Convince & Convert

DECEMBER 13, 2023

As a social media brand or content creator, getting an audience hooked on your uploads is as fundamental as it is challenging. The good news is that if you’re having that issue and you seek to increase those engagement rates on social media, you’ve come to the right place. But what’s the fuss all about?

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

Sprout Social

JANUARY 29, 2024

Social media networks, and the way users interact with them, evolve quickly. This year, plan for more changing audience preferences and deeper social media fragmentation. The dynamic industry landscape demands social media teams adapt fast, remain hyper vigilant to unpredictable user preferences and make room for experimentation.

Social Media 112

Social Media Allocation Media Marketing & Strategy 112

Martech

DECEMBER 30, 2022

Digital media and advertising. Retail media networks. Retail media networks have taken digital advertising by storm over the last two years. Dig deeper: Why we care about retail media networks. Where do retail media networks go from here? Retail media networks standardize.

Media 95

Media Funnel Advertising Advertising Funnels eCommerce 95

Sprout Social

DECEMBER 7, 2021

As its impacts continue to grow, social media managers have taken their roles in new and innovative directions. So who better to predict the future of social media marketing than the people behind the profiles? That’s why we asked SMMs across industries what they think is next for social media as both an industry and a profession.

Social Media 145

Social Media Social Marketing Media Paid Search Agency 145

chiefmartech

DECEMBER 11, 2016

Vertical competition presents a greater strategic threat than horizontal competition. VERTICAL COMPETITION. However, there is another kind of competition known as vertical competition. Vertical competitors compete on how much they get to wrest from the total relative to each other. give us digital everything.

Verticals 91

Verticals Work Management Marketing Management Planning 91

Tomorrow People

OCTOBER 31, 2017

In a study by Kantar Media, 47% of patients said reading stories online from fellow patients made them feel better about their own treatment.” — Peter Houston, PharmExec. Social media is a key channel — over 40% of consumers say it affects their health decisions. Healthcare & Pharmaceuticals. “In The opportunity. Great examples.

Differentiation 255

Differentiation Verticals Work Management Marketing & Strategy 255

Outreach

MARCH 9, 2020

Any seasoned seller knows that breaking into a new market or vertical is no easy task, but it’s not impossible either. Selling to a New Vertical in 4 Steps, As Told By the Scientific Method. Here are some examples of good and bad hypotheses: Bad hypothesis: Selling to media companies is a good idea. The scientific method?

Ideal Customer Profiles 59

Ideal Customer Profiles Verticals Outreach Marketing Proposals 59

Blue Flame Thinking

FEBRUARY 21, 2023

Social media is full of intriguing and informative videos. Plan your video to attract attention and generate engagement The social media environment is crowded. Shoot the video in a horizontal format using the Grid setting on your device to enable vertical video cropping. Styles vary with the latest trends.

Social Media 97

Social Media Video Marketing Media Verticals 97

Launch Marketing

MAY 16, 2018

Building B2B marketing campaigns that generate leads and effectively carry your messages to specific vertical markets doesn’t require you to be a seasoned expert in those industries. Below are four high-level steps you and your team can follow to create and execute successful vertical marketing campaigns. . webinars, social media) .

Verticals 54

Verticals Campaigns Paid Search Agency Planning 54

Brightedge

NOVEMBER 21, 2018

BrightEdge has just released 7 new industry vertical research reports, which you can download free now. The post 7 New BrightEdge Industry Vertical SEO and Marketing Research Reports appeared first on BrightEdge SEO Blog.

Verticals 66

Verticals Marketing Report SEO Research 66

Sprout Social

MAY 18, 2023

Yet, strong social media copywriting skills remain the foundation of bringing a social strategy to life. Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience.

Copywriting 126

Copywriting Social Media Practices Marketing AI 126

Martech

APRIL 18, 2022

The global social media advertising market is expected to reach $262 billion by 2028, up from $103 billion in 2020, according to a new report by Million Insights. As with all things digital, social media has seen its popularity surge during the pandemic. billion people currently use social media, more than double from 2.07

Social Media 111

Social Media Advertisements Advertising Media 111

KoMarketing Associates

MAY 30, 2019

As marketers continue to look to social media to resonate with their target audience, new research shows that Instagram is leading the way as a top channel. Marin Software recently published its “Digital Advertising Benchmark Report” to take a closer look at how social media spending is being allocated by marketers.

