[Media, Twitter] The Facebook Sharing Debugger is an essential content marketing tool
    What happens when you spend the time and energy going through all your old posts and content to intentionally render properly on Twitter, Facebook, Pinterest, Plus, Medium, LinkinedIn, and Tumblr, and you go back to share your old evergreen content onto Facebook and when your title, summary, and featured image pop up on Facebook automagically, it’s the same crappy-looking, poorly-rendered, ugly-ass image-less, title-less, and description-less post.
    [Media, Twitter] Will 360 Video Marketing Finally Take Off in 2017?
    Stickers and text, now easy to add to video via social media, bring short vignettes to life. Sensing potential, social media platforms including Facebook and YouTube are betting big on the format. Social media platforms have quickly set the stage for a 360-degree video explosion. Twitter is on a similar path , offering live, 360-degree videos from select partners. Video just keeps getting better. Endlessly looping gifs delight and entertain.
    [Media, Twitter] 50+ Essential WordPress Website Maintenance Tips [Infographic]
    He is also a Web Entrepreneur by Profession and loves to write about latest trends on Social Media & SEO. You may also follow him on Twitter | Facebook | G+. Guest post by Sudhir Bhushan. Building a website has become a relatively easy job, thanks to the wonderful CMS that is WordPress. You could use something else…but why?). However, maintaining it is can be a challenging task that you can’t ignore if you want to yield maximum results from what you have created.
    [Media, Twitter] Inbound Marketing vs. Outbound Marketing: Which Should You Choose
    Some of the most effective types of Inbound marketing that B2B companies utilize include search engine optimization , sharing content (blogs, case studies, e-books, whitepapers) on their own website and with other sites, posting on social media sites like Twitter and LinkedIn, and holding webinars. Some of the most effective outbound marketing tactics include Account Based Marketing , email marketing, LinkedIn outreach, advertisements on social media sites, and phone calls.
    [Media, Twitter] Account-Based Marketing Without a Budget
    They also designed a cadence of outreach such as follow-up phone calls and social media touches like LinkedIn and Twitter. The Account-Based Marketing discussion has gotten louder and Louder and LOUDER over the past couple of years. But it seems to me that something important often gets lost in all that noise — strategy. Instead, most ABM plans I read about can be summed up like this: Step One: Buy the latest, shiny technology toy. Step Two: Then look for ways to use that toy.
    [Media, Twitter] How to build your social selling system with LinkedIn and Twitter
    It’s no longer enough to do social media marketing and hope that your company’s inbound marketing strategy generates leads, which turn into qualified prospects and eventual buyers. If you fail to craft a dynamic social selling strategy and implement that plan, your efforts on social media will fall flat. Social selling is the next evolution of social media for business, but many are unsure exactly what it is, how to get started and which social tactics work best.
    [Media, Twitter] Top Tips For Successful Community Building on Twitter
    Are you struggling to build a strong community for your business on Twitter? You can be successful by making a plan, delivering quality content, organizing with Twitter lists, participating in active Twitter chats, and knowing your Twitter analytics. A company that successfully embraces Twitter and builds its community around it will move beyond likes and followers. Embrace Twitter Lists. Twitter lists is a powerful, yet underutilized feature.
    [Media, Twitter] A 5-Point Checklist for Writing SEO Content
    ” High on the first page, we see a Google Answer Box result, an article that explains what content marketing is, a page about content marketing strategy, and a blog post that explains the difference between content marketing and social media. Get the conversation started by dropping a line in the comments section or connecting with me on Twitter ! Effective content marketing in today’s digital space should appease your audience as well as search engines.
    [Media, Twitter] 4 landing pages every smart retailer uses
    Post about the event on social media, send emails about it to your various contact lists and put it on your online calendar. Offer printable coupons to social media followers. Use your Facebook, Twitter, LinkedIn and other social media platforms to spread the word about a limited-time offer, and link to a landing page for more details. Email marketing is a powerful tool for driving customers to your website.
    [Media, Twitter] Four ways I fight for freedom and digital citizenship in the era of fake news
    But how do we preserve this in a world of fake news, bullying, hate, and all that comes with the constant hum and buzz of social media? Two weeks ago, Germany passed a new law that requires companies to delete illegal, racist, fake news, and slanderous posts on social media or face fines up to €50 million (approximately $57 million US). And today, we have the gift of social media that allows us to do that in a compelling manner. By Anitha Aswath {grow} Community Member.
    [Media, Twitter] Content Marketing During a Crisis: Is There Ever an Appropriate Level?
    Here’s a story for you: I’m sitting at home in South London, scrolling through Twitter; it’s a regular summer day. Writing after the MH17 airline tragedy a few years back, Sarah Mitchell said : “As Twitter inches closer to a mainstream news outlet, and brand journalism becomes more commonplace, it’s essential for content marketers to understand how to react in a crisis to avoid brand damage.” The reason you are on social media is to sell things.
  • PUREB2B  |  SUNDAY, JULY 16, 2017
    [Media, Twitter] How to Research Your B2B Audience
    If your B2B audience is more social media savvy, post a survey on LinkedIn, Twitter, or other social media channels to get a better response. You might be surprised by how much your B2B marketing strategy relies on changes in your audience. Even if you’ve already identified your ideal buyer persona, you might be leaving multiple audience segments on the table depending on the objectives of your marketing strategy.
    [Media, Twitter] 6 Employee Productivity Boosting Tips Your Company Needs
    Many companies have strict internet and social media policies or block access entirely. Yet, I’m focused more on the social media aspect to this tip. With the popularity of networks like LinkedIn, Twitter, and Facebook, your employees have an opportunity to be a voice for your company. Since most employees will have social media accounts with followers, this content is much more valued and trusted than if a company profile was sharing information.
