Expert insights. Personalized for you.
Take a look at Medium, and you’ll find a passionate community of smart people who love great content: you’ll see commenters, sharers, and writers who are seeking out a forum to share their thoughts. Founded by Twitter co-founder Evan Williams in 2012, Medium has created an entire social media ecosystem around thoughtful, engaging content. For one, Medium is a new, untapped content distribution channel that creates a sustainable way for publishers to reach new audiences. MORE
Not only does it provide a platform conducive to growing your brand, it also offers a medium for customer service opportunities and product promotion. Trying to run a start-up on a shoestring budget is tough. You need to keep costs down while capitalizing on successful digital opportunities so you can improve visibility. MORE
I’m honored to share that Sprout Social has been named to the Fortune 100 Best Small/Medium Workplaces list. This post Sprout Social named to Fortune 100 Best Small and Medium Workplaces in 2020 originally appeared on Sprout Social. MORE
Long before there was Medium , people relied on clay tablets to document thoughts and theories. Insert Medium , the new- ish social publishing platform from Twitter co-founders Evan Williams and Biz Stone. Four years old and still picking up steam, Medium is quickly becoming the blogging platform of choice for anyone with an opinion and a thirst for an audience. Medium: @NathanBenaich. Medium: @galka_ma x. Medium: @angushervey. Medium: @ekimczak. MORE
In other words, it was Medium. The Ringer isn’t the only name-brand media operation to turn to Medium. In April, Medium announced agreements with other publishers including The Awl, Pacific Standard, FemSplain, and FilmSchoolRejects. It’s clear how Medium benefits from this migration: tons of cheap, quality content. ” The minimalist presentation, simple backend, and suite of sharing functions make Medium a pretty handsome platform. MORE
So how does a small or medium business make it into the 10K Business Blogging Club? Curata’s study used interviews and survey data to analyze the attributes of these 10K Club members that skyrocketed them towards success, and established six crucial business blogging tips for small and medium business content marketing success: 1. The post Business Blogging as an Equalizer for Small and Medium Businesses appeared first on Marketing Action Blog - Act-On. MORE
The post What’s Happening with Facebook Messenger, Medium, Podcasts & Influencers? This is the second archived installment of my SnapClasses, deep dives into a topic or technique in creativity, content marketing, or tech. You can find the first version and more details about SnapClasses in this post. In this episode, I’m talking about four major trends in communication and tech that we should watch closely and […]. MORE
So how are small and medium sized telecom businesses supposed to convince customers to riot and switch over to them? This alienation of customers leaves an opening for small and medium sized telecom business. While small and medium sized businesses might not be able to match the pricing of the telecom kings, you can provide something that people and business are ready to revolt for, a personalized customer experience. MORE
The main problem with branded content is not the content itself, but the medium. The digital medium is so distributed and disorganized, it makes it very difficult to tell brand stories. Those who have read our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing know we approach the problem of content marketing head on. MORE
On top of posting regularly and promoting content on social, there are other strategies to increase your content’s discoverability, including posting on Medium, a publishing platform launched in 2012 by Twitter’s former CEO, Ev Williams. Medium was designed to be a platform where anyone could read, share, and exchange ideas on a vast range of topics in the form of “stories,” or blog articles. Why Publish on Medium? Content Strategies for Medium. MORE
Medium attracts 60 million visitors monthly. Find out three insanely good reasons why you should consider medium for marketers. Content Marketing Marketing Strategy content marketing medium medium for marketers MORE
The post 4 Interactive Video Marketing Examples That Mastered The Medium appeared first on Marketing Insider Group. You’ve heard it before. Visual content is powerful. Some would even say it is even the future of content marketing. It was forecasted that by this year, 74% of all internet traffic would be video content. And by 2020, 75% of mobile data traffic is predicted to be video. With 60% of marketers and small […]. MORE
At the same time, it is not an expensive advertising medium compared to other forms of traditional and digital marketing options. When you invest in promotional products, you want to make the most of them. Why just use them as giveaways at a trade shows and events? When promotional products do such a good job advertising your business, you should use them more often. Today we have 5 ways to promote your promotional products. Promote your promotional products on your website. MORE
