SMB Marketing: Tips and Top Strategies for Your Business

Visitor Queue

As digital marketing is constantly evolving, it can be difficult to find SMB marketing strategies that work. Especially for small to medium-sized businesses (SMB), it can be overwhelming and expensive trying out different tactics and seemingly not getting anywhere.

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How You Can Build the Perfect SMB Sales Strategy

Zoominfo

SMBs differ from enterprises in clientele, goals, and needs, but stepping up your SMB sales game can eventually increase your revenue. The saying “Fast nickles beat slow dimes” resonates here, focusing on small to medium business is an essential part of your revenue portfolio.

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What Is an SMB (Small-to-Medium Business)?

ClearVoice

What is an SMB (small-to-medium business)? SMBs are classified based on their annual revenue (under $50MM for small, under $1B for medium) or their size (under 100 employees for small, under 1000 employees for medium), depending on who’s doing the classifying.

Study Shows SMB Marketers Want to Communicate Value with Metrics

Oracle

Brent Leary from CRM Essentials touches on what’s behind an increased adoption of Modern Marketing in this brief video : Most SMB marketing teams are lean with budget constraints. In the study, SMB marketers were asked to compare how they stack up against a hypothetical best-of-breed modern marketer while rating a number of aspirational marketing capabilities. 2. Becoming risk-averse through technology and collaboration- SMB marketers have relatively small budgets and teams.

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Targeting small & medium business (SMB)

Brainrider

Targeting the SMB market requires an understanding of how small- and medium-sized business owners think and how to connect with them. The post Targeting small & medium business (SMB) appeared first on Brainrider. Attract & Acquire More Quality Leads Build a Customer-Focused Marketing Plan Better Content Segmentation small and medium business small business SMB targeting

What Amazon’s Marketing Strategy Can Teach SMB Owners

Single Grain

As a small- and medium-sized business owner, you are always looking for ways to reach your ideal customers. Let's take a look at what SMB owners or entrepreneurs can learn about the tactics employed by the Internet giant in order to improve their own marketing strategy. As an SMB owner or entrepreneur, you need to understand every aspect of your business if you want to excel in it. The post What Amazon’s Marketing Strategy Can Teach SMB Owners appeared first on Single Grain.

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The 2019 OutboundEngine SMB Marketing Report

Outbound Engine

In February 2019, OutboundEngine conducted a survey of more than 350 small and medium business (SMB) owners throughout the U.S. And now, we’re excited to share our SMB marketing report with you! Dig into the SMB marketing report here or by clicking the image below. The post The 2019 OutboundEngine SMB Marketing Report appeared first on OutboundEngine.

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Two SMB Content Marketing Strategies the Fortune 500s Can’t Afford to Ignore in 2019

Oracle

Today's Davids are small and medium-sized businesses (SMB) that act as “disruptors,” while modern-day Goliaths that have been swept into the dustbin of economic history include Sears, Toys R Us, and RadioShack. If there’s one thing we’ve learned over the past few years, it’s that David really can take it to Goliath in a 21st century marketplace.

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Finance platform Kabbage acquires SMB data provider Radius Intelligence

ClickZ

The purchase adds personnel, market intelligence and other info from more than 20 million small-to-medium sized (SMB) businesses to Kabbage’s platform, which provides working capital of up to $250,000 to consumers and to small businesses. The post Finance platform Kabbage acquires SMB data provider Radius Intelligence appeared first on ClickZ. Data & Analytics Financial Services acquisitions CDP Data finance Martech SMB

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Decrypting the B2B Sales: Enterprise vs SMB

Unbound B2B

The SMB selling process is very different from enterprise selling. For a company to be categorized as medium sized, it should employ between 100 to 999 people and generate between $50 million and $1 billion annual revenue. Differences Between SMB and Enterprise Selling. Below are key characteristics that define b2b sales among SMB and enterprise customers: Priorities. Should You Execute SMB or Enterprise B2B Sales? Introduction.

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7 Best SMB CRM Tools For Sales Teams

Visitor Queue

The biggest challenge for small to medium-sized businesses is without a doubt growth. The post 7 Best SMB CRM Tools For Sales Teams appeared first on Blog Visitor Queue. In order to get the growth these businesses desire, they need to gain exposure.

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Is Content Marketing Management Software Right for Your SMB?

DivvyHQ

If you’re a small- to medium-sized business (SMB), considering the use of content marketing management software can present a dilemma. For an SMB, without a team of in-house content marketers or a huge marketing agency in its corner, content management software is pure marketing gold. For an SMB, the simpler the solution, the better the content marketing platform will meet their needs.

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Customer Service Essential for Small to Medium Businesses

Sales Intelligence View

Just as importantly, it lowers interaction costs — critical for winning in the SMB market where the small size of each individual customer requires a nimble interaction model to capture any margin.” Refocus your SMB sales team commitment so every rep follows up with every customer post-sale in search of renewals and upsells.

