Digital B2B Marketing

NOVEMBER 3, 2011

Let’s face it, Twitter has a spam problem, and over the last six months Triberr has been criticized as a source of that spam. Get the Story Out Triberr has a captive audience of bloggers, particularly bloggers that cover social media, and they potentially have a great story that addresses a key complaint about Triberr to date.

Twitter 100

Twitter Work Management CAN-SPAM Paid Search Agency 100

Digital B2B Marketing

AUGUST 16, 2011

Twitter is not a communication channel, it is a platform that allows each of us to create and evolve our own custom communication channel. If Twitter is not working for communication, it is not a problem with Twitter. As a platform, Twitter is developing and our behavior reflects its infancy, with the full spectrum of [.].

Twitter 100

Twitter Advertising Channels Social Media Facebook 100

Digital B2B Marketing

AUGUST 19, 2011

We each build our own communication channel on Twitter, choosing who to follow and list. However, based on a number of recent conversations I have had on Twitter and Google+, many Twitter users are overlooking a significant tool to customize their channel and reduce noise: filters.

Twitter 100

Twitter Advertising Channels Google Conversion 100

Digital B2B Marketing

OCTOBER 9, 2012

Twitter Mention Spam You have probably seen the spam on Twitter promoting iPhones, gift cards and similar. However, when someone replies to you on Twitter, says “must read, check it out” and the topic is clearly the kind of thing you read and share, you expect it to be a genuine recommendation.

Social Media 100

Social Media Social Marketing Advertising Agencies CAN-SPAM 100

Digital B2B Marketing

AUGUST 23, 2011

In social media, marketers buy attention with promotions or discounts. 44% connect with brands on Twitter for discounts ( source ). For social media to become an important part of the marketing mix and create loyal customers, it cannot continue to rely on tactics that reinforce consumer price sensitivity. Know Your Audience.

Social Media 100

Social Media Buy Media Pricing 100

Digital B2B Marketing

OCTOBER 18, 2011

The future of digital media is social. With the far-reaching tentacles of Google and Facebook, no digital marketer will be able to approach marketing without engaging in some form of social media. Today, companies can choose to ignore social media. In the future, social media will be harder to ignore.

Social Media 100

Social Media Media Linkedin Landing Pages 100

Digital B2B Marketing

OCTOBER 25, 2011

Ever wonder how much traffic social media A-listers and publishers drive with their own Twitter stream? In this occasional series, I will be sharing some of the ways I have learned to use social media and marketing tools to peel back one more layer. How much traffic do publishers and social media A-listers drive?

Social Media 100

Social Media Traffic Media Twitter 100

Digital B2B Marketing

JUNE 30, 2011

We already have two social media camps. In one camp, you have Twitter streams driven by twitterfeed, rolling out headline after headline with no attempt to add value beyond distribution. On the other are Twitter streams full of conversations in the public stream and sharing of others content. How do we label the difference?

Social Media 100

Social Media Organization Terms and Conditions Media 100

Digital B2B Marketing

JUNE 14, 2011

Audience research is invaluable and well developed personas provide a broad array of insights into the lives and minds of your target audience, insights that form the basis for your social media plans. Then, you put your social media plan in place, including sharing great content from others and creating your own.

Social Media 100

Social Media Media Curation Ideal Customer Profiles 100

Digital B2B Marketing

AUGUST 11, 2011

More importantly, social media is much closer to an opt-in channel than email. On Twitter or G+, the difference between spam and consensual contact is much clearer than it ever has been in email. Earlier this week, I unfollowed approximately 300 accounts on Twitter. Share your feedback below or with me on Twitter.

Opt-in 100

Opt-in Social Media Social Marketing Media 100

Digital B2B Marketing

AUGUST 23, 2011

In social media, marketers buy attention with promotions or discounts. 44% connect with brands on Twitter for discounts (source). For social media to become an important part of the marketing mix [.]. And research shows consumers expect this from marketers.

Social Media 100

Social Media Pricing Price Media 100

Digital B2B Marketing

JUNE 19, 2012

of B2B technology buyers say social media has influenced their purchase decisions or interactions with vendors. So should B2B organizations shutter their social media efforts or reduce their investments? Stepping back from the details, the research from IDC reaffirms two key guidelines for B2B social media.

