The 3 Key Ingredients of Video Storytelling

Kapost

Now, 20 years later, I’m a visual storyteller who utilizes the power of video to help brands communicate and connect to customers, prospects, and key personnel. Back when television was essentially the sole broadcaster of video marketing, throwing your logo on any ol’ commercial that featured a celebrity worked wonderfully. Hitting this trifecta is no easy task, but with the right strategy, video can ultimately become your most powerful marketing medium.

Wondery’s Founder Explains How Audio Storytelling Could Be the New TV

Contently

Over the last decade, audio storytelling—one of our oldest mediums—has seen an unprecedented explosion in popularity. This summer, I sat down at the Cannes Lions Creativity Festival with Hernan Lopez, CEO and Founder of Wondery, an upstart podcast network backed by Fox with big visions for the future of storytelling. Hernan : I’d make a parallel with what happened in television. The same thing is happening now with podcasts and audio storytelling.

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Hulu Advertising 101: A Guide to Running Streaming TV Ads

Single Grain

Streaming TV ads are better than linear TV ads because the latter is based on Television Rating Points (TRP) which is not enough data to specifically target users. This recently launched ad option is a boon for small to medium businesses. will drop traditional television.

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9 Movies Every Content Marketer Should Watch

DivvyHQ

His public television show inspired and enchanted multiple generations of children, for one primary reason: Rogers knew how to connect with his audience. The Princess Bride is overtly about storytelling and its unparalleled ability to transfix us. Given that great storytelling is integral to effective content marketing , it’s a worthwhile refresher for any practitioner who wants to keep an audience coming back for more. The Academy Awards are coming up this Sunday.

10 Most Popular Marketing Articles of 2018

Zoominfo

6 out of 10 people prefer online video platforms like YouTube to live television. 9 Great Examples of B2B Brand Storytelling. In the marketing world, brand storytelling refers to campaigns that use creative narratives to showcase a brand or product. Effective storytelling provides human context to your brand and allows you to connect with your audience on a more emotional level. Read: 9 Great Examples of B2B Brand Storytelling.

How to leverage AR in your digital marketing strategy

ClickZ

With AR, you can collect plenty of attention from your target audience in ways that traditional promotional tactics such as Television, billboard, and print media cannot. You can share content that’s unique, interesting, and relevant through a variety of digital mediums.

A View To A Thrill: Why Marketers Need To Get Visual, Fast

Marketing Insider Group

What Bob said was “We (those in marketing ) need to look at our PC screens as if they were televisions and people do not read television, they watch it.”. Consumers have, as Bob predicted, taken to looking at their screens as if it were a television. Video is all about storytelling. The most useful visual medium for marketing ourselves has been Facebook.

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Why Brands Need to Take the Plunge Into VR Today

Content Marketing Institute

John Bucher, virtual reality producer and consultant, makes the case for trying the medium even if it’s not fully ready for prime time, with examples of brands actively experimenting. He is the author of six books, including the bestselling Storytelling for Virtual Reality. John: Brands for a number of years have mastered the art of storytelling to audiences in order to engage them in products. They are adding motion and action to what was a static medium.

State of Content Marketing 2017: The 3 Traits That Will Make Brands Truly Successful

Contently

A lot of great storytelling exists in the business world. Breakthrough storytelling. They were willing to do so because the medium itself was so novel. Until that point, the company had simply bought licenses to stream movies and television shows that other companies had already produced. Most decisions to greenlight a television series come down to the experience and gut intuition of executives. Most television and movie studios judge success by a few factors.

Why Infographics and Other Visual Content Are Saving Lives From COVID-19

Contently

Turn the television to your preferred news outlet, stream a press briefing, read the latest article online, and you’re likely to be bombarded with an overwhelming amount of facts, figures, statistics, scientific data, and medical advice sprawled across the screen.

The Content Strategy Behind Orange Is the New Black: What Is It and How You Can Copy It?

KoMarketing Associates

For content marketers, the key to good storytelling is finding that same kind of “hook.” Read more about good content marketing storytelling: 12 Quick Tips for Writing Better Blog Posts. As noted in an Interbrand article on the marketing lessons from OITNB , the show “broke ground” by “[moving] characters of diverse identities and cultural backgrounds from the periphery of television drama to center stage.”.

The 9 Best Marketing Articles of All Time, According to HubSpot's Marketing Team

Hubspot

Whether it's the hit television show Friends or the classic movie Forrest Gump, most people never turn down an opportunity to watch Ross pivot his couch or witness Forrest develop into a ping pong celebrity -- even if they've already watched it 27 times. Content marketing is in its infancy compared to television and film, but some of the best writers and publications in our industry have already crafted articles that we revere as the Friends or Forrest Gump of the space.

How Millennials in the Workplace Are Revolutionizing Marketing

Content Standard

According to a report from Magisto , Millennials at small- to medium-sized businesses are far outpacing their baby boomer counterparts when it comes to embracing digital content strategy. While TV and traditional media will continue to have a place in the marketing budget, marketers who focus too heavily in this area will miss out on a wealth of storytelling opportunities. They offer a lot of unique capabilities that something like television doesn’t offer.”

