Marketing Insider Group

MARCH 16, 2021

It’s an interruptive medium and is an outbound approach to brand promotion. Another important difference is to look at it this way: Content marketing is storytelling where your customer is the hero. You can put these ads where you think your buyers are online or on other mediums. The Caveat (Why I Said “Almost”).

Advertising Agencies 334

Advertising Agencies Advertisements Advertising Paid Search Agency 334

Zoominfo

JANUARY 21, 2019

9 Great Examples of B2B Brand Storytelling. In the marketing world, brand storytelling refers to campaigns that use creative narratives to showcase a brand or product. Effective storytelling provides human context to your brand and allows you to connect with your audience on a more emotional level. Keep reading!

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Planning Work Management Zoominfo Storytelling 164

Content Standard

MARCH 22, 2018

And those people who’d been building the businesses realized what they were all along: They were storytellers. And the modern phenomenon of the corporate chief storyteller was born. But what is a chief storyteller exactly? A LinkedIn search for the job title “storyteller” reveals almost 10,000 hits.

Storytelling 102

Storytelling Business Work Management Paid Search Agency 102

Terminus

NOVEMBER 15, 2021

Storytelling has been around forever. And while mediums may change, the urge to tell stories will always be present. Looking at the digital age we find ourselves in now, we see just how alive and well storytelling is with brands. Brand storytelling will continue to play an integral role in a brand’s success.

Storytelling 26

Storytelling Ad Building Brand Identity Branding 26

ClearVoice

JUNE 24, 2021

During 2020, 54% of marketers expected their content marketing budget to increase either a little (up to 10%) or a medium amount (11 to 25%), while 14% of them expected a more significant increase (over 25%). Podcast content is now even more popular. Podcasts keep trending upwards. Video content performance and ROI.

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Power of the podcast. Podcasts are the No. Click To Tweet. Click To Tweet.

Examples 109

Examples Brand Identity Branding Paid Search Agency 109

Envy

JANUARY 16, 2020

He blogs at the AWS blog and Medium , and has an active Twitter feed. British cybersecurity expert Graham Cluley has been blogging, writing, tweeting, and podcasting against cybercrime since the 1990s. Follow her on Twitter and read her blogs on Medium to discover the convergence of tech, law, and policy. Lydia Leong.

Privacy 133

Privacy Twitter Press Advertising Mediums 133

Contently

JULY 26, 2022

consumers have listened to a podcast and US adults average 2:41 hours a day watching videos online or on their smartphone, taking advantage of these channels just makes sense. Because podcasts can feel casual and unrehearsed, they’re a great medium for dispatching information. In an age when 62 percent of U.S.

Word of Mouth 137

Word of Mouth Marketing & Strategy Paid Search Agency Content 137

Valasys

NOVEMBER 7, 2019

Storytelling has been amongst the most effective ways of content creation & distribution for B2B marketers. Storytelling has been amongst the most effective ways of content creation & distribution for B2B marketers. Podcasts are digital audio or video files broadcasted as episodes that the users can download & listen to.

B2B Marketing 55

B2B Marketing Marketing Management Broadcasting B2B 55

Adobe Experience Cloud Blog

APRIL 11, 2018

Medium Follows Message. Do you need to start a podcast? Is it time to move your blog to Medium? But if you don’t have a refined story, none of these mediums will work. Storytelling isn’t just a new marketing buzzword. Story is the foundation that makes all of these technologies and marketing tactics work.

Marketing Automation Services 134

Marketing Automation Services Advertising Mediums Thought Leadership Paid Search Agency 134

Digilant

AUGUST 10, 2021

At Digilant, when we define digital audio to include music streaming services (such as Pandora and Spotify), digital radio stations (Sirius XM), and podcasts. Streaming audio is a very intimate and personal medium, which means the ad experience should be no different. What is Digital Audio? . Focus on a Conversational Tone.

Advertising Agencies 105

Advertising Agencies Creativity Advertisements Advertising 105

ClearVoice

NOVEMBER 23, 2019

#GrowthGoals: One content creator’s forage into the podcasting space. Not long after I decided I wanted to make a podcast, I tried to learn about the industry. Yet, I was cautious to not overwhelm myself, nor drown myself in the business of podcast making , before creating one. My basic approach was: What were the trends?

Storytelling 59

Storytelling Advertising Mediums Creativity Training 59

Bluetext

JANUARY 5, 2024

YouTube & Podcast Marketing To no one’s surprise, YouTube and podcast marketing should be top of mind for businesses throughout the new year. YouTube, with a massive user base and diverse content ecosystem, has become a powerhouse for visual storytelling and product promotion through YouTube ads.

