Webbiquity

SEPTEMBER 12, 2023

” Storytelling and gamification help drive interest and registrations. 88% of organizers say having pre-scheduled meeting between buyers and vendors at events helps small and medium-sized (SMB) businesses grow. 67% of event organizers plan to run one or more pre-scheduled meetings programs at their events in the next 12 months.

Marketing Report 304

Marketing Report Event Marketing Stats Paid Search Agency 304

Vidyard

FEBRUARY 19, 2020

Back it Up With Stats 4.8 Successful case study videos: Include on-camera interviews with customers Show how your business solves a specific customer problem Use stats and figures to back up the customer’s story Focus on the benefits, not the features They’re an incredibly important type of video to have in your arsenal.

Case Studies 65

Case Studies Case Study Studies Video Marketing 65

Contently

JUNE 20, 2016

” Indeed, an 8x increase in job applications is an incredible stat, especially at a time when large corporations like GE struggle to recruit against the allure of sexy startups. . “[It’s] increased applications to work at GE eightfold,” Boff said. “That’s a metric we’re really proud of.”

Campaigns 84

Campaigns CMO Startups Content 84

Vidyard

JANUARY 8, 2015

Video’s a ‘rising’ medium. We’ve even listed our favorite medium for following their thoughts on the topic. With a background in video production, James uses his expertise on driving traffic, attracting more leads, and making more sales using the power of video as a medium and YouTube as a channel.

Advertising Agencies 92

Advertising Agencies Video Marketing Paid Search Agency Work Management 92

Content Standard

APRIL 19, 2018

When Instagram users engage, they really engage: According to their 2017 stats , users spent an average of over 20 minutes a day on the platform, and those under 25 upwards of half an hour. Brands that aren’t already marketing with Instagram Stories should sit up and take notice. Spotlight Your Audience.

Brand Identity 53

Brand Identity Branding Paid Search Agency Storytelling 53

ClearVoice

JANUARY 26, 2024

Social Media Narrative, Value-Driven Posts: For millennia, humans have connected through stories regardless of the medium. Product Development This stat blew our minds: 89% of new products fail in the market within their first five years due to a lack of customer understanding.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

sagefrog

NOVEMBER 14, 2023

If you can, insert quotes from the client you served or stats on how your product or service helped them accomplish a specific goal. You can design videos to tease a new product, go deeper into a product’s benefits, summarize stats from a recent eBook, showcase a client’s story, and accomplish so much more.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Outgrow

JULY 8, 2020

Related Read: 31 Marketing Stats That’ll Help You Drive your Marketing Strategy in 2020. From content creation, social content mapping, result-driven storytelling to content analysis, they cover it all. Henceforth, the campaign got 812k Fb impressions and ranked in Top 10 travel guides along with other outstanding stats.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

LeadSquared

DECEMBER 26, 2016

In a visual storytelling medium, infographics act as hooks that reveal the pre-climactic conflict and intrigue the audience enough for them to want to check out the rest of the story – characters, plots, resolutions et al. Rule 3: Make your infographics easily visible. Rule 4: Make the CTA communication unforgettable.

Lead Generation 52

Lead Generation Email Marketing Generation Lead Scoring 52

SnapApp

AUGUST 11, 2015

Because effective marketing always includes a human element, some storytelling, and a component that makes the content relatable. With these mediums, you can meet those needs and build ethos around your brand. Then choose a medium for hosting your webinar and do a few test runs to make sure you’re comfortable with the platform.

Paper 54

Paper B2B Marketing Planning Screencast 54

SmartBug Media

AUGUST 29, 2019

This stat alone represents a huge opportunity for companies who can deliver helpful, quality videos to leads and customers. Human Brains Are Hardwired for Storytelling. Although financial videos certainly aren’t Hollywood-produced movies, video is still a powerful medium that draws and keeps our attention more than words on a page.

Marketing Strategy 51

Marketing Strategy Marketing & Strategy Webinar Metrics Paid Search Agency 51

Convince & Convert

MAY 10, 2013

And from Cision , a free content marketing kit to help you get the most of your brand storytelling. Social Media Stat of the Week: 665 million daily Facebook users. “Hopefully we can find that happy medium,” Jeff says, “between the human-curated and -created content and that which is automated.”

Social Media 141

Social Media Activities Media Skype 141

Contently

DECEMBER 6, 2016

A lot of great storytelling exists in the business world. Breakthrough storytelling. They were willing to do so because the medium itself was so novel. This is the way the future will work in every content medium, not just television. This might sound a little dire or pessimistic. But the warning signs are clear.

