How to Choose the Best Podcast Host


So you’ve been thinking of starting a podcast and finally made it happen? Once you have recorded, edited, and finalized everything (using a podcasting tool like Audacity, Zencastr, or, it’s time to spread the life-changing audio programs to your audience.

What’s Happening with Facebook Messenger, Medium, Podcasts & Influencers? [SnapClass #2]

Marketing Insider Group

The post What’s Happening with Facebook Messenger, Medium, Podcasts & Influencers? This is the second archived installment of my SnapClasses, deep dives into a topic or technique in creativity, content marketing, or tech. You can find the first version and more details about SnapClasses in this post. In this episode, I’m talking about four major trends in communication and tech that we should watch closely and […].

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18 Quotes About Podcasting for Business Professionals


Podcasts have captured the attention of millions and millions of listeners in recent years, more than earning their title as the modern-day radio. The success of podcasting is due, in part, to the convenience and pervasiveness of the modern smartphone. And thanks to music and radio streaming services, people have easy access to a wide range of podcasts to listen to during their commutes, car rides, gym sessions, and even during work. Podcasting is great.

The Ultimate List of Marketing Podcasts


Ten or so years ago, podcasts were just a blip on the average marketer’s radar. Although the medium existed, it certainly wasn’t as common or as popular as it is today. In fact, 48 million Americans listened to podcasts weekly in 2018—that’s 6 million more weekly listeners than there were just a year ago ( source ). Given its rising popularity, podcasting is now an avenue marketers can explore to publish more branded content and reach new audiences.

The Future of Podcasting: Where Is It Going Next?

Single Grain

Podcasting has gone mainstream. In 2019, more than half of Americans have listened to a podcast , up from 44% just one year earlier: Today there are more than 750,000 podcasts available, spanning every subject from comedy to entrepreneurship. Podcasts have emerged as both a viable media channel and an effective marketing one. A Brief History of Podcasting. Podcasting was humming along until 2014, when the true crime podcast Serial debuted.

Will Podcasters Abandon Apple?


But the coverage overshadowed the introduction of something that would go on to become an important part of the Apple empire: a dedicated podcasting app called Podcasts. The early response to Podcasts was also rough , but Apple’s decision to separate it from the standard music functionality eventually had a huge impact. Listening to a podcast soon became its own activity, different from listening to a song. There was no update to the podcasting app.

The Top 35 Sales Podcasts for Sales Professionals


Today, we’re sharing the ultimate list of sales podcasts. If you work in sales, it’s our hope that this list of sales podcasts provides you with some fresh listening material, newfound inspiration, and the tips and tricks you need to excel in the world of sales. Recently, we published The Ultimate List of Marketing Podcasts. So if you’re already familiar with the sales podcasts on this list, we recommend you check out that post as well. 4. The Sales Hacker Podcast.

8 Data-Driven Podcasts You Need To Hear Right Now

HG Data

Time is limited today, and the thousands of podcasts make it hard to identify those truly worth listening to. Featuring innovative topics and developments in data visualization, security, artificial intelligence, machine learning, social computing and more, the following 8 podcasts will keep you current, spark your imagination, and further your curiosity about the future of technology and data’s far-reaching and critical role.

Mastering Medium: How Today's Hottest Publishing Platform Rewards Quality Content & Conversation [Podcast]


The folks at Medium think they've found the answer. This week on The Growth Show , we chat with Sophie Moura, head of B2B partnerships at Medium , to get tips for building a content strategy on the platform. Some episode highlights include: Why quality stories and comments are key to Medium's success. Why businesses should consider Medium as a distribution channel. Tactical tips for getting noticed on Medium. Image credit: Medium.

Podcast Production 101: The Complete Guide to Starting Your Own Show

Single Grain

Podcasting is one of the most unique mediums to reach your audience in the most human way. which is rarely possible with any other medium. This is the reason that so many marketers, businesses and freelancers are using podcasts as a content delivery channel to reach their target audience. Podcasts are growing in popularity. In 2019, around 90 million Americans listened to a podcast on a monthly basis – a number that is expected to reach 132 million by 2022.

Which Should Your Small Business Prioritize? Blogging or Podcasting?


Both blogs and podcasts are conversion-driven content methods that are worth your time and effort. Meanwhile, the amount of monthly podcast listeners has grown 54% in just the past three years , suggesting a ton of potential for grabbing the ear of potential prospects. Podcasting.

3 Legal Steps Podcasters Often Forget About


Podcasting is a great medium for creating content for your audience with some unique benefits. It is more popular than ever and the resources about starting a podcast seem to be popping up every day. 3 legal steps podcasters need to know. You’ve decided to start a podcast!

Why HubSpot is Launching a Podcast Network


And, we've provided free education through our blogs, YouTube, Academy, and podcasts to help. It's why we're excited to announce the launch of HubSpot's Podcast Network , a new audio destination that is home to six great shows that represent a wide range of business topics and backgrounds.

