Webbiquity

FEBRUARY 28, 2023

Video Content Marketing Video content is important for B2B eCommerce companies looking to better engage with prospects, promote their offerings more effectively, and boost sales. As digital channels continue to evolve, video content is emerging as a powerful medium for B2B brands looking to stand out in the crowded eCommerce landscape.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Marketing Insider Group

OCTOBER 6, 2021

This is especially true when that new platform requires marketers to shift all of their existing videos from landscape orientation to portrait. Your target audience shifted to watching your videos on their smartphones a long time ago. There will always be a place for longer-form and widescreen videos.

Youtube 328

Youtube Marketing & Strategy Marketing Strategy Planning 328

Top Rank Marketing

FEBRUARY 12, 2024

Top B2B influencer marketing tactics B2B marketers are using a variety of different channels and mediums to reach audiences with their influencer campaigns. TopRank’s 2023 B2B Influencer Marketing Report found that social media, industry presentations and video top the list.

Tactics 114

Tactics B2B Marketing Advertising Agencies Paid Search Agency 114

Vidyard

OCTOBER 22, 2013

Serving as the Director of Digital for the non-profit organization, Paull and his incredible team work to bring safe drinking water to people in developing nations and they use powerful video assets to drive their campaigns. Here’s a few examples from the charity: water video collection that I think are especially great.

Advertising Mediums 50

Advertising Mediums Video Marketing Marketing Automation Services Best Practices 50

Marketing Insider Group

APRIL 13, 2023

Still, a lot of companies forget that the presentation of the product in its packaging and design is a crucial part of marketing. With each new social media platform, too many businesses jump on the bandwagon to post ads and videos because they don’t want to be last to the party.

Relevance 333

Relevance Planning Paid Search Agency Work Management 333

illumin

JANUARY 9, 2024

Media presented within a retail environment is the most encompassing description of retail media, given that the term’s definition is continuing to expand as retail and e-commerce evolve. Marketers are also looking to bring higher levels of creativity to the medium, making entertaining and engaging content for audiences.

Top of Funnel 105

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 105

Vision Edge Marketing

APRIL 5, 2022

Thought leadership content comes in all types of medium, such as blogs, white papers, bylined articles, videos, podcasts, and social media content. It’s less about the medium and more about the content. Thought leadership is more than a published article or occasional industry presentation.

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

Biznology

AUGUST 27, 2021

It’s a visual medium. Scripts vs Storyboards for Technology Videos. When I talk with clients about the look and feel they want in a video, their answer often includes the expression “not cartoon-y.” This can be difficult to do in product videos when the product itself, or the branding guidelines, may be not be fully developed.

Video Marketing 171

Video Marketing Guidelines Advertising Mediums Training 171

Marketing Insider Group

OCTOBER 20, 2020

You need to select the right topic and design an engaging presentation to ensure your audience understands your value. As a visual medium, webinars typically provide more value than a lead magnet or blog post and allow you to quickly connect with participants afterward. Plan to Present a Business-Focused Topic.

Webinar Metrics 346

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 346

SmartBrief - Marketing

FEBRUARY 27, 2024

While I generally think of this as evidence that the guy’s awesome – he also beat “The Hitchhiker’s Guide to the Galaxy” text adventure without a hint book – it’s also evidence of how far video game technology has come since the days when people would make a special trip to the arcade to play Asteroids, or even since the Console Wars of my youth. (16

Video Marketing 76

Video Marketing Paid Search Agency Bandwidth Advertising Mediums 76

Biznology

SEPTEMBER 6, 2017

Tech companies don’t need a “video strategy.” They need tactical videos that support their sales and marketing content strategy. Tactical videos have specific objectives: establish a value proposition in the prospect’s mind, put across a memorable product differentiator, describe a new use case.

Tactics 150

Tactics RFP Top of Funnel Video Marketing 150

Marketing Insider Group

AUGUST 2, 2021

The way that you present your brand to the public can determine the success of your marketing. The multi-channel aspect of modern marketing can make it difficult to create a genuine sense of continuity across so many different mediums. For example, SEO marketing in 2021 is being influenced by video content, FAQ pages, and voice search.

