What’s Happening with Facebook Messenger, Medium, Podcasts & Influencers? [SnapClass #2]

Marketing Insider Group

The post What’s Happening with Facebook Messenger, Medium, Podcasts & Influencers? This is the second archived installment of my SnapClasses, deep dives into a topic or technique in creativity, content marketing, or tech.

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How to Start a B2B Podcast in 2017 | Rethink Podcast Ep. 14

Act-On

Podcasts are a great way to reach your target audience on a deeper, more engaging level, but you may be wondering how you can start your own B2B podcast in 2017. Why should you podcast? At first glance, it may be easy to say B2B podcasts are just a trendy content platform.

Mastering Medium: How Today's Hottest Publishing Platform Rewards Quality Content & Conversation [Podcast]

Hubspot

The folks at Medium think they've found the answer. This week on The Growth Show , we chat with Sophie Moura, head of B2B partnerships at Medium , to get tips for building a content strategy on the platform. Why businesses should consider Medium as a distribution channel.

Will Podcasters Abandon Apple?

Contently

But the coverage overshadowed the introduction of something that would go on to become an important part of the Apple empire: a dedicated podcasting app called Podcasts. Listening to a podcast soon became its own activity, different from listening to a song.

How B2B Marketing is Changing in 2018

One-off answers, not shown below, included podcasting, influencer marketing, and outsourced appointment setting. responses (not shown in the table below) included buying guides, podcasts, surveys, and tip sheets. 1How B2B Marketing.

18 Quotes About Podcasting for Business Professionals

Zoominfo

Podcasts have captured the attention of millions and millions of listeners in recent years, more than earning their title as the modern-day radio. The success of podcasting is due, in part, to the convenience and pervasiveness of the modern smartphone. Podcasting is great.

How to Build Your Podcast Audience Mega Fast

Marketing Insider Group

Podcasts are finally getting the credit they deserve. They’re a powerful content marketing medium because they offer marketers the ability to build an active following from an already engaged audience. The post How to Build Your Podcast Audience Mega Fast appeared first on Marketing Insider Group. Also, while they may not be a new concept in content marketing, audio may be the next shift in content consumption if consumer technology continues […].

Rethink Podcast Episode #6 – Interview with ListenLoop’s Rodrigo Fuentes about Getting Started with Account-Based Marketing

Act-On

In this Episode #6 of the Rethink Podcast, Act-On’s Adam Mertz, senior director of product marketing, talks with ListenLoop’s Rodrigo Fuentes about account-based marketing. To get the full measure, listen to the podcast. It’s a pleasure to be on the podcast. This has been a great podcast. Podcast ABM account based marketing podcast rethink marketing rethink marketing podcast

The Ultimate List of Marketing Podcasts

Zoominfo

Ten or so years ago, podcasts were just a blip on the average marketer’s radar. Although the medium existed, it certainly wasn’t as common or as popular as it is today. Keep reading for 50 of the best podcasts for marketers. 1. This Old Marketing Podcast.

2017 Is Officially the Year of the Podcast – Should You Start Talking?

Marketing Insider Group

Listening to an interesting podcast on their smartphone or tablet. Podcasting is still a small piece of the content marketing pie overall. As of 2015, only half of all Americans even knew what a podcast was. Still, this certainly is a medium to […]. Listen.

What We Learned From Our First Year on Medium

Hubspot

Editor's Note: This post was originally published on Context, a publication brought to you by Medium’s Creative Strategy team. While a lot of content discovery still happens through search, more and more people are consuming articles directly from platforms like Medium, Facebook, and podcasts.

The Most Important Question to Ask Before Launching a Podcast

Content Marketing Institute

Marketers everywhere are deciding if launching a podcast makes sense for their brands and their goals. A podcast is really three things: a show-level concept, an episode-level format, and on-air talent. A great podcast requires performance talent.

Add For Immediate Release to your podcast queue

Biznology

A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast.

