Take a look at Medium, and you’ll find a passionate community of smart people who love great content: you’ll see commenters, sharers, and writers who are seeking out a forum to share their thoughts. For a quick guide to mastering Medium, check out this podcast here. MORE
The web is a literal medium. In the last three years, I have spoken with hundreds of digital marketers about their challenges. MORE
Long before there was Medium , people relied on clay tablets to document thoughts and theories. Insert Medium , the new- ish social publishing platform from Twitter co-founders Evan Williams and Biz Stone. Four years old and still picking up steam, Medium is quickly becoming the blogging platform of choice for anyone with an opinion and a thirst for an audience. Medium: @NathanBenaich. Medium: @galka_ma x. Medium: @angushervey. Medium: @ekimczak. MORE
In other words, it was Medium. The Ringer isn’t the only name-brand media operation to turn to Medium. In April, Medium announced agreements with other publishers including The Awl, Pacific Standard, FemSplain, and FilmSchoolRejects. Media Featured Medium platforms MORE
So how does a small or medium business make it into the 10K Business Blogging Club? Small to medium business bloggers should emulate the success of the 10K Club by creating a blogging strategy that includes: Specific objectives, metrics and targets (e.g., MORE
If not, than what exactly is causing small and medium-sized businesses to start using marketing automation solutions? Marketing Automation marketing automation medium business small business SMB software advice MORE
2 ) Medium. Medium (per Wikipedia) is an online publishing platform developed by Twitter co-founder Evan Williams. Flare inPowered issuu LinkedIn Pulse Marketing Insider Group Medium Outbrain Paper.li MORE
The post What’s Happening with Facebook Messenger, Medium, Podcasts & Influencers? This is the second archived installment of my SnapClasses, deep dives into a topic or technique in creativity, content marketing, or tech. MORE
The main problem with branded content is not the content itself, but the medium. The digital medium is so distributed and disorganized, it makes it very difficult to tell brand stories. MORE
So how are small and medium sized telecom businesses supposed to convince customers to riot and switch over to them? This alienation of customers leaves an opening for small and medium sized telecom business. Customer relationship revolution capitalized on with referral programs. MORE
The post 4 Interactive Video Marketing Examples That Mastered The Medium appeared first on Marketing Insider Group. You’ve heard it before. Visual content is powerful. Some would even say it is even the future of content marketing. MORE
Medium attracts 60 million visitors monthly. Find out three insanely good reasons why you should consider medium for marketers. Content Marketing Marketing Strategy content marketing medium medium for marketers MORE
Opentopic blog >> chainlink.nyc “Email marketing provides the highest ROI across the marketing spectrum” (VB Insights), however many companies are often relegating this responsibility to very junior person within their organization. Jon Cifuenes, an analyst at VB Insight, conducted the study and found that very often the data that can be collected during outbound email marketing is being ignored in. Marketing ROI Cmo marketing roi MORE
The Medium Is the Message. Canadian social theorist and philosopher Marshall McLuhan’s most famous quote is “The medium is the message.” the medium. So, the light bulb is the medium that manipulates the message (the room). MORE
I can’t tell you how many pitches my blog, Because the Medium is the Message , and my corporate blog, Marketing Conversation , get from marketers who address us wrong, mostly as Abraham. Image by Sean MacEntee via Flickr. Over the last five years that Abraham Harrison has been pitching bloggers on behalf of clients, we have learned a thing or two about how best to reach bloggers, how to engage them, how to get them to carry our client’s message to their readership. MORE
Therefore, this is a fantastic opportunity for marketers, provided that they treat this relatively new medium with respect. Mobile Is Not a Medium for Blast Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Listen to Your Customers! MORE
Innovative technologies are presenting immersive experiences where CTAs can thrive, and they’re setting the bar for engagement expectations across any content medium. Innovative Mediums Usher in Interactive CTAs. MORE
Business decision-makers LOVE online B2B marketing videos because it gives them the most amount of information in the shortest amount of time. MORE
