Agency 122

Marketing Insider Group

AUGUST 2, 2021

The multi-channel aspect of modern marketing can make it difficult to create a genuine sense of continuity across so many different mediums. Use customer data, surveys, and other analytical metrics to research your customers. This can be challenging. These should be strategic tweaks, not major adjustments.

Brand Identity 347

Brand Identity Branding Multi-Channel Ethics 347

Marketing Insider Group

MARCH 16, 2021

It’s an interruptive medium and is an outbound approach to brand promotion. A recent survey supports this, as 70% of marketers believe SEO is much better than PPC at generating sales. You can put these ads where you think your buyers are online or on other mediums. Advertising is much different and comes in many forms.

Advertising Agencies 336

Advertising Agencies Advertisements Advertising Paid Search Agency 336

Top Rank Marketing

AUGUST 2, 2023

Amidst the influx of competitors, new products, mediums, and challenges, one strategy stands strong: influencer marketing. Join us in the 2023 B2B Influencer Marketing Survey and be part of shaping the future of the industry! Join us in the 2023 B2B Influencer Marketing Survey and be part of shaping the future of the industry!

Customer Surveys 84

Customer Surveys B2B Marketing B2B Marketing & Strategy 84

Martech

NOVEMBER 9, 2022

That same survey found 39% of Information Technology companies plan to leverage podcast advertising in 2022. This is the perfect medium for repurposing blog posts, white papers, surveys, interviews with SMEs or executives, new product developments and other material. 57% higher brand consideration. 24% higher brand favorability.

Advertising Channels 126

Advertising Channels B2B Marketing Planning B2B 126

Webbiquity

AUGUST 4, 2020

Email will likely be your primary medium for driving registrations. ClickMeeting offers custom branding; the ability to produce live, automated, and paid webinars; customized invitations and registration pages; streaming on Facebook and YouTube; an interactive whiteboard; interactive pools, surveys, and Q&A; and social media sharing.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Inbox Insight

JANUARY 15, 2024

The adoption of such data for small start-ups and small-medium sized businesses is growing at a considerable rate – given that most large enterprises have already integrated technographic data successfully and are reaping its benefits. How is technographic data collected?

Ideal Customer Profiles 102

Ideal Customer Profiles Marketing Automation Services B2B Marketing B2B 102

Biznology

JUNE 25, 2020

JEM, the publisher of Biznology, recently conducted a survey to assess the impact of COVID-19 on organizations and leaders’ priorities and the challenges and long-term effects of COVID-19 to businesses, leaders and employees. Thank you to those of you who participated. So, stay tuned for more! Are you ready for The Third Wave?

Organization 197

Organization Sample Enterprise Management Consulting 197

Marketing Insider Group

DECEMBER 8, 2021

In this article, I’m going to share 4 practical tips to get your small or medium business ready for next year. AI-powered customer service meets burgeoning demand: a survey by Bright Local suggests that 58% of consumers have utilized voice search to locate local businesses in the past year. Prioritize Video Content.

Practices 294

Practices Tips Business Emarketing 294

Martech

JUNE 7, 2023

More than half of the marketing technology used by small and medium-sized businesses (SMBs) is redundant, according to a new survey. Nearly two-thirds (63%) of marketers surveyed say this redundant tech either has no impact or even has decreased their company’s technology ROI. This redundancy is expensive and inefficient.

SMB 92

SMB Paid Search Agency Advertising Mediums Software 92

Martech

JANUARY 8, 2024

While the changes don’t impact things like source, medium, or campaign, and are currently only available with Safari Private Browsing mode, they do modify tracking appendages from ad platforms to ensure that users cannot be identified at an individual level. Take the Martech Salary and Career Survey Click here to take the survey Get MarTech!

Analytics 122

Analytics Privacy Privacy Policies Privacy Protection 122

Sprout Social

OCTOBER 16, 2020

I’m honored to share that Sprout Social has been named to the Fortune 100 Best Small/Medium Workplaces list. To determine the ranking for the annual list, Fortune partnered with Great Place to Work® to analyze confidential survey feedback from employees about various elements of their workplace experience.

Advertising Mediums 122

Advertising Mediums Best Practices Customer Surveys Media 122

Top Rank Marketing

AUGUST 11, 2023

adults have said that they consider Twitter — recently rebranded as X — to be dominated by unpleasant people who hold extreme views, with a scant 12 percent considering the platform fun to use — two of several findings of interest to digital marketers contained in newly-published social media platform survey results.

Buying Cycle 92

Buying Cycle B2B Marketing Demand Generation Agencies Studies 92

Marketing Insider Group

NOVEMBER 18, 2020

1 For small-to-medium-sized businesses (SMBs) that can’t afford to build out an entire marketing department in-house, complete with strategic marketers, certified specialists and subscriptions to the various tools and platforms that make a marketing program run, an agency is often the way to go. Partner with a Marketing Agency.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Webbiquity

MARCH 30, 2021

In a recent survey , B2B marketers and sales leaders were asked to name their most important metric for business success. According to a McKinsey survey , roughly 75% of B2B buyers say they prefer digital self-service and remote engagement over interpersonal interactions — an attitude that has steadily increased even as lockdowns ended.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

Biznology

APRIL 11, 2018

Free gift for answering a survey about our products and services. At the same time, it is not an expensive advertising medium compared to other forms of traditional and digital marketing options. This is the perfect opportunity to advertise something for free on your website. Examples include: Free gift with minimum purchase.

Promotion 200

Promotion Product Privacy Policies Ad Exchange 200

Liveintent

JULY 14, 2021

In March of 2021, LiveIntent surveyed more than 200 senior marketing and publishing executives from small to mid-sized companies, with newsletters ranging from 10,000 to over 1 million subscribers. percent of survey respondents use email as a primary way of building deep connections with audiences, while another 34.6 Yes: 87.2%.

