How Empathetic Storytelling Drives Success

Marketing Insider Group

In 2004, a Carnegie Mellon University study looked at the impact of empathetic storytelling. The second took a more narrative, storytelling approach where they profiled the children and told the story of their suffering. What makes storytelling so effective.

9 Tips to Revamp Your Brand Storytelling with Better Video Production

Marketing Insider Group

That is why having a successful video production strategy is so important in your brand storytelling. Video is an ever-growing medium on the internet. The rule of thirds has long been used in visual mediums, such as painting, photography, and film.


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Storytelling in B2B Marketing


That’s why emotions play a big role in storytelling. Video is an excellent medium to explain or demonstrate a process. The post Storytelling in B2B Marketing appeared first on Content4Demand. Blog b2b marketing neuroscience psychology storytelling

Emotion and Empathy: The Storytelling Keys to Content Marketing


People, of course, love storytelling. Well, storytelling is the very essence of content marketing. Strategic Storytelling. Storytelling helps content marketers: Sell or market. What matters in storytelling and marketing is how you make people feel and what impression you leave them with. Great storytelling relies upon emotion. Marketing is a conversation, and conversations almost always include storytelling. Storytelling can help with all of that.

Why Your Business Needs Storytelling


Comedians are compelling because they are storytellers. And if a good comedian can hold a crowd rapt for an hour or more with nothing but a microphone and some words, you should be able to do the same for your customers — with storytelling. Why You Need Storytelling.

Building trust through storytelling


The best companies today are great storytellers. Among B2B marketers, storytelling is a buzzword that’s often assumed to be the narrative that brands tell their buyer. The first part of storytelling is connecting with the buyer. They may even make and sell great products.

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4 Secrets of Great Storytellers

Content Marketing Institute

Great storytellers come from all sorts of places. And they’re telling stories in so many new ways that each day seems to add proof to Daniel Pink’s dramatic 2006 assertion : The future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellers – creative and holistic ‘right-brain’ thinkers whose abilities mark the fault line between who gets ahead and who doesn’t. storytelling Click To Tweet. storytelling Click To Tweet.

The Long-form Storytelling Originators: Journalism Examples for Content Marketing Inspiration


Previously on this blog, I’ve identified three brands that are excelling at long-form storytelling : Red Bull, Casper and American Express. In fact, a lot of the long-form storytelling produced by the aforementioned brands are penned by hired journalists. The New York Times heralded this new form of digital storytelling way back in 2012 with the launch of “ Snow Fall ,” the story of the Avalanche at Tunnel Creek.

6 Misconceptions About Storytelling in Marketing


One of those is the endless pursuit brands have with being considered a great storyteller. And for those who are concerned about the lifecycle of their leads and their base, storytelling can be a captivating and effective way to keep audiences engaged. 6 storytelling myths in marketing.

Storytelling symbiosis and sustainable innovation

Integrated B2B

In Denmark, small- to medium- sized B2B companies are emerging as sustainability superheroes through storytelling. In a market where the Sustainable Development Goals are hot, how can companies use storytelling to gain a competitive edge and bolster partnerships? Still in its pilot phase, the SDG Accelerator provides Danish companies with storytelling expertise and acts as a sounding board for sustainable business innovations that align with one or more of the SDGs.

Storytelling for B2B Brands


In recent years, leading branding firms and marketers have used brand storytelling to create interactive and empathetic experiences for users throughout their purchase journey. Although popular with many B2C companies, brand storytelling in the B2B world is not only possible but encouraged!

7 Examples of Storytelling Content You Can Use in Your Marketing Campaigns

Single Grain

The best marketers in the world leverage the power of storytelling to improve branding and conversion rates. Well, people remember stories 22x more than facts and figures alone and, thus, storytelling can boost conversion rates by a significant 30%. In this article, I'll help you understand what storytelling is, why it’s important for marketing and what some of the best ways to market your business via brilliant storytelling campaigns looks like. What Is Storytelling?

The Ultimate Guide to Storytelling


Storytelling is described as an art … the “art” of storytelling. Storytelling isn’t something you can grasp in one sitting, after one course. It is, and rightfully so because storytelling has become a crucial component of the most successful marketing campaigns. Storytelling is an incredibly valuable tool for you to add to your proverbial marketing tool belt. Storytelling is an art form as old as time and has a place in every culture and society. An art.