Communication philosopher Marshall McLuhan aptly said “the medium is the message”, and an effective infographic proves just that. Content Marketing infographics Joe Chernov marketing message medium Robin Richards save the sharks shark finning MORE
Despite the attention given to large enterprise marketing, it’s small and medium businesses (SMB) where the bulk of marketing investments go. B2B Marketing Content Marketing Public Relations B-to-B marketing B2B marketing marketing Small and medium enterprises SMB MORE
With a little wordsmithing, these can be turned into essays on platforms like LinkedIn Publishing, Medium , and Svbtle. LinkedIn is particularly valuable in this respect, because it has a built-in promotion medium through notifications. “I don’t have time to build my LinkedIn profile. MORE
But it would be foolhardy to underestimate the power of this medium. With more than 600 million monthly active users, Instagram is a powerful medium to communicate your brand value and generate leads. MORE
The folks at Medium think they've found the answer. This week on The Growth Show , we chat with Sophie Moura, head of B2B partnerships at Medium , to get tips for building a content strategy on the platform. Why businesses should consider Medium as a distribution channel. MORE
Not every medium allows for first person. As most of you know, I am a prolific writer. I have more than 1700 bylines in my career, spread across dozens of magazines and their companion sites, blog sites, and books. MORE
Sales and marketing people take note: v ideo is a medium used for everyday social communication. People spend more than 100,000,000 hours every day watching video on Facebook , which will soon be 100% video, according to Mark Zuckerberg. MORE
Last week, Medium CEO Ev Williams announced that the company was laying off 50 staffers, closing its offices in New York and Washington DC, and ceasing its ad-sales operation. My best guess is that Medium will pursue some Patreon-style system that lets followers tip writers for their work. MORE
What’s important is using the medium effectively. Here’s where I think B2B sales and marketing video is headed this year. More conversational. Less advertorial. More formats. More interactive. I think the traditional categories of testimonial, webinar, explainer, etc. MORE
Because there was a content marketing medium my client did enjoy– podcasting. Does posting on LinkedIn Pulse or Medium drive new, profitable traffic? Here’s a question: what’s the ONE content marketing tactic that drives the majority of your revenue? Is it blogging? MORE
The post 3 Reasons Why Medium-Sized Businesses Need Contract Management appeared first on Marketing Insider Group. Contracts are essential for large companies. It is a part of the normal business protocol. Even if employees do not understand how essential contracts are, they are usually aware of the existence of contracts. In those businesses, there is likely a certain protocol in place for how to handle contracts. There is also likely a […]. MORE
Editor's Note: This post was originally published on Context, a publication brought to you by Medium’s Creative Strategy team. While a lot of content discovery still happens through search, more and more people are consuming articles directly from platforms like Medium, Facebook, and podcasts. MORE
The Medium Is the Message. Canadian social theorist and philosopher Marshall McLuhan’s most famous quote is “The medium is the message.” the medium. So, the light bulb is the medium that manipulates the message (the room). MORE
Founded in 2012 by Twitter co-founder Evan Williams, Medium is quickly becoming one of the world's most popular websites. But Medium is more than just a destination site: It's a hybrid content discovery/publishing platform. 8 Medium Publications You Should Be Following. MORE
But digital is an opt-in, lean-in medium. Digital is a literal medium that only works if you build trust and loyalty with your audience by helping them get the information they need. I recently gave a keynote address to the Content Strategy Applied conference in London. MORE
Rapid, lemming-like adoption of social media tools by small and medium-sized B2B firms – fueled by an army of self-proclaimed social media experts – has resulted in wasted dollars, missed opportunities and heightened distrust of the marketing function in the C-suite. MORE
Video is a relatively high-cost medium, but the relationship between length and cost is not linear. Add video to non-video assets. There’s no getting around the fact that that text is cheap and efficient. That’s why most online “content” is text. To scope out a solution, you can skim text. MORE
