INDUSTRY INSIGHTS YOUR PEERS ARE READING
Take a look at Medium, and you’ll find a passionate community of smart people who love great content: you’ll see commenters, sharers, and writers who are seeking out a forum to share their thoughts. For a quick guide to mastering Medium, check out this podcast here. MORE
Not only does it provide a platform conducive to growing your brand, it also offers a medium for customer service opportunities and product promotion. Trying to run a start-up on a shoestring budget is tough. MORE
The web is a literal medium. In the last three years, I have spoken with hundreds of digital marketers about their challenges. MORE
Long before there was Medium , people relied on clay tablets to document thoughts and theories. Insert Medium , the new- ish social publishing platform from Twitter co-founders Evan Williams and Biz Stone. Four years old and still picking up steam, Medium is quickly becoming the blogging platform of choice for anyone with an opinion and a thirst for an audience. Medium: @NathanBenaich. Medium: @galka_ma x. Medium: @angushervey. Medium: @ekimczak. MORE
Business video is the most powerful online marketing medium to generate qualified leads and move prospects through the sales process because it has the power to communicate who you are and thus how your company can help your customers. MORE
In other words, it was Medium. The Ringer isn’t the only name-brand media operation to turn to Medium. In April, Medium announced agreements with other publishers including The Awl, Pacific Standard, FemSplain, and FilmSchoolRejects. Media Featured Medium platforms MORE
So how does a small or medium business make it into the 10K Business Blogging Club? Small to medium business bloggers should emulate the success of the 10K Club by creating a blogging strategy that includes: Specific objectives, metrics and targets (e.g., MORE
The paid version exports text directly to WordPress or Medium. It’s 2018! The new year is here and that means it is time for all those New Year’s resolutions. Most people make personal resolutions, but do you make resolutions about your work? One of the most popular work-related resolutions is to work more efficiently and make work easier. MORE
2 ) Medium. Medium (per Wikipedia) is an online publishing platform developed by Twitter co-founder Evan Williams. Flare inPowered issuu LinkedIn Pulse Marketing Insider Group Medium Outbrain Paper.li MORE
The post What’s Happening with Facebook Messenger, Medium, Podcasts & Influencers? This is the second archived installment of my SnapClasses, deep dives into a topic or technique in creativity, content marketing, or tech. MORE
So how are small and medium sized telecom businesses supposed to convince customers to riot and switch over to them? This alienation of customers leaves an opening for small and medium sized telecom business. Customer relationship revolution capitalized on with referral programs. MORE
The main problem with branded content is not the content itself, but the medium. The digital medium is so distributed and disorganized, it makes it very difficult to tell brand stories. MORE
Medium attracts 60 million visitors monthly. Find out three insanely good reasons why you should consider medium for marketers. Content Marketing Marketing Strategy content marketing medium medium for marketers MORE
The post 4 Interactive Video Marketing Examples That Mastered The Medium appeared first on Marketing Insider Group. You’ve heard it before. Visual content is powerful. Some would even say it is even the future of content marketing. MORE
At the same time, it is not an expensive advertising medium compared to other forms of traditional and digital marketing options. When you invest in promotional products, you want to make the most of them. Why just use them as giveaways at a trade shows and events? MORE
The Medium Is the Message. Canadian social theorist and philosopher Marshall McLuhan’s most famous quote is “The medium is the message.” the medium. So, the light bulb is the medium that manipulates the message (the room). MORE
As Paull tells us, their organization has learned that the key to a good fundraising campaign is to get people inspired and there’s no better medium for this than video. The post Why Video is the Best Medium for Inspiring Action appeared first on Vidyard. MORE
This year, The Mx Group was selected in the medium employer category for the first time, reflecting the firm’s consistent growth. employees), 25 companies in the medium employer category (100–499 U.S. MORE
Innovative technologies are presenting immersive experiences where CTAs can thrive, and they’re setting the bar for engagement expectations across any content medium. Innovative Mediums Usher in Interactive CTAs. MORE
Therefore, this is a fantastic opportunity for marketers, provided that they treat this relatively new medium with respect. Mobile Is Not a Medium for Blast Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Listen to Your Customers! MORE
The folks at Medium think they've found the answer. This week on The Growth Show , we chat with Sophie Moura, head of B2B partnerships at Medium , to get tips for building a content strategy on the platform. Why businesses should consider Medium as a distribution channel. MORE