    [Media, Twitter] How to Leverage Weibo for B2B Marketing in China
    Sina Weibo , founded in 2009, has been recognized as the “Chinese Twitter” by the western world. Just like Twitter, hashtags are important for Weibo. For example, the topic of Social Media Marketing is hosted by the Cun Fu Zhangxiaolong. Unlike Twitter, which considers all users the same, Weibo has regular users, verified individual users (identified with an orange V icon), organizations and companies (identified with a blue V icon), and paid VIP members with extra features.
    [Media, Twitter] How to integrate offline campaigns with your digital marketing strategy
    TV commercials routinely nudge viewers to express their support for a cause or to participate in a contest by posting specific hashtags on social media channels like Facebook or Twitter. Social media posts are a viral phenomenon. Because of the digital trail that social media posts leave behind, it is possible to accurately monitor the growth of a campaign from a handful of tweets into a trend.
    [Media, Twitter] Is Organic Social Reach Dead?
    Organic reach is not working as well on social media, and that's because social media sites have discovered the profitability attached to sponsored content programs. With money on the line, these social media platforms are giving those companies and brands that want to pay to get in front of their target audience priority over those that continue to put content up on their business pages and hope that it continues to attract prospects plus retain existing fans and followers.
  • SNAPAPP  |  THURSDAY, JULY 13, 2017
    [Media, Twitter] How to Quickly Create Attention-Grabbing Social Media Images in 3 Simple Steps
    Social media – it’s not just a B2C marketer thing. It should come as no surprise that 83 percent of B2B marketers today use social media content. Marketers say they see more exposure, increased website traffic, and more loyal fan bases thanks to social media. . Another fact – 74 percent of marketers are using visuals as part of their social media marketing efforts. Are thematically linked to your social media post.
    [Media, Twitter] The ultimate list of 20 worthy social media rants
    I always urge people to bring their own story into their social media content. At least once a week I see a social media guru arguing that ROI can mean something other than money. ” I saw a banner ad on Facebook for a training program: “How to use Twitter hashtags to drive massive sales.” Every company thought they could be Zappos and this was the case study in every social media book for five years. He is the LeBron James of social media.
    [Media, Twitter] Survey Shows Customers Value Honest, Friendly Social Media Marketing
    Sprout Social recently conducted a survey in Q2 2017 to determine how customers view brands that want to be perceived as “cool,” specifically via social media. However, only 43 percent said they want “trendy” behavior from brands via social media. Approximately 83 percent of customers claim that they are “eager” to see characteristics of brands’ personalities come to life via social media channels, such as Facebook and Twitter. B2B Marketers and Social Media Usage.
    [Media, Twitter] 3 Lessons I learned from my creative burnout
    Social media channels get flooded with samey samey content you have seen a dozen times before. It’s just adding more ammunition to the content shock , you see it every day: Average how-to advice articles shared on Twitter. I drastically reduce the social media content and replace it with fewer, but higher quality messages. Check Twitter. My entire (art)work creation process was interrupted by frequent peeks to my social media and business accounts.
  • CONTENTLY  |  TUESDAY, JULY 11, 2017
    [Media, Twitter] The Dos and Don’ts of Controversial Marketing
    For example, this campaign for ABODO —a platform used to locate apartments—takes a closer look at values and tolerance across America through a unique lens: Twitter. This prompted an online discussion that led to more than 620 earned media placements and 67,000 social shares. In one of the most talked-about ads in recent memory, reality star Kendall Jenner walks off a photoshoot to join a crowded protest.
  • BIZNOLOGY  |  TUESDAY, JULY 11, 2017
    [Media, Twitter] Patchwork quilt stitch your marketing website tightly together using internal links and navigation (every page is sacred, every page is great, if a page is wasted, Google gets quite irate)
    So, when you want to offer link love to someone, you just make sure you write something like thanks to Chris Abraham for being so awesome and then link that entire phrase with a link to the person, content, company, or site you want to honor, in this case chrisabraham.com/about/ — this can also be used legally, gladly, openly, transparently, and effectively by using this strategy within your own site (and also between all the sites that you control, including your social media profiles).
    [Media, Twitter] Exploring the Potential of Video Content Marketing [Interview]
    In June 2017, data from the “ State of Social Video: Marketing in a Video-First World ” report from Animoto suggested that more customers were being influenced by the video content on social media. They are a social media management tool that many brands use. They use Animoto videos on social media mainly to educate and enrich their audience’s expertise around social media marketing. Choose what platforms on social media are the most important for you.
    [Media, Twitter] 3 Reasons You Should Be Using VoC to Enhance Customer Experience
    Consumers expect companies to hear them on social media: 25% of consumers who complain about products on Facebook and Twitter expect a response to their gripes within one hour. In her spare time, she enjoys learning more about InMoment.com —her CX platform of choice, reading books/articles on industry news, engaging on twitter, and exploring her local neighborhood coffee shop. Guest post by Brooke Cade. Monitoring customer feedback is more important than ever.
    [Media, Twitter] What is Business to Business Digital Marketing?
    Digital marketing leverages the internet and mobile devices and includes tactics like social media, video, email, content, mobile, search engine optimization, and account-based marketing. B2B digital marketers use platforms like social media sites (Twitter, LinkedIn, SlideShare), video sharing sites (YouTube, Vimeo), email delivery platforms (MailChimp, HubSpot, GetResponse), blogs, industry forums, live chat, SMS, and Google search to reach their prospects and buyers.