Social Media 122

Social Media Allocation Social Marketing Advertisements 122

Sprout Social

JUNE 30, 2021

Social media marketing seems to get more complex by the day as platforms add more features and more ways for businesses to reach their audience. The latest craze that nearly every platform is jumping on seems to be social media stories. What are social media stories? What platforms offer social media stories?

Social Media 137

Social Media Media Curation Twitter 137

SnapApp

FEBRUARY 20, 2018

The question is, though: Once you’ve found the right influencer for your vertical, then what? . Jason Quey, VP of Marketing at Codeless , recommends starting with a big list of potential influencers (100+) within your vertical. Here’s an idea of what average influencer posts cost on Instagram by vertical: . Image source. .

Verticals 81

Verticals Outreach Advertising Agencies Cost Per Thousand 81

Biznology

DECEMBER 4, 2019

The first one from Digiday and documents what the BBC went through to establish its fifth content vertical it calls Future. Pew gave more than 4,000 adults a 10-question quiz that asked things like what the “s” in “https” stands for, who owns Instagram and whether ads are a significant source of social media revenue.

Social Media 156

Social Media Dwell Media B2B 156

Trade Press Services

FEBRUARY 5, 2024

Style decisions such as short sentences, brief paragraphs and vertical organization can make content easier to discover and read. Social media: Optimize image sizes for “scroll-ability.” Because of the vertical design and constant reloading of social media feeds, content needs to grab the attention of users.

Advertising Channels 107

Advertising Channels Optimization Tips Mobile Advertising 107

Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers. What makes a social media viral video? at least once.

Viral Marketing 128

Viral Marketing Social Media Video Marketing Media 128

Hubspot

MAY 20, 2020

While each business is different and there are many factors to consider, understanding current media trends is an important step in adjusting your approach to advertising. For the healthcare and education verticals, now is the ideal opportunity to increase your brand awareness and create a positive sentiment around your brand.

Paid Content 87

Paid Content Paid Search Agency Marketing Management Advertising Agencies 87

SnapApp

FEBRUARY 20, 2018

The question is, though: Once you’ve found the right influencer for your vertical, then what? . Jason Quey, VP of Marketing at Codeless , recommends starting with a big list of potential influencers (100+) within your vertical. Here’s an idea of what average influencer posts cost on Instagram by vertical: . Image source. .

Verticals 54

Verticals Outreach Advertising Agencies Cost Per Thousand 54

SmartBrief - Marketing

AUGUST 24, 2023

In the ever-evolving landscape of retail media , three key opportunities stand out as transformative game-changers for brands and retailers. Retailers re-energizing their in-store footprints will not only offer brands and agencies better media performance, but will attract bigger marketing budgets, and most importantly, drive shopper value.

Marketing Budget 52

Marketing Budget Budget Programs Advertising Agencies Media 52

Outbrain

DECEMBER 10, 2020

across a number of verticals to give your New Year’s campaigns that refreshing twist. We found that people interested in Health & Wellness resolution content are also interested in other topics: Business and Finance, Entertainment and Media, Sports, Nutrition, and Electronics, among the top category content.

ROAS 29

ROAS Verticals CTR Impressions 29

Sprout Social

FEBRUARY 1, 2021

In a socially distanced year, businesses witnessed firsthand what a crucial role social media plays in connecting brands with their customers. This year also confirmed just how important social media marketers are—and the many hats they’re expected to wear. you are not just posting content on social media.

Social Media 137

Social Media Social Marketing Media Work Management 137

SnapApp

FEBRUARY 1, 2018

Journalistic newsletters are on the rise this year , and both media and marketing teams are looking for ways to best optimize the channel. So, I signed up for 30 different newsletters across 6 different verticals, including: Publishing/News. Vertical: Online Course. . Vertical: Online course/membership community. .

Verticals 48

Verticals Newsletter Top of Funnel Click Rate 48

Martech

APRIL 12, 2024

CDP market makers Here are just some of the key players in the CDP market space: ActionIQ ActionIQ specializes in the enterprise market across a broad spectrum of verticals. Key verticals include retail/CPG; healthcare; media and entertainment; technology; financial services; automotive; and travel and hospitality.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Marketing AI 95

Sprout Social

SEPTEMBER 12, 2022

You get as much out of your social media channels as you put in. So it’s never been a better time to explore social media management services. When we say social media management services, we’re referring to the social media agency world—organizations that live and breathe social media.