How A CMO Uses Storytelling To Engage Audiences


What we did talk about, however was things like storytelling, email, demand gen, data and more. Olenski : Storytelling has become a very popular and successful method to engage consumers. Duerksen : Storytelling is core to our overall marketing strategy in that we position each brand as an educational resource for our customers. Olenski: Moreover, with all that data, how do you ensure the right content is being delivered to the right audience via the right medium?

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The Long and the Short of it — and the implications for Content and Storytelling


And here is where content strategy and tactics as storytelling will come into play. Top of the funnel content and storytelling will fuel brand awareness and its need to build enduring memories; medium and bottom of the funnel content will feed the immediate need for sales activation programs.

How Important Is Brand Storytelling?

Unbound B2B

They used storytelling as a medium for learning, passing down wisdom and societal ethos and as a pastime activity. Even though our civilization is more technologically advanced today, the neurobiology of storytelling is much the same as it was millennia ago. In the article, we will explore the power of brand storytelling. Why Is Storytelling So Important? The answer is: storytelling. The post How Important Is Brand Storytelling? Introduction.

5 Data Futurists to Follow on Medium Right Now

HG Data

Long before there was Medium , people relied on clay tablets to document thoughts and theories. Insert Medium , the new- ish social publishing platform from Twitter co-founders Evan Williams and Biz Stone. Four years old and still picking up steam, Medium is quickly becoming the blogging platform of choice for anyone with an opinion and a thirst for an audience. Medium: @NathanBenaich. Medium: @galka_ma x. Medium: @angushervey. Medium: @ekimczak.

Content Technology: How the Medium Improves the Message

Content Standard

The Medium Is the Message. Canadian social theorist and philosopher Marshall McLuhan’s most famous quote is “The medium is the message.” the medium. So, the light bulb is the medium that manipulates the message (the room). Reverting back to McLuhan’s point—because the medium (Luhrmann, Williams, DiCaprio, et al.) carries and manipulates the message (Shakespeare), the medium becomes the message.

What We Learned From Our First Year on Medium


Editor's Note: This post was originally published on Context, a publication brought to you by Medium’s Creative Strategy team. Follow the publication to keep abreast of the best ideas in brand storytelling. While a lot of content discovery still happens through search, more and more people are consuming articles directly from platforms like Medium, Facebook, and podcasts. Apps like Medium have become new discovery platforms for content.

Deloitte: Storytelling boosts sustainable innovation

Integrated B2B

Monitor Deloitte’s Camilla Marie Thiele shares her perspective on why business innovation is important for the sustainability agenda and how storytelling can inspire other companies to follow. As many will know, cylindr has been supporting the United Nations Development Programme (UNDP)’s SDG Accelerator programme, providing expertise in storytelling and acting as a sounding board for business innovation ideas. Storytelling matters.

Why Brand Storytelling is Critical in Cybersecurity


You’ve been researching for hours and finally come across the perfect blog post – one about why brand storytelling is critical in cybersecurity (hint: you’re reading it). Why Is Brand Storytelling in Cybersecurity Important? This is where brand storytelling comes in to help.

Case Study: Modern Marketing Meets Storytelling Comic Strips


Similarly Imation is harnessing the power of storytelling comic strips with high impact messages that speak to our prospects in ways virtually now other medium can, and help them better evaluate the real-world benefits of our data storage solutions in their digital content workflows. It also represents Imation’s first multichannel storytelling campaign that blends the art and science of B2B modern marketing.

Why Brand Storytelling is Critical in Government Contracting


And, what if I told you that as a government contracting marketing expert that specializes in brand storytelling, Bluetext can help you significantly improve your market standing and brand goals? So, why exactly should I care about brand storytelling?

The 3 Key Ingredients of Video Storytelling


Now, 20 years later, I’m a visual storyteller who utilizes the power of video to help brands communicate and connect to customers, prospects, and key personnel. Video storytelling is most effective when the story being told is relevant to the brand, entices viewers to change their behavior, and motivates them to buy a product or service. Hitting this trifecta is no easy task, but with the right strategy, video can ultimately become your most powerful marketing medium.

Content Technology: How the Medium Improves the Message

Content Standard

The Medium Is the Message. Canadian social theorist and philosopher Marshall McLuhan’s most famous quote is “The medium is the message.” the medium. So, the light bulb is the medium that manipulates the message (the room). Reverting back to McLuhan’s point—because the medium (Luhrmann, Williams, DiCaprio, et al.) carries and manipulates the message (Shakespeare), the medium becomes the message.