Social Media 100

Social Media BtoB Media B2B 100

Digital B2B Marketing

JUNE 1, 2011

Yet this is exactly what social media marketers do every day. You jump into the middle of conversations on Twitter, forums, LinkedIn groups and elsewhere, pitching a solution before you even know what the problem is. Your social media program must be about relationships first. Don’t be a used car salesman in social media.

Social Media 100

Social Media Work Management Marketing Management Media 100

Digital B2B Marketing

FEBRUARY 7, 2012

You can’t turn around in the social media echo chamber without bumping into this word. The problem is, beyond the social media land of unicorns, authentic isn’t relevant. As I explored in Don’t Be Authentic: Real Social Media Marketing Advice on SpinSucks , we don’t really want to see authentic in social media.

Social Media 100

Social Media Media Broadcasting Social Marketing 100

Digital B2B Marketing

OCTOBER 25, 2011

Ever wonder how much traffic social media A-listers and publishers drive with their own Twitter stream? Using bit.ly, you can often see this as well as a wealth of other information, such as what content someone shares and even what accounts they manage. If you know me, you probably know that I am part analyst, [.].

Social Media 100

Social Media Traffic Media Twitter 100

Digital B2B Marketing

JUNE 28, 2011

This should be a call to ensure you measure your social media activities, and to measure them correctly. One of the challenges of measuring social media ROI is the return comes in many different forms. Most companies quickly implement traditional media measurements, slightly adapted for social media. They should be.

Media 100

Media Social Media ROI Media Plans 100

Digital B2B Marketing

OCTOBER 4, 2011

The current trend in digital media is to move online advertising to trading desks, ad exchanges or real time bidding platforms. These platforms provide access to enormous pools of advertising inventory and allow media buyers to cherry pick their exact target audience , based on a wide range of audience data available for targeting.

Demand Generation 100

Demand Generation Demand Buy Generation 100

Digital B2B Marketing

FEBRUARY 12, 2013

Does social media work for B2B? People that say “no” tend to say it doesn’t work anymore because behavior is changing (newspaper), it doesn’t work because their audience doesn’t use it (social media) or it doesn’t work because it doesn’t reach their audience (content marketing).

Social Media 100

Social Media Media B2B Case Study 100

Digital B2B Marketing

SEPTEMBER 1, 2011

Social media has created the expectation that we share content, and in the drive to meet the content demands social media places on us, our content standards are falling. If so, it is time to stop listening to the social media experts , the ones that gave you the idea you need to share 4, 8 or 15 pieces of content in the first place.

Social Media 100

Social Media Media Content Rules 100

Digital B2B Marketing

JULY 28, 2011

KMart’s CMO made waves recently by saying TV, and other traditional channels, are easier to measure than social media. Social media proponents responded, defending social media’s measurability and highlight the data social media provides. The problem is, most social media measurement is myopic.

Social Media 100

Social Media Media CMO Marketing Mix 100

Digital B2B Marketing

APRIL 3, 2012

Selfish Behavior in Social Media Marketing When social media professionals and consultants talk about humanizing companies in social media, the inability of companies to be selfless , to give gifts without expectation of a return, is a sticking point. In fact, we may even come to resent these gifts.

Social Media 100

Social Media Paid Search Agency Companies Media 100

Digital B2B Marketing

JUNE 7, 2011

How much will you pay for a service that saves you time in social media? editions, I receive more mentions on Twitter from Paper.li I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. Filed under: Rants , Social Media.

Social Media 100

Social Media Word of Mouth Cost Media 100

Digital B2B Marketing

MARCH 25, 2011

In Content Curation – It’s What’s for Breakfast These Days on Social Media Explorer , Stephanie Schwab says brands the curate interesting content from outside sources ultimately expand their brands. Most Twitter lists are examples of curating sources, not content. Media companies always curated content to appeal to an audience.

Curation 100

Curation Activities Media B2B Thought Leadership 100

Digital B2B Marketing

JUNE 29, 2011

The objectives, outlined below, are admirable: Define transparent, standardized and consistent metrics and measurement systems to simplify the planning, buying and selling of digital media in a cross-platform environment. This is an attempt to match the TV market, not to facilitate cross-media standards. About Eric Wittlake.

Media 100

Media Cross-Selling Ad Exchange Paid Search Agency 100

Digital B2B Marketing

OCTOBER 4, 2011

The current trend in digital media is to move online advertising to trading desks, ad exchanges or real time bidding platforms. These platforms provide access to enormous pools of advertising inventory and allow media buyers to cherry pick their exact target audience , based on a wide range of audience data available for targeting.

