Engage Your Readers With Interactive Storytelling

RockContent

Behind the curtains of our electrochemical brain activities, storytelling lays the foundation for developing our identity. As one of the best practices for Content Marketing , interactive storytelling works successfully in the most diverse scenarios. How to use Interactive Storytelling?

Case Study: Modern Marketing Meets Storytelling Comic Strips

Oracle

Similarly Imation is harnessing the power of storytelling comic strips with high impact messages that speak to our prospects in ways virtually now other medium can, and help them better evaluate the real-world benefits of our data storage solutions in their digital content workflows. This strategy inspires everything we do - from our campaign microsite , advertising and email to how we interact on social media and event.

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Interactive Storytelling: How to Make Your Content Strategy Soar in 2017 (with Examples and Stats)

SnapApp

It’s called interactive storytelling. What is Interactive Storytelling? The concept of storytelling in a business context can be a bit confusing, so let’s take one step back and look at the importance of storytelling itself. So why would businesses use storytelling in their marketing efforts? And, here's why: Stories engage the brain through a phenomenon called neural coupling , causing brain waves in the listener to mirror those of the storyteller.

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7 reasons why HR managers struggle with employer branding – and a new way forward

Integrated B2B

With all the capabilities possessed by a modern corporation, and the decisive importance of employees as a success factor for more than 90 percent (my own estimate) of medium-sized to large companies, why is employer branding so neglected? So far, we’ve achieved our ambition of producing 10 videos in a single day of shooting, which is plenty of content to populate the video section of a good employer branding microsite.

7 Things the B2B C-Suite “Needs” in a Website

Bluetext

Today, companies are using “digital storytell” to express their value proposition. Visually stimulating, thought-provoking, and often interactive, digital storytelling creates an experience for the user unique to your company that holds attention to get a message across.

Personalization as a Marketing Boost

Bluetext

2019’s copyrights and UX designers are poised and ready to unleash catchier content, worthwhile CTA buttons, and engaging storytelling experiences on the relevant user. Take, for example, a recent frustration the Graduate Management Admission Council was having with engaging with prospective MBA students on its microsite, CallingAllOptimists.com. Medium Title: Medium Content: The post Personalization as a Marketing Boost appeared first on Bluetext

A Comprehensive Guide to Using Video Before, During, and After Events

Vidyard

Tumblr, Medium, LinkedIn, YouTube, Vimeo, etc), but that is the place where anyone can easily find all of your event video content. This video helped illustrate the kind of exposure and storytelling that other, prospective sponsors would get as part of their relationship with the Flavour Gourmet Picnic. . Instead of relying on YouTube, we posted to Facebook , as most of the event audience was local and active on that medium. .

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The Ultimate Countdown: 10 Best Video Marketing Examples of 2014

Vidyard

The use of video in content marketing continued to climb this past year … and for good reason: most marketers say that video is more effective at producing conversions than any other medium. Best Storytelling: Purina Friskies’ “Dear Kitten” We’ve heard it over and over: stories are easy to consume and share and can have a pretty remarkable impact on marketing success. And we’re not sure we’ll ever find a better storyteller than this cat.

TOP 15 Content Marketing Agencies in South East Asia

Outgrow

In order to attract your target audience, they can leverage videos, blogs, microsites, landing pages, and more. From content creation, social content mapping, result-driven storytelling to content analysis, they cover it all. Top 15 Content Marketing Agencies in South East Asia.

Are Your Customer Success Stories Being Heard?

SnapApp

We all know, or have at least been told, that good content is powered by good storytelling. However, content marketer, Ann Handley, puts it a slightly different way : “Good content is not about storytelling; it’s about telling a truly connective story well.” It doesn’t mean turning your back on storytelling at large, but rather making sure your story is being heard in a way that best connects and resonates with your listener.

Personalization as a Marketing Boost

Bluetext

2019’s copyrights and UX designers are poised, ready to unleash catchier content, worthwhile CTA buttons, and engaging storytelling experiences on the relevant user. Take, for example, a recent frustration the Graduate Management Admission Council was having with engaging with prospective MBA students on its microsite, CallingAllOptimists.com. Medium Title: Medium Content: The post Personalization as a Marketing Boost appeared first on Bluetext

Are Your Customer Success Stories Being Heard?

SnapApp

We all know, or have at least been told, that good content is powered by good storytelling. However, content marketer, Ann Handley, puts it a slightly different way : “Good content is not about storytelling; it’s about telling a truly connective story well.”. It doesn’t mean turning your back on storytelling at large, but rather making sure your story is being heard in a way that best connects and resonates with your listener. .