Medium can seem like the Dark Side to a marketing Padawan. Most marketing blogs will have an article about how to use Medium as a marketer. Why you should consider using Medium. Medium is a powerful tool. Medium allows its readers to subscribe to content. MORE
With a little wordsmithing, these can be turned into essays on platforms like LinkedIn Publishing, Medium , and Svbtle. LinkedIn is particularly valuable in this respect, because it has a built-in promotion medium through notifications. “I don’t have time to build my LinkedIn profile. MORE
They all publish content on Medium. And that, my friends, is Medium in microcosm: It's a social publishing platform that is open to all and home to a diverse array of stories, ideas, and perspectives. Medium won't allow for such atrocities of design. MORE
Smaller businesses don’t always have the resources for quick-response and automated customer service, but because they’re not gigantic conglomerates, consumers still expect the same speed and quality of service – perhaps even more than they do of larger companies. MORE
Hosted by one of tech’s most prominent journalists, Kara Swisher , this podcast features hard-hitting interviews about the week in tech, with influential business leaders and outspoken personalities from media, politics and more, including Evan Williams (CEO, Medium), Congresswoman Nancy Pelosi , and Jeffrey Seller (Producer, Hamilton). Time is limited today, and the thousands of podcasts make it hard to identify those truly worth listening to. MORE
Obviously, video is the best medium for putting a human face on something. Tech companies don’t need a “video strategy.” They need tactical videos that support their sales and marketing content strategy. MORE
Why aren’t you cross-blogging on Medium? I went into the historical analytics of the Biznology business blog and used the Google Analytics records from all the way back in 2012 through to today and these are the twenty most successful by visitors. MORE
Medium Related Topics grow - Practical Marketing Solutions
DECEMBER 7, 2016
Medium can seem like the Dark Side to a marketing Padawan. Most marketing blogs will have an article about how to use Medium as a marketer. Why you should consider using Medium. Medium is a powerful tool. Medium allows its readers to subscribe to content.
B2B Marketing Insider
MARCH 21, 2017
The post 4 Interactive Video Marketing Examples That Mastered The Medium appeared first on Marketing Insider Group. You’ve heard it before. Visual content is powerful. Some would even say it is even the future of content marketing.
Hubspot
APRIL 6, 2016
Founded in 2012 by Twitter co-founder Evan Williams, Medium is quickly becoming one of the world's most popular websites. But Medium is more than just a destination site: It's a hybrid content discovery/publishing platform. 8 Medium Publications You Should Be Following.
Contently
JANUARY 12, 2017
Last week, Medium CEO Ev Williams announced that the company was laying off 50 staffers, closing its offices in New York and Washington DC, and ceasing its ad-sales operation. My best guess is that Medium will pursue some Patreon-style system that lets followers tip writers for their work.
Content Standard
FEBRUARY 4, 2016
The Medium Is the Message. Canadian social theorist and philosopher Marshall McLuhan’s most famous quote is “The medium is the message.” the medium. So, the light bulb is the medium that manipulates the message (the room).
Modern B2B Marketing
JULY 29, 2015
Therefore, this is a fantastic opportunity for marketers, provided that they treat this relatively new medium with respect. Mobile Is Not a Medium for Blast Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Listen to Your Customers!
Hubspot
MAY 18, 2016
Take a look at Medium, and you’ll find a passionate community of smart people who love great content: you’ll see commenters, sharers, and writers who are seeking out a forum to share their thoughts. For a quick guide to mastering Medium, check out this podcast here.
Hubspot
APRIL 14, 2016
They all publish content on Medium. And that, my friends, is Medium in microcosm: It's a social publishing platform that is open to all and home to a diverse array of stories, ideas, and perspectives. Medium won't allow for such atrocities of design.
Marketing Action
JUNE 25, 2015
So how does a small or medium business make it into the 10K Business Blogging Club? Small to medium business bloggers should emulate the success of the 10K Club by creating a blogging strategy that includes: Specific objectives, metrics and targets (e.g.,
B2B Marketing Insider
OCTOBER 29, 2016
The post What’s Happening with Facebook Messenger, Medium, Podcasts & Influencers? This is the second archived installment of my SnapClasses, deep dives into a topic or technique in creativity, content marketing, or tech.
