4 Interactive Video Marketing Examples That Mastered The Medium

Marketing Insider Group

The post 4 Interactive Video Marketing Examples That Mastered The Medium appeared first on Marketing Insider Group. You’ve heard it before. Visual content is powerful. Some would even say it is even the future of content marketing.

8 Medium Publications You Should Be Following

Hubspot

Founded in 2012 by Twitter co-founder Evan Williams, Medium is quickly becoming one of the world's most popular websites. But Medium is more than just a destination site: It's a hybrid content discovery/publishing platform. 8 Medium Publications You Should Be Following.

Trending Sources

Content Technology: How the Medium Improves the Message

Content Standard

The Medium Is the Message. Canadian social theorist and philosopher Marshall McLuhan’s most famous quote is “The medium is the message.” the medium. So, the light bulb is the medium that manipulates the message (the room).

Medium Is Becoming a Major Platform, for Better or Worse

Contently

In other words, it was Medium. The Ringer isn’t the only name-brand media operation to turn to Medium. In April, Medium announced agreements with other publishers including The Awl, Pacific Standard, FemSplain, and FilmSchoolRejects. Media Featured Medium platforms

7 Companies That Should Buy Medium, Because Why Not?

Contently

Last week, Medium CEO Ev Williams announced that the company was laying off 50 staffers, closing its offices in New York and Washington DC, and ceasing its ad-sales operation. My best guess is that Medium will pursue some Patreon-style system that lets followers tip writers for their work.

Medium for Publishers: What Media Companies Should Know

Hubspot

Take a look at Medium, and you’ll find a passionate community of smart people who love great content: you’ll see commenters, sharers, and writers who are seeking out a forum to share their thoughts. For a quick guide to mastering Medium, check out this podcast here.

How to Use Medium: A Beginner's Guide to Writing, Publishing & Promoting on the Platform

Hubspot

They all publish content on Medium. And that, my friends, is Medium in microcosm: It's a social publishing platform that is open to all and home to a diverse array of stories, ideas, and perspectives. Medium won't allow for such atrocities of design.

Business Blogging as an Equalizer for Small and Medium Businesses

Marketing Action

So how does a small or medium business make it into the 10K Business Blogging Club? Small to medium business bloggers should emulate the success of the 10K Club by creating a blogging strategy that includes: Specific objectives, metrics and targets (e.g.,

The Mx Group Named One of Illinois’ Best Places to Work for Fourth Straight Year Digital and Demand Generation Agency Recognized as Leading Medium-sized Employer

The Mx Group

This year, The Mx Group was selected in the medium employer category for the first time, reflecting the firm’s consistent growth. employees), 25 companies in the medium employer category (100–499 U.S.

What’s Happening with Facebook Messenger, Medium, Podcasts & Influencers? [SnapClass #2]

Marketing Insider Group

The post What’s Happening with Facebook Messenger, Medium, Podcasts & Influencers? This is the second archived installment of my SnapClasses, deep dives into a topic or technique in creativity, content marketing, or tech.

Mastering Medium: How Today's Hottest Publishing Platform Rewards Quality Content & Conversation [Podcast]

Hubspot

The folks at Medium think they've found the answer. This week on The Growth Show , we chat with Sophie Moura, head of B2B partnerships at Medium , to get tips for building a content strategy on the platform. Why businesses should consider Medium as a distribution channel.

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5 Data Futurists to Follow on Medium Right Now

HG Data

Long before there was Medium , people relied on clay tablets to document thoughts and theories. Insert Medium , the new- ish social publishing platform from Twitter co-founders Evan Williams and Biz Stone. Four years old and still picking up steam, Medium is quickly becoming the blogging platform of choice for anyone with an opinion and a thirst for an audience. Medium: @NathanBenaich. Medium: @galka_ma x. Medium: @angushervey. Medium: @ekimczak.

How Should Your Content Strategy Adapt CTAs for Innovative Mediums?

Content Standard

Innovative technologies are presenting immersive experiences where CTAs can thrive, and they’re setting the bar for engagement expectations across any content medium. Innovative Mediums Usher in Interactive CTAs.

Email Marketing Provides the Highest ROI Across all Marketing Mediums!

Opentopic

Opentopic blog >> chainlink.nyc “Email marketing provides the highest ROI across the marketing spectrum” (VB Insights), however many companies are often relegating this responsibility to very junior person within their organization. Jon Cifuenes, an analyst at VB Insight, conducted the study and found that very often the data that can be collected during outbound email marketing is being ignored in. Marketing ROI Cmo marketing roi

CMO 8

3 Reasons Why Medium-Sized Businesses Need Contract Management

Marketing Insider Group

The post 3 Reasons Why Medium-Sized Businesses Need Contract Management appeared first on Marketing Insider Group. Contracts are essential for large companies. It is a part of the normal business protocol. Even if employees do not understand how essential contracts are, they are usually aware of the existence of contracts. In those businesses, there is likely a certain protocol in place for how to handle contracts. There is also likely a […].

Socialize your videos for business development

Biznology

Sales and marketing people take note: v ideo is a medium used for everyday social communication. People spend more than 100,000,000 hours every day watching video on Facebook , which will soon be 100% video, according to Mark Zuckerberg.

4 tips to successful digital writing

Biznology

Not every medium allows for first person. As most of you know, I am a prolific writer. I have more than 1700 bylines in my career, spread across dozens of magazines and their companion sites, blog sites, and books.

Why I told a client to quit blogging: finding your “One Thing”

Biznology

Because there was a content marketing medium my client did enjoy– podcasting. Does posting on LinkedIn Pulse or Medium drive new, profitable traffic? Here’s a question: what’s the ONE content marketing tactic that drives the majority of your revenue? Is it blogging?