    [Media, Twitter] B2B Marketers Lean Toward LinkedIn Above All Other Social Media Platforms
    B2B marketers use a wide array of social media channels, LinkedIn in particular, new research suggests that they are still hesitant to lean toward some outlets, such as Instagram. Recently, The Marketing Journal and Javed Matin and Associates surveyed about 500 North American marketing executives to gauge their use of social media. This is followed by Twitter (95 percent) and Facebook (85 percent). The platform was followed by YouTube (63 percent) and Twitter (47 percent).
    [Media, Twitter] A Marketer’s Guide to CrossFit Digital Channels
    Social Media Shakedown. Social media can be one of the most powerful tools in a marketer’s arsenal. From Twitter and Facebook to Instagram and Pinterest, all employees are online. Digital asset management provides companies with a secure, central library for its media files, giving employees, partners and clients an effective way to locate, share and download their corporate digital assets, no matter where they are in the world.
    [Media, Twitter] Lexer Grows Its Customer Data Platform from Social Listening Roots
    Lexer is unusual in both ways, having started in Australia as a social media listening platform. Social media is still a major focus for Lexer. The system gathers data from Facebook and Instagram public pages and from the Twitter follower lists of clients’ brands. Lexer ingests data in near-real-time, making social media posts available to users within about five minutes. There are standard integrations with Facebook, Twitter, and Google Adwords advertising campaigns.
    [Media, Twitter] Avoid Blind Spots in Your Lead Scoring with Social Intent Data
    Social media intent data can help fill this blind spot. The barrier that has kept many marketers from adding social media data to their lead scoring models is that this data is unstructured. Signals can be extracted from social media content and be matched to individual contacts in a marketing automation database. Social Media Coverage is Too Low. One concern of social media data is marketers may not have a lot of socially active leads in their database.
  • SNAPAPP  |  FRIDAY, JULY 7, 2017
    [Media, Twitter] 42 Experts Explain How to Get Better Qualified Leads with Interactive Content
    Vertical Measures | Paid Media Supervisor. . . Orbit Media | Co-Founder/ Strategic Director. . . BrightSpark | Social Media Strategist. . . Don't forget to use the available functions of Social Media too: Twitter polls, Facebook reactions, Instagram double taps (however much they may be hated)! Use this to your advantage in social media, especially if your competitors are churning out static content. Zazzle Media | Founder. . .
    [Media, Twitter] A Resource Guide to Marketing Content Success
    The Ultimate Guide to Marketing With Infographics by Unbounce is a good e-book that covers how infographics can help your content get more engagement and how to promote it once it’s published (which includes tips on what code to use to foster social media sharing). How to Tie in Social Media to Blogging. We’d love to hear about it on Twitter ! Do you want to sharpen your skills in marketing content but aren’t really sure where to start?
    [Media, Twitter] Stop blogging until you do these five things
    I just found this awesome blog on social media measurement. When somebody tweets your post, the default tweet should include 1) the title of the post 2) the URL and 3) your Twitter handle. By Mark Schaefer. I went down the rabbit hole and read six posts in a row. It was so good that I wanted to subscribe to it but I could not figure out how to do it. There was no subscribe button anywhere on his site! So … I left.
    [Media, Twitter] Digital Marketing Trends for 2017
    Content that is compatible with Twitter, LinkedIn and Facebook, because these social media networks are where people consume, spread, and discover content. In 2017, digital marketing has continued to explode. Successful brands are increasingly harnessing the power of digital marketing to reach their customers and increase their sales. The Gartner CMO Spend Survey 2016-2017 of 300 marketing professionals notes that marketing budgets made up 12% of company revenue.
    [Media, Twitter] 3 Top Metrics for B2B Marketers to Track on Social Media
    So, you’ve been publishing content to Facebook, LinkedIn, Twitter, and maybe a few other social networks, building up some followers and engagement. How can you measure and demonstrate the true impact of your B2B social media marketing efforts? In its 2016 Report Metrics That Matter for B2B Marketers, Forrester surveyed a large number … Social Media Marketing B2B Marketing Lead Generation Social Analytics
    [Media, Twitter] Tone: it’s not what you say, it’s what people hear
    While we’ve been trained to believe that snark rules online and that all of social media is populated by 4channers and redditors — and Presidents ! So, make sure you’re heard and please: by all means learn from the bombastic social media stylings of Leader of the Free World — yes! Well, today is the 4th of July , America’s Independence Day ! Even the most rubeboi and rudegrrl are more than one thing.
    [Media, Twitter] Email Newsletters Are Experiencing a Renaissance
    Of course, people still use social media platforms and apps to explore content. “After blogs, Twitter, Medium, and Facebook, the inbox has become the new site of readerly seriousness: How weird is that?” The Lily , a new distributed media brand aimed at millennial women, incorporates a strong emphasis on design, Digiday reports. Content is shared two times a week via an email newsletter and repackaged for Medium, Facebook, Instagram, and Twitter.
  • HUBSPOT  |  MONDAY, JULY 3, 2017
    [Media, Twitter] June Social Media News: Snap Map, Twitter Revamped & More
    June is typically a time when people start booking vacations and travel, but in the world of social media, the work on innovation never stops. So in honor of Social Media Day, we've rounded up the latest launches and announcements from different social media apps over the last month. From Facebook to Snapchat, from new product launches to small tweaks, here's a list of what's new in social media this month. 9 of the Biggest Social Media News Stories This Month.
  • DISTRIBION  |  FRIDAY, JUNE 30, 2017
    [Media, Twitter] Automating Marketing When Your eCommerce Shop Gets Busy
    Managing Your Social Media. Social media automation is one of the simplest and most helpful tools you can utilize. One of the major benefits to automating your social media is being able to post and interact without getting distracted by being on social media. This is especially helpful if your business utilizes social media very actively, like posting to Twitter multiple times a day. Read more of his thoughts by following him on Twitter.