Why Can’t YouTube Do Drama?

Contently

Because while YouTube is a great medium for many types of content, from personal vlogs and comedy shorts to music videos and found-footage horror, drama never quite landed. The power of dramatic storytelling is why people still study The Iliad and The Odyssey 2,500 years after their first telling, why we keep forcing Shakespeare on high schoolers, and why #GoT trends on Twitter for 10 consecutive weeks a year.

7 of the Most Inventive Interactive Marketing Examples We've Ever Seen

Hubspot

Our audience is ultimately used to these mediums. However, Eko, an interactive storytelling platform that produces interactive shows, music videos, and branded content, has created a remixed music experience that’s arguably more entertaining than any of Two Friends’ mixes.

Top Trends: How Immersive Marketing Can Help You Tell a 360 Degree Story

Marketo

Storytelling has always been relevant to marketers. Print, television, and internet ads all need to tell a specific narrative tailored to brand audiences and be designed for the different mediums. If Wes Anderson had stuck to flat storytelling, he’d probably be in a much less vibrant café today, still trying to work out his next screenplay. Author: Sesame Mish The scene: interior, daytime, Milan. Two empty mint green dining chairs sit next to each other.

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How Content Marketing Teams Are Evolving in 2016

Contently

The move signifies not only a change in marketing tactics, but also an effort to refocus the company around storytelling. Basecamp, a web-based project management tool, published a collection of articles on Medium, titled Signal v. We hired a lot of media, took a lot of people who were previously storytellers, turned them into marketers,” said David Beebe, Marriott’s vice president of global creative. “It’s

Discover the Real Value of the E Word (and How to Embrace It)

Content Marketing Institute

However, mediums like audio and video have an even better metric for understanding engagement. Because video is a linear medium, measuring audience engagement is simple: How many people make it to the end? Storytellers routinely employ the power of curiosity gaps and our need for closure by implementing one of the most compelling literary devices of all: suspense. You don’t have to look far for suspenseful inspiration – just turn on the television.

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February Social Media News: Weather on Facebook, SNL on Snapchat & More

Hubspot

announced its forthcoming partnership with A&E to produce "Second Chance," an unscripted reality television show about breakups on Snapchat. 9) Medium announces new subscription service. Medium CEO Ev Williams announced that Medium would launch a subscription product to develop additional revenue streams apart from simply advertising. We spend a lot of time on social media sites -- globally, it’s around two hours per day.

One Content Marketing Prediction for 2015, in Six Parts

Content Standard

If you have already blocked off your calendar and scheduled your “out of office” reply for February 27, 2015, you know a little about great storytelling. It took a few years before they discovered the promise of the new medium—the things radio could do that print and stage could not, as well as its new limits. The early days of television were no different, with dramas happening in front of mics and curtains until we figured out how to tell stories on TV.

8 Journalism Concepts to Drive Better Engagement

Marketo

For years, journalists have been crafting stories—in newspapers, magazines, television, and the internet—that readers actually want to see. Understand each medium’s strengths and weaknesses and aim to provide the right content on the right platform. Your job as a storyteller is to intrigue the reader. More and more these days, I find myself searching for “The Magic X.” “The

Pressure

Content Standard

The 1950s in the United States saw dramatic economic growth, widespread adoption of television and advertising; of moving to the suburbs and owning multiple cars; of buying for excess and dumping what felt old fashioned. Television marked the advent of interrupt advertising, which has only diversified and grown since the beginning of the post-war economic boom. The Rise of Television as Part of American Culture. The Fall of Television, Display Advertising, and Content.

Why the Agency World Loved 'Mad Men'

Hubspot

One of the first memos that hit my desk was a “heads up” that Doyle Dane Bernbach was going to be featured in a new television series. In essence, many of us lived on a television “set” while we watched the television set. The Medium Is the Message. Joan obliquely takes credit by saying, “Well, you know what they say: The medium is the message.” The narrative complexity of the storytelling in Mad Men is what appealed to me the most.

Under Pressure: How Content Marketing Has Transformed Marketing Strategies Since the 1950s

Content Standard

The 1950s in the United States saw dramatic economic growth, widespread adoption of television and advertising; of moving to the suburbs and owning multiple cars; of buying for excess and dumping what felt old fashioned. Television marked the advent of interrupt advertising, which has only diversified and grown since the beginning of the post-war economic boom. The Rise of Television as Part of American Culture. The Fall of Television, Display Advertising, and Content.

Video is Killing the Written Content Star

Fathom

The fact that video is a powerful storytelling medium has been a major catalyst in its success. As a writer, I certainly believe in the power of the written word, but incorporating only written content in a content making strategy can make brands easy to ignore in a marketing landscape that is adopting the engaging mediums of images and videos. 68% of brand marketers (300 surveyed in total) are moving budget away from television and into online video.

