Trade Press Services Newsletter

SEPTEMBER 7, 2022

Webinars Webinars are an effective PR medium for sharing information that helps participants learn how to solve challenges, tackle pressing business issues, and achieve better outcomes. Podcasts Podcasts continue to rise in popularity with the number of listeners expected to surpass 160 million in 2023.

PR 130

PR Thought Leadership Press Lead Scoring 130

seo.co

NOVEMBER 28, 2022

Using each content medium to its maximum potential is the best way to be successful with your inbound online marketing campaign , but if you stay consistent with only a handful of content types, you run the risk of a stagnant or uninteresting campaign. New Mediums For Content Marketing. Some podcasts focus on industry developments.

Advertising Mediums 98

Advertising Mediums SEO Top of Funnel Peer-to-peer 98

Zoominfo

OCTOBER 5, 2021

Podcasts have captured the attention of millions and millions of listeners in recent years, more than earning their title as the modern-day radio. The success of podcasting is due, in part, to the convenience and pervasiveness of the modern smartphone. But simply having a podcast offers little benefit to your business.

Business 100

Business Advertising Mediums Broadcasting Planning 100

Martech

APRIL 10, 2024

Jeroen Corthout Jeroen is the co-founder and CEO of Salesflare, an intelligent CRM built for small and medium-sized businesses selling B2B. He is also host of the “Founder’s Coffee Podcast,” where he interviews fellow software company founders. Known for his expertise in the SaaS field, he is a regular conference speaker.

CRM 87

CRM Work Management Marketing Management Marketing Automation Services 87

Stevens & Tate

MARCH 4, 2024

However, the rise of internet radio has introduced a new dimension to the audio advertising space, leading to a dynamic interplay between traditional and digital mediums. Measuring the impact and engagement of radio ads can be challenging, and the medium offers limited targeting options compared to digital platforms.

Advertisements 95

Advertisements Advertising Paid Search Agency Advertising Mediums 95

Zoominfo

SEPTEMBER 25, 2018

Today, we’re sharing the ultimate list of sales podcasts. If you work in sales, it’s our hope that this list of sales podcasts provides you with some fresh listening material, newfound inspiration, and the tips and tricks you need to excel in the world of sales. Recently, we published The Ultimate List of Marketing Podcasts.

Top of Funnel 269

Top of Funnel B2B Thought Leadership Enterprise Management Work Management 269

Marketing Insider Group

MAY 16, 2023

The only way we can educate large language models about our work is by creating something called content mass with high quality content. Create Relevant Content While publishing more text can help, it can also hurt if it isn’t relevant to your work, your industry, and your audience. Medium or Substack account (without paywall).

SEO 243

SEO Lead Ranking Content PR 243

Marketing Insider Group

MARCH 16, 2021

Content marketing never stops working; ads only work when they’re running. It’s an interruptive medium and is an outbound approach to brand promotion. You can put these ads where you think your buyers are online or on other mediums. Quick Takeaways. Content marketing has a consistently higher ROI than advertising.

Advertising Agencies 334

Advertising Agencies Advertisements Advertising Paid Search Agency 334

illumin

SEPTEMBER 29, 2023

Where radio listeners have started to dwindle, podcast listeners have soared, meaning that audio ads are far from a thing of the past. Alongside the growth and popularity of podcasts, comes a great opportunity for advertisers to reach new audiences through podcast advertising.

Advertisements 52

Advertisements Advertising Budget Programs Work Management 52

Contently

JULY 26, 2022

Keeping language simple and adopting an informal tone works wonders for building a more engaging fintech brand persona. If a prospect is considering your product or service, an endorsement by an existing customer can work wonders for giving them a nudge. What does that look like in fintech? In an age when 62 percent of U.S.

Word of Mouth 137

Word of Mouth Marketing & Strategy Paid Search Agency Content 137

Martech

FEBRUARY 14, 2023

It is certain that AI’s impact on marketing effectiveness and work will be profound, and the beneficial use cases are only now being unearthed. followers) Podcast: Creative Disruption Podcast The post MarTech’s marketing AI experts to follow appeared first on MarTech.

Advertising Agencies 108

Advertising Agencies Planning Paid Search Agency Digital Marketing Funnels 108

Marketing Insider Group

JULY 13, 2021

Hubspot found that 99% of email users check their inbox every day, more than 50% check their personal emails more than ten times a day, and 73% prefer email over any other medium for communicating with brands. Email is also the first thing people do online every day — before they check the news, go on social media, or start work.