  • CONTENTLY  |  FRIDAY, JUNE 30, 2017
    [Media, Twitter] Infographic: What Are the Best Days and Times to Post on Social Media?
    Although CoSchedule took a broader look at all social media behavior, it matched a lot of the trends that we see. The post Infographic: What Are the Best Days and Times to Post on Social Media? Social CoSchedule facebook Infographic Instagram LinkedIn Pinterest social media Twitter
  • AKOONU  |  THURSDAY, JUNE 29, 2017
    [Media, Twitter] Your [EXAMPLE] Style Guide
    With a flood of quick turnaround content requests and content published across channels from Twitter to Vimeo to print, Marketing has a lot to keep track of. Dispersed resources—including in-house digital marketing, marcom, social media, product marketing and sales teams —plus remote teams, freelancers or agencies, makes executing a consistent brand more complicated more difficult than ever before.
    [Media, Twitter] Why You Need A Content Marketing Strategy For Your Blog And Social Media Posts
    In today’s digital marketing landscape, a growing number of social media platforms and channels are competing for a limited number of marketing resources. That’s why you need a content marketing strategy for your blog and social media posts. In the rush to create new content for social media, it’s easy to fall into the trap of just creating as much content as possible, and waiting to see what “pops.”
    [Media, Twitter] How can you start using hashtags effectively on LinkedIn?
    Instagram and Twitter users are accustomed to several hashtags in each post, while LinkedIn users are not accustomed to seeing/using hashtags. If there are certain hashtags you monitor on Twitter or Instagram, start monitoring them here on LinkedIn. It’s not yet too noisy for conversations to get lost, as they are on Twitter. If you’d like to learn more about social selling for LinkedIn and Twitter, join me at my Biznology webinar in July.
    [Media, Twitter] Facebook Marketers need to take a hint from Wonder Woman
    ” The Q2 2017 Sprout Social Index found that whopping 86% of consumers want brands to be honest on social media — more than any other “want” listed. Sellas is an in-the-trenches digital marketer & Owner at B Squared Media , blossoming blogger, and a purveyor of psychographics. Her mantra is “Think Conversation, Not Campaign” so be sure to give her a shout on Twitter. By Brooke B. Sellas, {grow} Contributing Columnist. Confession time.
  • EXO B2B  |  WEDNESDAY, JUNE 28, 2017
    [Media, Twitter] How to build an editorial line
    Your editorial line determines how to communicate in various media. 85% of companies in the B2B sector use Twitter and 50% consider Twitter an effective social network for generating leads. Those most frequently used are: Social networks: Facebook, Twitter, LinkedIn…. Content marketing is really at the crux of setting up an inbound marketing strategy with the objective of “attracting” your customer. That’s why it’s essential to define an editorial strategy.
    [Media, Twitter] How to Qualify Opportunities with Lead Scoring
    Social media? Twitter clicks. All businesses need leads, but one of the primary problems is the pressure to generate qualified leads and route the right ones to sales. Perhaps your inbound marketing strategy has helped generate a database full of leads, through varying campaigns. You have a bevy of potential customers interested in your products or services, but are they ready to make a purchase?
  • PUREB2B  |  MONDAY, JUNE 26, 2017
    [Media, Twitter] The True Power of Contextual Marketing
    So, you complain about the heat on social media. The marketing team then came up with a fun idea of creating social media polls to get consumers to vote on the new Peanut M&M flavor. M&M’s placed large banner ads and graphics asking their fans to vote on their Facebook and Twitter handles. In marketing, the primary goal is to send the right message to the right people at the right time using the right channel. This is what “marketing context” is all about.
    [Media, Twitter] How to Tap into the Power of Influencers
    These roles will differ from company to company, but you may want to consider: Social media managers will be on the front lines interacting daily. Sure maybe they don’t have 170,o00 followers on Twitter, but they do have first-hand experience to share with their peers—who are often your target audience. Early stage metrics would include an increase in social media reach and impressions.
    [Media, Twitter] A guide to getting started on using hashtags on LinkedIn
    For platforms, like Twitter and Instagram , hashtags are an essential ingredient to the social posting recipe. Up until recently, hashtags were frowned upon when used on LinkedIn because they were a telltale sign of cross-posting content from Twitter (a big no-no). Hashtags are words or phrases with a # sign in front of them, which makes them searchable on social media channels. LinkedIn wants you to start using hashtags and I think it’s about time.
    [Media, Twitter] Customer success: 3 Off-beat tools for small businesses
    Early on, we noticed that our customers, despite signing in with their Facebook accounts, were more likely to share a link to our platform through Twitter. Overnight, links to our site on Twitter increased by 600%. Please feel free to reach out to me via Twitter if you have any more private questions, but I’d love to hear what advice you would give others in the comments! Kiki can be reached easily through Twitter. By Kiki Schirr, {grow} Contributing Columnist.
  • EMEDIA  |  TUESDAY, JUNE 20, 2017
    [Media, Twitter] Which B2B Media Platform Matches Your Mission?
    B2B marketers now have a plethora of channels, or media platforms, to choose from when planning their marketing campaigns. Prior to settling on a media plan and comprehensive marketing mix, we recommend getting to know your target audience first. Finally, dive into the various media platforms to find your ideal channel mix and accomplish your mission. Your Media, Your Mission. The post Which B2B Media Platform Matches Your Mission?