Tactical video for technology sales and marketing

Biznology

Obviously, video is the best medium for putting a human face on something. Tech companies don’t need a “video strategy.” They need tactical videos that support their sales and marketing content strategy.

Where to start your B2B video marketing project

Biznology

Business video is the most powerful online marketing medium to generate qualified leads and move prospects through the sales process because it has the power to communicate who you are and thus how your company can help your customers.

6 assumptions push marketing gets wrong

Biznology

But digital is an opt-in, lean-in medium. Digital is a literal medium that only works if you build trust and loyalty with your audience by helping them get the information they need. I recently gave a keynote address to the Content Strategy Applied conference in London.

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On the limited value of branded content

Biznology

The main problem with branded content is not the content itself, but the medium. The digital medium is so distributed and disorganized, it makes it very difficult to tell brand stories.

Customer Service Essential for Small to Medium Businesses

Sales Intelligence View

Smaller businesses don’t always have the resources for quick-response and automated customer service, but because they’re not gigantic conglomerates, consumers still expect the same speed and quality of service – perhaps even more than they do of larger companies.

SMB 8

Five often-overlooked reasons senior executives should use social media

Biznology

With a little wordsmithing, these can be turned into essays on platforms like LinkedIn Publishing, Medium , and Svbtle. LinkedIn is particularly valuable in this respect, because it has a built-in promotion medium through notifications. “I don’t have time to build my LinkedIn profile.

3 blockers of outside-in marketing

Biznology

The web is a literal medium. In the last three years, I have spoken with hundreds of digital marketers about their challenges.

What is business video content marketing and how to get started

Biznology

Business decision-makers LOVE online B2B marketing videos because it gives them the most amount of information in the shortest amount of time.

Small & medium Telecom businesses become tele-competitive with referrals

Amplifinity

So how are small and medium sized telecom businesses supposed to convince customers to riot and switch over to them? This alienation of customers leaves an opening for small and medium sized telecom business. Customer relationship revolution capitalized on with referral programs.

Content Technology: How the Medium Improves the Message

Content Standard

The Medium Is the Message. Canadian social theorist and philosopher Marshall McLuhan’s most famous quote is “The medium is the message.” the medium. So, the light bulb is the medium that manipulates the message (the room).

How to use Instagram marketing to get new leads for your business

Biznology

But it would be foolhardy to underestimate the power of this medium. With more than 600 million monthly active users, Instagram is a powerful medium to communicate your brand value and generate leads.

Five Often-Overlooked Reasons Senior Executives Should Use Social Media

Paul Gillin

With a little wordsmithing, these can be turned into essays on platforms like LinkedIn Publishing, Medium , and Svbtle. LinkedIn is particularly valuable in this respect, because it has a built-in promotion medium through notifications. “I don’t have time to build my LinkedIn profile.

Brand Experience: The 365-Day Medium

Experience Marketing Insights

Building brand trust through human interaction

Does Your Content Need a Permanent Home?

Contently

Platforms like Facebook, LinkedIn, and Medium have gone all-in on publishing, offering anyone an opportunity to get their words in front of a massive audience. ROI facebook Featured LinkedIn Medium

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Three 2017 B2B sales and marketing video trends: it’s time to make your move

Biznology

What’s important is using the medium effectively. Here’s where I think B2B sales and marketing video is headed this year. More conversational. Less advertorial. More formats. More interactive. I think the traditional categories of testimonial, webinar, explainer, etc.

Sales 38

My 20 top social media marketing, search, and reputation business articles

Biznology

Why aren’t you cross-blogging on Medium? I went into the historical analytics of the Biznology business blog and used the Google Analytics records from all the way back in 2012 through to today and these are the twenty most successful by visitors.

Fresh Insights in Selling to SMBs

Biznology

Despite the attention given to large enterprise marketing, it’s small and medium businesses (SMB) where the bulk of marketing investments go. B2B Marketing Content Marketing Public Relations B-to-B marketing B2B marketing marketing Small and medium enterprises SMB

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The 15 Best Content Distribution and Amplification Tools

Webbiquity

2 ) Medium. Medium (per Wikipedia) is an online publishing platform developed by Twitter co-founder Evan Williams. Flare inPowered issuu LinkedIn Pulse Marketing Insider Group Medium Outbrain Paper.li

Valuable Shock: Impacting With Infographics

Modern Marketing

Communication philosopher Marshall McLuhan aptly said “the medium is the message”, and an effective infographic proves just that. Content Marketing infographics Joe Chernov marketing message medium Robin Richards save the sharks shark finning

An End to B2B Social Media Madness

Marketing Craftmanship

Rapid, lemming-like adoption of social media tools by small and medium-sized B2B firms – fueled by an army of self-proclaimed social media experts – has resulted in wasted dollars, missed opportunities and heightened distrust of the marketing function in the C-suite.

Small Business, Big Impact: Why Small and Mid-Size Companies Adopt Marketing Automation

Marketing Action

If not, than what exactly is causing small and medium-sized businesses to start using marketing automation solutions? Marketing Automation marketing automation medium business small business SMB software advice

8 Data-Driven Podcasts You Need To Hear Right Now

HG Data

Hosted by one of tech’s most prominent journalists, Kara Swisher , this podcast features hard-hitting interviews about the week in tech, with influential business leaders and outspoken personalities from media, politics and more, including Evan Williams (CEO, Medium), Congresswoman Nancy Pelosi , and Jeffrey Seller (Producer, Hamilton). Time is limited today, and the thousands of podcasts make it hard to identify those truly worth listening to.