Customer Surveys 127

Customer Surveys Newsletter Cost Per Thousand CPM 127

Tony Zambito

JANUARY 20, 2022

The lack of buyer insights is consistently identified as a top challenge in any of the numerous C-Suite surveying as well. . Buyer personas are a medium to communicate insights. Specifically, a lack of insights into their buyers and customers. To get the enterprise clicking in unison on best serving its buyers and customers. .

Buyer Personas 147

Buyer Personas Press Advertising Mediums Customer Surveys 147

Martech

OCTOBER 28, 2022

To succeed as a small or medium-sized business (SMB), employees must work smarter. Advertising decision makers of companies with less than 200 employees participated in a 15-minute survey to understand their needs and top pain points within the digital advertising landscape. Four universal digital marketing pain points.

Paid Content 134

Paid Content Advertising Agencies Paid Search Agency SMB 134

Zoominfo

MAY 8, 2020

A survey by an online magazine Kitchn showed that 97% of grocery shoppers use a list. They may conduct email or phone surveys, analyze other research and make more educated assumptions, but the cost will be much higher. Do you take your time, comb every aisle, look at every option and add to your cart whatever looks good in the moment?

Enterprise Management 273

Enterprise Management Marketing Management Analysis Marketing Analytics Tools 273

ClickDimensions

DECEMBER 19, 2023

However, many small to medium sized businesses (SMBs)face one common hurdle: the absence of comprehensive account and buyer insights. Need help building, executing and understanding customer surveys? Understanding your target accounts and buyers is critical in today’s competitive business landscape.

Allocation 64

Allocation SMB Marketing Management Differentiation 64

KoMarketing Associates

MAY 16, 2018

These findings reflect consumers’ enthusiasm for the dynamic storytelling which original video programming delivers in spades, and the power of the medium to deliver strong ROI. A survey conducted by the Web Video Marketing Council, ReelSEO and Flimp Media discovered that 96 percent of B2B marketers are engaged in video content marketing.

Spending 194

Spending Studies Video Marketing Budget Programs 194

Marketing Insider Group

MARCH 18, 2024

Image Source: Medium What does this mean for you? A recent survey found that 80% of the most successful content marketers have a documented strategy. And in the world of content, your pen (or keyboard) is your sword. Did you know that 77% of internet users read blogs? That’s a lot of eyeballs searching for content with purpose.

SERP 247

SERP Keywords Eye-Tracking Planning 247

Biznology

JULY 7, 2020

Proprietary events are a fast-growing marketing medium, having proven their worth over decades. Identify any important data that is unavailable from vendors, and conduct survey campaigns to collect what you need. Not only will you gain unexpected insights, but you will also expand your breadth of communications options.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

Top Rank Marketing

FEBRUARY 12, 2024

Top B2B influencer marketing tactics B2B marketers are using a variety of different channels and mediums to reach audiences with their influencer campaigns. It’s an easy win, and the fact that only 28% of respondents in our survey are using blogging as an influencer marketing tactic strikes us as an opportunity.

Tactics 113

Tactics B2B Marketing Advertising Agencies Paid Search Agency 113

ClickDimensions

DECEMBER 19, 2023

However, many small to medium sized businesses (SMBs)face one common hurdle: the absence of comprehensive account and buyer insights. Need help building, executing and understanding customer surveys? Understanding your target accounts and buyers is critical in today’s competitive business landscape.

Allocation 52

Allocation SMB Marketing Management Differentiation 52

Zoominfo

MAY 20, 2021

While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. A study by Barilliance, an eCommerce personalization suite, found that in 2020, the average email conversion rate based on click-through across the surveyed industries was 15.11%.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

Salesforce Marketing Cloud

FEBRUARY 7, 2022

Read research from our free Small and Medium Business Trends Report. We surveyed 2500 growing businesses around the globe. In our latest Small and Medium Business Trends Report , we found out that 72% of SMBs are optimistic about the future of their business. Read research from our free Small and Medium Business Trends Report.

Small Business Marketing 98

Small Business Marketing Effectiveness Business Enterprise Management 98

Martech

MAY 19, 2022

The biggest blockbuster deal was Intuit’s acquisition of Mailchimp for $12 billion, announced in September of 2021, though Mailchimp is more focused on small and medium-sized businesses than enterprise customers. For its part, Zeta Global acquired surveying tool Appness in October 2021. Take the 2022 MarTech Replacement Survey today!

Marketing Report 103

Marketing Report Email Marketing Enterprise Management Work Management 103

sagefrog

JANUARY 24, 2024

For 17 years, Sagefrog has surveyed B2B professionals in the technology, healthcare, industrial, and business industries. Many of our survey respondents also identified B2B marketing strategies they wanted to prioritize this year, and predictably, most of those priorities focused on these trends. Ready to dive deeper?

B2B Marketing 62

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 62

Champion Communications

AUGUST 8, 2023

This could involve varying the tone, style, or even the medium of your content. Conduct surveys, interviews, and analyse engagement metrics to understand what content resonates the most with each group. Segment your content: It’s important to recognise the unique characteristics of each buying group.

PR 62

PR Buy Buyer Personas Case Study 62

Champion Communications

AUGUST 8, 2023

This could involve varying the tone, style, or even the medium of your content. Conduct surveys, interviews, and analyse engagement metrics to understand what content resonates the most with each group. Segment your content: It’s important to recognise the unique characteristics of each buying group.

PR 62

PR Buy Buyer Personas Case Study 62