The Medium Is the Message. Canadian social theorist and philosopher Marshall McLuhan’s most famous quote is “The medium is the message.” the medium. So, the light bulb is the medium that manipulates the message (the room). Reverting back to McLuhan’s point—because the medium (Luhrmann, Williams, DiCaprio, et al.) carries and manipulates the message (Shakespeare), the medium becomes the message. MORE
As Paull tells us, their organization has learned that the key to a good fundraising campaign is to get people inspired and there’s no better medium for this than video. The team at charity: water are using video to drive an important cause, and they’re using the medium perfectly to construct a powerful message. The post Why Video is the Best Medium for Inspiring Action appeared first on Vidyard. MORE
This year, The Mx Group was selected in the medium employer category for the first time, reflecting the firm’s consistent growth. employees), 25 companies in the medium employer category (100–499 U.S. The post The Mx Group Named One of Illinois’ Best Places to Work for Fourth Straight Year <small class="subtitle">Digital and Demand Generation Agency Recognized as Leading Medium-sized Employer</small> appeared first on The Mx Group. MORE
Therefore, this is a fantastic opportunity for marketers, provided that they treat this relatively new medium with respect. Mobile Is Not a Medium for Blast Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Listen to Your Customers! Mobile Is Not a Medium for Blast Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. MORE
Innovative technologies are presenting immersive experiences where CTAs can thrive, and they’re setting the bar for engagement expectations across any content medium. Innovative Mediums Usher in Interactive CTAs. As Ulla Engeström (founder and CEO of interactive media platform ThingLink ) notes for Medium , the perspective shift is subtle but critical: No longer positioned on the outside looking in at content, consumers now experience that content from within. MORE
News MORE
Continue reading → The post How to Do Visual Content With Low, Medium, and High Budgets appeared first on Content Marketing Institute. You don’t need the deepest pockets to create strong visual content. Follow this advice that covers three budget levels from low to high – $5,000 or less; $5,001 to $29,999, and $30,000-plus. Company News MORE
The folks at Medium think they've found the answer. This week on The Growth Show , we chat with Sophie Moura, head of B2B partnerships at Medium , to get tips for building a content strategy on the platform. Some episode highlights include: Why quality stories and comments are key to Medium's success. Why businesses should consider Medium as a distribution channel. Tactical tips for getting noticed on Medium. Image credit: Medium. MORE
Best for Publishing Content to a Wide Audience: Medium. There’s a good chance that you’ve read articles on Medium that you may not have otherwise come across. That’s because Medium offers publishers the ability to reach new audiences in a way many other CMS options simply don’t. Additionally, the most popular content will get featured on Medium’s curated lists as well as daily emails to its subscribers. Sponsored post. MORE
There are two reasons why marketing fails most often at small- and medium-sized B2B firms. Either or both of these failings may apply to your situation: You view marketing as business triage. Your company uses a collection of tactics (often labeled as a “marketing campaign”) only in response to a problem; typically involving the loss of a key client, or decline in revenue. When business is good, little or no time is invested in marketing. MORE
If you are a running small- to medium-sized business, I'd assume a strong correlation between your desire to succeed and your need for insights. Without data from which to garner insights, you're asking for trouble—sort of like swimming down class-5 rapids without a helmet or life vest. Digital Marketing Strategy Modern Marketing Marketing Analytics MORE
Last week, Medium CEO Ev Williams announced that the company was laying off 50 staffers, closing its offices in New York and Washington DC, and ceasing its ad-sales operation. The move sent shockwaves through the media industry, mostly because people who work in media account for 95 percent of the people who care about Medium, but also because it reportedly caught Medium’s publishing partners, like The Ringer and The Awl, by surprise. This sucks because I love Medium. MORE
Targeting the SMB market requires an understanding of how small- and medium-sized business owners think and how to connect with them. The post Targeting small & medium business (SMB) appeared first on Brainrider. Attract & Acquire More Quality Leads Build a Customer-Focused Marketing Plan Better Content Segmentation small and medium business small business SMB targeting MORE
