Valasys

JANUARY 17, 2020

The realm of personalization extends to delivering the prospects with highly-tailored pieces of content based on their demographic, firmographic, psychographic, techno-graphic and ‘fit-data’ as well as based on their intent-data obtained from the website analytics as well as from the third-party sources.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Spiralytics

AUGUST 3, 2023

Well, the best solution is to reach out and touch target audiences with compelling storytelling. Native advertising is a type of paid marketing where ads look and feel like other content in the medium they appear. With these five tips, you will master brand storytelling and skyrocket brand visibility in no time.

Paid Content 118

Paid Content Brand Identity Branding Storytelling 118

Martech Advisor

JANUARY 28, 2020

​​​​ Podcasts are episodic audio content that let users consume information on the go. The rapid adoption of audio streaming services and podcast distribution platforms facilitated the growth of podcasts, and marketers have banked on this opportunity to connect with an audience that also consumes information passively.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

Valasys

FEBRUARY 17, 2020

The target audiences can be researched based on their demographic, firmographic, psychographic & technographic insights & accordingly, pieces of content can be designed. Content can be created in several forms such as E-books, Podcasts & Interviews, Videos, Infographics, case studies & success stories, webinars & blogs.

Distribution 52

Distribution Planning Marketing & Strategy Marketing Strategy 52

Martech Advisor

AUGUST 29, 2019

If so, what are their characteristics, interests, purchasing power, and other demographic, geographic, psychographic characteristics? Rich Media: There is a lot of space for storytelling for e-commerce stories. Try out videos, podcasts, or other interactive media to create content. Do you know your ideal buyers? Google Trends.

Marketing Automation Services 84

Marketing Automation Services Paid Content Marketing Budget Budget Programs 84

Martech Advisor

FEBRUARY 25, 2020

Digital marketing channels allow you to segment your target audience based on demographic, psychographic, and geographic characteristics. The digital advertising medium is especially powerful here as it offers plenty of metrics to track your ad spend. Diversify your content mix in terms of formats and topics.

Paid Content 145

Paid Content Top of Funnel Marketing & Strategy Webinar Metrics 145