Television marketing 60

Television marketing Content Marketing Brand Identity Branding 60

Sprout Social

SEPTEMBER 2, 2016

Take advantage of the medium’s storytelling mechanisms to better engage with your audience. These are @wistia stats btw #SproutChat pic.twitter.com/Jx5J6eggwD. Video Resonates With Viewers on a Deeper Level. Video has the ability to grab your audience’s attention and connect with them on on a deeper level than text.

Video Marketing 53

Video Marketing Effectiveness Eye-Tracking Click Rate 53

Hubspot

OCTOBER 8, 2013

And, if you want to go the extra mile, try excerpting some content from the SlideShare below it -- something like quotes or stats. We often will do this on the blog: Let the SlideShare bear the burden of storytelling while the intro and conclusion are there primarily to help bring in more readers. it''s ready to be published!

Promotion 28

Promotion Storytelling Distribution Template 28

Integrated B2B

DECEMBER 6, 2012

Content is not just about presenting facts and product stats. Not only is video the ideal vehicle to express emotions, it is also one of the fastest growing mediums online and offers higher visibility through significantly better search results, deeper engagement and higher quality leads. however, it is about quality content.

Video Marketing 40

Video Marketing Paid Search Agency B2B Advertising Agencies 40

Atomic Reach

APRIL 24, 2019

Why You Need Storytelling In Your Marketing Strategy. Stories are a great medium to express your views, impress people and make a human connection with them.” – Jeff Bullas. How to Use Storytelling In Your Marketing Strategy. These are the 4 most important steps to using storytelling in your brand: 1. Use a Framework.

Storytelling 74

Storytelling Marketing Strategy Marketing & Strategy Paid Search Agency 74

Marketing Insider Group

NOVEMBER 22, 2011

ChrisFHFX @ MProfsEvents Have to create with the Medium in mind – depends on the goals-Generally, short bursts work well. kmullett A4b: Then bit.ly, visibli, buffer stats, crowdbooster, commun.it, and maybe even tweetreach. Personal storytelling is the one skill every marketer must have (plug @ NancyDuarte !).

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

Marketing Insider Group

NOVEMBER 22, 2011

ChrisFHFX @ MProfsEvents Have to create with the Medium in mind – depends on the goals-Generally, short bursts work well. kmullett A4b: Then bit.ly, visibli, buffer stats, crowdbooster, commun.it, and maybe even tweetreach. Personal storytelling is the one skill every marketer must have (plug @ NancyDuarte !).

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

nDash

MARCH 6, 2019

Here are the five stats that you must know before putting pen to paper (or I guess finger to keyboard) and planning out your 2019 Q2 Content Strategy. Audience relevance is number one when it comes to content effectiveness at 58%, but compelling storytelling takes a strong second place at 57% ( LinkedIn Technology Marketing Community ).

Stats 45

Stats Paid Search Agency Marketing & Strategy Content 45

SnapApp

FEBRUARY 24, 2017

It’s called interactive storytelling. What is Interactive Storytelling? The concept of storytelling in a business context can be a bit confusing, so let’s take one step back and look at the importance of storytelling itself. So why would businesses use storytelling in their marketing efforts?

Storytelling 83

Storytelling Marketing Budget Examples Stats 83

Hubspot

MARCH 31, 2014

Re/code , a tech site run by Kara Swisher and Walt Mossberg, the longtime Wall Street Journal tech columnist, also won’t share traffic stats with writers. Whereas I really wanted them to focus on insight, storytelling, and scoops: quality.". What’s more, The Verge is not alone in this practice.

Traffic 28

Traffic Stats Blogger Analytics 28

Content Marketing Institute

MAY 14, 2018

They are intimidated by the medium and sometimes mistakenly think of it as a high-cost endeavor with low ROI. What mediums do you want to optimize for? Other helpful stats include: Video content was expected to consume 74% of online traffic in 2017 ( KPBC ). Video Storytelling Secrets From an Award-Winning Series.

Marketing Strategy 109

Marketing Strategy Marketing & Strategy Video Marketing Planning 109

SnapApp

DECEMBER 5, 2016

That’s why we’ve gathered 25 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2017. Let’s dive in and explore these stats to get a firm grasp on what’s new within this realm. Content Marketing Stats for 2017. Content Marketing Institute. . CMO Council. .

Paid Content 48

Paid Content Stats Marketing Budget Marketing Strategy 48

ClearVoice

JULY 12, 2023

Here are some of the other stats from that study: 86% of buyers are willing to pay more for a great customer experience. And you can use more eye-catching mediums like videos to take your engagement to the next level. They take relevant and relatable financial topics and combine them with emotionally evocative storytelling.