The post 3 Reasons Why Medium-Sized Businesses Need Contract Management appeared first on Marketing Insider Group. Contracts are essential for large companies. It is a part of the normal business protocol. Even if employees do not understand how essential contracts are, they are usually aware of the existence of contracts. In those businesses, there is likely a certain protocol in place for how to handle contracts. There is also likely a […]. MORE
Building brand trust through human interaction MORE
That’s why companies like Square , Sweetgreen , and AirBnB are publishing on the popular community blogging platform Medium and bringing their content to audiences that are actively seeking new stories. So what is Medium, exactly? Medium positions its model as an online publishing platform and content network that is committed to letting readers control and customize their experience. Convenience might as well be Medium’s middle name. MORE
Editor's Note: This post was originally published on Context, a publication brought to you by Medium’s Creative Strategy team. While a lot of content discovery still happens through search, more and more people are consuming articles directly from platforms like Medium, Facebook, and podcasts. Medium has done a remarkable job with editorial curation and a loyal readership has followed, with a lot of this being driven by mobile. We started unassumingly on Medium. MORE
The Medium Is the Message. Canadian social theorist and philosopher Marshall McLuhan’s most famous quote is “The medium is the message.” the medium. So, the light bulb is the medium that manipulates the message (the room). Reverting back to McLuhan’s point—because the medium (Luhrmann, Williams, DiCaprio, et al.) carries and manipulates the message (Shakespeare), the medium becomes the message. MORE
« B2B Marketing and PR Internship | Main | Improving Lead Generating And Conversion Rates » Marketing to Small-Medium Businesses Via IT Consultants & Resellers I was quoted in a special report by MarketingSherpas contributing Editor, Dianna Huff. " Link: MarketingSherpa.com : How to Market to Small-Medium Businesses Via IT Consultants & Resellers. " Link: MarketingSherpa.com : How to Market to Small-Medium Businesses Via IT Consultants & Resellers. MORE
Video is a relatively high-cost medium, but the relationship between length and cost is not linear. Add video to non-video assets. There’s no getting around the fact that that text is cheap and efficient. That’s why most online “content” is text. To scope out a solution, you can skim text. You can skim video too, if it’s interactive or offered in bite-size chunks. (I I wouldn’t call anything longer than a minute bite-size.) MORE
Insights from Bruce Mau, Chief Design Officer of Freeman MORE
Believe it or not, but [small-to-medium businesses account for more than]([link] [99.7% of employers and supply the majority of new jobs annually]([link] Combine that big impact with today’s technology, and MORE
Relationship Management Automated Customer Service Busine Conglomerates Customer Relationship Management Customer Service Issues Customer Value Dollar Industry Flight Status Forbes Magazine Article Innovationzone Interaction Model Larger Companies Medium Businesses Quality Of Service Quick Response Sales Strategies Smb Market Status Updates Technology Advancements Virgin Atlantic MORE
They all publish content on Medium. And that, my friends, is Medium in microcosm: It's a social publishing platform that is open to all and home to a diverse array of stories, ideas, and perspectives. As Medium founder (and Blogger creator/Twitter co-founder) Ev Williams wrote when he first launched the platform in 2012 : Medium is not about who you are or whom you know, but about what you have to say.". Medium won't allow for such atrocities of design. MORE
On 27 th of August 2019, LiveRamp, a trusted platform for providing meaningful insights from data gathered from multiple touch-points, announced their jointly developed solution with Bombora. This new solution will enable B2B marketers to reach untapped niches for acquiring exclusive SMB audiences with exemplary intent targeting. MORE
Medium Related Topics Act-On
JULY 26, 2017
Medium attracts 60 million visitors monthly. Find out three insanely good reasons why you should consider medium for marketers. Content Marketing Marketing Strategy content marketing medium medium for marketers
Marketing Insider Group
MARCH 21, 2017
The post 4 Interactive Video Marketing Examples That Mastered The Medium appeared first on Marketing Insider Group. You’ve heard it before. Visual content is powerful. Some would even say it is even the future of content marketing. It was forecasted that by this year, 74% of all internet traffic would be video content. And by 2020, 75% of mobile data traffic is predicted to be video. With 60% of marketers and small […].
