How Empathetic Storytelling Drives Success

Marketing Insider Group

In 2004, a Carnegie Mellon University study looked at the impact of empathetic storytelling. The second took a more narrative, storytelling approach where they profiled the children and told the story of their suffering. What makes storytelling so effective.

Storytelling in B2B Marketing

Content4Demand

Humans Respond to Stories How did humans pass on information that was important for survival before they could write? Jenny Coppola notes that nearly two million years passed between the time the first humans developed speech and they began to write.

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6 Misconceptions About Storytelling in Marketing

ClearVoice

One of those is the endless pursuit brands have with being considered a great storyteller. And for those who are concerned about the lifecycle of their leads and their base, storytelling can be a captivating and effective way to keep audiences engaged. 6 storytelling myths in marketing.

Why Your Business Needs Storytelling

BenchmarkONE

Comedians are compelling because they are storytellers. And if a good comedian can hold a crowd rapt for an hour or more with nothing but a microphone and some words, you should be able to do the same for your customers — with storytelling. Why You Need Storytelling.

7 Examples of Storytelling Content You Can Use in Your Marketing Campaigns

Single Grain

The best marketers in the world leverage the power of storytelling to improve branding and conversion rates. Well, people remember stories 22x more than facts and figures alone and, thus, storytelling can boost conversion rates by a significant 30%. In this article, I'll help you understand what storytelling is, why it’s important for marketing and what some of the best ways to market your business via brilliant storytelling campaigns looks like. What Is Storytelling?

The Ultimate Guide to Storytelling

Hubspot

Storytelling is described as an art … the “art” of storytelling. Storytelling isn’t something you can grasp in one sitting, after one course. It is, and rightfully so because storytelling has become a crucial component of the most successful marketing campaigns. Storytelling is an incredibly valuable tool for you to add to your proverbial marketing tool belt. Storytelling is an art form as old as time and has a place in every culture and society. Write!

9 Promotional Email Examples (And How to Write Your Own)

Optinmonster

Because in today’s article, we’re going to teach you what kinds of promotional emails there are, look at 9 examples of emails you can use, and give you some tips on how to write your own. How to write a promotional email. Medium Daily Digest.

What We Learned From Our First Year on Medium

Hubspot

Editor's Note: This post was originally published on Context, a publication brought to you by Medium’s Creative Strategy team. Follow the publication to keep abreast of the best ideas in brand storytelling. While a lot of content discovery still happens through search, more and more people are consuming articles directly from platforms like Medium, Facebook, and podcasts. Apps like Medium have become new discovery platforms for content.

Brands Often Overlook This Superhero of Storytelling

Content Marketing Institute

One of the oldest mediums is also one of the most powerful — and one of the most overlooked in content marketing. OK, maybe writing this article as a comic script isn’t such a great idea, even if prose is at a disadvantage when discussing such a visual medium. The thing about comics is that it’s a different medium and has different sticking power,” he says. DarrenSanch #storytelling Click To Tweet. Comics are a medium independent of the genre,” Buddy says. “It’s

Lincoln Electric Changes Perception Of Industry With Brand Storytelling

Marketing Insider Group

Great storytelling starts with a narrative bigger than yourself. In our automation space, for example, our content is more about educating small to medium sized businesses that automation is affordable, can help them be more competitive, and is not as hard to do as they might think. I actually have a (no longer offered) degree in Professional Writing (a pre-cursor to content marketing?) So, somewhere I guess I always hoped I could make storytelling part of my career.

Why You Should Use Brand Storytelling on Social Media

Oktopost

Brand storytelling : still one of the best ways to increase your brand awareness, reach new audiences, and attract more followers on social media. Storytelling gives you an opportunity connect with your audience to tell a story about your company and what it does.

Content Technology: How the Medium Improves the Message

Content Standard

The Medium Is the Message. Canadian social theorist and philosopher Marshall McLuhan’s most famous quote is “The medium is the message.” the medium. So, the light bulb is the medium that manipulates the message (the room). Reverting back to McLuhan’s point—because the medium (Luhrmann, Williams, DiCaprio, et al.) carries and manipulates the message (Shakespeare), the medium becomes the message.

Content Technology: How the Medium Improves the Message

Content Standard

The Medium Is the Message. Canadian social theorist and philosopher Marshall McLuhan’s most famous quote is “The medium is the message.” the medium. So, the light bulb is the medium that manipulates the message (the room). Reverting back to McLuhan’s point—because the medium (Luhrmann, Williams, DiCaprio, et al.) carries and manipulates the message (Shakespeare), the medium becomes the message.

From reporting to analysis: How storytelling with data helps secure executive buy-in

Sprout Social

This is where storytelling with data comes in. As a social expert, you already have storytelling skills. Values, vision, focus, storytelling & connection. However, strong storytelling comes from a big-picture view that takes all of social media marketing into account at once.