Top of Funnel 362

Top of Funnel Mobile Marketing User-Generated Content Email Marketing 362

The Lead Agency

APRIL 14, 2024

Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. INsight’s B2B insurance news podcast. Once upon a time, a B2B podcast was all about branding.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Engagio

JANUARY 20, 2024

As we continue into the new year, we wanted to highlight some of the most engaging marketing discussions on the Sunny Side Up Podcast from 2023. Whether you’re a seasoned marketing leader or at the beginning of your career, there’s something for everyone in our roundup of the best marketing podcast episodes of 2023.

Marketing AI 62

Marketing AI Lead Ranking Multi-Touch Attribution Conversion 62

Heinz Marketing

MARCH 17, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing Why I’m Trying to Become a Podcast Listener While I have worked in marketing for the better part of a decade, I don’t have much experience with podcasts, professionally or personally.

Ideal Customer Profiles 93

Ideal Customer Profiles Advertising Agencies B2B Marketing B2B Thought Leadership 93

Buffer

SEPTEMBER 1, 2022

From his two newsletters, one personal and the other called The Milk Road talking about crypto, to his audience of over 300,000 people on Twitter , to his popular My First Million podcast , Shaan’s creative output is fascinating. Q: You do many things – podcasts, newsletters, posting regularly on Twitter, launching a course.

Curation 104

Curation Impressions Top of Funnel Startups 104

ClearVoice

JUNE 24, 2021

Content marketing continues to power digital brand strategies, but what worked yesterday may not be what works best today. During 2020, 54% of marketers expected their content marketing budget to increase either a little (up to 10%) or a medium amount (11 to 25%), while 14% of them expected a more significant increase (over 25%).

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

Digilant

MARCH 10, 2022

Podcast advertising has recently become popular with marketers of all industries. In its advent, advertisers or brands would team up within a podcast host to have their ad played during one show or throughout the “season.”As The Benefits of Podcast Programmatic Advertising. Why advertise on podcasts?

Advertising Agencies 105

Advertising Agencies Advertisements Advertising Ad Frequency 105

Content Standard

MARCH 12, 2024

The good news is, there are tailwinds at work here: Why are brands uniquely positioned to win audience trust and attention? Innovate with Content: Think like a media company and explore new mediums and methods for engaging your audience across channels. Hubspot excels at the art of content diversification and merchandising.

Media 97

Media Brand Identity Branding Storytelling 97

Adobe Experience Cloud Blog

JANUARY 22, 2020

From radio, we saw the advent of podcasts. Which medium do you choose? You could create the most engaging podcast on the market, but if your audience doesn’t have the time to listen to it, you’ve wasted time and money. Videos and podcasts aren’t impactful because of the sound quality or the ultra HD camera.

Top of Funnel 161

Top of Funnel Lead Scoring Lead Ranking Leads 161

LeadsRX

FEBRUARY 23, 2022

February 23, 2020 – The podcasting business is experiencing exponential growth with more than 130 million people expected to listen to them in 2022. Each month approximately 56 million people listen to podcasts served up by Spotify and Apple Podcast alone. Portland, Ore.,

Marketing Attribution 52

Marketing Attribution Paid Search Agency Multi-Touch Attribution Ads 52

Top Rank Marketing

FEBRUARY 12, 2024

Even if you have a general idea of how and why B2B influencer marketing works , you still might wonder how it plays out in practice. Top B2B influencer marketing tactics B2B marketers are using a variety of different channels and mediums to reach audiences with their influencer campaigns.

Tactics 113

Tactics B2B Marketing Advertising Agencies Paid Search Agency 113

LeadsRX

DECEMBER 22, 2021

The benefits of determining what types of events are working best and what type of customer acquisition campaigns are working best are huge. In this episode, we explore a solution to monitor all marketing channels to identify mobile app installations, mobile app events, and mobile app conversions.

Mobile Advertising 78

Mobile Advertising Advertisements Advertising Mobile Marketing 78

Valasys

FEBRUARY 13, 2024

What is one thing that as a podcaster you should focus on besides the quality content of their podcast? Many podcasters fail to attract a lot of listeners to their content due to the subpar audio quality of their podcasts. I have a list of the top three Audio quality improvers for podcasters. Audo.ai: Audo.ai

Budget Programs 40

Budget Programs Tools High Quality Lead Pricing 40

Biznology

JULY 7, 2020

Reach your business contacts when they are working at home. Proprietary events are a fast-growing marketing medium, having proven their worth over decades. This is a perfect medium for small meetings on niche topics of special interest, or a series of invitation-only events on more general topics.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

Hubspot

NOVEMBER 17, 2020

Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. And in the podcast corner: 37% of Americans ages 12 and older listened to a podcast in the previous month.