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Marketing Insider Group
SEPTEMBER 18, 2017
The post 3 Reasons Why Medium-Sized Businesses Need Contract Management appeared first on Marketing Insider Group. Contracts are essential for large companies. It is a part of the normal business protocol. Even if employees do not understand how essential contracts are, they are usually aware of the existence of contracts. In those businesses, there is likely a certain protocol in place for how to handle contracts. There is also likely a […].
Contently
JUNE 8, 2016
In other words, it was Medium. The Ringer isn’t the only name-brand media operation to turn to Medium. In April, Medium announced agreements with other publishers including The Awl, Pacific Standard, FemSplain, and FilmSchoolRejects. It’s clear how Medium benefits from this migration: tons of cheap, quality content. ” The minimalist presentation, simple backend, and suite of sharing functions make Medium a pretty handsome platform.
Contently
JANUARY 12, 2017
Last week, Medium CEO Ev Williams announced that the company was laying off 50 staffers, closing its offices in New York and Washington DC, and ceasing its ad-sales operation. The move sent shockwaves through the media industry, mostly because people who work in media account for 95 percent of the people who care about Medium, but also because it reportedly caught Medium’s publishing partners, like The Ringer and The Awl, by surprise. This sucks because I love Medium.
Sprout Social
OCTOBER 16, 2020
I’m honored to share that Sprout Social has been named to the Fortune 100 Best Small/Medium Workplaces list. This post Sprout Social named to Fortune 100 Best Small and Medium Workplaces in 2020 originally appeared on Sprout Social.
|
Content Marketing Institute
MARCH 4, 2020
Continue reading → The post How to Do Visual Content With Low, Medium, and High Budgets appeared first on Content Marketing Institute. You don’t need the deepest pockets to create strong visual content. Follow this advice that covers three budget levels from low to high – $5,000 or less; $5,001 to $29,999, and $30,000-plus. Company News
Marketing Craftmanship
JULY 8, 2019
There are two reasons why marketing fails most often at small- and medium-sized B2B firms. Either or both of these failings may apply to your situation: You view marketing as business triage. Your company uses a collection of tactics (often labeled as a “marketing campaign”) only in response to a problem; typically involving the loss of a key client, or decline in revenue. When business is good, little or no time is invested in marketing.
SmartBug Media
MARCH 14, 2019
On top of posting regularly and promoting content on social, there are other strategies to increase your content’s discoverability, including posting on Medium, a publishing platform launched in 2012 by Twitter’s former CEO, Ev Williams. Medium was designed to be a platform where anyone could read, share, and exchange ideas on a vast range of topics in the form of “stories,” or blog articles. Why Publish on Medium? Content Strategies for Medium.
The Freeman Company
NOVEMBER 10, 2017
Building brand trust through human interaction
Content Standard
OCTOBER 2, 2018
That’s why companies like Square , Sweetgreen , and AirBnB are publishing on the popular community blogging platform Medium and bringing their content to audiences that are actively seeking new stories. So what is Medium, exactly? Medium positions its model as an online publishing platform and content network that is committed to letting readers control and customize their experience. Convenience might as well be Medium’s middle name.
|
Marketri
JULY 10, 2018
If you are a running small- to medium-sized business, I'd assume a strong correlation between your desire to succeed and your need for insights. Without data from which to garner insights, you're asking for trouble—sort of like swimming down class-5 rapids without a helmet or life vest. Digital Marketing Strategy Modern Marketing Marketing Analytics
Sales Intelligence View
DECEMBER 24, 2012
Relationship Management Automated Customer Service Busine Conglomerates Customer Relationship Management Customer Service Issues Customer Value Dollar Industry Flight Status Forbes Magazine Article Innovationzone Interaction Model Larger Companies Medium Businesses Quality Of Service Quick Response Sales Strategies Smb Market Status Updates Technology Advancements Virgin Atlantic
Brainrider
APRIL 12, 2011
Targeting the SMB market requires an understanding of how small- and medium-sized business owners think and how to connect with them. The post Targeting small & medium business (SMB) appeared first on Brainrider. Attract & Acquire More Quality Leads Build a Customer-Focused Marketing Plan Better Content Segmentation small and medium business small business SMB targeting
Hubspot
JANUARY 17, 2017
Editor's Note: This post was originally published on Context, a publication brought to you by Medium’s Creative Strategy team. While a lot of content discovery still happens through search, more and more people are consuming articles directly from platforms like Medium, Facebook, and podcasts. Medium has done a remarkable job with editorial curation and a loyal readership has followed, with a lot of this being driven by mobile. We started unassumingly on Medium.