The Art of Digital Storytelling – 5 Strategic Hacks to Conquering Digital Storytelling

nDash

As a child, storytelling time was always one of my favorite parts of the school day. Not only because it makes the story more compelling, but because in the digital space, more than any other medium, people are more prone to call “B.S.” The final key to success in digital storytelling is identifying where your audience lives and presenting your story to them there. Stories allowed you to travel to a place that can be new and exciting.

The Story of a Storyteller Who Became a Vidyard Customer

Vidyard

It turns out, Vidyard has played a big role: Through video, they reach more and more people through the powerful medium, since it’s more engaging than other formats like text. I quickly discovered that Stephanie and I shared a passion: storytelling. Stephanie told me she’s always considered herself a storyteller. Writing and storytelling was never just a pastime or hobby. You can still rewrite your story and become a better, stronger storyteller and marketer.”

5 Tips to Perfect Your Longform Storytelling

DivvyHQ

Longform storytelling is the future of content marketing. So it’s no surprise that longform storytelling has made its way into the marketing world, since the lines between traditional media and branded content become blurrier all the time. Medium is quickly becoming homebase for prolific thinkers, writers and media websites. The flexibility of the format allows you to weave your brand’s personality throughout the writing and build trust through the engaging content.

7 Writing and Grammar Podcasts to Help You Fine-Tune Your Craft

ClearVoice

Writing can be a lonely profession, especially if you work remotely. The medium has been in its heyday for a couple of years now, and the writing sub-genre has enjoyed a bonanza of new podcast launches — thoughtful, entertaining and educational fare for people who care about storytelling craft. From author interviews and “story behind the story” retellings to advice on writing, there are some great podcasts to add to your listening lineup. Write About Now.

10 of the World's Best Storytellers [SlideShare]

Hubspot

Storytelling is a cornerstone of human existence, and it''s what enables successful people to communicate and connect with anyone -- and I mean anyone -- to this day. The best storytellers'' messages are heard. What exactly makes a great storyteller? I set out to reverse-engineer the answer to that question by compiling a list of who many of my colleagues and I agreed were some of the best storytellers in the world. Share your storytelling heroes in the comments

Why Your Content Is Bad From the Get-go: Ideation Mistakes Business Leaders Make

Webbiquity

Writing From the Wrong Perspective. You have a perspective as a business leader that allows you to write with confidence on your products and services, complicated industry issues, and other topics related to your business. Selecting the Wrong Medium.

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What Is a Chief Storyteller? Five Business Leaders Share Their Stories

Content Standard

And those people who’d been building the businesses realized what they were all along: They were storytellers. And the modern phenomenon of the corporate chief storyteller was born. But what is a chief storyteller exactly? A LinkedIn search for the job title “storyteller” reveals almost 10,000 hits. This is not a new role; Nike employed a chief storytelling officer in the 1990s. ” And therein is the power of storytelling in business.

The Art of Writing Turns Your Marketing into Effective Brand Storytelling

Content Standard

As far as the company is concerned, brand storytelling is a success. Brand storytelling requires companies to not only think about their own brand story (what do they provide to our world?), Here’s a sample format below that can be applied to any story medium (article, video, graphic, etc): Explain the situation : Set the stage, create the world in which the character(s) live and experience as it pertains to the story.

Social Media Stories Should Be the Focus of Every Digital Storytelling Strategy. Here’s Why.

Content Standard

And to utilize such an opportunity calls for yet another change to a brand’s digital storytelling strategy. At the time, most media outlets treated the medium as a new sort of video selfie: It was regarded as a neat format which was clearly personal in its presentation, but beyond that, most critics felt like it was just a means to save Snaps in a more permanent way. The post Social Media Stories Should Be the Focus of Every Digital Storytelling Strategy.

Is Story-Making the Next Evolution of Brand Storytelling?

Content Standard

You’ve been evangelizing the power of good brand storytelling for a long time. You know the importance of finding great storytellers and creatives to build a stronger relationship with your brand. And every story your company tells, whether based in video, writing, or audio, is top notch and compelling. But stories are dynamic—and as people explore new mediums and engage with the world in innovative ways, they’re becoming more immersive than ever before.

Interactive Storytelling: How to Make Your Content Strategy Soar in 2017 (with Examples and Stats)

SnapApp

It’s called interactive storytelling. What is Interactive Storytelling? The concept of storytelling in a business context can be a bit confusing, so let’s take one step back and look at the importance of storytelling itself. So why would businesses use storytelling in their marketing efforts? And, here's why: Stories engage the brain through a phenomenon called neural coupling , causing brain waves in the listener to mirror those of the storyteller.