  • BIZNOLOGY  |  TUESDAY, JUNE 20, 2017
    [Media, Twitter] Your online reputation on Google is the direct result of the content you write on your website, your blogs, and on social media, over time
    Digital and Online Reputation Management by Chris Abraham of Gerris for The Social Media Monthly. The synergy between social media and search. The post Your online reputation on Google is the direct result of the content you write on your website, your blogs, and on social media, over time appeared first on Biznology.
    [Media, Twitter] Snapchat Isn’t Going Away: How to Cope, and Enhance Your Marketing Campaigns
    Until last year, it was still Facebook, Twitter, and LinkedIn which got the most […]. Social MediaWhile Snapchat is wildly popular with individual users – it reached the 100 million daily active user mark at the end of 2016 and has ballooned to 161 million since then – businesses are only now catching on to the potential. The post Snapchat Isn’t Going Away: How to Cope, and Enhance Your Marketing Campaigns appeared first on Marketing Insider Group.
  • ACT-ON  |  FRIDAY, JUNE 16, 2017
    [Media, Twitter] Your Customers Called. They Want You to Know These 6 Things
    I expect you to reply within an hour on social media. But it bears repeating: According to research from Twitter , 71% of Twitter users expect a brand to respond within an hour of when the customer contacts them on social media. Businesses are changing how they think. For years ― decades even ― companies have been focused on their products. The customer experience has always been top of mind, of course. But in a more passive role.
    [Media, Twitter] Lead Generation Tactics: How to Attract the Highest Quality Leads
    Be active on social media. LinkedIn, Twitter, and even Facebook can help you reach your target audience. Social media is the new platform for networking. Consider how you can network with groups and individuals on social media to create rapport and gain the trust of your potential leads. The key is to share a consistent message and engage personally through social media, while pointing people to your website for more information.
  • ACT-ON  |  THURSDAY, JUNE 15, 2017
    [Media, Twitter] How to Create Content Unicorns and Ignore the Donkeys
    So, the Twitter IPO, or the Snapchat IPO. You instruct your social media manager: Once a week I want you to share this thing. LARRY : The easiest way to do this is to follow me on Twitter. Are you producing content unicorns and, if you are, are you leveraging that content to make unicorn babies? Larry Kim doubts you’re doing either, but is willing to tell you how you can.
    [Media, Twitter] 5 Proven Ways to Stay Productive at Work During the Summer Slump
    Answer every message, while intermittently browsing Facebook, in between checking Twitter and taking a call from your mom, and before you know it it’s nearly the end of the day and you’ve got nothing to show for it. Get off social media! Speaking of distractions… But it’s not just the notoriously terrible impact social media has on our concentration that’s the problem. And social media has many, many benefits too.
    [Media, Twitter] Study: Facebook Surpasses LinkedIn as Most Important B2B Social Media Platform
    B2B marketers are focused on many of the same social media outlets as B2C marketers, but according to new research , usage and importance varies by network. The “2017 Social Media Marketing Industry Report” from Social Media Examiner recently looked at which channels marketers are using to achieve their objectives. In 2017, Facebook has been noted by 43 percent of B2B marketers as their number one social media choice. B2B Marketers and Social Media Investments.
    [Media, Twitter] The right time to ignore popular marketing advice
    Maybe because Snapchat is ultra-unpopular in Europe’s biggest economy where Facebook is still the social media king. You can find his homebase at [link] and connect with him on Twitter @marsdorian. Blogging best practices branding business strategy Content Marketing Social Media Strategy content marketing best practices marketing advice marketing lessonsBy Mars Dorian, {grow} Contributing Columnist.
  • HUBSPOT  |  WEDNESDAY, JUNE 14, 2017
    [Media, Twitter] Does Influencer Marketing Actually Work? A HubSpot Blog Experiment
    I also created a custom image for social media each influencer with a quote from their interview: From start to finish, the entire post took me roughly 18 hours. The influencers were responsible for 4,143 of those views -- each sharing their link on Facebook and Twitter within three days of the launch date, with several sharing the link on LinkedIn as well. Social Media Daily BloggingI ran my first experiment in influencer marketing in middle school.
    [Media, Twitter] How to Create an Infographic From Start to Finish in 5 Steps
    This way, when the infographic is promoted at a trade show or on social media, your audience will be exposed to your brand in a creative way. They are great for promotion : An infographic has the ability to lift a social media account from a relative unknown in the industry, to a must-add for social media users overnight. Take a look at a few of our posts below: 6 B2B Marketing Infographics: Social Media, Inbound Marketing & Mobile.
  • CONTENTLY  |  MONDAY, JUNE 12, 2017
    [Media, Twitter] How the World’s Top CEOs Use Social Media
    Thought leadership has fundamentally changed in the age of smartphones and social media. CEOs, in particular, have become social media rockstars. But not every CEO uses social media. According to new research from CEO.com and Domo, 60 percent of Fortune 500 CEOs have no social media presence whatsoever. As the company writes in the report, “Social media… has a major impact on brand reputation.
    [Media, Twitter] The average enterprise uses 91 marketing cloud services
    There’s a ton of topics in the report that are important to marketing — voice-based platforms, convergence of advertising and commerce, gaming-inspired innovation, the reinvention of media, and the spectacular Internet explosions in China and India — but I want to highlight some data from her analysis of “the cloud” and its accelerating change across enterprises. This past weekend, I caught up on Mary Meeker’s latest Internet Trends report for 2017.
    [Media, Twitter] How to Assess the Relevancy of 3rd Party Intent Data
    Public data from social media networks, i.e. Twitter. As I mentioned above, certain B2B content communities/media companies can provide you with individual/contact-level intent data based on consumption of highly relevant content. Another place to get granular, contact-level intent data is through social media. There’s a wealth of behavioral data that exists within social media platforms.
