3 Insanely Good Reasons Why Marketers Should Publish on Medium


Medium attracts 60 million visitors monthly. Find out three insanely good reasons why you should consider medium for marketers. Content Marketing Marketing Strategy content marketing medium medium for marketers

Medium 181

4 Interactive Video Marketing Examples That Mastered The Medium

Marketing Insider Group

The post 4 Interactive Video Marketing Examples That Mastered The Medium appeared first on Marketing Insider Group. You’ve heard it before. Visual content is powerful. Some would even say it is even the future of content marketing.

Medium 208

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

What’s Happening with Facebook Messenger, Medium, Podcasts & Influencers? [SnapClass #2]

Marketing Insider Group

The post What’s Happening with Facebook Messenger, Medium, Podcasts & Influencers? This is the second archived installment of my SnapClasses, deep dives into a topic or technique in creativity, content marketing, or tech.

Medium 238

Medium Is Becoming a Major Platform, for Better or Worse


In other words, it was Medium. The Ringer isn’t the only name-brand media operation to turn to Medium. In April, Medium announced agreements with other publishers including The Awl, Pacific Standard, FemSplain, and FilmSchoolRejects. Media Featured Medium platforms

7 Companies That Should Buy Medium, Because Why Not?


Last week, Medium CEO Ev Williams announced that the company was laying off 50 staffers, closing its offices in New York and Washington DC, and ceasing its ad-sales operation. My best guess is that Medium will pursue some Patreon-style system that lets followers tip writers for their work.

How to Do Visual Content With Low, Medium, and High Budgets

Content Marketing Institute

Continue reading → The post How to Do Visual Content With Low, Medium, and High Budgets appeared first on Content Marketing Institute. You don’t need the deepest pockets to create strong visual content.

Two Reasons Why Marketing Fails at Small and Medium B2B Firms

Marketing Craftmanship

There are two reasons why marketing fails most often at small- and medium-sized B2B firms. Either or both of these failings may apply to your situation: You view marketing as business triage.

Medium 130

Medium: Women Of The C-Suite: Conversica CMO Rashmi Vittal



Best Practices for Adding Medium to Your Blog Strategy

SmartBug Media

On top of posting regularly and promoting content on social, there are other strategies to increase your content’s discoverability, including posting on Medium, a publishing platform launched in 2012 by Twitter’s former CEO, Ev Williams. Why Publish on Medium?

Brand Experience: The 365-Day Medium

The Freeman Company

Building brand trust through human interaction

Customer Service Essential for Small to Medium Businesses

Sales Intelligence View

Smaller businesses don’t always have the resources for quick-response and automated customer service, but because they’re not gigantic conglomerates, consumers still expect the same speed and quality of service – perhaps even more than they do of larger companies.

The Pros and Cons of Brand Publishing on Medium

Content Standard

That’s why companies like Square , Sweetgreen , and AirBnB are publishing on the popular community blogging platform Medium and bringing their content to audiences that are actively seeking new stories. So what is Medium, exactly?

What We Learned From Our First Year on Medium


Editor's Note: This post was originally published on Context, a publication brought to you by Medium’s Creative Strategy team. While a lot of content discovery still happens through search, more and more people are consuming articles directly from platforms like Medium, Facebook, and podcasts.

Targeting small & medium business (SMB)


Targeting the SMB market requires an understanding of how small- and medium-sized business owners think and how to connect with them. The post Targeting small & medium business (SMB) appeared first on Brainrider. Attract & Acquire More Quality Leads Build a Customer-Focused Marketing Plan Better Content Segmentation small and medium business small business SMB targeting

Bombora & LiveRamp Partner to Optimize the Digital Advertising of Small & Medium-sized Businesses (SMBs)


On 27 th of August 2019, LiveRamp, a trusted platform for providing meaningful insights from data gathered from multiple touch-points, announced their jointly developed solution with Bombora.

5 Data Futurists to Follow on Medium Right Now

HG Data

Long before there was Medium , people relied on clay tablets to document thoughts and theories. Insert Medium , the new- ish social publishing platform from Twitter co-founders Evan Williams and Biz Stone. Four years old and still picking up steam, Medium is quickly becoming the blogging platform of choice for anyone with an opinion and a thirst for an audience. Medium: @NathanBenaich. Medium: @galka_ma x. Medium: @angushervey. Medium: @ekimczak.

Listen to Your Customers! Mobile Is Not a Medium for Blast Marketing


Therefore, this is a fantastic opportunity for marketers, provided that they treat this relatively new medium with respect. Mobile Is Not a Medium for Blast Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Listen to Your Customers!

Blasts 137

Mastering Medium: How Today's Hottest Publishing Platform Rewards Quality Content & Conversation [Podcast]


The folks at Medium think they've found the answer. This week on The Growth Show , we chat with Sophie Moura, head of B2B partnerships at Medium , to get tips for building a content strategy on the platform. Why businesses should consider Medium as a distribution channel.