Hubspot
NOVEMBER 8, 2015
The folks at Medium think they've found the answer. This week on The Growth Show , we chat with Sophie Moura, head of B2B partnerships at Medium , to get tips for building a content strategy on the platform. Why businesses should consider Medium as a distribution channel.
HG Data
AUGUST 22, 2016
Long before there was Medium , people relied on clay tablets to document thoughts and theories. Insert Medium , the new- ish social publishing platform from Twitter co-founders Evan Williams and Biz Stone. Four years old and still picking up steam, Medium is quickly becoming the blogging platform of choice for anyone with an opinion and a thirst for an audience. Medium: @NathanBenaich. Medium: @galka_ma x. Medium: @angushervey. Medium: @ekimczak.
B2B Marketing Insider
SEPTEMBER 18, 2017
The post 3 Reasons Why Medium-Sized Businesses Need Contract Management appeared first on Marketing Insider Group. Contracts are essential for large companies. It is a part of the normal business protocol. Even if employees do not understand how essential contracts are, they are usually aware of the existence of contracts. In those businesses, there is likely a certain protocol in place for how to handle contracts. There is also likely a […].
Content Standard
MAY 5, 2016
Innovative technologies are presenting immersive experiences where CTAs can thrive, and they’re setting the bar for engagement expectations across any content medium. Innovative Mediums Usher in Interactive CTAs.
Opentopic
MARCH 10, 2016
Opentopic blog >> chainlink.nyc “Email marketing provides the highest ROI across the marketing spectrum” (VB Insights), however many companies are often relegating this responsibility to very junior person within their organization. Jon Cifuenes, an analyst at VB Insight, conducted the study and found that very often the data that can be collected during outbound email marketing is being ignored in. Marketing ROI Cmo marketing roi
Biznology
AUGUST 17, 2017
Not every medium allows for first person. As most of you know, I am a prolific writer. I have more than 1700 bylines in my career, spread across dozens of magazines and their companion sites, blog sites, and books.
Biznology
APRIL 28, 2017
Because there was a content marketing medium my client did enjoy– podcasting. Does posting on LinkedIn Pulse or Medium drive new, profitable traffic? Here’s a question: what’s the ONE content marketing tactic that drives the majority of your revenue? Is it blogging?
Biznology
MARCH 20, 2017
But digital is an opt-in, lean-in medium. Digital is a literal medium that only works if you build trust and loyalty with your audience by helping them get the information they need. I recently gave a keynote address to the Content Strategy Applied conference in London.
Biznology
JUNE 8, 2017
The main problem with branded content is not the content itself, but the medium. The digital medium is so distributed and disorganized, it makes it very difficult to tell brand stories.
Biznology
SEPTEMBER 23, 2016
Sales and marketing people take note: v ideo is a medium used for everyday social communication. People spend more than 100,000,000 hours every day watching video on Facebook , which will soon be 100% video, according to Mark Zuckerberg.
Biznology
MAY 11, 2017
The web is a literal medium. In the last three years, I have spoken with hundreds of digital marketers about their challenges.
Paul Gillin
FEBRUARY 10, 2016
With a little wordsmithing, these can be turned into essays on platforms like LinkedIn Publishing, Medium , and Svbtle. LinkedIn is particularly valuable in this respect, because it has a built-in promotion medium through notifications. “I don’t have time to build my LinkedIn profile.
Biznology
APRIL 14, 2017
Business decision-makers LOVE online B2B marketing videos because it gives them the most amount of information in the shortest amount of time.
Sales Intelligence View
DECEMBER 24, 2012
Smaller businesses don’t always have the resources for quick-response and automated customer service, but because they’re not gigantic conglomerates, consumers still expect the same speed and quality of service – perhaps even more than they do of larger companies.
Biznology
DECEMBER 30, 2015
With a little wordsmithing, these can be turned into essays on platforms like LinkedIn Publishing, Medium , and Svbtle. LinkedIn is particularly valuable in this respect, because it has a built-in promotion medium through notifications. “I don’t have time to build my LinkedIn profile.
