Single Grain

SEPTEMBER 23, 2019

Podcasting is one of the most unique mediums to reach your audience in the most human way. which is rarely possible with any other medium. This is the reason that so many marketers, businesses and freelancers are using podcasts as a content delivery channel to reach their target audience. Let’s begin!

Product 100

Product Word of Mouth Paid Search Agency Advertising Agencies 100

Spiralytics

AUGUST 3, 2023

Well, the best solution is to reach out and touch target audiences with compelling storytelling. Native advertising is a type of paid marketing where ads look and feel like other content in the medium they appear. With these five tips, you will master brand storytelling and skyrocket brand visibility in no time.

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Paid Content Brand Identity Branding Storytelling 118

Single Grain

JUNE 20, 2023

Work With Us The Power of Storytelling and Hype One of Apple’s key strengths lies in its ability to leverage storytelling and create a sense of anticipation around its products: By captivating their audience for hours, Apple builds excitement and generates a remarkable level of interest.

Product 52

Product Customer Satisfaction Storytelling Loyalty 52

Vidyard

JANUARY 22, 2020

Jay Baer has a podcast about word of mouth marketing. Ann Handley has a newsletter about storytelling in marketing. No matter what your niche, video is an excellent medium for sharing thought leadership content with the world. Video Podcast 4.6 Rand Fishkin has a blog about SEO. LinkedIn 3.2 Facebook 3.3

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Thought Leadership B2B Thought Leadership Video Marketing Top of Funnel 65

Martech Advisor

JANUARY 28, 2020

​​​​ Podcasts are episodic audio content that let users consume information on the go. The rapid adoption of audio streaming services and podcast distribution platforms facilitated the growth of podcasts, and marketers have banked on this opportunity to connect with an audience that also consumes information passively.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

Hubspot

MARCH 20, 2019

A rise in podcast content paired with advancements in technology. Here at HubSpot, we've been watching the world of podcasting grow and change. We've even been testing the proverbial podcast waters ourselves. If you're considering creating your own podcast or advertising through one, this post is for you. The catalyst?

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Cost Per Thousand CPM Paid Search Agency Marketing Budget 70

Valasys

FEBRUARY 17, 2020

Content can be created in several forms such as E-books, Podcasts & Interviews, Videos, Infographics, case studies & success stories, webinars & blogs. 7) Adopt Omnichannel Attribution Modeling & Employ Visual Storytelling : Your customers are everywhere & you need to meet them where they are.

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Distribution Planning Marketing & Strategy Marketing Strategy 52

ClearVoice

JULY 24, 2023

Before you know it, casual consumers become loyal, long-term customers that spread positive word of mouth and boost your brand’s reputation. Choosing the Right Content Format Formats range from blogs and articles to infographics, videos, podcasts, and webinars. That builds trust and loyalty over time. How did they do it?

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Top of Funnel Content Digital Marketing Funnels Buyer Personas 52

Contently

OCTOBER 5, 2018

In the age of word of mouth marketing, that counts for a lot. Should my company create a podcast? I listen to a lot of great shows, some of them about business and storytelling, but the market seems so saturated. Listen, Kristaps–my sweet, sweet savior and namesake of my future children—podcasts are tough.

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Top of Funnel Brand Identity Branding Content 127

Metadata

MARCH 16, 2021

I’m very excited to have you both on the podcast. I’m going to introduce the podcast in a second and start by saying my name as well introduce the two of you just by name and then I’ll ask you to introduce yourselves, say a few words for whoever doesn’t know you and then we’ll jump right into it.

Marketing Analytics Tools 52

Marketing Analytics Tools Enterprise Management B2B Work Management 52

Convince & Convert

DECEMBER 30, 2015

These are their own words—a form of word of mouth—that you use to inspire interest in your company, products, or services. Late night shows are famous for their interview content, and an easy way to incorporate that into your content marketing is through podcasts. Think of quotes as short-form testimonials. Company News.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

These are their own words—a form of word of mouth—that you use to inspire interest in your company, products, or services. Late night shows are famous for their interview content, and an easy way to incorporate that into your content marketing is through podcasts. Think of quotes as short-form testimonials. Company News.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168

Single Grain

SEPTEMBER 3, 2019

Dive Deeper: 7 Examples of Storytelling Content You Can Use in Your Marketing Campaigns. One quick way to do this is to write a post on Medium, wait until it gets a certain amount of traffic/views, then contact an editor at a major publication and offer to cross-post the content. Video is great for storytelling. Takeaway Tips.

Paid Search Agency 106

Paid Search Agency Paid Content Content Marketing Companies 106

Single Grain

DECEMBER 6, 2019

Rip the audio alone and use it as a podcast episode. Use video thumbnails in your email marketing campaigns and the word “video” in subject lines to increase open rates by 19%. Influencer marketing is a type of word-of-mouth marketing that focuses on using key leaders to amplify your brand message to a larger market.

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Marketing AI Paid Content Trends Enterprise Management 145