Location Marketing for the SMB

Biznology

As a result, the SMB (small and medium business) is now having more pressure than ever placed on them to make sure that their local Internet presence is well thought-out and executed. I talk about this a lot because I can see how important this element of the SMB's Internet presence is becoming. So how does this importance play out in the real world of SMB owners and marketer who may not be able to stay abreast of the most current Internet marketing trends?

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10 Modern SMB Marketing Campaigns That Eclipse the Competition

Delivra

To get where they are today, big companies once relied on innovative products and SMB marketing. This article will explain how using creative SMB marketing campaigns can help your small business earn more revenue. Why SMB marketing strategies are essential for small businesses. Brand awareness is critical for small and medium-sized businesses to grow their customer pool. But small businesses with SMB marketing strategies don’t just create brand awareness.

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MindMatrix: A Unique Marketing Automation Platform for SMB

NuSpark

Paul: How does this translate to the SMB market? The small to medium sized business has much of the same needs that larger ones have and now with the emergence of cloud based software, it has become even more affordable and accessible. They may not need all of the functionality of a robust marketing to sales automation platform but there are some basic elements that can make any SMB successful.

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7 Tips To Improve Your SMB Social Media Presence

BenchmarkONE

So, if that age group is your ideal customer, then obviously, Instagram is going to be a medium you prioritize. . The post 7 Tips To Improve Your SMB Social Media Presence appeared first on BenchmarkONE. As small business owners, your time is stretched pretty thin.

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2011: The Year of the Online SMB

Biznology

I am declaring 2011 the Year of the Online SMB. For the uninitiated, SMBs are small and medium businesses. I like the definition of an SMB being under 100 employees, but up to 500 employees can be deemed an SMB also. There are no hard and fast criteria for determining SMB status but we all know one when we see one. Google is entering a mammoth struggle for the SMB marketing budgets with the likes of Facebook, Groupon and others.

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Fresh Insights in Selling to SMBs

Biznology

Despite the attention given to large enterprise marketing, it’s small and medium businesses (SMB) where the bulk of marketing investments go. SMB is where there’s enough volume to do plenty of testing. Plenty of agencies, research firms, and other marketers are focused on SMB, and willing to share their insights. B2B Marketing Content Marketing Public Relations B-to-B marketing B2B marketing marketing Small and medium enterprises SMB

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Bluetext Startup and SMB Cybersecurity Summit

Bluetext

Thank you for joining us for the Q4 2020 Bluetext Startup and SMB Cybersecurity Summit. Medium Title: Medium Content: The post Bluetext Startup and SMB Cybersecurity Summit appeared first on Bluetext. Exclusively open to CXO’s, our goal with this summit is to deliver a value-add platform to network in the C-Suite with businesses facing similar opportunities and challenges. Topics: We plan to discuss the following items: Technology Customer Investment Trends.

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Bluetext Startup and SMB Cybersecurity Summit

Bluetext

Medium Title: Medium Content: The post Bluetext Startup and SMB Cybersecurity Summit appeared first on Bluetext. AffirmLogic. About : AffirmLogic’s Hyperion platform applies advanced Mathematical Behavioral Computation that enables security teams to detect, analyze, and defend against even the most insidious malware—including advanced persistent threats (APTs) and other sophisticated, potentially devastating forms of attack. LinkedIn.

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CCPA Regulation, SMB, and Ad Tech: How will they Co-Exist?

readwrite

In regard to this, together, GDPR and CCPA will reform the operation of myriads of small and medium-sized businesses all over the world. It will impact the operation of small and medium-sized companies, but if you prepare well, the adoption process certainly won’t be harder than one with GDPR.

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6 Best Email Marketing Software for SMB [With Pricing & Features]

SendX

In this article, in particular, I will talk about choosing an email marketing software that won't break your finances, especially if you are an SMB. I can only imagine that a small/medium company will have to put much more emphasis on price.

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Bombora & LiveRamp Partner to Optimize the Digital Advertising of Small & Medium-sized Businesses (SMBs)

Valasys

This new solution will enable B2B marketers to reach untapped niches for acquiring exclusive SMB audiences with exemplary intent targeting. The tool is first of its kind for SMB marketers which will allow them to identify their audience segments possessing intents to buy specific products or services at disposal.

5 Ways SMB Business Owners Can Revamp Their Digital Marketing Strategy

Single Grain

Small- and medium-sized businesses (SMBs) are starting to see the benefit of excellent content marketing. There are some proven and established ways of making your digital marketing stand out and, with a little revamping, your SMB could be reaping the rewards of more exposure – and, thus, more sales – much more organically and profitably. Any SMB that is not actively looking for feedback is missing out on a potentially rewarding resource.

