Bluetext

SEPTEMBER 1, 2020

With only six short weeks to build a fully custom microsite complete with new, event-specific branding, Bluetext hit the ground running. Bluetext designed a pair of pre- and post-event thumbnails to display before and after the live video play to transform the event microsite into an exciting and lively virtual space for all registrants.

Microsite 37

Microsite Advertising Mediums Display Marketing Agencies 1 37

Anyword

SEPTEMBER 9, 2022

It’s all about finding a happy medium between salesy content and content that’s purely for your audience’s entertainment or enjoyment. And when we look at brands using specialized hashtags for specific campaigns, we come to Ben and Jerry’s. By mixing up what you’re posting. Never Forget Your CTA.

Social Media 98

Social Media Conversion Media Tips 98

Smashmouth Marketing

SEPTEMBER 30, 2009

We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. We cover a different subject matter on the microsite every few months and social media garnered one of our best click-through rates for email sent to the group. If you just had one slide to present, what would be on it?

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 29, 2009

We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. We cover a different subject matter on the microsite every few months and social media garnered one of our best click-through rates for email sent to the group. If you just had one slide to present, what would be on it?

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

NuSpark Consulting

MARCH 9, 2013

These ‘thank you” page URLs are the page URLs you will be tracking on your website (as well as any pay-per-click or online advertising landing page or microsite). For dimension, the top level measure is source/medium. For example, “Google” is a source, “organic” and “cpc (cost per click or paid search)” are mediums.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

readwrite

MARCH 9, 2017

This all demonstrates deeper engagement with the medium. These channels include pre-roll/display ad inventory, sponsored editorial, microsites, and even Snapchat. The journey of this new advertising medium will continue to evolve. Brands are seeking more eyeballs. Today, the VR platforms are still new.

Impressions 52

Impressions Paid Search Agency Advertising Agencies Ads 52

Bluetext

MARCH 18, 2020

Bluetext, a leading branding company, worked with the Graduate Management Admissions Council (GMAC) to develop a microsite to invite top-of-funnel business school candidates to learn about what is available to them in the world of graduate business schools.

Interactive Marketing 26

Interactive Marketing Advertising Agencies Top of Funnel Paid Search Agency 26

SnapApp

NOVEMBER 14, 2011

Microsite. A microsite is a page or group of webpages that is devoted to a specific theme. Generally, microsites have their own domain or subdomain and supplement the content on the main site. Unlike sidebars and widgets, microsites are like websites within websites.

Paid Content 48

Paid Content Microsite Mobile Advertising Landing Pages 48

Atomic Reach

JANUARY 9, 2019

Brand: Medium. Every article is categorized; when signing up to Medium you pick topics that interest you so if you are not in the mood to read about business today you can scroll down to something else such as technology. The email takes you through to a microsite that has your personalized data and includes easy social share buttons.

Examples 45

Examples Copywriting Microsite Newsletter 45

Webbiquity

OCTOBER 4, 2013

To access it within GA, click on Acquisition > All Traffic in the left sidebar menu, then choose Medium as your Primary Dimension. Other company or product websites or microsites (mostly for large organizations). The short answer? One of the most actionable reports for SMBs is the All Traffic report. Social media sites (e.g.,

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

OCTOBER 4, 2013

To access it within GA, click on Acquisition > All Traffic in the left sidebar menu, then choose Medium as your Primary Dimension. Other company or product websites or microsites (mostly for large organizations). The short answer? One of the most actionable reports for SMBs is the All Traffic report. Social media sites (e.g.,

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Biznology

JUNE 25, 2013

Social media trappers have figured out how to use hashtags as well as how to generate compelling content with the express purpose of sharing, content that is somewhere else, content that doesn’t live on a social network but, rather, lives on a branded web site, corporate site, blog, or microsite.

Social Media 80

Social Media Social Marketing Media Planning 80

Bluetext

MAY 27, 2019

The next step in our approach was to create a microsite repository of customer “hero” stories in the form of a lead-generating campaign with several interactive features. Medium Title: Medium Content: The post B2G Public Relations: Government Heros appeared first on Bluetext.

