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4 Building Blocks of a Strong Content Marketing Strategy for 2016

SnapApp

OfficeMax , for example, went viral with their hit interactive microsite, “Elf Yourself,” which enables users to overlay their own photos on cartoons for a laugh-out-loud holiday card. CEOs like Hootsuite’s Ryan Holmes , for example, publish thought leadership articles on Medium to reach a new audience. iTunes Podcasts.

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The Best of B2B Marketing Content: 10 Examples

Hubspot

Unbounce, a landing page software company based in Vancouver, understands that excitement and decided to leverage it to create an engaging microsite, Page Fights , in collaboration with optimization company Conversion XL. We absolutely love stumbling across B2B companies with an active presence on Medium. What It Does Well.

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The Best of B2B Marketing Content: 9 Examples

Hubspot

Unbounce, a landing page software company based in Vancouver, understands that excitement and decided to leverage it to create an engaging microsite, Page Fights , in collaboration with optimization company Conversion XL. We absolutely love stumbling across B2B companies with an active presence on Medium. Takeaway for Marketers.

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How to Define the 11 Content Levels of Your Brand Experience

ClearVoice

They can range from newsletters and recurring columns, like our monthly Content Radars on Marketing Studies by Chad Buleen, to full-on entertainment franchises, like Harry Potter or the Marvel Universe. They can range from simple, themed series of posts on your social media to complex national advertisements, or even in-person events.

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Apply Yourself: 28 Marketing Awards Worth Going For

Hubspot

The AVA Digital Awards are comprised of six major categories -- general digital marketing, web-based production, digital video creation, video production, audio production/radio, and pro bono -- each of which contain their own individual awards, like “podcasts” under audio production/radio, and “social campaign” under general digital marketing.

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The Best Content Marketing of 2016

Contently

While some brands fell back on conventional marketing—the average TV commercial, the basic how-to article, the microsite that only 12 people visit—these companies cut through the noise by taking calculated risks. Last year, GE dominated this list thanks to its innovative sci-fi podcast, The Message, which managed to top the iTunes charts.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Content typically comes in the form of a blog, video, social media post, photo, slideshow, or podcast, although there are plenty of over types out there. Click here for engagement rate benchmarks for a range of different industries.). 57) Microsite. Here's a list of 11 of the best microsite examples out there.).