markempa

AUGUST 16, 2007

« 7 Tips to Improve Sales Follow-up & Close More Leads | Main | Content ideas for lead nurturing and tactics to use » Webcast: Closed-Loop Lead Generation & Management Join me for a complimentary webinar on how to " Achieve a Closed-Loop System for Lead Generation and Management."

Webcast 120

Webcast Lead Generation Sales Qualified Leads Work Management 120

Content Standard

FEBRUARY 2, 2021

You won’t need a very extensive solution for one-off webinars or webcasts, and in fact you may already have one solution in place for streaming smaller online events. Create social media campaigns with custom event hashtags. After that, ensure your sponsors do their part by posting on social media. Shoot videos.

Buzz 100

Buzz Event Marketing Webcast Lead Scoring 100

markempa

MARCH 6, 2007

« Going beyond the sales lead | Main | Now Announcing the "Start With A Lead" Podcast Show » Webcast: How to Precisely Define a "Lead" Before Marketing Begins If you are like most B2B marketers, lead generation is at top of your priority list. a for sponsoring this event as part of their new Wednesday Webcast with Experts series.

Webcast 120

Webcast Lead Generation Ideal Customer Profiles Sales Qualified Leads 120

markempa

MARCH 8, 2006

Register for this webcast registration is closed. Watch the recorded webcast now Sponsored by Eloqua , provider of the leading integrated demand generation platform for executing, automating and measuring highly effective B2B marketing programs. Register for this webcast registration is closed.

Webcast 120

Webcast Ideal Customer Profiles Lead Generation Generation 120

Zoominfo

FEBRUARY 25, 2021

Consider this: In 2019, ON24 surveyed its webcasting platform users. Get the Word out on Social Media. Tap into B2B social media to get more people to your webinar. A webinar funnel works a lot like a sales funnel or marketing funnel. Five percent of respondents planned to increase webinar production in 2020.

Top of Funnel 208

Top of Funnel Webinar Metrics Advertising Funnels Landing Pages 208

Oktopost

NOVEMBER 28, 2022

Over 84% of B2B executives are using social media as a source for making a purchase decision, which shows that buyers are doing their research online before they make a commitment to a company. Social media engagement. Social Media Engagement. Oktopost is a social media platform designed specifically for B2B businesses.

B2B 84

B2B Webcast Customer Satisfaction Click Rate 84

Sharpspring

APRIL 29, 2020

Social media allows you to quickly share your website or blog content with your followers, their followers, and millions of more individuals across the platform. Social media is about sharing content and networking. The Social media management platform, Hootsuite suggests a maximum of five per post. Press Releases.

Linkedin 86

Linkedin Distribution Practices Webcast 86

Onalytica B2B

DECEMBER 13, 2017

Mari Smith – Facebook Marketing Expert | Social Media Influencer | Speaker | Author. Key Topics: Facebook Marketing & Advertising, Social Media Marketing, Influencer Marketing. She is a Forbes’ top Social Media Power Influencer, author of The New Relationship Marketing and coauthor of Facebook Marketing: An Hour A Day.

Webcast 146

Webcast Marketing Automation Services Social Media Facebook 146

Buzz Marketing for Technology

NOVEMBER 6, 2017

Web presence: Ahead of the game In advance of the April 6th announcement, we developed a classic microsite , and built it out with thought leadership, media placements, and videos , all of which were keyword-optimized. Throughout the first added our DOL-focused publications, webcasts and videos, as well as other related content.

Webcast 58

Webcast Microsite Thought Leadership Work Management 58

Everything Technology Marketing

FEBRUARY 19, 2011

The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads. And as social media matures, demands for proving social media ROI will inevitably increase.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

markempa

MAY 23, 2005

« 2 New RSS Feeds for the B2B Lead Generation Blog | Main | Blogging & RSS Events » Tips for better webinars, webcasts and improved ROI Webinars have reached critical mass and most B2B marketers, it seems, have added them to their marketing mix. But lately, Ive watched some really bad webinars and webcasts.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

Digital B2B Marketing

OCTOBER 4, 2011

The current trend in digital media is to move online advertising to trading desks, ad exchanges or real time bidding platforms. These platforms provide access to enormous pools of advertising inventory and allow media buyers to cherry pick their exact target audience , based on a wide range of audience data available for targeting.

