Wikipedia Management for Dummies
FEBRUARY 10, 2015
” you ask, “I can do everything my client wants with my own sites, through social media like Facebook and Twitter , and through SEO.” While I am still scared of my own reddit shadow, I have embraced Wikipedia in a big way. My Personal Wikipedia Philosophy.
33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far
AUGUST 28, 2012
Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). Social Media Marketing Tips, Tactics & Techniques.
20 Experts, 1 Awesome Resource: The Social Media ProBook
JUNE 29, 2011
by Joe Chernov | Tweet this You may have noticed that over the past month or so, several influential social media professionals changed their profile pictures to funky avatars of themselves. The ProBook is a “re-imagining” to last year’s award-winning Social Media Playbook.
Wikipedia Is No Authority–By Design
NOVEMBER 13, 2011
MUD day 13: In an interview in Foreign Policy , published on its website earlier this month, Wikipedia founder Jimmy Wales was asked if he’s shocked to hear that people, including journalists, “use Wikipedia all the time.” ” His response is worth repeating to any journalist that either uses Wikipedia unthinkingly or unthinkingly refuses to use Wikipedia: Journalists all use Wikipedia. Wikipedia, I think, operates on this principle.
Social media strategy leaders: an intro to the series
AUGUST 22, 2016
This is my first post – the introduction to a series spotlighting leaders in social media strategy. The “social media manager” – job title was not common ten years ago. Industries and organizations have grown their social media work in many different forms.
Top 5 Social Business Myths
NOVEMBER 7, 2012
Photo credit: Wikipedia. As companies go through their social business journey, there are several “truths” about their use of social media that are not necessarily observed in real life, but still get treated as dogma, as if social technologies were so special and enigmatic that deserve a quasi-religious status. is known for a lot of things, but definitely not for their use of social media. Naturally, this is not to say that social media is irrelevant.
Guide Your Buyers Through the Customer Journey with Social Media
Modern B2B Marketing
JUNE 16, 2016
Marketers are seeing a tremendous shift in how buyers are researching and buying, particularly on social media platforms. Whether you’re ready for it or not, social media is becoming the Wikipedia for your buyers, where they can find information about your brand from their peers.
How to measure influence in social media marketing
MAY 6, 2011
Image via Wikipedia. Measuring influence is the new obsession in the social media world—adding another layer of anxiety to the dark cloud of existential dread that is marketing ROI. How to measure social media influence in a marketing context.
New insights on the future of search, privacy and the inevitability of social media
grow - Practical Marketing Solutions
OCTOBER 1, 2012
Social media is inevitable. Are you going to be satisfied living a Wikipedia life or will you seek to lead life that is based on something that is true?”
Blogger outreach is more PR than social media
APRIL 23, 2013
The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook , Twitter , Pinterest , and maybe Google+. Blogger outreach is earned media not paid, right?
The History of #SXSW [Infographic]
MARCH 2, 2011
We are moderating a panel in which, along with the top names in media, we will explore the heady question: Has the message become the messenger ? by Joe Chernov | Tweet this. There are two basic ways to grow a business. Gobble up as much as much of the current pie as you can.
6 Essential Social Media Lessons From Top Executives
SEPTEMBER 15, 2014
Previously, right here on this blog, we’ve written about the importance of company leadership getting involved in social media. Even though there is an overall lack of c-suite social media participation across industries, there are numerous execs who just plain get it.
The five stages of social media grief—have you passed through them yet?
JUNE 15, 2011
Image via Wikipedia. Social media (along with skimpy marketing budgets) are causing a transformation in marketing to a degree that we haven’t seen for a lifetime. The marketer passes through a period in which social media is thought of purely as a B2C thing.
Are you a social media polymath?
DECEMBER 31, 2013
Photo credit: Wikipedia. Are all of your conversations meta, meaning do you only discuss social media and social networks, the platforms and vehicles, rather than about content, narrative, story, experiences, expertise, and insight. Are you a one-trick pony?
Creating an inclusive social media event
grow - Practical Marketing Solutions
JANUARY 29, 2012
A few years ago, I was speaking at a social media event in New York. I just don’t think that all social media events should be so elitist. This is what is different about Social Slam: This is the best social media educational value in America.
Embrace your inner realtor when selling social media
SEPTEMBER 3, 2013
I daresay that realtors were the world’s first social media marketers — well before the Internet ever existed. Are you brave enough to put yourself out there in social media?
Being Pretty Isn’t Enough for Social Media Marketing
JANUARY 17, 2012
Image via Wikipedia. What’s more, the most successful online social media barflies are aggressive in addition to gorgeous. Be the catalyst of your natural social media success.
26 Social Media Secrets Skittles Knows
AUGUST 20, 2012
Photo credit: Wikipedia. That’s far from typical–very few companies have more traffic to any of their social media venues than to their old-fashioned website. 20% of consumers use social media to get a customer service response.
Higher Education Faculty Continue to Use Social Media
OCTOBER 24, 2012
Photo credit: Wikipedia. Some of you know that I’ve worked with Pearson and Babson Research Group the last couple of years on a very interesting survey of higher education faculty and their use of social media, divided into three kinds of usage: personal, professional, and teaching.