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

Biznology

APRIL 28, 2017

It just works. Instead of focusing your efforts on the thing that works, your efforts get scattered. For instance: I once worked with a brilliant consultant. Because there was a content marketing medium my client did enjoy– podcasting. He would faithfully record a podcast wherever he was.

Webinar Metrics 146

Webinar Metrics Long Tail Marketing Correlation Advertising Mediums 146

Scoop.it

APRIL 18, 2023

billion users worldwide, making it one of the most reliable mediums to reach out to the intended audience and generate awareness. Visme Podcasts Podcasting has the potential to perform even better than visual content. To listen to a podcast, you don’t need to be in front of a screen to be informed.

Curation 80

Curation Brand Identity Branding Content 80

seo.co

FEBRUARY 8, 2022

Reuse and repurpose old content into new mediums OR. Instead, try one of these alternative content strategies to inject new life into your work. Repurpose Your Post Into a Video or Podcast. If you’re used to writing all your posts, try experimenting with a new mediums: podcasts and video.

SEO 98

SEO Content Dwell Advertising Mediums 98

Content4Demand

JULY 31, 2020

When COVID first struck, podcasts took a hit. With so few people commuting to and from work, podcast shows lost their most captive audience. In March, podcast monitoring company Podtrac found that total downloads and unique listeners dropped during the month—10% and 20%, respectively.

Webinar Metrics 109

Webinar Metrics Top of Funnel Marketing & Strategy Digital Marketing Funnels 109

BenchmarkONE

MAY 4, 2021

Both blogs and podcasts are conversion-driven content methods that are worth your time and effort. Meanwhile, the amount of monthly podcast listeners has grown 54% in just the past three years , suggesting a ton of potential for grabbing the ear of potential prospects. Podcasting. Benefits of Podcasting.

Small Business Marketing 80

Small Business Marketing Paid Content Business Lead Scoring 80

Biznology

SEPTEMBER 11, 2019

Social media marketing requires consistency and posting at the times that work with your customers’ schedules so they actually see what you’re trying to show them. Launch podcast ads. Since shows are usually geared toward certain groups, podcast ads are an excellent method of reaching your targeted audience.

Business 123

Business eCommerce Buzz Marketing & Strategy 123

Digilant

DECEMBER 13, 2021

Podcasts advertising has taken the world by storm. Listeners consume, on average, eight podcasts each week. The medium gives people a break from visual screens we’ve grown accustomed to, while also being able to go with them wherever they are, whatever they’re doing. Challenges of Podcast Advertising.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Advertising Mediums 52

Hubspot

MAY 11, 2021

And, we've provided free education through our blogs, YouTube, Academy, and podcasts to help. It's why we're excited to announce the launch of HubSpot's Podcast Network , a new audio destination that is home to six great shows that represent a wide range of business topics and backgrounds. Why a Podcast Network?

Hubspot 90

Hubspot Paid Search Agency Ethics Network Marketing 90

Hubspot

MAY 11, 2021

Ah, Clubhouse versus podcasts — an age-old debate. Hear me out: Podcasts, at their core, are meant to inspire and provoke interesting conversations around a variety of topics, including crime shows, celebrity interviews, health and fitness, or business and entrepreneurship (to name a few). Podcast advertisements are powerful.

Work Management 100

Work Management Paid Search Agency Tips Marketing Management 100

Digilant

DECEMBER 13, 2021

Podcasts advertising has taken the world by storm. Listeners consume, on average, eight podcasts each week. The medium gives people a break from visual screens and can go with them wherever they are, whatever they’re doing. Podcasts also offer a format primed for authentic, effective connection.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Advertising Mediums 52

Envy

JANUARY 16, 2020

He blogs at the AWS blog and Medium , and has an active Twitter feed. British cybersecurity expert Graham Cluley has been blogging, writing, tweeting, and podcasting against cybercrime since the 1990s. Follow her on Twitter and read her blogs on Medium to discover the convergence of tech, law, and policy. Lydia Leong.

Privacy 133

Privacy Twitter Press Advertising Mediums 133