#29 Talking Podcast Advertising with Triton Digital’s Daryl Battaglia


The burgeoning podcast industry presents an interesting opportunity for not only typical direct response, DTC businesses who have been taking advantage of the exposure for some time, but traditional brands and multimedia advertisers and the traditional mega agencies that represent them are looking to reach these audio platform audiences as well. The post #29 Talking Podcast Advertising with Triton Digital’s Daryl Battaglia appeared first on Multi Touch Attribution Software.

Add For Immediate Release to your podcast queue


A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast. Dan York’s Technology Report covers the malware attack on Hyatt, the introduction of adblocking to ASUS’ default browser, and the war of words between Medium founder Ev Williams and blogging pioneer Dave Winer (including a discussion by the panel).

Guest Editor: The Why and How of B2B Podcasting

The Customer

As social finally became the purview of marketers and bona fide strategists, so is podcasting becoming their darling now, too. The Podcasting Bandwagon is Rolling. Some argue the medium is not getting enough messages as some sponsors await more scale.

Podcast Planning Worksheet — Use It to Jumpstart Your Content Planning Efforts


Podcasting is a unique medium that offers a host of benefits for brands, but proper planning is key to delivering a great show consistently. In this post, we're covering how to create your very own podcast planning worksheet to ensure your audio show never misses a beat.

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The B2B Marketer’s Guide to Podcasting


In a short span of a few years, podcasting has evolved from a niche form of media to one of the most popular ways to consume information today. Consider the statistics: 48 million Americans listen to podcasts weekly ( source ). Podcast fans listen to 40% more shows than last year ( source ). Apple features more than 525,000 active podcast shows, with more than 18.5 The average number of monthly podcast listeners will reach 112 million by 2021 ( source ).

Clubhouse vs. Podcasts: Which Should Marketers Use? [Data + Expert Tips]


Ah, Clubhouse versus podcasts — an age-old debate. Hear me out: Podcasts, at their core, are meant to inspire and provoke interesting conversations around a variety of topics, including crime shows, celebrity interviews, health and fitness, or business and entrepreneurship (to name a few).

What We Learned From Our First Year on Medium


Editor's Note: This post was originally published on Context, a publication brought to you by Medium’s Creative Strategy team. While a lot of content discovery still happens through search, more and more people are consuming articles directly from platforms like Medium, Facebook, and podcasts. Medium has done a remarkable job with editorial curation and a loyal readership has followed, with a lot of this being driven by mobile. We started unassumingly on Medium.

How to Build Your Podcast Audience Mega Fast

Marketing Insider Group

Podcasts are finally getting the credit they deserve. They’re a powerful content marketing medium because they offer marketers the ability to build an active following from an already engaged audience. The post How to Build Your Podcast Audience Mega Fast appeared first on Marketing Insider Group. Also, while they may not be a new concept in content marketing, audio may be the next shift in content consumption if consumer technology continues […].

Podcast Advertising: 5 Experts Reveal Their Secrets


If so, I'm guessing you've listened to a podcast or two. podcast audiences listen to an average of seven podcasts per week. The podcasting industry has continuously grown since 2013. In fact, Infinite Dial reports that in 2019, 20 million more people were listening to podcasts than in 2018. That's why it's important to consider podcast advertising for your brand. Podcast ads have produced excellent results for sponsors. Podcast Advertising Rates.

Set the Script: How to Own Your Podcast Ads


Podcasts are gaining in popularity. In June, Spotify announced a new feature that lets users easily find podcasts to enjoy. Additionally, the streaming platform signed an exclusive podcast deal with the Obamas. Podcasts have momentum — and interest — on their side. Nearly one in three Americans has listened to a podcast over the past month. Podcasts capture the attention of potential customers (who, it seems, are happy to spend their money ).

Which Should Your Small Business Prioritize? Blogging or Podcasting?


Both blogs and podcasts are conversion-driven content methods that are worth your time and effort. Meanwhile, the amount of monthly podcast listeners has grown 54% in just the past three years , suggesting a ton of potential for grabbing the ear of potential prospects. Podcasting.

The Best Marketing Podcasts for Marketers Who Want To Be CEO

The Forward Observer

Listening to these marketing podcasts will help. Those resources include marketing blogs, webinars, ebooks, and podcasts. Of course, podcasting is a burgeoning content marketing tactic , and the trends for podcasting as a medium are very promising. A recent podcasting analysis by Edison Research digs in to the numbers and changing audio consumption behavior represented by podcast listening. I listen to hours of marketing podcasts every week.

3 Ways a Podcast Improves Customer Engagement

Martech Advisor

Rachel Downey, Co-founder, and President, Share Your Genius, in this article talk about marketers can use podcast as a tool to increase customer engagement and the overall customer experience. Today, brands have the power to reach their audience in “unreachable moments,”  — or  all of the places where traditional media cannot, like while they’re making dinner, going for a run or commuting to work  — and podcasts give them that power.

The Most Important Question to Ask Before Launching a Podcast

Content Marketing Institute

Marketers everywhere are deciding if launching a podcast makes sense for their brands and their goals. A podcast is really three things: a show-level concept, an episode-level format, and on-air talent. Whether the person is an inquisitive interviewer or an inspiring storyteller , the very first thing to decide as a marketer before launching your brand’s podcast: Are you (or your planned host) any good on a microphone? A great podcast requires performance talent.

