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Wondery’s Founder Explains How Audio Storytelling Could Be the New TV

Contently

Over the last decade, audio storytelling—one of our oldest mediums—has seen an unprecedented explosion in popularity. This summer, I sat down at the Cannes Lions Creativity Festival with Hernan Lopez, CEO and Founder of Wondery, an upstart podcast network backed by Fox with big visions for the future of storytelling.

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Top Content Marketing Questions Answered

Marketing Insider Group

In fact, it is an inquisitive nature and a desire to know more and try out new things that has allowed content marketing to evolve into the dynamic, multi-dimensional, ever-shifting medium that it is today. What’s going on here is that marketers have become storytellers and concept creators. Content marketing isn’t advertising.

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10+ Examples of Awesome Integrated Marketing Campaigns

SocialPilot

This is why having cohesive messaging across all mediums is so important. Wasssup by Budweiser The Super Bowl is where television ads come to dream big. Key Takeaways Focus on the experience, product features can follow later Minimize straightforward messaging, create as much enigma as possible Prioritize visual storytelling 6.

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10 Most Popular Marketing Articles of 2018

Zoominfo

6 out of 10 people prefer online video platforms like YouTube to live television. 9 Great Examples of B2B Brand Storytelling. In the marketing world, brand storytelling refers to campaigns that use creative narratives to showcase a brand or product. Read: 9 Great Examples of B2B Brand Storytelling. Keep reading!

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Wednesday Writer Roundup: legal, healthcare, technology, and human rights experts!

nDash

Both my writing and television work have covered an array of topics, with a particular focus on issues affecting marginalised communities. He has frequently written for legal services providers focusing on the need to keep ahead of the competition by adapting to near and medium term changes in the social and economic environment.

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9 Movies Every Content Marketer Should Watch

DivvyHQ

His public television show inspired and enchanted multiple generations of children, for one primary reason: Rogers knew how to connect with his audience. The Princess Bride is overtly about storytelling and its unparalleled ability to transfix us. Won’t You Be My Neighbor (2018). ” The Princess Bride (1987).

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How to leverage AR in your digital marketing strategy

ClickZ

With AR, you can collect plenty of attention from your target audience in ways that traditional promotional tactics such as Television, billboard, and print media cannot. You can share content that’s unique, interesting, and relevant through a variety of digital mediums. AR technologies allow you to do this.