Do You Have the Right Content Marketing Strategy?

Bluetext

But Hootsuite rose to immense popularity by playing off a popular theme, the HBO television series “Game of Thrones.” It created a video called “ Game of Social Thrones ,” using graphics and music similar to the television show to demonstrate its capabilities. 3) Storytelling never gets old. Medium Title: Medium Content: The post Do You Have the Right Content Marketing Strategy?

Why the "Pivot to Video" Is Misguided

Hubspot

No, it's not changing seats on the couch to get a better view -- it's the latest example of marketers and content creators being so eager to adopt a new platform or medium that they ruin it. You might not be surpised to hear this -- after all, the word "television" makes up two of the three letters in MTV. But behind strong video, you also need strong storytellers. You need good storytelling to create a compelling video, and -- guess what?

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Exploding Cows and a Branded Mini Series Fire up Chipotle’s Marketing

Vidyard

The evolution of media simply dictates that brands will take the television experience (something familiar) and move what works (storytelling) to the Internet where more people are hanging out (millennials don’t subscribe to cable, but turn to the Internet instead). At the start of November I put together ten video marketing predictions , and it’s pretty cool that – just one month into the new year – we’ve seen three of them play out.

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SiriusDecisions Summit: The Art and Science of Predictive Intelligence

6sense

The best marketers are storytellers at heart. For decades, reaching the right audience meant one of two things – advertising through television and print or direct (snail) mail campaigns. The proliferation of new channels and targeting techniques has created a demand for creative marketing approaches that make the most of the mediums they’re in. Marketers have had to shape creative and messaging to fit into wildly different contexts and mediums.

Can Marketing Be Your Unfair Advantage?

Fathom

Those of you who are familiar with Coke and Pepsi—and I assume that applies to pretty much everyone in existence—are well aware of the many ways that each of these brands have marketed themselves and the mediums they have used to do so. Television and print ads along with celebrity endorsements might be the first that come to mind. Utilize the power of content and storytelling. I’ve been writing a lot over the past few weeks on the idea of unfair advantages.

Will Twitter Become This Generation’s Cronkite? ~ScoopD

B2B Marketing Savvy

two canyons over , but Twitter’s role (or a yet-to-be invented Twitter look-alike) has the potential to unite community as television media one did but can no longer hope to accomplish. For many Boomers, “global community&# was born at the knee of those news anchors as world events woke to the power of television imagery. It was once print, then radio, then television, now digital in many forms.

Is Content Marketing Turning Into Brand Entertainment?

Content Standard

Before content marketing, before the rise of web-based media, before the growth of brand storytelling. There are inherent differences between what short-form content marketing and long-form brand storytelling seek to accomplish. Cavemen , a 30-minute family sitcom ordered by ABC, aired on televisions around the US in October of 2007. Work With Professionals in the Medium.

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Sales Pipeline Radio, Episode 232: Q & A with Benjamin Shapiro @benjshap

Heinz Marketing

Is it a truly new medium that is, as I always say, is long-form storytelling, or is it just another way to get some little snippets and content up on your site here. By Matt Heinz , President of Heinz Marketing.

Are These the Best Campaigns of the Year? Grand CLIO's 2014 Award Winners

Hubspot

This week, the CLIO Awards (which awards agencies for creative advertising in package design, print, radio, and television) announced the recipients of the Grand CLIO, giving the highest honors for innovation and excellence in advertising, design, and communications. “The Scarecrow” was a big winner at Cannes, and it continues to be one of the best examples of compelling storytelling by a brand. This post originally appeared on The Agency Post.

The Ultimate Guide to TV Ads

Hubspot

TV Ads in the 1980s and 1990s: Super Bowl and Storytelling. The 80s and 90s were also all about storytelling in advertisements. Lots of other companies followed this storytelling model, too. TV as a medium also has deep penetration. TV ads are expensive , more expensive than any other marketing medium. Broadcast television includes channels like ABC, NBC, CBS, and FOX (considered Primary Networks), and typically have local affiliates in each city.

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DMWF North America: Interview with Rachel King

Digital Marketing World Forum

Prior to founding EditMate in 2016, she spent her career in the video production industry working as Producer and Editor, creating content for global brands, agencies, and television shows. Online video will account for 80% of internet traffic by 2020, so marketers should be prioritizing video as the medium they’re gonna need to utilize for just about everything. Rachel King is the CEO of EditMate , a video curation software and service built for marketers.

3 B2B Tech Brands with Stand-Out Visual Content Marketing

Content Standard

“We have worked with all kinds non-traditional partners, channels and mediums,” she tells Marketing Week. Production-wise, the videos were on par with professionally-shot television shows and even starred the Mr. Robot star Christian Slater. For a company that wants to “shape the future of visual storytelling,” you’d certainly expect Piktochart’s visual marketing efforts to be on point—and you’d be absolutely right.

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