Demand Generation 100

Demand Generation Demand Buy Generation 100

Digital B2B Marketing

FEBRUARY 13, 2012

The digital media landscape is changing rapidly. Today, increasingly, advertisers and agencies are purchasing media in real time auctions, impression by impression. Purchased through modern media platforms, that would require winning 105 billion auctions, and participating in far more. In reality, the change is far bigger.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Ad Exchange Paid Search Agency 100

Digital B2B Marketing

APRIL 13, 2011

One of the biggest differences between social media and most other marketing channels is the idea of developing an audience. On Twitter, @comcastcares , @oatmeal and @thisissethsblog are good examples of each of these. In social media, starting slowly is wise, starting half-heartedly is foolish. Filed under: Social Media.

Social Media 100

Social Media Media Impressions Social Marketing 100

Digital B2B Marketing

NOVEMBER 3, 2011

Triberr is a polarizing platform and automatic tweeting is Triberr's lightning rod feature. What happens when lightning rod features are removed?

Twitter 100

Twitter Features Marketing Curation 100

Digital B2B Marketing

MAY 1, 2012

Social Advertising It may be some time before your social media presence is large enough to effectively seed your content through your own social media footprint. Until then, look to social advertising opportunities to present your content in a way that is similar to how it would be discovered in social media.

Inbound Marketing 100

Inbound Marketing Budget Programs Paid Search Agency Digg 100

Digital B2B Marketing

SEPTEMBER 27, 2011

Today, 70% of research starts with search and 65% of buyers turn to social media during the purchase process (statistic on slide 10). Being recommended (social media). Traditional media properties continue to be major traffic drivers and that traffic can kickstart social sharing and linking. Being discovered (search and PR).

Paid Search Agency 100

Paid Search Agency Marketing Automation Services PR Demand Generation 100

Digital B2B Marketing

NOVEMBER 29, 2012

But as devices join you on Facebook, Twitter or other social platforms, are they really becoming social? Social media sites are now technology platforms that enable a structured flow of information between various endpoints. But it isn’t about social media, it is about new platforms and new accessibility driving new innovation.

Work Management 100

Work Management Marketing Management Social Networks Social Media 100

Digital B2B Marketing

SEPTEMBER 27, 2011

Today, 70% of research starts with search and 65% of buyers turn to social media during the purchase process (statistic on slide 10). Traditional media properties continue to be major traffic drivers and that traffic can kickstart social sharing and linking. Share your view below or with me on Twitter ( @wittlake ).

Paid Search Agency 100

Paid Search Agency Marketing Automation Services PR Social Media 100

Digital B2B Marketing

SEPTEMBER 14, 2011

I would love to hear your view in the comments below, or share it with me on Twitter at @wittlake. I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. Filed under: Content , In Theory , Social Media. About Eric Wittlake.

Automation 100

Automation Content Curation Twitter 100

Digital B2B Marketing

APRIL 28, 2011

Mashable : Twitter is huge, LinkedIn isn’t even included. Jay Baer’s Convince & Convert : Twitter leads today, LinkedIn is growing. Blogs and media companies : where is their content widely shared? Filed under: In Practice , Research , Social Media , Uncategorized.

Social Networks 100

Social Networks Network Marketing Social Marketing B2B Marketing 100

Digital B2B Marketing

DECEMBER 4, 2012

Dan Zarella and Hubspot gave the “what is your social media audience worth” pot a good stir last week. One day many businesses will put a value on their social media audience, if it is in the form of monthly impact to their business or the average value of an audience member. via Wikimedia Commons.

Wikipedia 100

Wikipedia Social Media Hubspot Sample 100

Digital B2B Marketing

JULY 23, 2012

How do you measure and manage newer segments of marketing, including social media? For a recent #B2Bchat discussion on Twitter, we looked at some of these issues. Measuring Social Media The value of B2B in social media is often debated. Can you measure the full impact of social media? Is the data you have reliable?

B2B Marketing 100

B2B Marketing B2B Social Media Twitter 100

Digital B2B Marketing

MAY 25, 2011

However, sharing content or a link on Facebook or Twitter is not only appropriate, it is welcomed. Facebook, and to a lesser extent Twitter, LinkedIn and vertical social networks, allow companies to distribute content, create discussion, receive feedback and give us a platform to publish alongside marketers and media powerhouses.

Facebook 100

Facebook Email Marketing Marketing Proposals Paid Search Agency 100