Work Management 98

Work Management Content Marketing Marketing Management Multi-Channel 98

Hubspot

MAY 11, 2016

Visual storytelling -- or passing on a lot of information through a relatively simple visual aid -- has been a cornerstone of marketing for thousands of years. That’s where today’s visual storytellers have a chance to not only say “Hey, you can get this here!” 15 Stunning Examples of Visual Storytelling. Check 'em out.

Storytelling 28

Storytelling Examples Advertising Agencies Startups 28

Scoop.it

FEBRUARY 4, 2020

Content Structure and Medium. There are a few factors to consider when looking at content structure and mediums. Aside from conversion and traffic stats, you should also consider which types of content actually suit your brand. If your brand is a storyteller, visual video content might suit it better.

Process 77

Process Top of Funnel Ad Building Brand Identity 77

Marketing Insider Group

JUNE 10, 2015

Face it, if you’re in marketing and any of the above stats throw you for a proverbial loop, you may want to consider another career. Video is all about storytelling. The most useful visual medium for marketing ourselves has been Facebook. Fast forward to today and it’s quite obvious that Bob knew what he was talking about.

Television marketing 100

Television marketing Burn Rate Mobile Advertising Storytelling 100

Single Grain

MAY 12, 2020

Great brand storytelling can set a company apart from its competition, simultaneously motivating employees and captivating consumers. Consider these live-stream stats : 47% of live streaming video viewers worldwide are streaming more live video compared with a year ago. 44% of people watch less live TV as a result of live streaming.

Paid Content 145

Paid Content Video Marketing Top of Funnel Webinar Metrics 145

Single Grain

AUGUST 3, 2021

” Here's another interesting stat that will make you realize the power of streaming TV advertising: A Hulu survey found that “91% of Generation Stream would give up their music streaming service, their social media, their favorite food, favorite fashion item, and favorite brand before they gave up their video streaming service.

Paid Search Agency 59

Paid Search Agency Advertising Agencies Advertisements Advertising 59

Buffer

SEPTEMBER 9, 2019

Take these stats for instance: YouTube has over 1.9 Spending some of your ads budget on YouTube ads can help you reach a targeted audience through a medium that is engaging and very strong on the storytelling side. Well there are a couple strong points in your favor for putting in the work and making things happen on Youtube.

Cost Per Thousand 77

Cost Per Thousand Paid Search Agency Ads CPM 77

Webbiquity

MARCH 31, 2014

” She also provides a list of tools and apps that help with visual storytelling, as well as visual PR tips such as, “When launching a new product do not just have the ‘hero’ shot, take photos of the product in use or in application.” Ending a post with a question increases a post’s impression and reach.”

PR 100

PR Paid Content Public Relations Press 100

Vidyard

JULY 7, 2015

All you had to do was turn a bucket of “boring data” into an attractive image with flat icons and digestible stats, and people will share it out to viral status. Enter the exciting new medium of video Video marketing is getting more and more attention every year. But people tend to do silly things with new and hyped things.

Top of Funnel 51

Top of Funnel Video Marketing Viral Marketing Webinar Metrics 51

Single Grain

SEPTEMBER 14, 2022

Metaverse Marketing Stats. Metaverse Marketing Stats. As metaverse marketing is starting to be adopted by some top-tier organizations like Microsoft, Apple, Facebook and Roblox, it is worth noting some key metaverse advertising stats: Metaverse marketing is expected to reach $783.3 Who Uses the Metaverse?

Advertising Agencies 59

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 59

Content Standard

FEBRUARY 25, 2015

If it hasn’t already arrived, video content is the future of brand storytelling. Social platforms have picked up on this trend, and in turn they’re delivering new products that provide value to brands looking to capitalize on this medium. However, viewership stats remain strong for YouTube.

Video Marketing 40

Video Marketing Best Practices Youtube Content 40

Heinz Marketing

JANUARY 22, 2018

She is the chief storyteller for Terminus. We’re going to be talking a little bit about what her company’s doing, but really, I want to talk about the importance and impact of storytelling as a function, as a medium, as an art within B2B-. Matt: Not that kind of storytelling, no. We like stories.

Marketing AI 56

Marketing AI Top of Funnel Work Management Enterprise Management 56

Moz

JULY 15, 2019

We need to make sure we’re not turning away from mediums just because they’re “old” and, instead, make sure our investments follow real behavior. Rob came equipped with a ton of stats about localized SERPs that have massive implications for rank tracking. Voice search was supposed to kill text search. Don’t ignore either.

SERP 47

SERP Link Building PR SEO 47