Public Relations 21

Public Relations Marketing Management Microsite Case Studies 21

Outgrow

JULY 8, 2020

In order to attract your target audience, they can leverage videos, blogs, microsites, landing pages, and more. The company provides cost-effective online marketing solutions to small to medium businesses. And with some best-in-class content creators, they produce intelligent content that drives engagement and commercial success.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

Bluetext

JANUARY 13, 2019

Take, for example, a recent frustration the Graduate Management Admission Council was having with engaging with prospective MBA students on its microsite, CallingAllOptimists.com. Medium Title: Medium Content: The post Personalization as a Marketing Boost appeared first on Bluetext.

Personalization 33

Personalization Planning Work Management Marketing Management 33

Content Standard

JULY 19, 2016

“Print is still a top-of-funnel medium,” said Andy Blau, senior vice president of finance and advertising at Time Inc., Here are some ways easy ways to accomplish this: Microsites and Landing Pages. in an interview with the American Marketing Association.

Top of Funnel 40

Top of Funnel Marketing Strategy Marketing & Strategy Digital Marketing Funnels 40

Bluetext

JANUARY 8, 2019

We recently worked with the cognac company, Courvoisier , to launch their Honor Your Code campaign microsite which truly defines what we mean by “user-generated content.” Medium Title: Medium Content: The post Dynamic Content: The Next Step In AI for Marketers appeared first on Bluetext.

Marketing AI 21

Marketing AI Microsite Emarketing Mobile Advertising 21

Webbiquity

JANUARY 12, 2010

From a historical perspective, the web a decade ago (or even a bit less) was still primarily a broadcast medium with limited inactivity. So, for example, social media releases–part of interactive PR efforts–point readers to company microsites and its media sharing (images, video, presentations etc.).

Enterprise Management 100

Enterprise Management PR Social Networks SEM 100

Vidyard

DECEMBER 29, 2014

The use of video in content marketing continued to climb this past year … and for good reason: most marketers say that video is more effective at producing conversions than any other medium. So with 2014 coming to a close, we collected our favorite video marketing from throughout the year and ranked the top 10.

Video Marketing 51

Video Marketing Guerilla Marketing Examples Best Practices 51

Sprout Social

JANUARY 22, 2020

One of the more inspired elements of the campaign from its inception is the partnership between REI and its employees to bring #OptOutside to life: From year one, employees have been encouraged to share what they’re doing with their day off on social or on Medium, with the results collected and shared on the campaign microsite.

Campaigns 47

Campaigns Peer-to-peer Advertising Agencies Opt-out 47

Bluetext

JANUARY 8, 2019

We recently worked with the cognac company, Courvoisier , to launch their Honor Your Code campaign microsite which truly defines what we mean by “user-generated content.” Medium Title: Medium Content: The post Dynamic Content Generation: The Next Step In AI for Marketers appeared first on Bluetext.

Marketing AI 20

Marketing AI Generation Microsite Emarketing 20

The Point

JUNE 1, 2010

Also, games are best viewed not as a standalone medium but rather as a complementary tactic to your other marketing efforts. Increase traffic, “stickiness” and repeat visits for a campaign microsite. However, it’s critical to view games as both content and advertising. Our games are not banners and clicks.

Advertising Agencies 100

Advertising Agencies Demand Generation Agencies B2B Marketing B2B 100

Bluetext

APRIL 8, 2020

When we partnered with the Graduate Management Admission Council, we re-designed their microsite, CallingAllOptimists.com. ” Medium Title: Medium Content: The post 7 Things the B2B C-Suite “Needs” in a Website appeared first on Bluetext.

Advertising Agencies 34

Advertising Agencies Marketing Websites Enterprise Management Paid Search Agency 34

Bluetext

AUGUST 21, 2019

As a result, GMAC saw a 153% increase in website content clicks and 400,000 more microsite visitors. . Medium Title: Medium Content: The post The State of Banner Ads appeared first on Bluetext. Banner Ads Increase Awareness of Your Brand and Products.

Banner Ads 21

Banner Ads Banners Paid Search Agency Ads 21

Bluetext

SEPTEMBER 26, 2019

United to create a multi-touch, multi-channel campaign to deliver messaging across multiple digital channels, social media, email, and microsites. Medium Title: Medium Content: The post A Brand Evolution, Not A Revolution: Top 5 Tips to Evolve your Brand appeared first on Bluetext. See how Bluetext partnered with D.C.