A Comprehensive Guide to Using Video Before, During, and After Events

Vidyard

Tumblr, Medium, LinkedIn, YouTube, Vimeo, etc), but that is the place where anyone can easily find all of your event video content. Instead of relying on YouTube, we posted to Facebook , as most of the event audience was local and active on that medium.

A Comprehensive Guide to Using Video Before, During, and After Events

Vidyard

Tumblr, Medium, LinkedIn, YouTube, Vimeo, etc), but that is the place where anyone can easily find all of your event video content. Instead of relying on YouTube, we posted to Facebook , as most of the event audience was local and active on that medium.

8 Ways to Transform Your Live, In-Person Event Into a Virtual Success Story

ClearVoice

The microsite’s landing page has bold branding that evokes the sense of what the livestreamed event will be, an RSVP button and a preview of what’s to come. ” Tip: Have a smart visual storytelling strategy that gives attendees a reason to be interactive.

The Best Content Marketing of 2016

Contently

While some brands fell back on conventional marketing—the average TV commercial, the basic how-to article, the microsite that only 12 people visit—these companies cut through the noise by taking calculated risks. And even though I tried my best, I haven’t examined every piece of content from 2016, so feel free to curse me out on Twitter if you think I overlooked your brand’s amazing microsite about the ethics of potato chip manufacturing.

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The Best of B2B Marketing Content: 10 Examples

Hubspot

Unbounce, a landing page software company based in Vancouver, understands that excitement and decided to leverage it to create an engaging microsite, Page Fights , in collaboration with optimization company Conversion XL. But if your company has a number of specialties, creating content microsites for each of them is one way to keep that information organized, discoverable, and easy to navigate. We absolutely love stumbling across B2B companies with an active presence on Medium.

Apply Yourself: 28 Marketing Awards Worth Going For

Hubspot

Since then, a microsite has been dedicated to the partnership. The award categories seem to have a business focus, as well, with a special celebration of small- and medium-sized businesses (SMBs). It was the 2015 Gold winner of the "Small and Medium Businesses" category. There are various categories dedicated to different industries, as well as less conventional ones for “Rising Star” and “Brand Storytelling.”.

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25 of the Very Best Content Marketing Resources in 2016 … So Far

Vidyard

Skyword explored what content teams might look like in the future and how individual contributors that may not exist or may bog down the system now will molded into beautiful brand storytellers. Here’s a sweet compilation of 32 of them, from social campaigns to blogs to videos and even emails and microsites. Content marketers are always open to consuming more content. Well … good content. Am I right?

25 of the Very Best Content Marketing Resources in 2016 … So Far

Vidyard

Skyword explored what content teams might look like in the future and how individual contributors that may not exist or may bog down the system now will molded into beautiful brand storytellers. Here’s a sweet compilation of 32 of them, from social campaigns to blogs to videos and even emails and microsites. Content marketers are always open to consuming more content. Well … good content. Am I right?

25 of the Very Best Content Marketing Resources in 2016 … So Far

Vidyard

Skyword explored what content teams might look like in the future and how individual contributors that may not exist or may bog down the system now will molded into beautiful brand storytellers. Here’s a sweet compilation of 32 of them, from social campaigns to blogs to videos and even emails and microsites. Content marketers are always open to consuming more content. Well … good content. Am I right?

33 Phenomenal Content Marketing and Copywriting Guides and Tips

Webbiquity SMM

The History of Content Marketing [Infographic] – Corporate Storytelling is Not New by Content Marketing Institute. Content marketing guru Joe Pulizzi presents a fascinating history of content marketing, from cave paintings and 19th-century “customer magazines” through the emergence of corporate blogs, business video, microsites, and the proliferation of content marketing sites, books and resources. ” Using Great Storytelling To Grow Your Business by Fast Company.

10 Tips (and a Ton of Tricks) to Maximize Your Video Content Investment

Content Marketing Institute

Video is a powerful storytelling medium: Not only can it serve as a prime proving ground for your business’ promotional campaigns, influential ideas, and experimental content efforts, video’s emotionally resonant combination of sound, motion, and visuals can also help you drive deeper, more satisfying relationships between your brand and its audience. As with any content effort, your video-based storytelling needs to be supported by a deliberate, strategic plan.

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The Best of B2B Marketing Content: 9 Examples

Hubspot

Unbounce, a landing page software company based in Vancouver, understands that excitement and decided to leverage it to create an engaging microsite, Page Fights , in collaboration with optimization company Conversion XL. But if your company has a number of specialties, creating content microsites for each of them is one way to keep that information organized, discoverable, and easy to navigate. We absolutely love stumbling across B2B companies with an active presence on Medium.