3 Insanely Good Reasons Why Marketers Should Publish on Medium

Act-On

Medium attracts 60 million visitors monthly. Find out three insanely good reasons why you should consider medium for marketers. Content Marketing Marketing Strategy content marketing medium medium for marketers

Medium 189

4 Interactive Video Marketing Examples That Mastered The Medium

Marketing Insider Group

The post 4 Interactive Video Marketing Examples That Mastered The Medium appeared first on Marketing Insider Group. You’ve heard it before. Visual content is powerful. Some would even say it is even the future of content marketing.

Medium 240

3 Reasons Why Medium-Sized Businesses Need Contract Management

Marketing Insider Group

The post 3 Reasons Why Medium-Sized Businesses Need Contract Management appeared first on Marketing Insider Group. Contracts are essential for large companies. It is a part of the normal business protocol. Even if employees do not understand how essential contracts are, they are usually aware of the existence of contracts. In those businesses, there is likely a certain protocol in place for how to handle contracts. There is also likely a […].

Medium 147

Medium Is Becoming a Major Platform, for Better or Worse

Contently

In other words, it was Medium. The Ringer isn’t the only name-brand media operation to turn to Medium. In April, Medium announced agreements with other publishers including The Awl, Pacific Standard, FemSplain, and FilmSchoolRejects. Media Featured Medium platforms

Medium 111

Watch Your Tone! The Ultimate Guide to Developing Your Company’s Tone of Voice

Sternbergh, Global General Manager for Small and Medium Business.1 medium-sized firms that are looking for reliable, easy-to-use ecommerce sites. WATCH YOUR TONE!

Brand Experience: The 365-Day Medium

Experience Marketing Insights

Building brand trust through human interaction

What We Learned From Our First Year on Medium

Hubspot

Editor's Note: This post was originally published on Context, a publication brought to you by Medium’s Creative Strategy team. While a lot of content discovery still happens through search, more and more people are consuming articles directly from platforms like Medium, Facebook, and podcasts.

Content Technology: How the Medium Improves the Message

Content Standard

The Medium Is the Message. Canadian social theorist and philosopher Marshall McLuhan’s most famous quote is “The medium is the message.” the medium. So, the light bulb is the medium that manipulates the message (the room).

8 Medium Publications You Should Be Following

Hubspot

Founded in 2012 by Twitter co-founder Evan Williams, Medium is quickly becoming one of the world's most popular websites. But Medium is more than just a destination site: It's a hybrid content discovery/publishing platform. 8 Medium Publications You Should Be Following.

5 Data Futurists to Follow on Medium Right Now

HG Data

Long before there was Medium , people relied on clay tablets to document thoughts and theories. Insert Medium , the new- ish social publishing platform from Twitter co-founders Evan Williams and Biz Stone. Four years old and still picking up steam, Medium is quickly becoming the blogging platform of choice for anyone with an opinion and a thirst for an audience. Medium: @NathanBenaich. Medium: @galka_ma x. Medium: @angushervey. Medium: @ekimczak.

Medium for Publishers: What Media Companies Should Know

Hubspot

Take a look at Medium, and you’ll find a passionate community of smart people who love great content: you’ll see commenters, sharers, and writers who are seeking out a forum to share their thoughts. For a quick guide to mastering Medium, check out this podcast here.

Business Blogging as an Equalizer for Small and Medium Businesses

Marketing Action

So how does a small or medium business make it into the 10K Business Blogging Club? Small to medium business bloggers should emulate the success of the 10K Club by creating a blogging strategy that includes: Specific objectives, metrics and targets (e.g.,

How Should Your Content Strategy Adapt CTAs for Innovative Mediums?

Content Standard

Innovative technologies are presenting immersive experiences where CTAs can thrive, and they’re setting the bar for engagement expectations across any content medium. Innovative Mediums Usher in Interactive CTAs.

Content Technology: How the Medium Improves the Message

Content Standard

The Medium Is the Message. Canadian social theorist and philosopher Marshall McLuhan’s most famous quote is “The medium is the message.” the medium. So, the light bulb is the medium that manipulates the message (the room).

Small & medium Telecom businesses become tele-competitive with referrals

Amplifinity

So how are small and medium sized telecom businesses supposed to convince customers to riot and switch over to them? This alienation of customers leaves an opening for small and medium sized telecom business. Customer relationship revolution capitalized on with referral programs.

Customer Service Essential for Small to Medium Businesses

Sales Intelligence View

Smaller businesses don’t always have the resources for quick-response and automated customer service, but because they’re not gigantic conglomerates, consumers still expect the same speed and quality of service – perhaps even more than they do of larger companies.

The Mx Group Named One of Illinois’ Best Places to Work for Fourth Straight Year Digital and Demand Generation Agency Recognized as Leading Medium-sized Employer

The Mx Group

This year, The Mx Group was selected in the medium employer category for the first time, reflecting the firm’s consistent growth. employees), 25 companies in the medium employer category (100–499 U.S.

Design Live Experiences As A Medium For True Attendee Impact

Experience Marketing Insights

Insights from Bruce Mau, Chief Design Officer of Freeman

How to Use Medium: A Beginner's Guide to Writing, Publishing & Promoting on the Platform

Hubspot

They all publish content on Medium. And that, my friends, is Medium in microcosm: It's a social publishing platform that is open to all and home to a diverse array of stories, ideas, and perspectives. Medium won't allow for such atrocities of design.

