Crimson Marketing

AUGUST 8, 2013

With so many social media platforms and options it can be a confusing choice. Social media is a great free resource, and it is worth exploring all of your options. Use the real estate you already have available – utilize your twitter bio, background image, facebook profile, linked-in page, or about us page(s).

Buzz 100

Buzz Product Social Media Network Marketing 100

Crimson Marketing

AUGUST 20, 2015

They’re studied up, Internet savvy and turning to social communities, like LinkedIn and Twitter, to see what people are saying about brands. LinkedIn, Twitter, message boards) and monitoring their activity on a regular basis to collect quality data. Marketing needs to be where the customers are (e.g.,

Generation 100

Generation Advertising Agencies Education Barriers 100

Crimson Marketing

JULY 25, 2013

Their domain may have your brand in the title, or might even own your social media name, passing everything off as your business. They can then obtain your reputation on social media platforms and act as you to promote their own brand or product. What outlets are used to sell products, in what country, or marketplaces?

Brand Identity 100

Brand Identity Branding Domain Social Media 100

Crimson Marketing

JANUARY 3, 2014

Chances are you subscribe to a variety of industry blogs and regularly engage in discussions on social networks like LinkedIn and Twitter. Those seeking solutions to their problems can easily find them by surfing the web, reading blog posts, and engaging with users on social media. The thing is, so do your buyers.

Social Marketing 100

Social Marketing Marketo Social Networks Network Marketing 100

Crimson Marketing

OCTOBER 8, 2013

1 in 3 marketers have generated leads through Twitter. 4 in 5 social media users want to connect with brands on Facebook . White Papers. 58% of B2B marketers rank whitepapers the most effective content marketing tactic. 3 in 4 enterprise tech purchasers find whitepapers very influential in decision making. Facebook posts.

Landing Pages 100

Landing Pages Case Study Case Studies Lead Scoring 100

Crimson Marketing

OCTOBER 14, 2014

That’s nearly half of the day scrolling through viral photos on social media, laughing at shared videos between friends, reading critical reviews of a restaurant and scanning through that blog on pop culture. Wiser companies are using visual media as a form of content that is easily digestible for newer audiences.

Viral Marketing 100

Viral Marketing Content Work Management Marketing Management 100

Crimson Marketing

JANUARY 23, 2015

Social Media. “A better way to tell if your social media tactics are successful is to measure converting traffic from social sources. . “A better way to tell if your social media tactics are successful is to measure converting traffic from social sources. 4 page views or more)?” ” 2.

Multi-Touch Attribution 100

Multi-Touch Attribution Top of Funnel Analytics Lead Ranking 100

Crimson Marketing

DECEMBER 12, 2014

While social media and other, newer marketing solutions are seen as the “sexy” new way to reach buyers, email remains strong. It’s rare that marketers see those same response rate numbers with social media. In fact, approximately half of an email list will be active, with recipients either opening or clicking on emails.

Email Marketing 100

Email Marketing Top of Funnel Click Rate Marketing & Strategy 100

Crimson Marketing

SEPTEMBER 26, 2014

Like blogging, search engine optimization, and social media, marketing analytics tools aren’t being utilized nearly as often by average growth firms. . You can follow Sylvia on Twitter @BrandStrong. Across the board, high growth firms used online tools and techniques at a higher rate than average firms.

Analytics 100

Analytics Paid Search Agency Work Management Marketing Management 100

Crimson Marketing

OCTOBER 15, 2015

Today, platforms like Twitter and LinkedIn allow marketers to target ads and collect prospect data which have turned social into a more bottom-of-the-funnel direct response channel. B2B companies should focus more on LinkedIn, Twitter and Facebook, while B2C companies are better served on Instagram and Pinterest. .

Top of Funnel 100

Top of Funnel SEM Digital Marketing Funnels Marketing Analytics Tools 100

Crimson Marketing

MARCH 22, 2013

And when I talk about social selling, I’m talking in much broader terms than making sure that you’re connected to someone on LinkedIn, or are following someone on Twitter. Historically, marketing has been working on influencing the perceptions of buyers via engagement (often on various social media channels).

CMO 100

CMO Trust Marketing Marketing Linkedin 100

Crimson Marketing

FEBRUARY 14, 2013

We recently ran across this awesome cheat sheet of image sizing for social media that is sure to make your life– or at least your graphic designer’s life much easier. LunaMetrics has compiled this handy guide of specs to optimize your images from the top social media platforms such as Facebook, Twitter, Google+ and YouTube.

Social Media 100

Social Media Media Youtube Twitter 100

Crimson Marketing

JULY 16, 2014

It takes just four hours from its inception on Twitter for a search topic to spike on Google trends. The average online buyer now consults seven unique digital media sources before making a decision about something as simple as breakfast cereal. .

Doubleclick 100

Doubleclick Google SEM Ad Building 100

Crimson Marketing

NOVEMBER 4, 2013

If you work for a B2B company, you’ve most likely noticed that it’s not as fast or easy to grow your social media presence as it is for a B2C company. Here’s how to improve social media growth in the B2B community! Why should B2B companies invest in social media? 85% Twitter. Twitter – 19%.

Social Media 100

Social Media Paid Search Agency Companies Media 100

Crimson Marketing

SEPTEMBER 16, 2014

According to Wired magazine contributing editor Clive Thompson, social media alone currently accounts for “some 52 trillion words every day….the Example 1: Social Media Listening. Let’s say you are monitoring your buyer’s Twitter feed and have a best practice in place to share tweets with your sales reps.

Relevance 100

Relevance Peer-to-peer InsideView CMO 100

Crimson Marketing

SEPTEMBER 10, 2013

Key statistics per social media network: LinkedIn - . Twitter - . 37% of businesses have acquired a customer through Twitter. 43% of businesses have acquired a customer through LinkedIn. Google Plus - . 15% of businesses have acquired a customer through Google+. Google Plus - . Facebook - . Facebook has 1.1

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Crimson Marketing

MAY 1, 2015

54% of salespeople closed a deal as a direct result of social media #socialselling Click To Tweet. 45% of #B2B marketers prefer mktg on #LinkedIn, while 20% choose #Twitter Click To Tweet. Now, ABC means Always Be Connecting, because your connections lead to your next hire, your next job, your next lead, and your next close.”

Social Networks 100

Social Networks B2B Sales Linkedin Network Marketing 100

Crimson Marketing

OCTOBER 7, 2013

1 in 3 marketers have generated leads through Twitter. 4 in 5 social media users want to connect with brands on Facebook . White Papers. 58% of B2B marketers rank whitepapers the most effective content marketing tactic. 3 in 4 enterprise tech purchasers find whitepapers very influential in decision making. Facebook posts.

Marketing & Strategy 100

Marketing & Strategy Landing Pages Case Study Case Studies 100