Webbiquity

AUGUST 27, 2019

Twitter and LinkedIn remain the top two social networks for B2B marketers. Twitter offers some specific capabilities (such as lists ) that make it uniquely valuable for B2B companies. That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform). Image credit: CMI.

Enterprise Management 223

Enterprise Management Twitter Marketing Management B2B Marketing 223

Webbiquity

AUGUST 17, 2021

According to Social Media Today , “ The days of organic reach on social media might be disappearing, but that’s not the case for Pinterest. But so many businesses stay with the big three, Facebook, Twitter, and LinkedIn, overlooking the benefits that Pinterest, and maybe other channels as well, may offer them.

Social Media 359

Social Media Advertising Channels Media Business 359

Webbiquity

DECEMBER 6, 2022

How your social media marketing budget stacks up to your peers and competitors? You can find the answers to those questions and many more in the just-released research report from Onalytica and Immediate Future, the 2022 State of B2B Social Media Marketing Industry. The Biggest Challenge in B2B Social Media Marketing.

Social Media 236

Social Media Allocation Social Marketing B2B Marketing 236

Webbiquity

APRIL 18, 2023

This list includes tactics from SEO optimization to social media accounts , and more, that can realistically produce a return on your budget and efforts. Twitter is still the second-best social media platform for B2B marketing …at least for now.) What are B2B eCommerce Marketing Tactics?

eCommerce 292

eCommerce Social Media Tactics B2B Marketing 292

Webbiquity

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. There’s a wide range of social media management tools designed to help you succeed with your social media marketing efforts.

Work Management 265

Work Management Social Media Marketing Management Promotion 265

Webbiquity

NOVEMBER 2, 2021

Now that social media has become such a key part of our lives, social media platforms (as well as purpose-built professional networking platforms like Kinetic ) may be the best places for networking. Much of the social media advice online is about how to use specific apps to achieve your marketing goals on those particular platforms.

Social Media 323

Social Media Tips Media Network Marketing 323

Webbiquity

JANUARY 24, 2019

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Studies show that users on platforms like Twitter and Pinterest maximize their engagement when brands post as many as 15 tweets or 11 pins per day.

Marketing Automation Services 236

Marketing Automation Services Social Media Marketing Automation Social Marketing 236

Webbiquity

JANUARY 28, 2020

Are you familiar with the concept of a social media hub? Though the idea of pulling all of your organization’s social media feeds into a central hub has been around since at least 2014 , they still haven’t found wide use outside of trade shows and corporate events. What is a social media hub?

Social Media 255

Social Media Media Aggregators Trust Marketing 255

Webbiquity

MARCH 15, 2018

With so many different social media scheduling tools to choose from, there’s something for everyone. Every business has its own set of goals when it comes to social media marketing, so it makes sense that they’d use different tools based on those objectives. What is the right social media scheduling tool for your business?

Social Media 322

Social Media Tools Media Work Management 322

Webbiquity

SEPTEMBER 28, 2021

Getting banned on social media in 2021, at least temporarily, has unfortunately become a regular thing for many users. It doesn’t only happen on Twitter or Facebook. It can happen on any social media network today, even the Pinterest channel. It can happen on any social media network today, even the Pinterest channel.

Social Networks 350

Social Networks Lock-In Guidelines Youtube 350

Webbiquity

MARCH 13, 2019

The nice thing about SEO, blogging and social media marketing, is that the results are cumulative and compounding. Social Media Marketing (SMM) Supports SEO Efforts , especially Off Page SEO or Link Building. In short, social media helps with link building, which is critical for SEO. Blogging Supports Social Media Marketing.

Social Media 202

Social Media Search Marketing Social Marketing Optimization 202

Webbiquity

FEBRUARY 13, 2018

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). Twitter emerged at the SXSW conference in March 2007. Buyers appreciate business social media use. Small Business Trends ). WordStream ).

Social Media 228

Social Media Stats Social Marketing Paid Search Agency 228

Webbiquity

FEBRUARY 20, 2014

Thanks to its brevity and informality, Twitter has become a phenomenally successful social network, particularly for sharing news and updates, with more than 560 million active users collectively posting 5,700 tweets every second. Expert Reviews of Top Twitter Tools. 3 Very Useful Twitter Hashtag Analytics Tools by Razor Social.