Brand Identity 346

Brand Identity Branding Multi-Channel Ethics 346

KoMarketing Associates

MAY 16, 2018

Marketers continue to increase the amount of money they spend on digital video content, but how much of it is original? To find out, IAB recently conducted the “Digital Content NewFronts: Video Ad Spend Study 2018” report. In 2018, an average of 47 percent of digital video budgets will go toward producing original content.

Spending 194

Spending Studies Video Marketing Budget Programs 194

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. These narratives go beyond merely presenting a product or service; they communicate values, evoke emotions and establish a sense of authenticity. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

seo.co

NOVEMBER 28, 2022

Using each content medium to its maximum potential is the best way to be successful with your inbound online marketing campaign , but if you stay consistent with only a handful of content types, you run the risk of a stagnant or uninteresting campaign. New Mediums For Content Marketing. User-Generated Content.

Advertising Mediums 98

Advertising Mediums SEO Top of Funnel Peer-to-peer 98

Choozle

MARCH 20, 2024

Video Streaming Market Just how big is the video streaming market? As a result, online video services like Netflix, Hulu, Disney+, and Amazon Prime are expected to grow, supported by high-quality streaming, a diverse range of content including theatrical releases and digital sports, and the convenience of on-demand viewing.

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

Scoop.it

FEBRUARY 22, 2024

We’re talking informational resources such as online courses, training videos, coaching programs — all that good stuff. ” Create Engaging Video Content If you want to bring your employer brand to life and connect with candidates and employees, look no further than video content. It’s time to take advantage.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Marketing Insider Group

MARCH 18, 2024

Image Source: Medium What does this mean for you? Video Source: Google for Creators Moral of the story: Strike a balance between what you want to write and what your audience wants to read. By knowing exactly what you need to cover, you free up mental space to get creative with how you present your information.

SERP 246

SERP Keywords Eye-Tracking Planning 246

Zoominfo

JUNE 11, 2021

In other words, more than 840,000 new American companies grew out of the pandemic — establishments that present opportunities for sales teams. That change presents new twists for prospecting. Prospect with video. Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Work Management 130

Zoominfo

JUNE 11, 2021

In other words, more than 840,000 new American companies grew out of the pandemic — establishments that present opportunities for sales teams. That change presents new twists for prospecting. Prospect with video. Research analyst firm Forrester pegged increased use of videos by sales teams as a trend for 2021.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

Contently

JULY 26, 2022

Since many millennials are in the early stages of figuring out their finances, presenting them with apps and tools designed to provide a simple, streamlined user experience can help them navigate the intimidating world of financial independence. Leverage audio and video content. In an age when 62 percent of U.S. Showcase your team.

Word of Mouth 137

Word of Mouth Marketing & Strategy Paid Search Agency Content 137

Heinz Marketing

MAY 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods. The main objective is to drive immediate sales and create brand loyalty.

B2B Marketing 94

B2B Marketing Video Marketing B2B Thought Leadership B2B 94

Scoop.it

JUNE 10, 2021

As a communication medium, video caters to the sight and audio senses of an individual at the same time. That way, video is the best possible medium for an individual or brand to get their message across. There are different ways by which brands are seeking to explore the potential of video. Need for Video.

Curation 76

Curation Video Marketing Content Advertising Mediums 76

Hubspot

MAY 7, 2020

As these platforms developed into mainstays of everyday life, they presented new challenges for content marketers. Video made a push. Video also emerged as one of the prevailing content marketing mediums as the decade progressed, particularly among younger consumers. Video is inherently engaging. Image Source.

Content Marketing 101

Content Marketing Planning Mobile Marketing Advertising Mediums 101

Vidyard

JANUARY 6, 2016

People love video because it’s an experience. What about your audience’s whole, complete experience of the video on the page, and amongst the rest of your content? Video is a content medium that impacts—and is impacted by—the rest of the content you are presenting. What is a lightbox video and an embedded video?

Video Marketing 50

Video Marketing Best Practices Display Landing Pages 50

ClickZ

MAY 19, 2022

came in with a presentation all about our shared values.”. We didn’t want to just film a generic video and then stick in a responsible gambling message on the end of it. Listen to the Saint in you’ was a video campaign featuring the players of Southampton F.C. So, we harnessed CGI within the video. 367,573 video views.

