Marketing Insider Group

OCTOBER 20, 2020

With B2B marketing tactics ranging from thought-leadership blogs to complex email journeys , it can be difficult to determine what will drive real results for your business. As a visual medium, webinars typically provide more value than a lead magnet or blog post and allow you to quickly connect with participants afterward.

Webinar Metrics 346

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 346

Onalytica B2B

SEPTEMBER 21, 2017

In that role, I grew with that company’s digital marketing efforts, developing an award-winning blog, an award-winning podcast, video series, a successful influencer program, events, tons of online content, and even appeared on PBS and the Martha Stewart show. Small/medium business: [link]. Major brands: [link].

Forrester 194

Forrester Consulting Webinar Metrics Class 194

Outgrow

DECEMBER 15, 2021

6 Best Marketing Podcasts You Should Follow! It is a well-known fact that podcasts help us dive deeper and enhance our knowledge of different topics. And if you’re a marketing person, marketing podcasts should be your holy grail! So if you’re looking to discover some of the best marketing podcasts, this is the place to be! .

Best Practices 52

Best Practices Digital Marketing Funnels Outgrow Wikipedia 52

Hubspot

MAY 11, 2021

And, we've provided free education through our blogs, YouTube, Academy, and podcasts to help. It's why we're excited to announce the launch of HubSpot's Podcast Network , a new audio destination that is home to six great shows that represent a wide range of business topics and backgrounds. Why a Podcast Network?

Hubspot 90

Hubspot Paid Search Agency Ethics Network Marketing 90

Hubspot

NOVEMBER 17, 2020

Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. And in the podcast corner: 37% of Americans ages 12 and older listened to a podcast in the previous month.

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

Digilant

AUGUST 10, 2021

At Digilant, when we define digital audio to include music streaming services (such as Pandora and Spotify), digital radio stations (Sirius XM), and podcasts. Streaming audio is a very intimate and personal medium, which means the ad experience should be no different. What is Digital Audio? . Focus on a Conversational Tone.

Advertising Agencies 105

Advertising Agencies Creativity Advertisements Advertising 105

Engagio

AUGUST 23, 2021

This requires a long-term view of your marketing investments, and it requires matching your message — and medium — to where the buyer is in their journey. Check out DBTV , featuring a variety of shows, ranging from thought leadership programming to profiles in customer success. The difference is trust, built over time.

Demand Generation 149

Demand Generation Demand Generation B2B Thought Leadership 149

The Lead Agency

APRIL 14, 2024

Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. INsight’s B2B insurance news podcast. Once upon a time, a B2B podcast was all about branding.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Envy

JANUARY 16, 2020

He blogs at the AWS blog and Medium , and has an active Twitter feed. She spearheads valuable original research on a broad range of issues connected to cloud computing. British cybersecurity expert Graham Cluley has been blogging, writing, tweeting, and podcasting against cybercrime since the 1990s. Lydia Leong. Paul Asadoorian.

Privacy 133

Privacy Twitter Press Advertising Mediums 133

Webbiquity

SEPTEMBER 24, 2019

Sitejet’s templates are fully customizable and are designed to meet a wide range of needs. Best for Publishing Content to a Wide Audience: Medium. There’s a good chance that you’ve read articles on Medium that you may not have otherwise come across. Advantages. Best for Sleek Templates: Squarespace. Advantages.

CMS Development 187

CMS Development Advertising Mediums Work Management eCommerce 187

Digilant

DECEMBER 13, 2021

Podcasts advertising has taken the world by storm. Listeners consume, on average, eight podcasts each week. The medium gives people a break from visual screens and can go with them wherever they are, whatever they’re doing. Podcasts also offer a format primed for authentic, effective connection.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Advertising Mediums 52

Digilant

DECEMBER 13, 2021

Podcasts advertising has taken the world by storm. Listeners consume, on average, eight podcasts each week. The medium gives people a break from visual screens we’ve grown accustomed to, while also being able to go with them wherever they are, whatever they’re doing. Challenges of Podcast Advertising.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Advertising Mediums 52

Digilant

JANUARY 25, 2024

Despite projections indicating a surge in political ad spend, with estimates ranging between $10 billion and $12 billion, a significant portion remains anchored in traditional channels. Its impact is particularly pronounced among the 18-35 age group, where 50% report consuming podcasts weekly—nearly matching TV viewership at 54%.

