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How to Write a Blog Post Outline That Leaves No Ambiguity

Marketing Insider Group

Image Source: Medium What does this mean for you? That’s your sweet spot. That’s almost one-third of all clicks going to the top spot. Image Source: Agency Analytics Your goal is to be in that top spot. Fresh eyes can spot gaps or opportunities you might have missed. So, take a moment.

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Nonprofits Enjoy Prosperous Funding, Thanks to ‘Social Impact’ Investors

Zoominfo

Figure 1 : The nonprofit industry took the top spot by total investment amount. Read the full Medium article here! But according to new research from ZoomInfo, it’s the nonprofit and charitable industry that has drawn the most funding since 2019 — north of $70 billion total from January 2019 through May 2020. Source: ZoomInfo.

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Super Bowl commercials and strategies to watch for

Martech

And businesses that didn’t shell out $7 million for a 30-second spot will take advantage of all the buzz to connect with customers. He added: “But you can see currents of nostalgia running through many major spots, such as Oreos’ ‘Twist on It’ with Kris Jenner, and BetMGM ‘Tom Has Won Enough’ with Tom Brady and Vince Vaughn.”

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HubSpot and TikTok announce lead gen CRM integration

Martech

Dig deeper: B2B social media ‘sweet spots’: What’s working and what’s not Although TikTok’s audience skews young, it does attract people of all ages — 30.4% This has the potential to help lower customer acquisition costs for small and medium-sized businesses. While this is currently only available in the U.S. in the 55+ category.

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Why Content Marketing Beats Advertising (Almost) Every Time

Marketing Insider Group

It’s an interruptive medium and is an outbound approach to brand promotion. From pay per click to a TV spot, every ad only offers returns when it’s on; once it’s over, it’s over. You can put these ads where you think your buyers are online or on other mediums. It’s relevant, accurate, and compelling, and it educates readers.

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The best Super Bowl ads of 2024

illumin

The lead-up to this ad was equally funny, with Michael Cera spotted in public with massive bags of CeraVe products for, at the time, no understandable reason. The humor and star power of this ad makes it a fun and creative exploration of just how far an ad can push the boundaries of its medium. The key takeaway this year?

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How influencers and content creators are reshaping brand strategies

Martech

This shift is powered by the authenticity and relatability of influencers, qualities that traditional advertising mediums struggle to match. Audiences today are adept at spotting forced or inauthentic endorsements, which can damage both the influencer’s and the brand’s credibility.