Twitter 100

Twitter Tools RSS Social Media 100

Webbiquity

AUGUST 2, 2018

At some point today, a social media marketer is going to get fired. If it were possible for a marketer to wave a magic wand to make social media content go viral, someone would have figured out how to do it, monetized the solution, and bought a small Croatian island with their profits. Guest post by Francesco Montesanto. The reason?

Social Media 142

Social Media Media Marketing Management Allocation 142

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. James: One of the things we’ve been following as a macro trend that I think is really interesting to highlight is this move away from the “social media 1.0” You have to be on Twitter.

B2B Marketing 334

B2B Marketing Practices B2B SMS 334

Webbiquity

APRIL 30, 2012

Twitter has long dominated the social media scene in terms of spreading the word to a lot of people at once. The reach of Twitter is incredible. For every one person that reads a comment of yours on Facebook , there’s a chance that a dozen will read it on Twitter. Twitter has nothing like this.

Social Media 100

Social Media Twitter Blogspot Social Marketing 100

Webbiquity

NOVEMBER 25, 2014

I’m also very thankful for the brilliant, insightful, and engaging people I’ve “met” online, and for the social media technologies that make that possible. Lifelong learning has always been vital for career success, but social media has simultaneously made it easier and much broader. Happy Thanksgiving!

Twitter 100

Twitter PR Social Networks Conference 100

Webbiquity

OCTOBER 7, 2014

There are few things more satisfying to an online marketer than witnessing your brand’s Twitter account reach critical mass. All the work you put into building a large social platform is paying off, and now your account, which was once only followed by your coworkers, is now a social media powerhouse. So you can turn “bit.ly/jd59i8”

Click Rate 100

Click Rate Twitter CTR Eye-Tracking 100

Webbiquity

NOVEMBER 5, 2013

Our goal in designing these awards was to honor the top 50 women and top 50 men in social media. In that first year , we cast a wide net, honoring those whom we felt actively engaged as brand ambassadors on Twitter day in day out, exchanging valuable information, and just generally being good, helpful people. Vala Afshar @ ValaAfshar.

Twitter 100

Twitter Blogger Thought Leadership Social Media 100

Webbiquity

NOVEMBER 5, 2013

Our goal in designing these awards was to honor the top 50 women and top 50 men in social media. In that first year , we cast a wide net, honoring those whom we felt actively engaged as brand ambassadors on Twitter day in day out, exchanging valuable information, and just generally being good, helpful people. Vala Afshar @ ValaAfshar.

Twitter 100

Twitter Blogger Thought Leadership Social Media 100

Webbiquity

MAY 24, 2016

Those were among the key questions I had the opportunity to address in a recent presentation at the Social Media Breakfast – Minneapolis St. Paul ( #SMBMSP90 on Twitter). The event generated nearly 500 tweets (Social Media Breakfast attendees do like Twitter).

Social Media 160

Social Media Trends B2B Marketing Social Marketing 160

Webbiquity

APRIL 13, 2021

Once you’re able to score an invite, you may want to check out the excellent tutorial on how to get started on Clubhouse from Social Media Examiner (if you don’t mind the obnoxious pop-ups). Clubhouse may never have three billion users like Facebook , or even 300 million like Twitter. It’s ephemeral.

Spyware 300

Spyware Lead Ranking Lead Scoring Twitter 300

Webbiquity

AUGUST 24, 2021

Recent posts here detailed 12 Fascinating Facts About Global Internet Use in 2021 and 15 (More) Fascinating Facts About Internet and Social Media Use in 2021 , compiled from that report. Twitter Facts and Stats. Twitter advertising reaches 353 million people, or just about 6% of all adults and teenagers on earth. In the U.K.,

Social Networks 292

Social Networks Stats Spyware Mobile Advertising 292

Webbiquity

JULY 18, 2023

Per the new HubSpot report, “Video is the most popular and effective media format for the fourth year in a row.” ” More findings: In 2023, 24% of marketers planning to invest more in video than any other media format. 50% of marketers say video is one of their top six media formats.

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Webbiquity

JANUARY 28, 2022

Here are six of the most important KPIs that your PR and media relations team should be monitoring. Social Media Engagement. Another important metric for your PR department to track is social media engagement. Media Coverage. Media coverage is another vital metric that your PR department should be tracking.