The B2B Marketer’s Guide to Podcasting

Zoominfo

In a short span of a few years, podcasting has evolved from a niche form of media to one of the most popular ways to consume information today. Consider the statistics: 48 million Americans listen to podcasts weekly ( source ). The Benefits of Podcasting for B2B.

How to Get Listeners to Push Play on Your Podcast [Examples From Boss Brands]

Content Marketing Institute

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Power of the podcast.

The Best Marketing Podcasts for Marketers Who Want To Be CEO

The Forward Observer

Listening to these marketing podcasts will help. Those resources include marketing blogs, webinars, ebooks, and podcasts. Of course, podcasting is a burgeoning content marketing tactic , and the trends for podcasting as a medium are very promising.

The Top 35 Sales Podcasts for Sales Professionals

Zoominfo

Today, we’re sharing the ultimate list of sales podcasts. If you work in sales, it’s our hope that this list of sales podcasts provides you with some fresh listening material, newfound inspiration, and the tips and tricks you need to excel in the world of sales. Catalyst Sale Podcast.

Medium for Publishers: What Media Companies Should Know

Hubspot

Take a look at Medium, and you’ll find a passionate community of smart people who love great content: you’ll see commenters, sharers, and writers who are seeking out a forum to share their thoughts. For a quick guide to mastering Medium, check out this podcast here.

Why I told a client to quit blogging: finding your “One Thing”

Biznology

Because there was a content marketing medium my client did enjoy– podcasting. He would faithfully record a podcast wherever he was. Plus, he would invite well-known guests on his show, making his podcasts even more “sticky.”.

B2B Lead Generation Blog: Lead generation with Podcasts

B2B Lead Generation

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Bannan on podcasts caught my attention. Bannan on podcasts caught my attention.

We Launched 3 Podcasts in 3 Years: Here’s What We Learned

Hubspot

There was something special about the medium, something immersive but also adaptable to the busy lives that people lead. Podcasts fit into our commutes, our workouts, our in-between times in a way that other formats just can’t. We were not alone in this love for the medium.

Three 2017 B2B sales and marketing video trends: it’s time to make your move

Biznology

What’s important is using the medium effectively. Here’s where I think B2B sales and marketing video is headed this year. More conversational. Less advertorial. More formats. More interactive. I think the traditional categories of testimonial, webinar, explainer, etc.

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Are Podcasts a Waste of Time or Marketing Gold?

Fathom

Podcasts are either the hot new thing or a clunky, outdated method of communication. So, naturally, it can be difficult to determine whether or not podcasts are a worthwhile endeavor to include in your marketing efforts. How Do I Know if Podcasts are Worth My Time?

Podcasting: A Guide for B2B Businesses

The Lead Agency

According to the Australian Podcast Consumer Report 2017 , podcast listeners make up around 30% of the Australian population. The benefits of podcasts are that you are able to reach out to an audience who may not be interested in reading blogs or viewing your video content. Podcasting is a great way to engage with influencers and thought leaders in your industry. Podcasting is the opportunity to share that knowledge and experience. Be a guest on another podcast.

How to Create a Podcast Marketing Strategy That Speaks to Your Audience

Content Standard

The popularity of podcasts has never been higher, and brands want in on the action. Slack, GE, Sephora, eBay, McDonald’s, and Tinder are just some of the big names that have embraced an original podcast as part of their digital strategy.

What is a Podcast, and Why Should Professional Services Firms Care?

Marketri

When I hear the word “podcast,” I don’t exactly think of cutting edge technology. That’s right people, podcasts are poised for a comeback! What is a podcast? Some of you may be wondering what exactly a podcast is. Do you listen to podcasts?

6 Video Podcasts B2B Businesses Can Learn From

Vidyard

Podcasts are nothing new. While the medium was invented somewhere around 2000, Apple’s decision to add podcasts to iTunes in 2005 thrust a new light, and new subscriber base, onto the concept of short-form audio content. All The News That’s Fit to Podcast.