Content Technology: How the Medium Improves the Message

Content Standard

The Medium Is the Message. Canadian social theorist and philosopher Marshall McLuhan’s most famous quote is “The medium is the message.” the medium. So, the light bulb is the medium that manipulates the message (the room).

Small & medium Telecom businesses become tele-competitive with referrals


So how are small and medium sized telecom businesses supposed to convince customers to riot and switch over to them? This alienation of customers leaves an opening for small and medium sized telecom business. Customer relationship revolution capitalized on with referral programs.

Google Analytics 101 for Small- to Medium-Sized Businesses: Part 1


If you are a running small- to medium-sized business, I'd assume a strong correlation between your desire to succeed and your need for insights. Without data from which to garner insights, you're asking for trouble—sort of like swimming down class-5 rapids without a helmet or life vest. Digital Marketing Strategy Modern Marketing Marketing Analytics

Medium for Publishers: What Media Companies Should Know


Take a look at Medium, and you’ll find a passionate community of smart people who love great content: you’ll see commenters, sharers, and writers who are seeking out a forum to share their thoughts. For a quick guide to mastering Medium, check out this podcast here.

Design Live Experiences As A Medium For True Attendee Impact

The Freeman Company

Insights from Bruce Mau, Chief Design Officer of Freeman

Business Blogging as an Equalizer for Small and Medium Businesses

Marketing Action

So how does a small or medium business make it into the 10K Business Blogging Club? Small to medium business bloggers should emulate the success of the 10K Club by creating a blogging strategy that includes: Specific objectives, metrics and targets (e.g.,

How to Use Medium: A Beginner's Guide to Writing, Publishing & Promoting on the Platform


They all publish content on Medium. And that, my friends, is Medium in microcosm: It's a social publishing platform that is open to all and home to a diverse array of stories, ideas, and perspectives. Medium won't allow for such atrocities of design.

The Top 10 WordPress CMS Alternatives


Best for Publishing Content to a Wide Audience: Medium. There’s a good chance that you’ve read articles on Medium that you may not have otherwise come across. That’s because Medium offers publishers the ability to reach new audiences in a way many other CMS options simply don’t.

Medium 206

Content Technology: How the Medium Improves the Message

Content Standard

The Medium Is the Message. Canadian social theorist and philosopher Marshall McLuhan’s most famous quote is “The medium is the message.” the medium. So, the light bulb is the medium that manipulates the message (the room).

How Should Your Content Strategy Adapt CTAs for Innovative Mediums?

Content Standard

Innovative technologies are presenting immersive experiences where CTAs can thrive, and they’re setting the bar for engagement expectations across any content medium. Innovative Mediums Usher in Interactive CTAs.

5 Revolutionary Ways Technology is Changing How Small-to-Medium Businesses Succeed


Believe it or not, but [small-to-medium businesses account for more than]([link] [99.7% of employers and supply the majority of new jobs annually]([link] Combine that big impact with today’s technology, and

Why Video is the Best Medium for Inspiring Action


As Paull tells us, their organization has learned that the key to a good fundraising campaign is to get people inspired and there’s no better medium for this than video. The post Why Video is the Best Medium for Inspiring Action appeared first on Vidyard.

The Mx Group Named One of Illinois’ Best Places to Work for Fourth Straight Year Digital and Demand Generation Agency Recognized as Leading Medium-sized Employer

The Mx Group

This year, The Mx Group was selected in the medium employer category for the first time, reflecting the firm’s consistent growth. employees), 25 companies in the medium employer category (100–499 U.S.

Digital marketing tips for start-ups in 2018


Not only does it provide a platform conducive to growing your brand, it also offers a medium for customer service opportunities and product promotion. Trying to run a start-up on a shoestring budget is tough.

Tips 216

5 ways to promote your promotional products


At the same time, it is not an expensive advertising medium compared to other forms of traditional and digital marketing options. When you invest in promotional products, you want to make the most of them. Why just use them as giveaways at a trade shows and events?

B2B Lead Generation Blog: Marketing to Small-Medium Businesses Via IT Consultants & Resellers

B2B Lead Generation

« B2B Marketing and PR Internship | Main | Improving Lead Generating And Conversion Rates » Marketing to Small-Medium Businesses Via IT Consultants & Resellers I was quoted in a special report by MarketingSherpas contributing Editor, Dianna Huff.

Medium 156

3 innovative ways to structure video content to support sales engagement


Video is a relatively high-cost medium, but the relationship between length and cost is not linear. Add video to non-video assets. There’s no getting around the fact that that text is cheap and efficient. That’s why most online “content” is text. To scope out a solution, you can skim text.

Video 192

On the limited value of branded content


The main problem with branded content is not the content itself, but the medium. The digital medium is so distributed and disorganized, it makes it very difficult to tell brand stories.

Brand 178

Tactical video for technology sales and marketing


Obviously, video is the best medium for putting a human face on something. Tech companies don’t need a “video strategy.” They need tactical videos that support their sales and marketing content strategy.