Demand Generation 100

Demand Generation Demand Buy Generation 100

Digital B2B Marketing

OCTOBER 4, 2011

The current trend in digital media is to move online advertising to trading desks, ad exchanges or real time bidding platforms. These platforms provide access to enormous pools of advertising inventory and allow media buyers to cherry pick their exact target audience , based on a wide range of audience data available for targeting.

Demand Generation 100

Demand Generation Demand Buy Generation 100

markempa

JULY 1, 2013

But, regardless of that anxiety and effort, every webcast attracted more attendees than the one prior. Now Thomas hosts one webcast a month while the Lithium product-marketing team hosts another two or so per month. Being able to say ‘We’re having a webcast in a couple of weeks’ is a great excuse for outreach,” Thomas said.

Webinar Metrics 120

Webinar Metrics Lead Generation Webcast Sales Qualified Leads 120

WriteSpark

FEBRUARY 18, 2009

Social Media. Set the Purchasing Agenda with White Papers » B2B Tech Buyers Like Social Media. Forrester Research is presenting survey results of B2B technology buyers and their use of social media during the buying process.   Forrester Research: Download slides and listen to the webcast about this survey. 

Social Media 120

Social Media Media Forrester Copywriting 120

Buzz Marketing for Technology

FEBRUARY 17, 2016

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Storytelling Gone Wild: The Key to Creating Viral Content.

Viral Marketing 100

Viral Marketing Storytelling Webcast Content 100

Marketing Insider Group

JANUARY 5, 2023

So you are running marketing programs, engaging content and campaign messages across a variety of paid, owned and earned media channels. Just because you got a list of attendees from an industry conference and they fit your target demographic profile does not make them a lead.

Lead Ranking 275

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 275

The Lead Agency

FEBRUARY 28, 2018

Is your B2B business struggling to gain engagement on the major social media networks? A lot has been written about the importance of using Social Media to help grow your business, particularly in the B2B sector. Subsequently, the people connecting on these social media sites are much more interested in those specific topics.

Small Business Marketing 48

Small Business Marketing Social Media Media Ad brokers 48

The Effective Marketer

FEBRUARY 7, 2011

Take for instance the following: The average webcasts captures 441 registrants Attendee participation is usually 50-60% of registrations 15-30% of registrants are sales-qualified opportunities The numbers above should be enough for you to go back to your own metrics and see how you compare. What’s the ROI of webcasting?

Webinar Metrics 100

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100

Content4Demand

AUGUST 6, 2019

Quarterly webcasts. Webcasts are another great way to keep partners informed and engaged. Use webcasts to deliver the same kind of information as in your newsletter. Use video during the webcast to bring it to life and make it more personal. Partners can attend live or watch them on demand. Podcast series.

Advertising Agencies 46

Advertising Agencies Advertising Channels Marketing & Strategy Marketing Strategy 46

Leadspace

AUGUST 15, 2019

You’ve established a social media presence. Webcasts allow you to cover a topic with multiple viewers at one time. Even if customers aren’t available for the live webcast, they can still download it later. Even if customers aren’t available for the live webcast, they can still download it later.

Webcast 48

Webcast Business Case Studies Case Study 48

KoMarketing Associates

MAY 25, 2017

If you have a free eBook, upcoming or on-demand webcast, intelligence report, service or tool trial run offer, stand out in the News Feed with a sneak peak or a demo in a brief video ad. These users found your business offerings interesting at some point and it is now time to re-engage these prospects and turn them into customers.

Facebook 163

Facebook Ads Ad Exchange Lead Gen 163

Customer Experience Matrix

OCTOBER 26, 2009

I don’t know quite what to make of the 2009 Survey on Marketing, Media and Measurement released earlier this month by custom content company King Fish Media. - Media Preferences The main thrust of the survey was how marketers view different media. I’m not sure I trust the data, but it’s a pretty picture nevertheless.

Social Media 120

Social Media Customer Surveys Social Marketing Media 120

Content4Demand

AUGUST 6, 2019

Quarterly webcasts. Webcasts are another great way to keep partners informed and engaged. Use webcasts to deliver the same kind of information as in your newsletter. Use video during the webcast to bring it to life and make it more personal. Partners can attend live or watch them on demand. Podcast series.