Lesson’s learned from Podcasting

B2B Lead Generation

If you plan on entering the world of podcasting or want to make yours better, you can read what I've learned in my MarketingProfs article, " Lessons Learned from Podcasting." " Similar to blogging, podcasting is a medium that B2B marketers remain on the fence about. Should you start a podcast to generate leads? Podcasts work because they have an appeal of authenticity. Did you know that most people don't listen to podcasts via MP3 players?

B2B Lead Generation Blog: Marketing to Small-Medium Businesses Via IT Consultants & Resellers

B2B Lead Generation

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

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From Print to Podcasts—What Marketers Can Learn From New York Times’ The Daily

Content Standard

But perhaps no marketing medium is consistently captivating audiences more often than the branded podcast. The best branded podcasts are those that tap into people’s organic interests, managing to both entertain and inform. Podcasting is a great example of that.

Content Pros Podcast: Reap the Strategies and Secrets of the Best in the Business

Modern Marketing

For Brian, succeeding in this medium is about embracing the cultural shift to casual, trusting your employees, and thinking like a fan. Once you are done listening to all of these great podcasts and you want to settle in and do some reading, take a look at the Future of Content Marketing.

Secrets of Starting a Wiki – a podcast with Eugene Lee

Buzz Marketing for Technology

Link to Original Audio Source Signup for this Podcast Series About Eugene Eugene Lee is the Chief Executive Officer and member of the Board of Directors at Socialtext.

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Ask a Content Strategist: How Can You Show The Impact Content Has on Your Brand?

Contently

Should my company create a podcast? Listen, Kristaps–my sweet, sweet savior and namesake of my future children—podcasts are tough. They’ve grown the slowest of all digital mediums. Only 26 percent of Americans listen to podcasts monthly.

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Monetizing Your Podcast: 5 Simple Rules for Endorsements, Ads, and Testimonials

Modern B2B Marketing

Author: David Lizerbram Podcasting has become big business. For those of you who aren’t up on the medium, a podcast is simply a recorded audio show that you can download or stream and play any time you like. Looking for more legal tips for business podcasters?

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Just Finished Serial? Here Are 11 Podcasts Every Marketer Should Listen To

Hubspot

The Internet is an extraordinarily personal medium. I first heard of the Serial Podcast from my wife. Those were the grandparents of podcasts and their popularity will likely never be replicated in the modern world. What podcasts lack in popularity, they make up for in variety.

Why You Need More Than Podcasts for an Audio Content Marketing Strategy

Content Standard

Sure, some brands have found success with podcasting. But beyond simple sound quality, the medium of smartphones provides convenience, choice, and access that traditional radio can’t. Growing up, my father would play the radio while we drove.

As Digital Marketing Trends Go, Are Branded Podcasts Worth the Investment?

Content Standard

Even as other mediums entered the mainstream, radio has continued to attract brands as an advertising channel. But the rise of podcasting has gradually awakened some companies to a new reality. Branded podcasts are quickly gaining traction. Taking Cues from Podcasting Pioneers.

Kale, Podcasts & Yoga Pants: The Secret Formula Behind Ideas That Take Off

Hubspot

Or podcasts ? So how do these principles help explain the popularity of kale, yoga pants, and podcasts? The Return of the Podcast. Soon after its release, "podcasting" -- a genre of narrative audio cleverly named to reflect the listening device -- surfaced and began to catch on.

The Pros and Profits of Podcasting

Hubspot

Podcasting now has it's place as a popular medium of mobile media; recording can be as simple as plugging a mic into a laptop, and listening becomes a leisure activity while playing on an iPod. Similar to watching TV shows on demand, podcasting is used as a platform for adversiting.

What Is Pull Marketing and How Does It Add Brand Value? (with Gilad de Vries, SVP Strategy at Outbrain)

Crimson Marketing

It’s about trust: According to a Nielsen research survey of advertising mediums, text and banner ads on mobile devices are the least trusted form of advertising, while a brand’s website content is somewhat surprisingly number two on the list.