Allocation 52

Allocation Cable Mobile Advertising Demographics 52

Hubspot

MAY 11, 2021

Ah, Clubhouse versus podcasts — an age-old debate. Hear me out: Podcasts, at their core, are meant to inspire and provoke interesting conversations around a variety of topics, including crime shows, celebrity interviews, health and fitness, or business and entrepreneurship (to name a few). Podcast advertisements are powerful.

Work Management 100

Work Management Paid Search Agency Tips Marketing Management 100

seo.co

MARCH 4, 2020

This post outlines the strategies and tactics of using podcasting as an SEO & link building strategy. If you’re looking for our daily SEO podcast , brought to you by SEO.co’s team click on the previous link. . The Symbiotic Relationship of Podcasts and SEO. + The SEO Benefits of Podcasting.

Link Building 98

Link Building SEO Ad Building Top of Funnel 98

The Customer

MAY 4, 2020

As social finally became the purview of marketers and bona fide strategists, so is podcasting becoming their darling now, too. The Podcasting Bandwagon is Rolling. Some argue the medium is not getting enough messages as some sponsors await more scale. A podcast can be explanatory journalism at its best.

B2B 95

B2B Ideal Customer Profiles RSS Paid Search Agency 95

Zoominfo

DECEMBER 21, 2020

Bringing this tool into the fold allows Vocera to offer a broader range of communications tools to its provider customers — especially in light of the patient satisfaction benefits [EASE] touts on its website,” reported MobiHealthNews. When Birnbaum started Kustomer in 2015, he envisioned sales to small and medium businesses.

Paid Search Agency 211

Paid Search Agency Lead Ranking Companies Planning 211

Convert

AUGUST 19, 2022

On the agency side, he built test & learn programs for a range of businesses from scratch. Every time I’d come across a book, podcast, or article about it, I was hooked in. Connect/follow them on LinkedIn, listen to them on podcasts, watch their video conferences, even chat with them at weekly video meetings (like this one ).

Work Management 59

Work Management Marketing Management Statistics Paid Search Agency 59

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Power of the podcast. Podcasts are the No. Click To Tweet. Click To Tweet.

Examples 109

Examples Brand Identity Branding Paid Search Agency 109

Outgrow

APRIL 11, 2022

Using Outgrow’s interactive content builder, you can create varied content ranging from complex calculators , fun quizzes , assessments to polls , giveaways , product recommendations , etc. Medium is another great platform with over a million topics that will notify you each time anything pops up in your areas of interest.

Distribution 52

Distribution Outgrow Best Practices Content 52

Stevens & Tate

JANUARY 17, 2020

Therefore, it’s important that you stay up to date on all of the best digital marketing podcasts, and latest marketing trends. Podcasts are becoming an incredible resource for all kinds of information, especially when it comes to online marketing. The podcast covers a number of digital marketing topics. Marketing School

Best Practices 70

Best Practices Word of Mouth Advertising Agencies Marketing & Strategy 70

Envy

JANUARY 16, 2020

He blogs at the AWS blog and Medium , and has an active Twitter feed. She spearheads valuable original research on a broad range of issues connected to cloud computing. British cybersecurity expert Graham Cluley has been blogging, writing, tweeting, and podcasting against cybercrime since the 1990s. Lydia Leong. Paul Asadoorian.

Privacy 90

Privacy Twitter Press Advertising Mediums 90

Hubspot

OCTOBER 7, 2019

If so, I'm guessing you've listened to a podcast or two. podcast audiences listen to an average of seven podcasts per week. The podcasting industry has continuously grown since 2013. In fact, Infinite Dial reports that in 2019, 20 million more people were listening to podcasts than in 2018. You're not alone.

Cost Per Thousand 73

Cost Per Thousand Advertising Agencies Cost per Acquisition Advertisements 73

Convince & Convert

JULY 28, 2015

” My medium answer was “Hell, no.” This means that if you pay 50 cents for a Facebook ad that gets you a new Like (a reasonable cost range for most advertisers), and just one out of ten fans see any particular post, your actual costs to get on that person’s radar are far higher than 50 cents. ” he asked.

Facebook 167

Facebook Advertisements Advertising Buy 167

Valasys

NOVEMBER 18, 2022

Zoom Podtrak is one of those apps which has gained a lot of popularity with podcast creators. Podcasts help people to consume content on the go. . How are Podcasts helping the Marketing Industry? How are Podcasts helping the Marketing Industry? A podcast is defined as a “radio on demand” by Wikipedia.