Listen to Your Customers! Mobile Is Not a Medium for Blast Marketing

Modern B2B Marketing

Therefore, this is a fantastic opportunity for marketers, provided that they treat this relatively new medium with respect. Mobile Is Not a Medium for Blast Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Listen to Your Customers!

Mastering Medium: How Today's Hottest Publishing Platform Rewards Quality Content & Conversation [Podcast]

Hubspot

The folks at Medium think they've found the answer. This week on The Growth Show , we chat with Sophie Moura, head of B2B partnerships at Medium , to get tips for building a content strategy on the platform. Why businesses should consider Medium as a distribution channel.

Digital marketing tips for start-ups in 2018

Biznology

Not only does it provide a platform conducive to growing your brand, it also offers a medium for customer service opportunities and product promotion. Trying to run a start-up on a shoestring budget is tough.

Tips 207

Why Video is the Best Medium for Inspiring Action

Vidyard

As Paull tells us, their organization has learned that the key to a good fundraising campaign is to get people inspired and there’s no better medium for this than video. The post Why Video is the Best Medium for Inspiring Action appeared first on Vidyard.

5 ways to promote your promotional products

Biznology

At the same time, it is not an expensive advertising medium compared to other forms of traditional and digital marketing options. When you invest in promotional products, you want to make the most of them. Why just use them as giveaways at a trade shows and events?

The 15 Best Content Distribution and Amplification Tools

Webbiquity

2 ) Medium. Medium (per Wikipedia) is an online publishing platform developed by Twitter co-founder Evan Williams. Flare inPowered issuu LinkedIn Pulse Marketing Insider Group Medium Outbrain Paper.li

Where to start your B2B video marketing project

Biznology

Business video is the most powerful online marketing medium to generate qualified leads and move prospects through the sales process because it has the power to communicate who you are and thus how your company can help your customers.

Video 182

B2B Lead Generation Blog: Marketing to Small-Medium Businesses Via IT Consultants & Resellers

B2B Lead Generation

« B2B Marketing and PR Internship | Main | Improving Lead Generating And Conversion Rates » Marketing to Small-Medium Businesses Via IT Consultants & Resellers I was quoted in a special report by MarketingSherpas contributing Editor, Dianna Huff.

Medium 156

Make your life easier with social media marketing tools and apps

Biznology

The paid version exports text directly to WordPress or Medium. It’s 2018! The new year is here and that means it is time for all those New Year’s resolutions. Most people make personal resolutions, but do you make resolutions about your work? One of the most popular work-related resolutions is to work more efficiently and make work easier.

3 innovative ways to structure video content to support sales engagement

Biznology

Video is a relatively high-cost medium, but the relationship between length and cost is not linear. Add video to non-video assets. There’s no getting around the fact that that text is cheap and efficient. That’s why most online “content” is text. To scope out a solution, you can skim text.

Video 186

Tactical video for technology sales and marketing

Biznology

Obviously, video is the best medium for putting a human face on something. Tech companies don’t need a “video strategy.” They need tactical videos that support their sales and marketing content strategy.

On the limited value of branded content

Biznology

The main problem with branded content is not the content itself, but the medium. The digital medium is so distributed and disorganized, it makes it very difficult to tell brand stories.

Brand 175

Why I told a client to quit blogging: finding your “One Thing”

Biznology

Because there was a content marketing medium my client did enjoy– podcasting. Does posting on LinkedIn Pulse or Medium drive new, profitable traffic? Here’s a question: what’s the ONE content marketing tactic that drives the majority of your revenue? Is it blogging?

4 tips to successful digital writing

Biznology

Not every medium allows for first person. As most of you know, I am a prolific writer. I have more than 1700 bylines in my career, spread across dozens of magazines and their companion sites, blog sites, and books.

3 blockers of outside-in marketing

Biznology

The web is a literal medium. In the last three years, I have spoken with hundreds of digital marketers about their challenges.

Course 166

Three 2017 B2B sales and marketing video trends: it’s time to make your move

Biznology

What’s important is using the medium effectively. Here’s where I think B2B sales and marketing video is headed this year. More conversational. Less advertorial. More formats. More interactive. I think the traditional categories of testimonial, webinar, explainer, etc.

Video 170

6 assumptions push marketing gets wrong

Biznology

But digital is an opt-in, lean-in medium. Digital is a literal medium that only works if you build trust and loyalty with your audience by helping them get the information they need. I recently gave a keynote address to the Content Strategy Applied conference in London.

My 20 top social media marketing, search, and reputation business articles

Biznology

Why aren’t you cross-blogging on Medium? I went into the historical analytics of the Biznology business blog and used the Google Analytics records from all the way back in 2012 through to today and these are the twenty most successful by visitors.

What is business video content marketing and how to get started

Biznology

Business decision-makers LOVE online B2B marketing videos because it gives them the most amount of information in the shortest amount of time.

How to use Instagram marketing to get new leads for your business

Biznology

But it would be foolhardy to underestimate the power of this medium. With more than 600 million monthly active users, Instagram is a powerful medium to communicate your brand value and generate leads.

Socialize your videos for business development

Biznology

Sales and marketing people take note: v ideo is a medium used for everyday social communication. People spend more than 100,000,000 hours every day watching video on Facebook , which will soon be 100% video, according to Mark Zuckerberg.