The Sociology of Social Media: TED TV Talks
Writing on the Web
MAY 4, 2011
Now you can learn all about social media and the sociology of the Internet through video lectures. What I find fascinating is the sociology of social media : we’re still operating with the same primitive brains. Related posts: 4 Time-Saving Tips for Social Media Marketing.
Katy Keim, Lithium’s CMO: How to Create Brand Advocates from Your Social Media Strategy [Podcast]
JULY 9, 2014
Therefore, the key question CMOs should ask themselves about their social media strategy is “how can I build a trusted online community of brand advocates?”. Why Sephora’s hosting of a ‘beauty Wikipedia’ creates a sense of customer trust and connection with its brand.
Why Your Rant is Not Right for Social Media
B2B Marketing Traction
APRIL 5, 2013
Social media is not a place to express anger or admonish people publicly. A recent incident at a technology conference provided a good reminder why you should never use social media for a rant. Do you need help with your social media campaigns?
Social Media U: Take a Class in Social Media - ReadWriteWeb
Buzz Marketing for Technology
JUNE 27, 2008
Social Media U: Take a Class in Social Media. Social media. Whether youre socializing on Facebook , updating Twitter , or just adding a new bookmark to Ma.gnolia , social media has become an integral part of our daily lives. Welcome to Social Media U. social media.
Social media is a physical extension of your brain
OCTOBER 23, 2012
So, next time you think Twitter, Facebook, Pinterest, Google+, reddit, StumbleUpon, Instagram, and Wikipedia are stupid wastes of your time, consider again: they may well be the most profound. Photo credit: Intersection Consulting).
Why Every Social Media Team Needs Millennials AND Boomers
AUGUST 8, 2012
Photo credit: Wikipedia. I left for vacation right when the blogosphere was going nuts about Cathryn Sloane’s article in NextGen Journal: Why Every Social Media Manager Should Be Under 25. Should only people under 25 should be Social Media Managers? 2 social media managers.
You’re only renting in social media
MAY 22, 2012
Photo credit: Wikipedia. Be sure you don’t become so tethered to your Facebook page that you lose sight of the bigger picture of social media–your message, rather than your medium. Internet Marketing Public Relations Social Media Marketing bodhidharma Facebook friendster Initial public offering linkedin MySpace utterz vbulletin
Fill in your entire social media timeline backlog
JULY 16, 2013
You have the opportunity to use your social media platforms any way you like: you can revise, you can delete, you can write all the blog posts you wished you had written and post them on the dates when you very well should have written them.
Is Social Media Security Out of Your Hands?
MARCH 1, 2013
Photo credit: Wikipedia. It was about the problem of social media accounts being hacked and hijacked and something bad happening to a brand. Anyone who is stupid enough to buy that kind of abrupt messaging as real is not social media savvy and likely just not very intelligent.
5 Tips to Inject Humor into Your Social Media Mix
AUGUST 7, 2013
These are some of the reactions you might see on your social media networks when injecting humor into your tweets, posts and/or photos. The Shorty Awards , which honors the best in social media, recognizes people and organizations producing real-time short content across the social web.
A Brief History of Marketing Technology (and Social Media Marketing)
AUGUST 22, 2014
Source: Wikipedia). The creation of social media led to social marketing. The world of social media marketing exploded. In the last few years, we have seen a further evolution of social media marketing, one in which both B2Bs and B2Cs play an active role.
Blogger outreach is earned media PR, isn’t it?
JUNE 26, 2012
My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. ” (Wikipedia).
Is social media all the market research you need?
JANUARY 7, 2013
Photo credit: Wikipedia. In our service economy, it is very easy to create new offerings and use digital media to establish a brand, put out messages, create buzz, etc.
How to Quell a Social Media Nightmare
SEPTEMBER 4, 2014
Sometimes, social media mistakes are as inconsequential (and adorable) as your colleague inadvertently tweeting a picture of their baby bump to the company''s 400,000 Twitter followers. After all, anger is the emotion that spreads most easily over social media, according to a 2013 study.
Five Ways to “Get Real” With B-to-B Social Media
FEBRUARY 29, 2012
are using social media, says a study conducted by iTracks and the Business Marketing Association (BMA). In fact, B-to-B use of social media may have even eclipsed that of consumer marketers, according to another report from White Horse Productions. This is the no-brainer of B-to-B social media marketing. Let’s look at how social media can be applied to support what you’re trying to do. Social media can help you differentiate your company from your competition.
Chris Abraham joins Frank Eliason and Shel Holtz on FIR
APRIL 18, 2017
Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). How will brands, social media marketers, and PR professionals find their way back to the fold?
Does Social Media Influence Search Rankings?
FEBRUARY 26, 2014
Here’s the first part of Patel’s Wikipedia page, slightly edited, emphasis mine: Patel launched his first online venture, a job board named Advice Monkey, in the late 90s while in high school. Social media and search rankings. The post Does Social Media Influence Search Rankings?
The Ultimate Glossary: 120 Social Media Marketing Terms Explained
DECEMBER 30, 2011
Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 120 Terms to Know.