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5 Efficient Content Marketing Ideas for SMBs

Marketing Insider Group

When small-to-medium sized businesses actualize highly-creative content marketing strategies, many great things can happen. Content Marketing Social Media content marketing ideas ideas newsjacking SEO small business smb video marketingFrom molding the voice, image and reputation of the brand to driving SEO and social media initiatives, brilliant content marketing can often have profound implications for companies on the local level.

Ultimate Small Business Marketing Guide [Updated 2020]

SendX

It is a great medium for user nurturing and up-sell. smb marketing email marketing web push notificationsSetting the Stage. Growing your business is hard. Growing predictably at a fast pace is way harder.

[Updated 2018] Ultimate Small Business Marketing Guide

SendX

It is a great medium for user nurturing and up-sell. smb marketing email marketing web push notificationsSetting the Stage. Growing your business is hard. Growing predictably at a fast pace is way harder. Irrespective of the size or stage of your business its success finally boils down to your understanding of various levers of growth & conversion. However, doing that is easier said than done.

SMB a New Year Bright Spot for IT Sales and Marketing?

The ROI Guy

According to SpiceWorks latest State of SMB IT report, there was a 9% increase in second half 2011 budget forecasts, the highest planned budget uptick over the past two years. Despite all of the negative worldwide economic news and sentiment , and decided impact enterprise IT spending, small and medium business leaders are optimistic enough to grow IT spending further. Tip #5: Prove Customer / Competitive Value: Each SMB has unique and growing customer and competitive challenges.

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Marketing Automation and SMBs – an Overview

B2B Lead Generation

Because of that past, it is fun to have the tables turned on me, and a few weeks ago I agreed to be interviewed on the topic of marketing automation and small- to medium-sized businesses (SMBs). A major factor is how marketing automation can help optimize the SMB marketers time. For the SMB marketer, let’s say you have a one-person staff. Creating a culture that allows for marketing automation implementation at an SMB.

How the Right Domain Name Impacts Your New Website

Aberdeen

CMO Essentials TechPro Essentials brand branding small and medium sized businesses small business SMB TLD top-level domain website builderSetting up your new business website and determining your business name isn’t for the faint of heart. You must remember that once you’ve built up your business, changing your name would be ill-advised.

Marketing Automation Tactics for Small Businesses

Sharpspring

For many small- to medium-sized businesses, using an effective marketing automation platform will help remove time-consuming marketing tasks from your plate so you can focus on doing what you do best: running your business.

5 Dreamforce Sessions Sales People Must Attend and Why #DF12

Sales Intelligence View

Top 10 Technology Predictions for SMB in 2012. Join Laurie McCabe, partner at SMB Group and Brent Leary, co-founder and partner at CRM Essentials, as they uncover their latest technology predictions for small and medium businesses in 2012. She brings forth a lot of by the data such as that “ overall use of social media is up from 44% to 53% among small businesses (1-99 employees) and up from 52% to 63% among medium businesses (100-999 employees) ( source ).”

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Tom Pisello: The ROI Guy: New TCO Calculator: EMC SMB Virtual.

The ROI Guy

Thursday, January 20, 2011 New TCO Calculator: EMC SMB Virtual Solutions Advisor EMC wanted a quick way for small / medium business IT executives and buyers to quantify how virtualized data center solutions could help drive capital cost savings, operations and application management savings and improved resiliency. New TCO Calculator: EMC SMB Virtual Solutions Advi.

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5 Dreamforce Sessions Sales People Must Attend and Why #DF12

Sales Intelligence View

Join Brent Leary, co-founder and partner at CRM Essentials, as he shares some recent research on how small and medium businesses are using social media as well as his technology predictions for 2013. High Tech Kickoff: The Social Enterprise from Vision to Value. Join us to learn how to become a Social Enterprise from two Technology powerhouses.

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Chart: The Summer of the Small Business Social Boom

Oracle

We looked at customers who have been with us for more than 18 months (to ensure that they have reached a steady state) and grouped them by their annual revenue size in a ‘small’, ‘medium’, and ‘large’ buckets. Social Media B2B b2b marketing small business marketing SMB social media marketing social media strategy

InsightSquared’s Dreamforce 2017 Sessions for Sales & Sales Operations Professionals

InsightSquared

Mike Wolff, SVP, Commercial Sales, at Salesforce, Adrian Rosenkranz, Head of SMB Marketing at Salesforce, Peri McDonald, Regional Vice President, Customer Success at Salesforce and Fred Shilmover, co-founder and CEO of InsightSquared. Market, sell and support: best practices from SMB leaders — Wednesday, November 8 at 1 – 1:40 p.m., There are more than 30 million small and medium businesses in the U.S.

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