Not every medium allows for first person. As most of you know, I am a prolific writer. I have more than 1700 bylines in my career, spread across dozens of magazines and their companion sites, blog sites, and books. MORE
If you are a running small- to medium-sized business, I'd assume a strong correlation between your desire to succeed and your need for insights. Without data from which to garner insights, you're asking for trouble—sort of like swimming down class-5 rapids without a helmet or life vest. Digital Marketing Strategy Modern Marketing Marketing Analytics MORE
Last week, Medium CEO Ev Williams announced that the company was laying off 50 staffers, closing its offices in New York and Washington DC, and ceasing its ad-sales operation. My best guess is that Medium will pursue some Patreon-style system that lets followers tip writers for their work. MORE
What’s important is using the medium effectively. Here’s where I think B2B sales and marketing video is headed this year. More conversational. Less advertorial. More formats. More interactive. I think the traditional categories of testimonial, webinar, explainer, etc. MORE
Because there was a content marketing medium my client did enjoy– podcasting. Does posting on LinkedIn Pulse or Medium drive new, profitable traffic? Here’s a question: what’s the ONE content marketing tactic that drives the majority of your revenue? Is it blogging? MORE
The post 3 Reasons Why Medium-Sized Businesses Need Contract Management appeared first on Marketing Insider Group. Contracts are essential for large companies. It is a part of the normal business protocol. Even if employees do not understand how essential contracts are, they are usually aware of the existence of contracts. In those businesses, there is likely a certain protocol in place for how to handle contracts. There is also likely a […]. MORE
Building brand trust through human interaction MORE
That’s why companies like Square , Sweetgreen , and AirBnB are publishing on the popular community blogging platform Medium and bringing their content to audiences that are actively seeking new stories. So what is Medium, exactly? MORE
Editor's Note: This post was originally published on Context, a publication brought to you by Medium’s Creative Strategy team. While a lot of content discovery still happens through search, more and more people are consuming articles directly from platforms like Medium, Facebook, and podcasts. MORE
The Medium Is the Message. Canadian social theorist and philosopher Marshall McLuhan’s most famous quote is “The medium is the message.” the medium. So, the light bulb is the medium that manipulates the message (the room). MORE
« B2B Marketing and PR Internship | Main | Improving Lead Generating And Conversion Rates » Marketing to Small-Medium Businesses Via IT Consultants & Resellers I was quoted in a special report by MarketingSherpas contributing Editor, Dianna Huff. MORE
Founded in 2012 by Twitter co-founder Evan Williams, Medium is quickly becoming one of the world's most popular websites. But Medium is more than just a destination site: It's a hybrid content discovery/publishing platform. 8 Medium Publications You Should Be Following. MORE
But digital is an opt-in, lean-in medium. Digital is a literal medium that only works if you build trust and loyalty with your audience by helping them get the information they need. I recently gave a keynote address to the Content Strategy Applied conference in London. MORE
Video is a relatively high-cost medium, but the relationship between length and cost is not linear. Add video to non-video assets. There’s no getting around the fact that that text is cheap and efficient. That’s why most online “content” is text. To scope out a solution, you can skim text. MORE
Insights from Bruce Mau, Chief Design Officer of Freeman MORE
Smaller businesses don’t always have the resources for quick-response and automated customer service, but because they’re not gigantic conglomerates, consumers still expect the same speed and quality of service – perhaps even more than they do of larger companies. MORE
They all publish content on Medium. And that, my friends, is Medium in microcosm: It's a social publishing platform that is open to all and home to a diverse array of stories, ideas, and perspectives. Medium won't allow for such atrocities of design. MORE
Obviously, video is the best medium for putting a human face on something. Tech companies don’t need a “video strategy.” They need tactical videos that support their sales and marketing content strategy. MORE
Medium Related Topics Act-On
JULY 26, 2017
Medium attracts 60 million visitors monthly. Find out three insanely good reasons why you should consider medium for marketers. Content Marketing Marketing Strategy content marketing medium medium for marketers
Marketing Insider Group
MARCH 21, 2017
The post 4 Interactive Video Marketing Examples That Mastered The Medium appeared first on Marketing Insider Group. You’ve heard it before. Visual content is powerful. Some would even say it is even the future of content marketing.
Marketing Insider Group
OCTOBER 29, 2016
The post What’s Happening with Facebook Messenger, Medium, Podcasts & Influencers? This is the second archived installment of my SnapClasses, deep dives into a topic or technique in creativity, content marketing, or tech.