Brands Often Overlook This Superhero of Storytelling

Content Marketing Institute

One of the oldest mediums is also one of the most powerful — and one of the most overlooked in content marketing. OK, maybe writing this article as a comic script isn’t such a great idea, even if prose is at a disadvantage when discussing such a visual medium. The thing about comics is that it’s a different medium and has different sticking power,” he says. DarrenSanch #storytelling Click To Tweet. Comics are a medium independent of the genre,” Buddy says. “It’s

Lincoln Electric Changes Perception Of Industry With Brand Storytelling

Marketing Insider Group

Great storytelling starts with a narrative bigger than yourself. In our automation space, for example, our content is more about educating small to medium sized businesses that automation is affordable, can help them be more competitive, and is not as hard to do as they might think. So, somewhere I guess I always hoped I could make storytelling part of my career.

Why You Should Use Brand Storytelling on Social Media


Brand storytelling : still one of the best ways to increase your brand awareness, reach new audiences, and attract more followers on social media. Storytelling gives you an opportunity connect with your audience to tell a story about your company and what it does.

What Fabric Might Mean for Digital Storytelling

Content Standard

As content marketers, we think a lot about digital storytelling; Fabric offers us a new, rich, and complex visual medium through which we can compose. The question isn’t if this is the future of storytelling—it’s when, where, and how quickly will audiences catch on? Last year, it looked like virtual reality had a shot at becoming the next storytelling frontier.

SDGs and storytelling: An interview with Stine Kirstein Junge

Integrated B2B

The SDG Accelerator programme supports small- to medium-sized Danish companies in creating new solutions to positively impact the Sustainable Development Goals (SDGs). Why target small- to medium-sized companies? Furthermore, small and medium companies are very agile, adding a layer of flexibility and boldness to the mix. This is where storytelling comes in. Storytelling can go a long way to capturing hearts and minds.

Why Video is the Best Medium for Inspiring Action


Today’s modern marketers are looking to tell better, more compelling stories, and there’s an even greater need for amazing storytelling when fundraising for a non-profit. As Paull tells us, their organization has learned that the key to a good fundraising campaign is to get people inspired and there’s no better medium for this than video. The post Why Video is the Best Medium for Inspiring Action appeared first on Vidyard.

How To Use Storytelling And Data In Your Marketing Strategy

Atomic Reach

Why You Need Storytelling In Your Marketing Strategy. Stories are a great medium to express your views, impress people and make a human connection with them.” – Jeff Bullas. How to Use Storytelling In Your Marketing Strategy. These are the 4 most important steps to using storytelling in your brand: 1. One of the most important rules of storytelling in your content strategy is to remember you are not the hero - your audience is.

Why Brand Storytelling is Critical in B2B Technology


What if I told you that your market standing could be improved significantly through brand storytelling. Why Is Brand Storytelling Important For Me? Storytelling gives marketers the ability to share their products and services without diving into a hard sell.

Wondery’s Founder Explains How Audio Storytelling Could Be the New TV


Over the last decade, audio storytelling—one of our oldest mediums—has seen an unprecedented explosion in popularity. This summer, I sat down at the Cannes Lions Creativity Festival with Hernan Lopez, CEO and Founder of Wondery, an upstart podcast network backed by Fox with big visions for the future of storytelling. The same thing is happening now with podcasts and audio storytelling. Serialized storytelling on demand is the future of audio storytelling.

How to Unite Brand Storytelling and Marketing Tech

Content Marketing Institute

And marketing tech tools once available to enterprise-level brands with big budgets are now viable for small and medium-sized businesses too. TIP: Keep the message before the medium. But at the end of the day, content marketing is storytelling ,” Heather says. “We We all are in the business of storytelling and using stories to evoke some sort of behavior change, or action, or next step.”. Henry Ford didn’t invent the car.

Social Media Stories Should Be the Focus of Every Digital Storytelling Strategy. Here’s Why.

Content Standard

And to utilize such an opportunity calls for yet another change to a brand’s digital storytelling strategy. At the time, most media outlets treated the medium as a new sort of video selfie: It was regarded as a neat format which was clearly personal in its presentation, but beyond that, most critics felt like it was just a means to save Snaps in a more permanent way. The post Social Media Stories Should Be the Focus of Every Digital Storytelling Strategy.

Is Story-Making the Next Evolution of Brand Storytelling?

Content Standard

You’ve been evangelizing the power of good brand storytelling for a long time. You know the importance of finding great storytellers and creatives to build a stronger relationship with your brand. But stories are dynamic—and as people explore new mediums and engage with the world in innovative ways, they’re becoming more immersive than ever before. The Evolution of Storytelling. ” Storytelling vs. Story-Making. That’s storytelling.