  • VIDYARD  |  THURSDAY, JUNE 8, 2017
    [Media, Twitter] 6 Video Podcasts B2B Businesses Can Learn From
    For context, 21% of Americans also use Twitter. All of their clips are short – clearly designed to be consumed alongside other media or during a quick laugh break – but consistent and readily available. Podcasts are nothing new. While the medium was invented somewhere around 2000, Apple’s decision to add podcasts to iTunes in 2005 thrust a new light, and new subscriber base, onto the concept of short-form audio content.
    [Media, Twitter] On the limited value of branded content
    I’ve been having an ongoing discussion with Kristina on Twitter , and I think we made a breakthrough together. I get where she’s coming from: to date, in the practice of content marketing, companies primarily develop and push branded content on unwilling audiences and promote it through social media. In print and other offline media, the publisher is in control of the story.
    [Media, Twitter] Double Duty: Why Hybrid Events Hook Millennials
    A morning spent chasing a hashtag across Twitter is as natural as an afternoon chasing waves at the beach. To them, the “next best thing” is not the latest smartphone but a night out with friends at a concert they can share on social media. Speaking of post-event participation , the ability of hybrid events to capture the occasion for posterity and integrate it with social media also makes the experience even more desirable to a group that lives for exclusive, sharable moments.
    [Media, Twitter] 6 types of content your readers hate
    When creating content for your blog, social media profiles, email subscribers, and other purposes, you don’t want to irritate your readers. Consider Campbell’s Soup ‘s Twitter mistake when it tweeted a SpaghettiOs image in honor of Pearl Harbor Day. The same goes for sponsored posts on social media. Consumers like to interact with brands, whether on social media, blogs, or other online properties.
    [Media, Twitter] Marketers, Are You Ready For Voice Search?
    Fun and Entertainment — Listening to and buying music; interactive games; social media; searching and watching videos; accessing sports schedules and TV listings. Edison Research’s latest study covering consumer usage of media says “smart speakers” (such as Amazon Echo and Google Home) are on the rise. Sellas is an in-the-trenches digital marketer & Owner at B Squared Media , blossoming blogger, and a purveyor of psychographics. By Brooke B.
    [Media, Twitter] Chatbot Therapists, and 4 Other Stories We Loved in May
    Here’s what you missed in marketing, media, and tech while you were figuring out what Autocorrect does to the word “coverage”… Bloomberg: Mom-and-Pop Joints Are Trouncing America’s Big Restaurant Chains. That was until last week, when I read Wired’s coverage of what the internet made out of the most recent Twitter extravaganza now known as #covfefe. For Watercutter, a deep dive into Twitter banter is a hilarious exercise.
    [Media, Twitter] Give your social oomph with SocialOomph
    SocialOomph Supports More than Twitter: While Twitter is the most profoundly useful platform for SocialOomph, autoposting is operationalized for Twitter , Facebook , Pinterest , LinkedIn , RSS Feed , Blog , and even the Plurk zombie. So, why not plug in your RSS feed or your blog into SocialOomph and post each and every one of your latest blog posts automagically onto Twitter, Facebook, Pinterest, and even LinkedIn.
    [Media, Twitter] How Executive Branding Can Help Your B2B Marketing Efforts
    Below are some of the ways executive branding can help increase the impact of your broader B2B marketing efforts, using real-world social media and blogging examples. If the tweets were a little too polished, you might start to expect that it’s a social media team behind the scenes, carefully approving tweets before they go out. When he launched Mashable all on his own, his personal twitter account was @Mashable. Not Using Social Media = Not Being Transparent.
  • HUBSPOT  |  TUESDAY, JUNE 6, 2017
    [Media, Twitter] How to Work with Influencers: The Ultimate Guide
    According to Twitter , if you really only trust your friends and family for this information, you’re part of the majority. Because these folks -- like bloggers and social media personalities -- build a following over a long period of time by producing interesting, quality content, people begin to trust them. Here’s an example of how the South Florida Lifestyle blog partnered with a number of brands on social media for a giveaway: Summer Giveaway! Social Media Daily Tactical
    [Media, Twitter] 19-Year-Old Shows Anybody Can Become Known With Commitment
    Baseball Lifestyle 101 is closing in on 450,000 followers on Instagram, its primary social media hub. Once the Baseball Lifestyle 101 eCommerce site was up and running, new products debuted on social media along with special flash sales and giveaways. Baseball Lifestyle 101 also uses their Snapchat , Facebook and Twitter accounts to connect with their audience. Consistency remains a big factor to Baseball Lifestyle 101’s social media success.
  • HUBSPOT  |  MONDAY, JUNE 5, 2017
    [Media, Twitter] How to Easily Create Professional-Looking Videos for 4 Popular Social Media Platforms
    Video is dominating social media marketing. We’re breaking down what performs best on four of the top networks: Instagram, Facebook, Twitter, and YouTube, so you can easily create videos that truly shine no matter where you share them. In fact, experts predict video will account for 80% of global internet traffic by 2019. So now is the best time to master the medium.
  • SNAPAPP  |  FRIDAY, JUNE 2, 2017
    [Media, Twitter] 101 Ridiculously Effective Ways to Use Interactive Content in Your Marketing Today
    Paid Media. This can be used in paid media, on your website, and in email campaigns. . . Use a real-time poll to drive social twitter engagement by asking for people’s opinions on a new or key industry topic. Paid Media. . Try a quiz as a paid media call to action. Target event hashtags on Twitter and allow booth visitors to vote in real time. Share on social media. . Interactive content has endless possibilities.
