Tony Zambito

DECEMBER 12, 2020

Cropping up ubiquitously on social media platforms such as LinkedIn, Twitter, and Facebook are articles about everything virtual and remote. Remote work, virtual selling, digital meetings, video meetings, and many more have worked their way into social media conversations. Some, maybe forever.

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Tony Zambito

NOVEMBER 28, 2010

This past year we’ve witness a meteoric explosion of social media, social business, and many other peripheral digital communications channels.    Without question, social media has dominated the business news in terms of conventional media channels as well as digital media channels.  

Social Media 100

Social Media Peer-to-peer Buy Media 100

Tony Zambito

AUGUST 16, 2010

In my return from a brief hiatus this summer to savor the recent defining moments in my personal life, I began to think of how this is an apt description of what has taken place this year in terms of social media and digital marketing. Will we look back on this year as the defining moment when marketing was transformed like never before?

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Buyer Personas Allocation Marketing & Strategy Social Media 100

Tony Zambito

MAY 13, 2011

  All those who have clamored about social media and social technology dominance, hold on to your seats.    Facebook, LinkedIn, Twitter, Blogs, and other social media ranked near the bottom.    Blogs, WOM, Twitter, and Direct Mail were all ahead of Facebook in terms of influence. 

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Buyer Personas WOM B2B Paid Search Agency 100

Tony Zambito

APRIL 19, 2010

  The financial crisis and the meteoric rise of social media marketing have suddenly changed the game for both sides.   .   They are undergoing culture shock versus culture change.    Two major events have happened in two years.    This is culture shock, not culture change.

Buyer Personas 100

Buyer Personas Marketing & Strategy Thought Leadership Social Media 100

Tony Zambito

APRIL 24, 2010

.  For example, the recent Buyersphere Report regarding B2B use of social media commissioned by Base One of the UK is very illuminating.    In addition, we’ve seen insightful views from Mike Seltzer’s 2010 Social Media Marketing Industry Report.  "  There are several others cropping up as well. 

Buyer Personas 100

Buyer Personas Eloqua Social Media Lead Ranking 100

Tony Zambito

MAY 2, 2010

I was in a mall recently and couldn’t help notice the banners boldly announcing to follow the mall on Facebook and Twitter.    Other words to use one of the new descriptors in social media conversations these days – we would “engage” with the community. Image by luc legay via Flickr.

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