Amplifinity
JANUARY 22, 2016
So how are small and medium sized telecom businesses supposed to convince customers to riot and switch over to them? This alienation of customers leaves an opening for small and medium sized telecom business. Customer relationship revolution capitalized on with referral programs.
Biznology
MARCH 13, 2017
But it would be foolhardy to underestimate the power of this medium. With more than 600 million monthly active users, Instagram is a powerful medium to communicate your brand value and generate leads.
Content Standard
FEBRUARY 4, 2016
The Medium Is the Message. Canadian social theorist and philosopher Marshall McLuhan’s most famous quote is “The medium is the message.” the medium. So, the light bulb is the medium that manipulates the message (the room).
Biznology
SEPTEMBER 6, 2017
Obviously, video is the best medium for putting a human face on something. Tech companies don’t need a “video strategy.” They need tactical videos that support their sales and marketing content strategy.
Contently
MAY 3, 2016
Platforms like Facebook, LinkedIn, and Medium have gone all-in on publishing, offering anyone an opportunity to get their words in front of a massive audience. ROI facebook Featured LinkedIn Medium
Biznology
FEBRUARY 6, 2017
What’s important is using the medium effectively. Here’s where I think B2B sales and marketing video is headed this year. More conversational. Less advertorial. More formats. More interactive. I think the traditional categories of testimonial, webinar, explainer, etc.
Biznology
APRIL 4, 2017
Why aren’t you cross-blogging on Medium? I went into the historical analytics of the Biznology business blog and used the Google Analytics records from all the way back in 2012 through to today and these are the twenty most successful by visitors.
Biznology
JULY 23, 2014
Despite the attention given to large enterprise marketing, it’s small and medium businesses (SMB) where the bulk of marketing investments go. B2B Marketing Content Marketing Public Relations B-to-B marketing B2B marketing marketing Small and medium enterprises SMB
Webbiquity
MARCH 23, 2017
2 ) Medium. Medium (per Wikipedia) is an online publishing platform developed by Twitter co-founder Evan Williams. Flare inPowered issuu LinkedIn Pulse Marketing Insider Group Medium Outbrain Paper.li
Marketing Craftmanship
MARCH 16, 2013
Rapid, lemming-like adoption of social media tools by small and medium-sized B2B firms – fueled by an army of self-proclaimed social media experts – has resulted in wasted dollars, missed opportunities and heightened distrust of the marketing function in the C-suite.
Modern Marketing
MARCH 29, 2013
Communication philosopher Marshall McLuhan aptly said “the medium is the message”, and an effective infographic proves just that. Content Marketing infographics Joe Chernov marketing message medium Robin Richards save the sharks shark finning
Marketing Action
JUNE 4, 2015
If not, than what exactly is causing small and medium-sized businesses to start using marketing automation solutions? Marketing Automation marketing automation medium business small business SMB software advice
HG Data
SEPTEMBER 14, 2016
Hosted by one of tech’s most prominent journalists, Kara Swisher , this podcast features hard-hitting interviews about the week in tech, with influential business leaders and outspoken personalities from media, politics and more, including Evan Williams (CEO, Medium), Congresswoman Nancy Pelosi , and Jeffrey Seller (Producer, Hamilton). Time is limited today, and the thousands of podcasts make it hard to identify those truly worth listening to.
Biznology
NOVEMBER 29, 2011
I can’t tell you how many pitches my blog, Because the Medium is the Message , and my corporate blog, Marketing Conversation , get from marketers who address us wrong, mostly as Abraham. Image by Sean MacEntee via Flickr. Over the last five years that Abraham Harrison has been pitching bloggers on behalf of clients, we have learned a thing or two about how best to reach bloggers, how to engage them, how to get them to carry our client’s message to their readership.
Biznology
MAY 31, 2017
Video is a relatively high-cost medium, but the relationship between length and cost is not linear. Add video to non-video assets. There’s no getting around the fact that that text is cheap and efficient. That’s why most online “content” is text. To scope out a solution, you can skim text.
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