9 Ways to Spice Up Your Podcast Strategy


When COVID first struck, podcasts took a hit. With so few people commuting to and from work, podcast shows lost their most captive audience. In March, podcast monitoring company Podtrac found that total downloads and unique listeners dropped during the month—10% and 20%, respectively.

Emotion and Empathy: The Storytelling Keys to Content Marketing


People, of course, love storytelling. Well, storytelling is the very essence of content marketing. Strategic Storytelling. Storytelling helps content marketers: Sell or market. What matters in storytelling and marketing is how you make people feel and what impression you leave them with. Great storytelling relies upon emotion. Marketing is a conversation, and conversations almost always include storytelling. Storytelling can help with all of that.


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18 Quotes About Podcasting for Business Professionals


Podcasts have captured the attention of millions and millions of listeners in recent years, more than earning their title as the modern-day radio. The success of podcasting is due, in part, to the convenience and pervasiveness of the modern smartphone. And thanks to music and radio streaming services, people have easy access to a wide range of podcasts to listen to during their commutes, car rides, gym sessions, and even during work. Podcasting is great.

7 Examples of Storytelling Content You Can Use in Your Marketing Campaigns

Single Grain

The best marketers in the world leverage the power of storytelling to improve branding and conversion rates. Well, people remember stories 22x more than facts and figures alone and, thus, storytelling can boost conversion rates by a significant 30%. In this article, I'll help you understand what storytelling is, why it’s important for marketing and what some of the best ways to market your business via brilliant storytelling campaigns looks like. What Is Storytelling?

The Ultimate Guide to Storytelling


Storytelling is described as an art … the “art” of storytelling. Storytelling isn’t something you can grasp in one sitting, after one course. It is, and rightfully so because storytelling has become a crucial component of the most successful marketing campaigns. Storytelling is an incredibly valuable tool for you to add to your proverbial marketing tool belt. Storytelling is an art form as old as time and has a place in every culture and society. An art.

Podcast Production 101: The Complete Guide to Starting Your Own Show

Single Grain

Podcasting is one of the most unique mediums to reach your audience in the most human way. which is rarely possible with any other medium. This is the reason that so many marketers, businesses and freelancers are using podcasts as a content delivery channel to reach their target audience. Podcasts are growing in popularity. In 2019, around 90 million Americans listened to a podcast on a monthly basis – a number that is expected to reach 132 million by 2022.

Wondery’s Founder Explains How Audio Storytelling Could Be the New TV


Now, it’s a podcast. Over the last decade, audio storytelling—one of our oldest mediums—has seen an unprecedented explosion in popularity. And it’s a trend that brands can’t ignore—especially after GE’s podcast, The Message, reached the branded content singularity by becoming the most popular podcast in the iTunes store. The same thing is happening now with podcasts and audio storytelling.

Everything I’ve Learned About Podcasting as HubSpot’s Podcast Marketer


A rise in podcast content paired with advancements in technology. Here at HubSpot, we've been watching the world of podcasting grow and change. We've even been testing the proverbial podcast waters ourselves. If you're considering creating your own podcast or advertising through one, this post is for you. But before we get into the nitty-gritty of podcasting, let's take a brief history lesson. A Brief History of Podcasts. over 660,000 active podcasts.

3 Ways a Podcast Improves Customer Engagement

Martech Advisor

Rachel Downey, Co-founder, and President, Share Your Genius, in this article talk about marketers can use podcast as a tool to increase customer engagement and the overall customer experience. Today, brands have the power to reach their audience in “unreachable moments,”  — or  all of the places where traditional media cannot, like while they’re making dinner, going for a run or commuting to work  — and podcasts give them that power.

The Most Important Question to Ask Before Launching a Podcast

Content Marketing Institute

Marketers everywhere are deciding if launching a podcast makes sense for their brands and their goals. A podcast is really three things: a show-level concept, an episode-level format, and on-air talent. Whether the person is an inquisitive interviewer or an inspiring storyteller , the very first thing to decide as a marketer before launching your brand’s podcast: Are you (or your planned host) any good on a microphone? A great podcast requires performance talent.

How to Get Listeners to Push Play on Your Podcast [Examples From Boss Brands]

Content Marketing Institute

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Power of the podcast. Just how large an opportunity could podcasting represent for marketers? The % of monthly #podcast listeners has increased from 21% to 24% of the population YOY, via @EdisonResearch.

6 Top Marketing Podcasts for B2B Marketers In 2020


Progressive B2B brands just can’t afford to overlook the top marketing podcasts for B2B marketers in 2020 as they gear up to welcome the New Year, in specific measure because podcasts are an important way for marketers to keep in touch with the leading influencers in the industry & partly because podcasts leverage education & entertainment & are an impactful form of storytelling. population, listen to podcasts regularly. Prologue.