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Forward 2016, Day 1: Why Content Marketing ? Brand Storytelling

Content Standard

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. In the conference’s kick-off keynote, Skyword Founder and CEO Tom Gerace pulled back the curtain on his work with Robert McKee to develop a storytelling process that can be integrated into technology and scaled within an enterprise organization. Embrace the true art of storytelling.

The Power of Visual Storytelling: 15 Stunning Examples to Inspire You

Hubspot

Visual storytelling -- or passing on a lot of information through a relatively simple visual aid -- has been a cornerstone of marketing for thousands of years. That’s where today’s visual storytellers have a chance to not only say “Hey, you can get this here!” Below you'll find 15 of the very best examples of visual storytelling from B2C, B2B, crowdfunding, and SaaS. 15 Stunning Examples of Visual Storytelling. These are stories we could write for ourselves.

10 Great Writing Tips That Could Change Your Narrative Forever

ClearVoice

What is good writing? A quick prodding as to why putting words to paper (or screen) will always be in vogue, no matter how many robots try to take our writing jobs. That said, writers will always be the heart and soul of storytelling. Writers write. Writers write.

Serialization and Digital Storytelling: What Victorian-Era Publishing Teaches Us About Generating Leads

Content Standard

Before modern-day digital storytelling, before Netflix and on-demand video, before ebooks and audiobooks, people often kept up with their favorite, ongoing stories through serial novels. The idea was simple: book publishers operated on long writing, editing, and production cycles that made it difficult to generate regular income, so they needed a faster publishing format.

Interactive Storytelling 101: The Design Principles Every Content Marketer Must Know

Content Standard

Interactive storytelling unlocks almost endless possibilities when it comes to design. However, just as with user experience , the best practices around design for interactive are somewhat unique to the medium. In a traditional content creation workflow, your design process probably looks something like this: You write your content. However, your storytelling can get derailed if you fail to adhere to the common best practices around interactive design.

Interactive Storytelling 101: The Design Principles Every Content Marketer Must Know

Content Standard

Interactive storytelling unlocks almost endless possibilities when it comes to design. However, just as with user experience , the best practices around design for interactive are somewhat unique to the medium. In a traditional content creation workflow, your design process probably looks something like this: You write your content. However, your storytelling can get derailed if you fail to adhere to the common best practices around interactive design.

Ask a Content Strategist: When Will the Robot Writers Take Over?

Contently

You write a lot about how the future of content marketing is technology boosting human creativity. A lot of professors still preach the old-school route—cutting your teeth as an entry-level reporter writing straightforward news stories. And you need to be able to tell those stories across mediums—text, video, audio, graphics, and everything in between. Joe Lazauskas is Contently’s head of content strategy and co-author of The Storytelling Edge.

#ContentRising Day 1 Keynotes: Do Not Disturb, Brand Storytelling in Progress

Content Standard

In today’s high-tech, modern world, marketers must embrace the oldest way to connect with people—storytelling. This morning, at Content Rising Summit , Skyword Founder and CEO, Tom Gerace and renowned screenwriting lecturer, Robert McKee, urged the 300 marketing and media professionals in the room to embrace the power of storytelling to create lasting connections and empower leadership. ” Brand Storytelling Powers Leadership.

Hate Clicks Are the New Clickbait

Contently

I’m not really a huge Beyoncé fan, so I thought it would be fun to write an article: ‘Beyoncé is Overrated AF,'” she said. ” Now a journalism graduate student at Georgetown University, La Foucade had to convince her editor, who was afraid of potential backlash, before she got the go-ahead to write the article. “I Storytelling bloomberg clickbait editing The Washington Post

Click 96

The Formula That’s Helping Me Optimize the Most Important Marketing Campaign of My Life

Contently

Content is the key to optimizing conversion rates across the marketing funnel—from raising awareness about the book, to gathering supporters and subscribers, to driving conversions, and finally to getting buyers to write reviews and spread the word. Achievers: Same as above, also more likely to spend time with podcasts, Instagram, Facebook, and Medium. All the workflows start with me writing, then go to Frank for editing, and move to Karina for formatting, posting, and reposting.

How Brands and Publishers Can Empower Their Video Creators

Contently - Strategy

All these creators have been able to tell stories in innovative mediums because the companies they work for see multimedia as complementary to the written word. Video isn’t just an optional medium for duplicating the original information. Complement your writing, but don’t copy it. In some cases, you’ll also be able to cover a topic in both mediums. Storytelling Strategy content calendar divisible content pitches video vox YouTube

24 Content Marketing Awards to Target Now for 2021 Recognition

Content Standard

While the style of the Gold Quill logo has changed through the years, the golden feather symbolizing a quill writing pen is a universal icon recognized throughout the industry. We want to know how you crafted engaging narratives that captivated distracted audiences—in any medium.