    [Media, Twitter] Marketing with Video Content in the Digital Age [Interview]
    Brands are naturally interested in vertical and 360° because there’s a halo effect in being involved with new types of media. Find him on Twitter: @thejongardner. Amobee’s recent report “ Different Generations, Different Standards ” looked at how marketers are investing in various video formats to reach out to their target audiences.
    [Media, Twitter] Why Joe Pulizzi and I disagree on today’s content marketing dynamics
    In my original post, I mentioned that there is a danger when marketers only view the world through a content-marketing or social media lens. Here is the evolution of corporate content distribution in one sentence: Content moved from paper to websites, websites to apps, and now apps to social media news streams. If you have an intermediary between you and the audience like Facebook, Google, Twitter, LinkedIn, etc, you do not have a relationship with your audience.
  • ACT-ON  |  THURSDAY, JUNE 1, 2017
    [Media, Twitter] How To Use Social Media To Convert More B2B Leads With Daniel Kushner
    One of the biggest challenges B2B marketers face is measuring the success of social media marketing. On a recent Rethink Podcast, he discusses how to use social media to convert more B2B leads. However, many B2B marketers are stuck in the rut of thinking about social media as just a top-of-the-funnel tactic, or they’re too caught up with surface-level metrics such as how many followers and friends they have. billion was spent last year on social media marketing.
    [Media, Twitter] STOP: Don’t Use Influencer Marketing Without Reading This Post
    Think of it this way: it’s easier and more efficient for the FTC to crack down on the brands that pay influencers than it is for them to chase down the millions of individual video bloggers, Twitter celebrities, and other people who’ve managed to monetize their online followings. Second, work with a practicing attorney who specializes in social media law (like Sara F. Find Kerry on Twitter. By Kerry Gorgone, {grow} Contributing Columnist.
  • HUBSPOT  |  WEDNESDAY, MAY 31, 2017
    [Media, Twitter] May Social Media News: The Fight Over the Disappearing Message Continues
    Snapchat versus Instagram isn't all that's new in the social media world this month. 13 of the Biggest Social Media News Stories This Month. Here's the demo video from Snapchat: Now that Snapchat is part of a company in fierce competition with much larger social media apps, it's doing all it can to be at the cutting-edge of innovation to keep users engaged on the app. That's the largest social media IPO since Twitter's back in November 2013. Twitter News.
    [Media, Twitter] New B2B Persona Research From Salesforce and LinkedIn Study
    If you look at media, and the media environment, really media has three fundamental aspects: creation, distribution, and consumption. Now in the limited media era, there was only so much media that could be created, and it was only able to be set up by those who had the capital to do so, which means businesses. Then there was the distribution of media, which had to go through a preexisting distribution network, which said you had to pay for it.
  • BIZNOLOGY  |  TUESDAY, MAY 30, 2017
    [Media, Twitter] The salesmanship of influencer marketing
    Maybe cruise some Groups or even engage folks via Twitter and Facebook. Influencer Marketing Advertising affiliate marketing Blog Business Insider cold calling Facebook Influencer marketing linkedin marketing Sales social media twitterIf you’re doing influencer marketing right, you’ll have a lifetime relationship with your influential. And, like any family member or friend, relationships require consistent and attentive attention.
    [Media, Twitter] 10 B2B Marketing Presentations to Favorite on Slideshare
    Slideshare can also be an underrated social media platform for SEO and lead nurturing as well. As we’ve explored this social media site for ourselves and for our clients, there is certainly a wealth of great content to be found, from talented professionals, publications and organizations. We Are Social , in coordination with Hootsuite , provides a snapshot of internet, social media, and mobile use, globally and in every country in the world.
  • WEBBIQUITY  |  TUESDAY, MAY 30, 2017
    [Media, Twitter] Four Data-Driven Metrics for Managing Your Customer Experience
    One of the most important aspects of the customer experience is how your company provides support—especially today, when every person can broadcast their complaints on social media. Follow Josh and Fieldboom on Twitter. Guest post by Josh Brown. As business leaders try to adopt a more data-driven approach to their operations, they face a common challenge. While some areas of the company—like finance and inventory management—can easily be reduced to numbers, others aren’t as obvious.
  • ACT-ON  |  TUESDAY, MAY 30, 2017
    [Media, Twitter] 8 Powerful Tips for Going Viral on LinkedIn Pulse
    In fact, 93 percent of B2B marketers report social media as their No. Start engaging with the editors on Twitter, so they get to know your name. Leave comments on posts; share work that they publish to the social media platform. In addition, BuzzSumo analyzed over 1 million articles and found that those with images placed once every 75 to 100 words received double the social media shares than those with fewer visuals. We’ve all heard the story.
  • ENGAGIO  |  MONDAY, MAY 29, 2017
    [Media, Twitter] 5 Online Advertising Tactics that Really Successful ABM Programs Use
    Since the audiences are still somewhat large, it typically requires fairly large commitments in terms of media spend. You’ll spend more on the technology, but less on media. Social Media Advertising. Social media platforms also let you target your advertising (sponsored posts) to specific individuals, companies and personas (e.g. Custom Audiences on Facebook and Tailored Audiences on Twitter ).
  • HUBSPOT  |  MONDAY, MAY 29, 2017
    [Media, Twitter] How to Host an Instagram Takeover in 7 Easy Steps
    Influencer marketing is a trendy topic these days, but it doesn't require a lot of work or a ton of money to harness the power of influencers on your brand's social media channels. Promote the takeover on other social media channels to get as many eyes on your campaign as possible -- especially if your brand's Instagram account isn't as developed or engaged as other channels. Social media is about being social, so pay attention to qualitative feedback, too.