Content Standard
FEBRUARY 4, 2016
The Medium Is the Message. Canadian social theorist and philosopher Marshall McLuhan’s most famous quote is “The medium is the message.” the medium. So, the light bulb is the medium that manipulates the message (the room). Reverting back to McLuhan’s point—because the medium (Luhrmann, Williams, DiCaprio, et al.) carries and manipulates the message (Shakespeare), the medium becomes the message.
HG Data
AUGUST 22, 2016
Long before there was Medium , people relied on clay tablets to document thoughts and theories. Insert Medium , the new- ish social publishing platform from Twitter co-founders Evan Williams and Biz Stone. Four years old and still picking up steam, Medium is quickly becoming the blogging platform of choice for anyone with an opinion and a thirst for an audience. Medium: @NathanBenaich. Medium: @galka_ma x. Medium: @angushervey. Medium: @ekimczak.
Valasys
AUGUST 29, 2019
On 27 th of August 2019, LiveRamp, a trusted platform for providing meaningful insights from data gathered from multiple touch-points, announced their jointly developed solution with Bombora. This new solution will enable B2B marketers to reach untapped niches for acquiring exclusive SMB audiences with exemplary intent targeting.
Marketo
JULY 29, 2015
Therefore, this is a fantastic opportunity for marketers, provided that they treat this relatively new medium with respect. Mobile Is Not a Medium for Blast Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Listen to Your Customers! Mobile Is Not a Medium for Blast Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
Hubspot
NOVEMBER 8, 2015
The folks at Medium think they've found the answer. This week on The Growth Show , we chat with Sophie Moura, head of B2B partnerships at Medium , to get tips for building a content strategy on the platform. Some episode highlights include: Why quality stories and comments are key to Medium's success. Why businesses should consider Medium as a distribution channel. Tactical tips for getting noticed on Medium. Image credit: Medium.
Content Standard
FEBRUARY 4, 2016
The Medium Is the Message. Canadian social theorist and philosopher Marshall McLuhan’s most famous quote is “The medium is the message.” the medium. So, the light bulb is the medium that manipulates the message (the room). Reverting back to McLuhan’s point—because the medium (Luhrmann, Williams, DiCaprio, et al.) carries and manipulates the message (Shakespeare), the medium becomes the message.
Content Standard
MAY 5, 2016
Innovative technologies are presenting immersive experiences where CTAs can thrive, and they’re setting the bar for engagement expectations across any content medium. Innovative Mediums Usher in Interactive CTAs. As Ulla Engeström (founder and CEO of interactive media platform ThingLink ) notes for Medium , the perspective shift is subtle but critical: No longer positioned on the outside looking in at content, consumers now experience that content from within.
Amplifinity
JANUARY 22, 2016
So how are small and medium sized telecom businesses supposed to convince customers to riot and switch over to them? This alienation of customers leaves an opening for small and medium sized telecom business. While small and medium sized businesses might not be able to match the pricing of the telecom kings, you can provide something that people and business are ready to revolt for, a personalized customer experience.
Hubspot
MAY 18, 2016
Take a look at Medium, and you’ll find a passionate community of smart people who love great content: you’ll see commenters, sharers, and writers who are seeking out a forum to share their thoughts. Founded by Twitter co-founder Evan Williams in 2012, Medium has created an entire social media ecosystem around thoughtful, engaging content. For one, Medium is a new, untapped content distribution channel that creates a sustainable way for publishers to reach new audiences.