Forecasting 40

Forecasting Paid Content Marketing AI Allocation 40

Contently

APRIL 20, 2021

Individual creators can be competent across mediums without spending hundreds of hours learning Photoshop and FinalCut Pro. Pandemics force people to think about art and storytelling in new ways. Last summer, Medium and Twitter co-founder Ev Williams wrote that we’re now in a “ relational media ” era.

Brand Identity 123

Brand Identity Branding Content Creativity 123

Martech Advisor

NOVEMBER 12, 2019

Rachel Downey, Co-founder, and President, Share Your Genius, in this article talk about marketers can use podcast as a tool to increase customer engagement and the overall customer experience. Though podcasting is by no means a new medium, podcasts are a rising marketing channel for companies today. But, they should.

Purchase Intent 65

Purchase Intent Storytelling Advertising Benchmark Differentiation 65

Envy

JANUARY 16, 2020

He blogs at the AWS blog and Medium , and has an active Twitter feed. British cybersecurity expert Graham Cluley has been blogging, writing, tweeting, and podcasting against cybercrime since the 1990s. Follow her on Twitter and read her blogs on Medium to discover the convergence of tech, law, and policy. Lydia Leong.

Privacy 90

Privacy Twitter Press Advertising Mediums 90

Content Standard

JULY 6, 2018

The popularity of podcasts has never been higher, and brands want in on the action. Slack, GE, Sephora, eBay, McDonald’s, and Tinder are just some of the big names that have embraced an original podcast as part of their digital strategy. For all of the medium’s opportunity, success in podcasting is hard-won.

Marketing Strategy 72

Marketing Strategy Marketing & Strategy Word of Mouth Paid Search Agency 72

ClearVoice

OCTOBER 20, 2019

And podcasts allow you to do that. The medium has been in its heyday for a couple of years now, and the writing sub-genre has enjoyed a bonanza of new podcast launches — thoughtful, entertaining and educational fare for people who care about storytelling craft. Here are the best podcasts for writers: 1. The Kicker.

Click Rate 71

Click Rate Storytelling Advertising Mediums Creativity 71

Content4Demand

JULY 31, 2020

When COVID first struck, podcasts took a hit. With so few people commuting to and from work, podcast shows lost their most captive audience. In March, podcast monitoring company Podtrac found that total downloads and unique listeners dropped during the month—10% and 20%, respectively. Here are some quick-hit ideas we discussed.

Webinar Metrics 109

Webinar Metrics Top of Funnel Marketing & Strategy Digital Marketing Funnels 109

Hubspot

OCTOBER 17, 2018

There was something special about the medium, something immersive but also adaptable to the busy lives that people lead. Podcasts fit into our commutes, our workouts, our in-between times in a way that other formats just can’t. We were not alone in this love for the medium. But what sort of podcast should you start?

Paid Search Agency 65

Paid Search Agency Storytelling Hubspot Advertising Mediums 65

ClickZ

FEBRUARY 19, 2020

A new paradigm for interactive storytelling. Interactive TV has also been around for a long time, but only after Netflix’s recent foray into this new medium did other industry giants start to join in. Where this powerful new medium is headed . Interactive TV and other emerging platforms.

Brand Identity 108

Brand Identity Branding Content Interactive Marketing 108

sagefrog

NOVEMBER 14, 2023

From establishing a consistent brand identity to leveraging cutting-edge channels like webinars and podcasts, these actionable insights aim to accelerate your success in an increasingly competitive field. Build Awareness through Podcasts Podcasts are a powerful medium for sharing expertise, storytelling, and connecting with niche audiences.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Metadata

JANUARY 12, 2022

Over the next year, we’ll be working with DG across many different fronts, including: Storytelling. With dozens of different publications, podcasts, communities and media – DGMG is one of the no nonsense clearest marketing communities out there, and we are excited to work with Dave and his community to propagate our voice.

Communities 52

Communities Advertising Agencies Storytelling CMO 52

Outgrow

APRIL 9, 2024

We recently interviewed Don McGuire for our monthly podcast – ‘ Marketer of the Month ’! Separating B2B and B2C branding for audience-led storytelling. No problem, just watch the Podcast! Because We’re all storytellers at the end of the day to those audiences in a compelling and relevant way.

Marketing AI 52

Marketing AI CMO Small Business Marketing Lead Ranking 52

ClearVoice

FEBRUARY 1, 2022

Alex Wolf, Host of The Alex Wolf Podcast. Her Podcast, The Alex Wolf Podcast, will have you listening for hours, leaving fans anxiously anticipating the next season. Koya Webb, Yoga Instructor and Influencer and the host of Get Loved Up Podcast. Lucas, LightWarrior Entertainment.