    [Media, Twitter] Effective Marketing Strategies for B2B Companies
    Use the appropriate social media channels. When determining effective marketing strategies for your B2B business, you cannot leave out social media. Social media platforms are perfect for promoting your content. If you are well established on social media sites and update them frequently with relevant content, you are going to build your search engine optimization efforts and rank better on Google as well. Don’t focus on just one social media site.
    [Media, Twitter] Effective types of native advertising for small businesses
    Are you extremely active on Facebook or Twitter ? If you don’t use social media very often, you should try to increase your activity. You should spend some time learning the ins and outs of that social media platform. Only when you’ve become familiar with how advertising and interaction work on that specific social media platform can you create effective ads. Are there any bloggers or social media influencers in your area?
  • HUBSPOT  |  WEDNESDAY, MAY 24, 2017
    [Media, Twitter] How to Leverage User-Generated Content in Your Marketing Strategy
    Owned Media vs. Earned Media. Different types of media can be utilized to improve your organization's value creation initiatives. One type is "owned media." This refers to the content that your organization has 100% control over, including your company's official website, company blogs, and your official social media pages. Owned media may also come in the form of case studies, whitepapers, and ebooks.
    [Media, Twitter] 15 Ways B2B Marketers Can Use Twitter to Drive Business Results
    The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. With the mission to give users the power to create and share ideas and information instantly, this social media platform allows B2B marketers to better connect, converse and engage their audiences. Customer service interactions are increasing on Twitter.
    [Media, Twitter] 5 Ways To Make Your Social Media Shine at Your Next Event
    Social media is invaluable when it comes to driving conversations and awareness around your event. We recently hosted our annual marketing event, Marketing Nation Summit, and I thought I’d share five key takeaways and best practices I learned from planning and running the social media for the event. Create a Solid Social Media Strategy. Most celebrities will have parameters around what can and can’t be covered on social media in their contracts.
  • WEBBIQUITY  |  TUESDAY, MAY 23, 2017
    [Media, Twitter] Nine Winning Digital Marketing Strategies From The B2B World
    Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. The rules of the game are changing, and establishing a digital presence has gone well beyond having a basic website and occasionally updated social media pages. Be human: Not just social media; be social. Use social media to humanize your brand. Guest post by Cheryl Joy.
  • HUBSPOT  |  MONDAY, MAY 22, 2017
    [Media, Twitter] 15 Fashion Brands You Should Follow on Instagram for Marketing Inspiration
    The L2 report also found that among fashion and beauty brands, Instagram had firmly become the social media platform of choice -- far outranking Facebook and Twitter. Digiday recently checked in with a number of fashion and beauty social media insiders at SXSW's Decoded Fashion and Create & Cultivate events, confirming that Instagram remains a top priority in their digital marketing strategies.
    [Media, Twitter] How To Get Started With Quora Ads
    When you think about your marketing strategy and digital advertising , the first things that come to mind are usually social networks (LinkedIn, Facebook, Twitter) or Google. Unlike social media, where you can only see published posts, on Quora you can find out what interests people and what they are searching for and use that knowledge to create content that will help them. How many times have you had a question but no one to answer it? So you resort to good old Google to help you.
  • EMEDIA  |  THURSDAY, MAY 18, 2017
    [Media, Twitter] Channel Campaign Timing: The 4th Dimension of Demand Generation
    Social media, email and phone are typically used by marketing teams of every size. Social Media. Social media can be a superb way to grow your email list. You can also put a carrot out there to your Twitter followers to come to a landing page and sign up for email updates or access valuable content. Once you have email addresses and permissions for social media followers, email them content based on their persona and segment.
    [Media, Twitter] Five Reasons to Include Video in Your Marketing Strategy [Infographic]
    Video encourages social media shares. A good video can go viral quickly when shared across Facebook, YouTube, Twitter and other platforms. Guest post by Adam Chapman. Usually, we try to plan through prediction. Thinking about future, we craft a strategy to proceed based on our expectations. But video shouldn’t be part of your future marketing strategy—it should be a key component today!
  • SNAPAPP  |  THURSDAY, MAY 18, 2017
    [Media, Twitter] Your Go-To Guide for Creative Summer Marketing Campaigns (13+ ideas and examples)
    The winners created social media content for the company on their fabulous vacations. . Ice-cream maker Haagen-Dazs joined in the fun with their summer #LoseYourself campaign on Instagram and Twitter. . They urged fans to submit their best photos on Facebook, Twitter, and Instagram for a chance to have their photos turned into fun GIFs. . Encourage your audience to participate and share a picture of their experience with you on social media. . . Happy SCUD Day!
  • SNAPAPP  |  THURSDAY, MAY 18, 2017
    [Media, Twitter] Your Go-To Guide for Creative Summer Marketing Campaigns (13+ ideas ad examples)
    The winners created social media content for the company on their fabulous vacations. . Ice-cream maker Haagen-Dazs joined in the fun with their summer #LoseYourself campaign on Instagram and Twitter. . They urged fans to submit their best photos on Facebook, Twitter, and Instagram for a chance to have their photos turned into fun GIFs. . Encourage your audience to participate and share a picture of their experience with you on social media. . . Happy SCUD Day!
    [Media, Twitter] Keys to an Effective Social Media Marketing Strategy
    Integrating social media into your integrated marketing strategy is crucial to your company’s success. If you are trying to figure out marketing strategies for your business, take a dive into the world of social media. On sites like LinkedIn, Twitter, Instagram, Facebook and Pinterest, businesses big and small are connecting with their followers, posting relevant content for them, and getting them started in the buying cycle, which can eventually lead to conversions and leads.
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