Remove Medium Remove Narrowcasting Remove Personalization Remove Trust

It’s the Marketer’s Job to Create Tension: An Interview with Jeffrey Hayzlett

Modern Marketing

The mobile device is the most personal device there is – a tool that gives us access to an existing or potential customer. That means we’re going to have to guard this relationship and channel better than we have with other mediums. We’ve screwed up email to where it’s not a trusted source for messages, given some rude and despicable practitioners. Want to see Jeffrey Hayzlett in person? by Jesse Noyes | Tweet this Jeffrey Hayzlett knows his marketing.

Social Media Hierarchy of Needs - Best Practices for ROI Success

The ROI Guy

From our social media ROI studies, analyzing the investment, popularity, practices and results of social media marketing for the Fortune 500, and select small / medium companies, a key indicator to social media ROI success was level of engagement.