How to Advertise on a Podcast [+Tips from a HubSpot Podcaster]


According to a report from Podcast Insights , there are more than 750,000 active podcasts and counting. If you're an advertiser interested in spreading awareness to podcast listeners, the huge pool of podcasts might seem promising -- but also overwhelming. On a promising note, the growing number of podcasts has resulted in even more advertiser interest. Statista recently reported that podcast ad spend is projected to hit $534 million in the U.S.

How to start a podcast: everything you need to know

Sprout Social

Trying to figure out how to start a podcast? The podcasting market is currently booming with a staggering 55% of consumers tuning in as of 2020. Whether for the sake of marketing or simply as a side-project, podcasting has a lower barrier to entry than ever.

LeadsRx Announces New Capabilities That Reveal Entire Paths-To-Purchase for Mobile App Events Including Television, OTT, Podcast, Radio, Digital, and More


Previously, developers were limited to “last digital touch” analysis, which ignored ad spend in certain marketing mediums and resulted in over-valuing other touchpoints.

10 Best Digital Marketing Podcasts in 2020

Stevens & Tate

Therefore, it’s important that you stay up to date on all of the best digital marketing podcasts, and latest marketing trends. Podcasts are becoming an incredible resource for all kinds of information, especially when it comes to online marketing. The Mad Marketing Podcast .

6 Techniques on How to Monetize Your Podcasts

Martech Advisor

Having a podcast can have many business benefits, but making money may not be a crucial focus for podcasters yet. In light of National Podcast Day Co-founder and CEO of Quill Fatima Zaidi shares the importance podcasting can have for your brand and how you can monetize your efforts. She explores how podcasters can make use of a variety of techniques to monetize on this emerging trend, from sponsorships and product endorsements to affiliate marketing and crowdfunding.

How to Get Listeners to Push Play on Your Podcast [Examples From Boss Brands]

Content Marketing Institute

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Power of the podcast. Just how large an opportunity could podcasting represent for marketers? The % of monthly #podcast listeners has increased from 21% to 24% of the population YOY, via @EdisonResearch.

Everything I’ve Learned About Podcasting as HubSpot’s Podcast Marketer


A rise in podcast content paired with advancements in technology. Here at HubSpot, we've been watching the world of podcasting grow and change. We've even been testing the proverbial podcast waters ourselves. If you're considering creating your own podcast or advertising through one, this post is for you. But before we get into the nitty-gritty of podcasting, let's take a brief history lesson. A Brief History of Podcasts. over 660,000 active podcasts.

Why I told a client to quit blogging: finding your “One Thing”


Because there was a content marketing medium my client did enjoy– podcasting. He would faithfully record a podcast wherever he was. Plus, he would invite well-known guests on his show, making his podcasts even more “sticky.”. Instead of blogging, we transcribed the podcasts and posted them on his site. Plus, his podcasts drove leads and led to more opportunities. Does posting on LinkedIn Pulse or Medium drive new, profitable traffic?

2017 Is Officially the Year of the Podcast – Should You Start Talking?

Marketing Insider Group

Listening to an interesting podcast on their smartphone or tablet. Podcasting is still a small piece of the content marketing pie overall. As of 2015, only half of all Americans even knew what a podcast was. Still, this certainly is a medium to […]. The post 2017 Is Officially the Year of the Podcast – Should You Start Talking? Listen. Well, that’s what your target market may be doing right now.

B2B Lead Generation Blog: Lead generation with Podcasts

B2B Lead Generation

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! « Best Practices in Demand Generation | Main | Personal lead generation tools » Lead generation with Podcasts The audience for podcasts is tiny, when compared to other marketing mediums, but growing especially, in the context of the complex sale.

Three 2017 B2B sales and marketing video trends: it’s time to make your move


What’s important is using the medium effectively. The Content Marketing Institute ‘s Joe Pulizzi recently sent out an alert noting that today’s marketers are going in for shorter posts, shorter social media updates, shorter videos, and shorter podcasts—and recommending that long content (if it’s good) could set you apart from the competition. Here’s where I think B2B sales and marketing video is headed this year. More conversational. Less advertorial.

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Marketer of the Month The Podcast: – Future of Internet, Algorithms, and Democratized Media with Jeff Bullas


We recently interviewed Jeff Bullas for our Marketer of the Month Podcast. The Podcast – Future of Internet, Algorithms, and Democratized Media with Jeff Bullas. The Podcast: – Future of Internet, Algorithms, and Democratized Media with Jeff Bullas. Hey there!

6 Top Marketing Podcasts for B2B Marketers In 2020


Progressive B2B brands just can’t afford to overlook the top marketing podcasts for B2B marketers in 2020 as they gear up to welcome the New Year, in specific measure because podcasts are an important way for marketers to keep in touch with the leading influencers in the industry & partly because podcasts leverage education & entertainment & are an impactful form of storytelling. population, listen to podcasts regularly. Prologue.