Contently
JUNE 8, 2016
In other words, it was Medium. The Ringer isn’t the only name-brand media operation to turn to Medium. In April, Medium announced agreements with other publishers including The Awl, Pacific Standard, FemSplain, and FilmSchoolRejects. Media Featured Medium platforms
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1How B2B Marketing. is Changing in 2018 Insights on Priorities, Tactics, and Challenges. from SMB Marketing Leaders Brought to you by 2Introduction This study examined priorities, challenges, and trends for B2B marketers. in 2018, and how the landscape has changed from a year ago.
Marketing Insider Group
SEPTEMBER 18, 2017
The post 3 Reasons Why Medium-Sized Businesses Need Contract Management appeared first on Marketing Insider Group. Contracts are essential for large companies. It is a part of the normal business protocol. Even if employees do not understand how essential contracts are, they are usually aware of the existence of contracts. In those businesses, there is likely a certain protocol in place for how to handle contracts. There is also likely a […].
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Content Standard
OCTOBER 2, 2018
That’s why companies like Square , Sweetgreen , and AirBnB are publishing on the popular community blogging platform Medium and bringing their content to audiences that are actively seeking new stories. So what is Medium, exactly?
Experience Marketing Insights
NOVEMBER 10, 2017
Building brand trust through human interaction
Marketri
JULY 10, 2018
If you are a running small- to medium-sized business, I'd assume a strong correlation between your desire to succeed and your need for insights. Without data from which to garner insights, you're asking for trouble—sort of like swimming down class-5 rapids without a helmet or life vest. Digital Marketing Strategy Modern Marketing Marketing Analytics
Hubspot
JANUARY 17, 2017
Editor's Note: This post was originally published on Context, a publication brought to you by Medium’s Creative Strategy team. While a lot of content discovery still happens through search, more and more people are consuming articles directly from platforms like Medium, Facebook, and podcasts.
Marketing Action
JUNE 25, 2015
So how does a small or medium business make it into the 10K Business Blogging Club? Small to medium business bloggers should emulate the success of the 10K Club by creating a blogging strategy that includes: Specific objectives, metrics and targets (e.g.,
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Sales Intelligence View
DECEMBER 24, 2012
Smaller businesses don’t always have the resources for quick-response and automated customer service, but because they’re not gigantic conglomerates, consumers still expect the same speed and quality of service – perhaps even more than they do of larger companies.
Content Standard
FEBRUARY 4, 2016
The Medium Is the Message. Canadian social theorist and philosopher Marshall McLuhan’s most famous quote is “The medium is the message.” the medium. So, the light bulb is the medium that manipulates the message (the room).
Hubspot
APRIL 6, 2016
Founded in 2012 by Twitter co-founder Evan Williams, Medium is quickly becoming one of the world's most popular websites. But Medium is more than just a destination site: It's a hybrid content discovery/publishing platform. 8 Medium Publications You Should Be Following.
HG Data
AUGUST 22, 2016
Long before there was Medium , people relied on clay tablets to document thoughts and theories. Insert Medium , the new- ish social publishing platform from Twitter co-founders Evan Williams and Biz Stone. Four years old and still picking up steam, Medium is quickly becoming the blogging platform of choice for anyone with an opinion and a thirst for an audience. Medium: @NathanBenaich. Medium: @galka_ma x. Medium: @angushervey. Medium: @ekimczak.
Hubspot
NOVEMBER 8, 2015
The folks at Medium think they've found the answer. This week on The Growth Show , we chat with Sophie Moura, head of B2B partnerships at Medium , to get tips for building a content strategy on the platform. Why businesses should consider Medium as a distribution channel.
Content Standard
MAY 5, 2016
Innovative technologies are presenting immersive experiences where CTAs can thrive, and they’re setting the bar for engagement expectations across any content medium. Innovative Mediums Usher in Interactive CTAs.
Content Standard
FEBRUARY 4, 2016
The Medium Is the Message. Canadian social theorist and philosopher Marshall McLuhan’s most famous quote is “The medium is the message.” the medium. So, the light bulb is the medium that manipulates the message (the room).
Amplifinity
JANUARY 22, 2016
So how are small and medium sized telecom businesses supposed to convince customers to riot and switch over to them? This alienation of customers leaves an opening for small and medium sized telecom business. Customer relationship revolution capitalized on with referral programs.
Hubspot
MAY 18, 2016
Take a look at Medium, and you’ll find a passionate community of smart people who love great content: you’ll see commenters, sharers, and writers who are seeking out a forum to share their thoughts. For a quick guide to mastering Medium, check out this podcast here.