SME 40

SME Multi-Channel Wikipedia Broadcasting 40

sagefrog

NOVEMBER 14, 2023

From establishing a consistent brand identity to leveraging cutting-edge channels like webinars and podcasts, these actionable insights aim to accelerate your success in an increasingly competitive field. Build Awareness through Podcasts Podcasts are a powerful medium for sharing expertise, storytelling, and connecting with niche audiences.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Zoominfo

DECEMBER 21, 2020

Bringing this tool into the fold allows Vocera to offer a broader range of communications tools to its provider customers — especially in light of the patient satisfaction benefits [EASE] touts on its website,” reported MobiHealthNews. When Birnbaum started Kustomer in 2015, he envisioned sales to small and medium businesses.

Paid Search Agency 130

Paid Search Agency Lead Ranking Companies Planning 130

ATAK Interactive

APRIL 10, 2019

Sellers can take courses on Academy and get advice from Shopify podcasts. . Magento , o n the other hand, wo rks well for medium to large e-commerce businesses. Magento, is an excellent choice, for medium to large-sized online businesses. Shopify’s support resources are full of tips, teachings, and ideas. .

Marketing Automation Services 113

Marketing Automation Services Paid Search Agency Merchandising Domain 113

Hubspot

JANUARY 17, 2018

Best Sales Podcasts. The Advanced Selling Podcast. The Salesman Podcast. Linking Into Sales Podcast. Bowery Capital Startup Sales Podcast. The Sales Babble Podcast. The Sales Podcast. Here are 18 sales podcasts to get you started. The Advanced Selling Podcast. B2B Growth Show.

Enterprise Management 101

Enterprise Management Startups SMB B2B Thought Leadership 101

Sprout Social

APRIL 6, 2023

Within it, you can track the production and maintenance of different content formats ranging from social media posts and blogs to emails and events. Let’s say you run a podcast and want to publish two episodes in the coming month. Producing a podcast episode has many steps involved like preparing the script, recording and editing.

Content 82

Content Work Management Ad Frequency Marketing Management 82

Biznology

JANUARY 5, 2016

A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast. Shel Holtz’s FIR For Immediate Release podcast is the longest continuously running PR podcast.).

Work Management 80

Work Management Marketing Management Skype Public Relations 80

Optinmonster

APRIL 4, 2024

It offers a wide range of expected functionality, plus a few specialty features. You simply drag and drop their Feedback elements into your email and enter the URL for a blog post, podcast, or YouTube video. We focused on providing a list with a wide range of features, pros, cons, and price points.

Enterprise Management 61

Enterprise Management Email Marketing Marketing Automation Services Work Management 61

Litmus

JUNE 14, 2019

Welcome to Delivering, a podcast about email marketing, strategy, the email industry, and yes, email design and development. Email clients range from amazing rendering like in Apple Mail to the worst of the worst. But don’t think that emails have to be interactive to push boundaries and evolve the medium. It’s so much more.

Design 73

Design Copywriting Advertising Mediums Email Campaigns 73

ATAK Interactive

APRIL 10, 2019

Sellers can take courses on Academy and get advice from Shopify podcasts. . Magento , o n the other hand, wo rks well for medium to large e-commerce businesses. Magento, is an excellent choice, for medium to large-sized online businesses. Shopify’s support resources are full of tips, teachings, and ideas. .

Marketing Automation Services 78

Marketing Automation Services Paid Search Agency Merchandising Domain 78

SnapApp

AUGUST 24, 2017

Where radio, direct mail, and newspapers were the go-to mediums for marketing, the online space was still a bit of a question mark. . As they saw how their online efforts could complement each other, marketers started becoming more open to exploring and testing different online efforts, like ebooks, podcasts, and blogs. . Podcasting.

Lead Ranking 54

Lead Ranking Paid Search Agency Work Management Advertising Mediums 54

Buffer

FEBRUARY 21, 2023

We now call ourselves “year-round disability conference,” hosting monthly virtual Diversability Unplugged events with topics ranging from financial equity, sexuality, work, and Gen Z through a disability lens. View this post on Instagram A post shared by Tiffany Yu (@imtiffanyyu) Finally, we launched a podcast.

Brand Identity 88

Brand Identity Branding Press Peer-to-peer 88

Vidyard

JUNE 14, 2018

However, you know as well as we do that video content is taking over—and it’s not an option to simply forgo this medium. You’ll see how easy it is to create blog posts, podcasts, whitepapers, and other content assets out of the videos you’ve already produced. Repurpose webinar audio for your company podcast.

Video Marketing 57

Video Marketing Webinar Metrics Content Youtube 57