Hopping on the Podcast Caravan With One Foot Still Dangling Off


#GrowthGoals: One content creator’s forage into the podcasting space. Not long after I decided I wanted to make a podcast, I tried to learn about the industry. Yet, I was cautious to not overwhelm myself, nor drown myself in the business of podcast making , before creating one.

We Launched 3 Podcasts in 3 Years: Here’s What We Learned


There was something special about the medium, something immersive but also adaptable to the busy lives that people lead. Podcasts fit into our commutes, our workouts, our in-between times in a way that other formats just can’t. We were not alone in this love for the medium. A few mile-marker facts: Nearly 1 in four americans, roughly 68 million people are listening to podcasts on a monthly basis. We launched 3 different podcasts, with 3 totally different approaches.

Marketer of the Month Podcast – Sherlock Holmes Level Investigative Marketing with Ross Simmonds


We recently interviewed Ross Simmonds for our monthly podcast – ‘ Marketer of the Month ’! The Podcast – Sherlock Holmes Level Investigative Marketing with Ross Simmonds. How can we turn that also into an update on medium and potentially even the video that lives on TikTok.

How to Craft Great Business Podcasts: Q+A With Wondery CCO Marshall Lewy


With multiple network shows in the pipeline and too many hit podcasts to count, Wondery is making good on the attention-grabbing promise announced in its first year: It’s evolving from a premium podcast producer into a full-service production company with a pipeline of hit shows and films. Here, we’re chatting with Wondery Chief Content Officer Marshall Lewy about the nuts and bolts of producing compelling podcasts in any genre.

7 Writing and Grammar Podcasts to Help You Fine-Tune Your Craft


And podcasts allow you to do that. The medium has been in its heyday for a couple of years now, and the writing sub-genre has enjoyed a bonanza of new podcast launches — thoughtful, entertaining and educational fare for people who care about storytelling craft. From author interviews and “story behind the story” retellings to advice on writing, there are some great podcasts to add to your listening lineup. Here are the best podcasts for writers: 1.

What Is a Chief Storyteller? Five Business Leaders Share Their Stories

Content Standard

And those people who’d been building the businesses realized what they were all along: They were storytellers. And the modern phenomenon of the corporate chief storyteller was born. But what is a chief storyteller exactly? A LinkedIn search for the job title “storyteller” reveals almost 10,000 hits. This is not a new role; Nike employed a chief storytelling officer in the 1990s. ” And therein is the power of storytelling in business.

How to Create a Podcast Marketing Strategy That Speaks to Your Audience

Content Standard

The popularity of podcasts has never been higher, and brands want in on the action. Slack, GE, Sephora, eBay, McDonald’s, and Tinder are just some of the big names that have embraced an original podcast as part of their digital strategy. Convince & Convert notes that one-third of Americans ages 25 to 54 listen to podcasts at least monthly. For all of the medium’s opportunity, success in podcasting is hard-won.

Kale, Podcasts & Yoga Pants: The Secret Formula Behind Ideas That Take Off


Or podcasts ? So how do these principles help explain the popularity of kale, yoga pants, and podcasts? The Return of the Podcast. Soon after its release, "podcasting" -- a genre of narrative audio cleverly named to reflect the listening device -- surfaced and began to catch on. Fast-forward to today, and it seems that there is a podcast for almost anything you can think of. Podcasts are like entertainment snacks.

From Print to Podcasts—What Marketers Can Learn From New York Times’ The Daily

Content Standard

But perhaps no marketing medium is consistently captivating audiences more often than the branded podcast. The best branded podcasts are those that tap into people’s organic interests, managing to both entertain and inform. Companies as diverse as GE, Tinder, and ZipRecruiter are producing original podcasts that are succeding in growing the brand as well as turning listerns into customers. Podcasting is a great example of that. 2 podcast in the U.S.,

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Why a Top-Notch Podcast Could Be the Next Content Marketing Must-Have

Content Standard

You’ve heard about Serial , the insanely addictive podcast that reached 5 million downloads on iTunes faster than any other in history and fueled water cooler conversations everywhere. The series’ astounding success begged these questions: Could podcasting, a relatively old digital storytelling form, be having a bit of a Renaissance? Podcast Listenership is Growing. Unsurprisingly, smartphone users are also more likely to listen to podcasts.

Why Clubhouse and Social Audio is the Future for B2B Digital Marketing

B2B Digital Marketer

It is also evidence of the rising popularity of social audio apps, serving as the perfect medium between video and text. Rita uses storytelling to break tough topics down into practical, easily implementable actions and has coined the phrase “Rita made me DO it!”