Work Management 90

Work Management Marketing Management Paid Social Agency Advertising Agencies 90

Martech

JUNE 29, 2022

If you’re using Google Ads, Search Ads 360, DV360, or other media tools in the suite, GA can be a hub, as well as a source in the media activation process. The paid media platforms in GMP have advanced, automated reporting. Marketing integrations for media platforms. GA integrations as a hub. Google Ads. Who is it for?

Marketing Analytics Tools 97

Marketing Analytics Tools Paid Content Analytics Activities 97

Webbiquity

MAY 25, 2021

James: One of the things we’ve been following as a macro trend that I think is really interesting to highlight is this move away from the “social media 1.0” Now you’ve got “social media 2.0,” which tends to be more community-oriented. We’re all inundated with notifications on social media.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Contently

MARCH 2, 2023

But there’s another short-form video format taking social media by storm: Social Reels. Reels are full-screen, vertical videos of up to 90 seconds in length available on both Instagram and Facebook. Example : This Reel from Later Media is conversational, informal, and educational. Use descriptive hashtags.

Relevance 152

Relevance Brand Identity Branding Verticals 152

Convince & Convert

MAY 10, 2017

Lauren: The social media channels we use are actually less important now than ever before. Hi, I’m Lauren Teague, Strategist at Convince & Convert, and today I want to explore the idea that stories are becoming the new newsfeed of social media. Right now, it’s all about how you tell your story.

Social Media 120

Social Media Media Storytelling Social Networks 120

Conversica

JUNE 5, 2018

In part three of this series, we saw how teachers, media companies, and e-commerce businesses are using AI to process large amounts of data and tailor experiences to their end users (or students, in a teacher’s case). The stakes are understandably high when these professionals are asked to evaluate state-of-the-art technology.

Marketing AI 49

Marketing AI Verticals Tools Case Studies 49

QuanticMind

AUGUST 30, 2023

What’s new in the realms of paid search and social media? This month, Alexa Dillon, Basis’ VP of Search Media Investment, and Erik Chellberg, VP of Social Media Investment, compiled all the latest news, trends, and resources for easy access. Twitter is now X. Here's what that means. [:04] That’s cool, but check out THIS flip.

Paid Search Agency 86

Paid Search Agency Verticals ROAS Emarketing 86

Rain: The Growth Agency

JUNE 10, 2021

Jennifer Eenigenburg, VP, Digital Media Director. The Newfronts built on a lot of the themes we saw last year, with more advanced offerings being developed as consumers continue to move to digital channels for their media. To read the full recap, and the rest of Media Impact Report #26, Click Here.

Advertising Agencies 52

Advertising Agencies Media Amazon Mobile Advertising 52

33Across

OCTOBER 5, 2023

Most verticals still rely on third-party cookies for. eMarketer's Chart of the Day features data from the 33Across Q2 Cookie Alternative Trends Report. The post Most US Industries Have Not Yet Embraced Cookie Alternatives for Programmatic Buying appeared first on 33Across.

Buy 114

Buy Emarketing Verticals Trends 114

Sprout Social

FEBRUARY 22, 2022

If there’s one thing we know for sure about social media, it’s that you can always expect to see new features, content types and ways to engage your audience. Because the vertical micro-videos have proven to be so popular, a number of platforms are trying to get a piece of the pie (we’ve got our eyes on you too, Instagram Reels ).

Youtube 135

Youtube Verticals Mobile Marketing Video Marketing 135

Contently

SEPTEMBER 24, 2021

Earlier this summer, the future of social media became much clearer. He also said users should expect to see more algorithmically recommended vertical videos, from people and topics they don’t follow, over the next 6-12 months. ” As a result, it looks like we’re barreling towards a new era of social media. .”

Social Networks 208

Social Networks Social Media Facebook Verticals 208

Martech Advisor

FEBRUARY 26, 2020

Digital marketing solutions have become increasingly collaborative and now integrate diverse channels like social media platforms and email marketing to craft bigger, better campaigns to improve customer experiences. What Exactly Is a Social Media Cloud? Personalize your social media marketing message.

Social Media 104

Social Media Enterprise Management Social Marketing Work Management 104