Hubspot
APRIL 14, 2016
They all publish content on Medium. And that, my friends, is Medium in microcosm: It's a social publishing platform that is open to all and home to a diverse array of stories, ideas, and perspectives. As Medium founder (and Blogger creator/Twitter co-founder) Ev Williams wrote when he first launched the platform in 2012 : Medium is not about who you are or whom you know, but about what you have to say.". Medium won't allow for such atrocities of design.
The Freeman Company
DECEMBER 3, 2015
Insights from Bruce Mau, Chief Design Officer of Freeman
Marketing Action
JUNE 25, 2015
So how does a small or medium business make it into the 10K Business Blogging Club? Curata’s study used interviews and survey data to analyze the attributes of these 10K Club members that skyrocketed them towards success, and established six crucial business blogging tips for small and medium business content marketing success: 1. The post Business Blogging as an Equalizer for Small and Medium Businesses appeared first on Marketing Action Blog - Act-On.
Webbiquity
SEPTEMBER 24, 2019
Best for Publishing Content to a Wide Audience: Medium. There’s a good chance that you’ve read articles on Medium that you may not have otherwise come across. That’s because Medium offers publishers the ability to reach new audiences in a way many other CMS options simply don’t. Additionally, the most popular content will get featured on Medium’s curated lists as well as daily emails to its subscribers. Sponsored post.
Brandfolder
OCTOBER 26, 2015
Believe it or not, but [small-to-medium businesses account for more than]([link] [99.7% of employers and supply the majority of new jobs annually]([link] Combine that big impact with today’s technology, and
Vidyard
OCTOBER 22, 2013
As Paull tells us, their organization has learned that the key to a good fundraising campaign is to get people inspired and there’s no better medium for this than video. The team at charity: water are using video to drive an important cause, and they’re using the medium perfectly to construct a powerful message. The post Why Video is the Best Medium for Inspiring Action appeared first on Vidyard.
The Mx Group
MAY 19, 2017
This year, The Mx Group was selected in the medium employer category for the first time, reflecting the firm’s consistent growth. employees), 25 companies in the medium employer category (100–499 U.S. The post The Mx Group Named One of Illinois’ Best Places to Work for Fourth Straight Year <small class="subtitle">Digital and Demand Generation Agency Recognized as Leading Medium-sized Employer</small> appeared first on The Mx Group.
Biznology
FEBRUARY 22, 2018
Not only does it provide a platform conducive to growing your brand, it also offers a medium for customer service opportunities and product promotion. Trying to run a start-up on a shoestring budget is tough. You need to keep costs down while capitalizing on successful digital opportunities so you can improve visibility.
Biznology
APRIL 11, 2018
At the same time, it is not an expensive advertising medium compared to other forms of traditional and digital marketing options. When you invest in promotional products, you want to make the most of them. Why just use them as giveaways at a trade shows and events? When promotional products do such a good job advertising your business, you should use them more often. Today we have 5 ways to promote your promotional products. Promote your promotional products on your website.
B2B Lead Generation
JUNE 23, 2005
« B2B Marketing and PR Internship | Main | Improving Lead Generating And Conversion Rates » Marketing to Small-Medium Businesses Via IT Consultants & Resellers I was quoted in a special report by MarketingSherpas contributing Editor, Dianna Huff. " Link: MarketingSherpa.com : How to Market to Small-Medium Businesses Via IT Consultants & Resellers. " Link: MarketingSherpa.com : How to Market to Small-Medium Businesses Via IT Consultants & Resellers.
Biznology
MAY 31, 2017
Video is a relatively high-cost medium, but the relationship between length and cost is not linear. Add video to non-video assets. There’s no getting around the fact that that text is cheap and efficient. That’s why most online “content” is text. To scope out a solution, you can skim text. You can skim video too, if it’s interactive or offered in bite-size chunks. (I I wouldn’t call anything longer than a minute bite-size.)
Biznology
JUNE 8, 2017
The main problem with branded content is not the content itself, but the medium. The digital medium is so distributed and disorganized, it makes it very difficult to tell brand stories. Those who have read our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing know we approach the problem of content marketing head on.
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