Brand Identity 105

Brand Identity Branding Advertising Agencies Trust Marketing 105

Contently

NOVEMBER 29, 2021

“How I Became a Millionaire”—or HIBM—promised to reveal the tips and tricks that had earned McBroom—as well as his wife Catherine Paiz and their three children—19 million subscribers from 621 videos in five years. Several articles, like the link above, and YouTube videos accused McBroom of running a scam. Courses should too.

Social Media 170

Social Media Media Viral Marketing Class 170

BOP Design

AUGUST 17, 2021

Is our brand present on all the necessary mediums? For example: Don’t allocate all your budget to an expensive video on a whim, but do set aside a small amount of budget to experiment with video marketing. What is the level of familiarity? Sales often has good insight here, or you can listen to sales calls.).

Marketing Agencies 2 142

Marketing Agencies 2 B2B Marketing Marketing & Strategy Marketing Strategy 142

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Marketers have been preaching its rising value for years, and the statistics overwhelmingly affirm the medium. 80% of all videos created in 2021 were used-generated. I gotta do more of it.

Social Media 118

Social Media Traffic Top of Funnel Media 118

seo.co

MAY 15, 2023

Focus on the Medium Tail The short tail will become even more valuable and difficult to rank for. Leverage Video & Other Channels Video channels, including Youtube and TikTok are massive channels for traffic. It means you will be more likely to show in the knowledge graph , AI references and other above-the-fold content.

Long Tail Marketing 104

Long Tail Marketing Marketing AI Top of Funnel Lead Ranking 104

Content Marketing Institute

JUNE 1, 2018

In his keynote presentation at Content Marketing World last year, Joseph Gordon-Levitt served as an in-person example of the “different kind of mind.” Anyone anywhere in the world can contribute to one of the company’s creative challenges by submitting (text, video, music, art) through the HITRECORD website.

Storytelling 110

Storytelling Advertising Mediums Advertising Agencies Paid Search Agency 110

Brandpoint

JANUARY 21, 2021

With over a decade of marketing experience, he’ll be presenting at this February’s Talent Acquisition Week virtual conference. James took the time to answer a few questions I had about how to showcase your organization’s culture through video, as well as other thoughts on employer branding during a pandemic.

Paid Search Agency 143

Paid Search Agency Video Marketing Peer-to-peer Brand Identity 143

sagefrog

FEBRUARY 7, 2024

You can maintain engagement with potential customers through blog posts, videos, webinars, websites, and other interactive experiences. Live streaming, webinars, and short-form videos are gaining popularity, providing various options for B2B marketers. YouTube will be featuring a lot of video “shorts.”

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Contently

JANUARY 16, 2020

Most marketers invest in optimizing their website SEO, but they miss the massive opportunity to rank their video content on YouTube. ” This is what I found: A huge amount of Google search traffic navigates directly to video results. Remember, everything in your video is searchable (more on that later). Name your file.

Youtube 196

Youtube SEO Keywords Tagging 196

The Lead Agency

MAY 10, 2023

These social media platforms present a massive opportunity for businesses to connect with their target audience. Photo source: marketingcharts.com According to the Media Reactions study by Kantar, online video and video streaming are on a roll this year. Social media is presently used by 58.4% It’s a win-win!

Paid Search Agency 62

Paid Search Agency Paid Content Social Media Advertising Agencies 62

Bannerflow

MAY 22, 2023

Whether it’s the ability to stream content from a variety of the popular platforms such as Netflix,Hulu, and Amazon Prime Video or the option to use the same device to access social media platforms, web browsers, and other online services, CTV provides them with a variety of options to stay connected whilst watching TV.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Television marketing 52

FMG Suite

MAY 14, 2021

It’s official — video content marketing is a necessity for financial advisors who want to remain relevant. That means speaking their language and using the mediums they prefer most like video marketing. Video creates brand engagement, increases awareness, and presents your advisory in a modern and approachable light. .

Video Marketing 52

Video Marketing Work Management Marketing Management Advertising Mediums 52