The Mx Group
MAY 19, 2017
This year, The Mx Group was selected in the medium employer category for the first time, reflecting the firm’s consistent growth. employees), 25 companies in the medium employer category (100–499 U.S.
Experience Marketing Insights
DECEMBER 3, 2015
Insights from Bruce Mau, Chief Design Officer of Freeman
Modern B2B Marketing
JULY 29, 2015
Therefore, this is a fantastic opportunity for marketers, provided that they treat this relatively new medium with respect. Mobile Is Not a Medium for Blast Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Listen to Your Customers!
Hubspot
APRIL 14, 2016
They all publish content on Medium. And that, my friends, is Medium in microcosm: It's a social publishing platform that is open to all and home to a diverse array of stories, ideas, and perspectives. Medium won't allow for such atrocities of design.
Vidyard
OCTOBER 22, 2013
As Paull tells us, their organization has learned that the key to a good fundraising campaign is to get people inspired and there’s no better medium for this than video. The post Why Video is the Best Medium for Inspiring Action appeared first on Vidyard.
Webbiquity
MARCH 23, 2017
2 ) Medium. Medium (per Wikipedia) is an online publishing platform developed by Twitter co-founder Evan Williams. Flare inPowered issuu LinkedIn Pulse Marketing Insider Group Medium Outbrain Paper.li
B2B Lead Generation
JUNE 23, 2005
« B2B Marketing and PR Internship | Main | Improving Lead Generating And Conversion Rates » Marketing to Small-Medium Businesses Via IT Consultants & Resellers I was quoted in a special report by MarketingSherpas contributing Editor, Dianna Huff.
Biznology
FEBRUARY 22, 2018
Not only does it provide a platform conducive to growing your brand, it also offers a medium for customer service opportunities and product promotion. Trying to run a start-up on a shoestring budget is tough.
Biznology
APRIL 11, 2018
At the same time, it is not an expensive advertising medium compared to other forms of traditional and digital marketing options. When you invest in promotional products, you want to make the most of them. Why just use them as giveaways at a trade shows and events?
Biznology
OCTOBER 20, 2017
Business video is the most powerful online marketing medium to generate qualified leads and move prospects through the sales process because it has the power to communicate who you are and thus how your company can help your customers.
Biznology
JANUARY 10, 2018
The paid version exports text directly to WordPress or Medium. It’s 2018! The new year is here and that means it is time for all those New Year’s resolutions. Most people make personal resolutions, but do you make resolutions about your work? One of the most popular work-related resolutions is to work more efficiently and make work easier.
Biznology
MAY 31, 2017
Video is a relatively high-cost medium, but the relationship between length and cost is not linear. Add video to non-video assets. There’s no getting around the fact that that text is cheap and efficient. That’s why most online “content” is text. To scope out a solution, you can skim text.
Biznology
JUNE 8, 2017
The main problem with branded content is not the content itself, but the medium. The digital medium is so distributed and disorganized, it makes it very difficult to tell brand stories.
Biznology
SEPTEMBER 6, 2017
Obviously, video is the best medium for putting a human face on something. Tech companies don’t need a “video strategy.” They need tactical videos that support their sales and marketing content strategy.
Biznology
APRIL 28, 2017
Because there was a content marketing medium my client did enjoy– podcasting. Does posting on LinkedIn Pulse or Medium drive new, profitable traffic? Here’s a question: what’s the ONE content marketing tactic that drives the majority of your revenue? Is it blogging?
Biznology
FEBRUARY 6, 2017
What’s important is using the medium effectively. Here’s where I think B2B sales and marketing video is headed this year. More conversational. Less advertorial. More formats. More interactive. I think the traditional categories of testimonial, webinar, explainer, etc.
Biznology
MAY 11, 2017
The web is a literal medium. In the last three years, I have spoken with hundreds of digital marketers about their challenges.
Biznology
AUGUST 17, 2017
Not every medium allows for first person. As most of you know, I am a prolific writer. I have more than 1700 bylines in my career, spread across dozens of magazines and their companion sites, blog sites, and books.
Biznology
MARCH 20, 2017
But digital is an opt-in, lean-in medium. Digital is a literal medium that only works if you build trust and loyalty with your audience by helping them get the information they need. I recently gave a keynote address to the Content Strategy Applied conference in London.
Contently
MAY 3, 2016
Platforms like Facebook, LinkedIn, and Medium have gone all-in on publishing, offering anyone an opportunity to get their words in front of a massive audience. ROI facebook Featured LinkedIn Medium
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