The Formula That’s Helping Me Optimize the Most Important Marketing Campaign of My Life


Achievers: Same as above, also more likely to spend time with podcasts, Instagram, Facebook, and Medium. Let’s add up the capacity (and cost) of each: Owned Audience: I started the campaign with a ton of LinkedIn followers and email subscribers, a large handful of Twitter and Medium followers, plus a Facebook page with a lot of followers and a sad amount of organic reach. Eating your own dog food. It’s one of those business sayings I never quite understood.

How Brands and Publishers Can Empower Their Video Creators

Contently - Strategy

PJ Vogt and Alex Goldman at Gimlet Media work exclusively in podcasts, and Matt Lubchansky makes political comics for The Nib. All these creators have been able to tell stories in innovative mediums because the companies they work for see multimedia as complementary to the written word. Video isn’t just an optional medium for duplicating the original information. In some cases, you’ll also be able to cover a topic in both mediums.

6 Dos And Don’ts of Brand Videos


Paint a picture with your video, and take advantage of the fact that this is, after all, a visual medium. What makes it different than, say, a podcast? Digital Transformation Storytelling Strategy branded video Content StrategyWhen I was a senior in college, I made a series of online videos with one of my best friends.

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6 Dos And Don’ts of Brand Videos


Paint a picture with your video, and take advantage of the fact that this is, after all, a visual medium. What makes it different than, say, a podcast? Digital Transformation Storytelling Strategy branded video Content StrategyWhen I was a senior in college, I made a series of online videos with one of my best friends.

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24 Content Marketing Awards to Target Now for 2021 Recognition

Content Standard

We want to know how you crafted engaging narratives that captivated distracted audiences—in any medium. That means embracing new storytelling vehicles, messaging strategies and even design themes.

5 Ways Marketers Can Use Twitter Photo Collages


This platform enhancement is an exciting opportunity for marketers to extend their messaging and content through another, more visual medium. an eBook offered as a short brief; webinar; infographic; and podcast.). Social Media Content Marketing creative marketing customer appreciation social media engagement stackable content tips storytelling Twitter engagement Twitter photo collages visual marketing

20+ Content Marketing Statistics to Help You Make the Most of 2021


During 2020, 54% of marketers expected their content marketing budget to increase either a little (up to 10%) or a medium amount (11 to 25%), while 14% of them expected a more significant increase (over 25%). Podcast content is now even more popular. Podcasts keep trending upwards.

10 Most Popular Marketing Articles of 2018


9 Great Examples of B2B Brand Storytelling. In the marketing world, brand storytelling refers to campaigns that use creative narratives to showcase a brand or product. Effective storytelling provides human context to your brand and allows you to connect with your audience on a more emotional level. Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. Read: 9 Great Examples of B2B Brand Storytelling.

Why Content Marketing Beats Advertising (Almost) Every Time

Marketing Insider Group

It’s an interruptive medium and is an outbound approach to brand promotion. Another important difference is to look at it this way: Content marketing is storytelling where your customer is the hero. You can put these ads where you think your buyers are online or on other mediums.

Ask a Content Strategist: How Can You Show The Impact Content Has on Your Brand?


Should my company create a podcast? I listen to a lot of great shows, some of them about business and storytelling, but the market seems so saturated. Listen, Kristaps–my sweet, sweet savior and namesake of my future children—podcasts are tough. They’ve grown the slowest of all digital mediums. Only 26 percent of Americans listen to podcasts monthly. Even dedicated podcast listeners only have time for a few podcasts each week.

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6 Creative Tips to Optimize Your Digital Audio Advertising


At Digilant, when we define digital audio to include music streaming services (such as Pandora and Spotify), digital radio stations (Sirius XM), and podcasts. Streaming audio is a very intimate and personal medium, which means the ad experience should be no different.

The Sean Connory of Business & Marketing: Better Content Tactics


Find your voice: are you a storyteller? Long form content: Content is becoming crowded in the space; and the way to overcome that is to start producing long form content to overshadow the medium and short form. . This post is based on an episode of the #FlipMyFunnel podcast.

Top 21 Cybersecurity Experts You Need to Follow in 2020

Marketing Envy

He blogs at the AWS blog and Medium , and has an active Twitter feed. British cybersecurity expert Graham Cluley has been blogging, writing, tweeting, and podcasting against cybercrime since the 1990s. Jack is a rare cybersecurity expert who is also an incredibly compelling storyteller.

The Keywee Facebook CPC Tracker: October Update


In October, the company took new steps to increase their readership two-fold by applying a new subscriber-only business model to its previously-free podcasts. NBC News, Vox Media, and WNYC Studios are among the many publishers that are launching political reporting and discussion podcasts in order to drive audiences to listen and, ultimately, convert to paying subscribers. Distribution is now the key for effective storytelling.

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