Brand Identity 21

Brand Identity Branding Paid Search Agency Advertising Agencies 21

SnapApp

DECEMBER 21, 2015

OfficeMax , for example, went viral with their hit interactive microsite, “Elf Yourself,” which enables users to overlay their own photos on cartoons for a laugh-out-loud holiday card. CEOs like Hootsuite’s Ryan Holmes , for example, publish thought leadership articles on Medium to reach a new audience.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Webinar Metrics Top of Funnel 48

Bluetext

JANUARY 13, 2019

Take, for example, a recent frustration the Graduate Management Admission Council was having with engaging with prospective MBA students on its microsite, CallingAllOptimists.com. Medium Title: Medium Content: The post Personalization as a Marketing Boost appeared first on Bluetext.

Personalization 20

Personalization Planning Work Management Paid Search Agency 20

readwrite

JULY 3, 2009

So far the only two sponsored links we’ve seen cycle through our sidebars have been to the ad network Federated Media’s Microsoft microsite ExecTweets.com (aggregating Twitter messages from corporate executives) and Universal Studios’ CinemaTweets.com, promoting the allegedly offensive forthcoming gay-face movie Bruno.

Paid Search Agency 40

Paid Search Agency Ads Microsite Aggregators 40

SnapApp

JUNE 14, 2017

That’s the beauty of a microsite. Long or short, complex or simple, a microsite is an experience for your audience. Microsites, however, are rising in popularity for a reason. Microsites, however, are rising in popularity for a reason. The goal of a microsite is to communicate a single, compelling message.

Microsite 59

Microsite Examples Advertising Mediums Mobile Marketing 59

Hubspot

OCTOBER 28, 2020

To explore the accompanying dataset on your own, you can find our interactive microsite here. Highly relevant, helpful content will reach buyers in almost any medium, and we're glad to see marketing teams sustaining high-levels of engagement via email. But, in marketing, it's not what channel you're using, it's how you're using it.

Advertising Benchmark 101

Advertising Benchmark Business Digital Transformation Hubspot 101

ClearVoice

APRIL 15, 2020

The microsite’s landing page has bold branding that evokes the sense of what the livestreamed event will be, an RSVP button and a preview of what’s to come. Tip: Like with other mediums, glean inspiration from those who’ve done it before.

Webinar Metrics 76

Webinar Metrics Personalization Ad Exchange Conference 76

Hubspot

JULY 7, 2020

To explore the accompanying dataset on your own, you can find our interactive microsite here. Sales teams have pivoted to chat to grow their pipelines, while customer service teams are leveraging this medium to manage the increased demand for support.

Advertising Benchmark 101

Advertising Benchmark Work Management Business Marketing Management 101

WebMarketCentral

JULY 30, 2007

Most Popular Forms of Viral Media Online video is the most popular viral medium for both B2C and B2B use. At the game microsite , visitors could choose the type of desk they want to see destroyed, then press a large red “destruct” button to watch the desk get crushed. Microsites are a third highly-rated viral tool.

Viral Marketing 20

Viral Marketing Lead Generation Microsite Sales Qualified Leads 20

Martech

OCTOBER 4, 2022

“With the rare exception of a Hamilton on Disney+, there’s a reason why live Broadway shows videotaped and then shown on a screen never has [sic] been really successful — much is lost in the translation to a different medium.”. Data collection, analysis and activation.

Enterprise Management 113

Enterprise Management Marketing Management Budget Programs SIC 113

Zoominfo

SEPTEMBER 23, 2018

And, as with any new marketing medium, be sure to perform a few short test recordings prior to starting your podcast. But, even brands that are new to the medium can still leverage podcasts for business growth. So we say, take advantage of this medium now before your competitors do. 3. Publish your podcast.

B2B 176

B2B RSS Microsite Skype 176

Vidyard

SEPTEMBER 11, 2015

Tumblr, Medium, LinkedIn, YouTube, Vimeo, etc), but that is the place where anyone can easily find all of your event video content. Instead of relying on YouTube, we posted to Facebook , as most of the event audience was local and active on that medium. . For Organizers.

Video Marketing 110

Video Marketing Landing Pages Microsite Social Media 110

Bluetext

OCTOBER 12, 2023

Regardless your communications strategy is critical, both in the language you use and the mediums you announce upon. Both customers and competitors may look at your company differently post-IPO. Website Where do investor relations fit into your website? An investor relations page is essential for a company going public.

PR 42

PR Press FAQ Thought Leadership 42