PR 252

PR Paid Search Agency Marketing Analytics Tools SERP 252

Webbiquity

MARCH 7, 2019

77% of all Americans have at least one social media profile. The growing propensity of people to share life’s moments, particularly when doing something outside the ordinary routine, is why social media remains a great fit with live events. Social media is a powerful tool to build buzz around your event and drive attendance.

Social Media 200

Social Media Promotion Creativity Media 200

Webbiquity

MAY 17, 2011

Your Twitter followers really want you to sell to them. Check out more of these erroneous notions (and countervailing truths) in 7 Twitter Myths Busted , my guest post on Arik Hanson’s Communications Conversations blog. You should only tweet your own content. Of course not!

Twitter 100

Twitter PR Blogger Press 100

Webbiquity

FEBRUARY 27, 2018

Facebook is of course on top, followed by YouTube, Instagram (owned by Facebook), and Twitter. Twitter for breaking news, LinkedIn for professional networking) but below the surface, who’s really using each platform, for what purposes? Social media is now the dominant channel for news coverage. Image credit: DreamGrow.

Social Networks 292

Social Networks Stats Network Marketing Linkedin 292

Webbiquity

JULY 13, 2021

billion) are active social media users. While the world’s population grew just 1% in 2020, the number of social media users increased 13.2%. Twitter has 353 million users. Within those hours, they spend on average two and a half hours on social media; two hours reading content; and one hour listening to podcasts.

Internet Marketing 314

Internet Marketing Mobile Marketing Social Media Google 314

Webbiquity

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. The number of worldwide social media users is projected to grow from 2.1 Here are four key takeaways (among the many possible) from the compilation of social media marketing facts and statistics below: Social is important today, but even more so tomorrow.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Webbiquity

JANUARY 25, 2022

Despite its mistakes , Twitter remains a go-to social media marketing platform for many marketers, and reach is a big reason why. The monthly active user base of Twitter is well over 290 million right now and is predicted to reach 340 million by 2024. of marketers around the world use Twitter to promote their business.

Social Media 361

Social Media Twitter Advertising Channels Media 361

Webbiquity

FEBRUARY 2, 2015

Social media is an integral component of any successful digital marketing strategy. While the ROI of social media marketing remains hotly debated , there is no doubt that it can be a great tool for optimizing your web presence —or total nightmare experience depending on the execution of your strategy. Twitter, 255 million active users.

Social Media 100

Social Media Social Marketing Media Business 100

Webbiquity

NOVEMBER 17, 2011

Note: a version of this original post appeared previously on the B2B Twitterer of the Year (B2BTOTY) blog. If you regularly read blogs like this, you’re probably already a Twitter pro. Complete your Twitter bio. It’s common courtesy, something people learn from grandma , but not always common on Twitter. Plus a link.

Twitter 100

Twitter Broadcasting Social Media Automation 100

Webbiquity

OCTOBER 20, 2010

One of the key characteristics I (and many other Twitter users) use when determining whether I should follow someone back on Twitter is the level of interaction in their tweet stream. But Twitter is a social tool, not a broadcasting medium. Retweeting is a key part of the social interaction on Twitter. Answer them?

Twitter 100

Twitter Broadcasting Digg Social Media 100

Webbiquity

JUNE 21, 2012

Twitter went down for about 80 minutes hours today (more or less, depending on where you are), reminding many people how psychologically dependent on it they’ve become. RT_com # Twitter goes down worldwide [link]. good point) @ rwang0 I have to remember # twitter is a free service. thanks for providing it.

Twitter 100

Twitter Course Practices Service 100

Webbiquity

MAY 15, 2012

A year ago, Cheryl Burgess and I published the first #Nifty 50 award winners, starting with the #Nifty50 Women of Twitter on this blog in May 2011 and followed by the #Nifty50 Men of Twitter published on Cheryl’s Blue Focus Marketing blog in June. Nominate your favorite technology twitterer using this form.

Twitter 100

Twitter Social Media Google Social Marketing 100

Webbiquity

NOVEMBER 12, 2019

It’s the digital media equivalent of flying blind. Original research reported here in How B2B Tech Marketing on Twitter is Changing showed that of nearly 400 B2B SaaS companies active on Twitter, just 23% responded to brand mentions in any way, and only 6% went beyond a simple “like.”

Positioning 220

Positioning Brand Identity Branding Peer-to-peer 220