Advertising Agencies 41

Advertising Agencies Advertising Channels Webcast Marketing & Strategy 41

LeadSquared

OCTOBER 23, 2016

Say what you will about social media, but it has become the metaphorical elephant in the room: hard to ignore. Emporio is a boutique marketing agency, which specializes in Social Media Marketing, Influencer marketing and Online Reputation Management. Social Media Marketing Strategy FAQ: 1. But how do you make the most of it?

Webinar Metrics 52

Webinar Metrics Paid Content FAQ Social Media 52

Only B2B

FEBRUARY 28, 2018

You can see video content (live or recorded) almost on all the social media platforms. Live streaming on social media quickly gained popularity amongst B2C brands who were trying to increase engagement with their buyers. More and more companies are adopting live videos, especially webinars and webcasts, to attract their customer base.

Paid Content 88

Paid Content Demand Generation Agencies Webcast Demand Generation 88

Avitage

MARCH 28, 2013

The opening lines, and most of the lines that followed, really grabbed my attention: “Marketers spent more than $40 billion on custom media in 20111. Our survey shows that ITDMs download an average of nine informational assets—including whitepapers, webcasts or case studies—to aid their.

Allocation 120

Allocation Webcast Content Case Study 120

Avitage

MARCH 28, 2013

The opening lines, and most of the lines that followed, really grabbed my attention: “Marketers spent more than $40 billion on custom media in 2011. Our survey shows that ITDMs download an average of nine informational assets—including whitepapers, webcasts or case studies—to aid their […].

Allocation 120

Allocation Webcast Curation Content 120

Digital B2B Marketing

SEPTEMBER 10, 2013

Whether you want to promote your upcoming webcast, send a multi-channel campaign, or give your telemarketing team a list of contacts to call down on, it starts with a list. You are promoting a one-off event, such as a webcast or local in-person event, and the additional available reach is key. This guide will get you started.

Buy 100

Buy ReadyContacts Ad brokers Ad Building 100

Zoominfo

JUNE 4, 2019

In fact, in-person events ranked highest on the list, above tactics such as webinars/webcasts (66%), case studies (66%) and white papers (63%) ( source ). Leverage social media: Social media can give your pre-show campaigns a much-needed boost. Leverage social media to your advantage. Don’t get lost in the crowd.

Trade Show 187

Trade Show Planning Zoominfo Paid Search Agency 187

Marketing Craftmanship

APRIL 21, 2011

Digital Media: % Used Frequently or Sometimes. Fewer than 10% use Twitter at work, and only about 20% use Twitter at home. .

Tactics 100

Tactics Webcast B2B Marketing Twitter 100

KoMarketing Associates

MAY 23, 2017

With the mission to give users the power to create and share ideas and information instantly, this social media platform allows B2B marketers to better connect, converse and engage their audiences. In fact, this study by Social Bakers found that more than 80 percent of customer service requests on social media are happening on Twitter.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

Binary Demand

MARCH 26, 2024

ps2id id=’importance’ target=”/]Why is Intent-based Marketing Important for Today’s Marketers?

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

Chris Koch

JANUARY 15, 2010

He swung his expanded briefcase up onto the table, pulled out a media kit bulging with press releases about speeds and feeds and plunked it down on the table in front of me. Pledging to do more with social media isn’t the answer. Getting into social media really means getting into publishing. That’s for you,” he said.

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

LeadsRX

APRIL 13, 2021

Powered by a unique Universal Conversion Tracking Pixel , LeadsRx provides an impartial view of customer journeys, giving each advertising touchpoint proper weight and credit including broadcast media.

Multi-Touch Attribution 52

Multi-Touch Attribution Advertising Agencies Paid Search Agency Multi-Channel 52

Content4Demand

DECEMBER 6, 2022

Last week, we recapped the first half of that webcast, discussing how Allyson set those campaigns up for success. Let’s gate it and let’s put some paid media behind it. Alexis Carroll, Content Strategist: Feeding the beast of social media and blogs can be exhausting. We are pitching this to media.

Research 52

Research Campaigns B2B Thought Leadership Paid Search Agency 52

Marketing Insider Group

JULY 15, 2010

The webcast was one of the best I’ve seen in a long time based on attendance and amount of participation. We do 100’s of webcasts a year, this turned out to be one of the best.” My answer: spend your budget on great content that the market will value, then use low cost tactics like SEO, email and social media to push that content out.

Lead Generation 100

Lead Generation Budget Programs Work Management Lead Scoring 100