First-Mover Advantage 98

First-Mover Advantage Thought Leadership Youtube Television marketing 98

Content Marketing Institute

NOVEMBER 25, 2017

Download this week’s PNR: This Old Marketing podcast. Source: Medium ). 55:28): Robert’s rave: Though it’s more of a content story than a content marketing story, Robert still highly recommends that everyone check out this Medium article, which examines, in detail, what might just be the greatest sales pitch ever.

Paid Search Agency 84

Paid Search Agency Buy Advertising Agencies Content Marketing 84

Hubspot

APRIL 28, 2020

This will help them stitch together all of their mediums to create the best experience possible for their audience.". "An This will help them stitch together all of their mediums to create the best experience possible for their audience.". An effective content manager needs to have a vision of what story they’re trying to tell.

Enterprise Management 98

Enterprise Management Work Management Marketing Management CMS Development 98

Huptech Web

DECEMBER 14, 2023

of clicks on desktop (SEOClarity) Posts with videos earn more backlinks and see a 157% boost in search traffic (Search Engine People) Paid Advertising PPC traffic converts 50% better than organic site visitors (TechJury) Sponsored product ads have the highest sales-per-click (MediaPost) 65% of Small to Medium-Sized Businesses Run a PPC Campaign.

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Atomic Reach

JANUARY 3, 2019

He has been ranked as the eighth most popular author on Medium and has been recognized by PPC Hero, Search Engine Land, and the US Search Awards. In addition to managing Marketing Nutz, she hosts the popular Social Zoom Factor podcast. He is a top-rated speaker, podcast host, university lecturer, and article writer.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

seo.co

JANUARY 10, 2022

However, for search engine optimization, voice search components can be a good idea for brands to facilitate the consumers who want to adapt and switch over to this medium. The possibilities are virtually endless as you can use this technology to resonate and connect with your audience using audio content such as podcasts.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Terminus

SEPTEMBER 2, 2021

Find your voice: are you a storyteller? Long form content: Content is becoming crowded in the space; and the way to overcome that is to start producing long form content to overshadow the medium and short form. . This post is based on an episode of the #FlipMyFunnel podcast. Check us out on Apple Podcasts , Spotify , or here.

Sales Management 49

Sales Management Tactics Top of Funnel Business 49

Content Marketing Institute

JUNE 13, 2018

Marketers everywhere are deciding if launching a podcast makes sense for their brands and their goals. A podcast is really three things: a show-level concept, an episode-level format, and on-air talent. A great podcast requires performance talent. A great #podcast requires host talent. That is half the battle.

Rules 103

Rules Examples Advertising Mediums Act-On 103

Content Standard

JULY 15, 2015

You’ve heard about Serial , the insanely addictive podcast that reached 5 million downloads on iTunes faster than any other in history and fueled water cooler conversations everywhere. Podcast Listenership is Growing. Podcast Listenership is Growing. All those smartphones present new opportunities for podcasts.

Planning 40

Planning Content Marketing Storytelling Content 40

Content Marketing Institute

MAY 7, 2018

Find the top 10 to 20 brand blogs (or vlogs or podcasts, etc.) Bernadette Jiwa’s blog about brand storytelling, The Story of Telling , is a perfect example. HANDPICKED RELATED CONTENT: 16 Visual Storytelling Tips to Give Your Content Marketing a Boost. Choose a different medium. How to do it. Do some competitor analysis.

Differentiation 106

Differentiation Top of Funnel Copywriting Advertising Mediums 106

Content Standard

MAY 8, 2019

This can include testing and experimenting, but not through a totally new medium or approach. ” In terms of experimentation, her team has gone the route of trying new podcast formats and using different video styles, seeing which small-scale efforts influence engagement—and, essentially, are worth the time and investment.

Planning 100

Planning Top of Funnel Multi-Touch Attribution Optimization 100

seo.co

FEBRUARY 16, 2021

However, for search engine optimization, voice search components can be a good idea for brands to facilitate the consumers who want to adapt and switch over to this medium. The possibilities are virtually endless as you can use this technology to resonate and connect with your audience using audio content such as podcasts.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

SnapApp

AUGUST 11, 2015

Because effective marketing always includes a human element, some storytelling, and a component that makes the content relatable. With these mediums, you can meet those needs and build ethos around your brand. One example, Showrunner.fm , has seen great success in the B2B podcast realm. Double whammy! Let’s dive in.

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Paper B2B Marketing Planning Screencast 54