• CONTENT MARKETING INSTITUTE  |  MONDAY, JANUARY 15, 2018
    [Media, Twitter] 27 Reasons Why Your Content Sucks
    Whether it is on Twitter, blogs, or company collateral, there seems to be a recent trend to overemphasize statements about oneself or to put the company ahead of the customer. Briana De Marco, Media Llama. We don’t have time to read a 5,000-word article – or a long video or big volume of images on social media. ” Frank Strong, owner, Sword and the Script Media. Nobody thinks their content sucks – or, in other words, is weak and not deserving to be believed.
  • HUBSPOT  |  FRIDAY, JANUARY 12, 2018
    [Media, Twitter] Facebook's News Feed Will Once Again Focus on Friends and Family
    For a while now, Facebook has been making extensive efforts to communicate an ethos that it is " not a media company." By making this shift they clearly prioritized one over the other, and are potentially a bit nervous about the current (really negative) narrative about the negative impact of social media on society.". More content from friends and family, versus news from official or branded outlets = “not a media company.".
  • HUBSPOT  |  FRIDAY, JANUARY 12, 2018
    [Media, Twitter] What to Do When Your Content Falls Flat: 6 Ways to Recover
    on Saturday and Sunday, whereas the best times to post on Twitter were between noon and 5-7 p.m. This means digging into your social media engagement data and forming your own conclusions. To discover the best posting time for your audience on Twitter, I recommend using the tool Tweriod. There, you can sign in with your Twitter account, and the tool will perform an analysis of your followers and tweets.
  • ONALYTICA B2B  |  FRIDAY, JANUARY 12, 2018
    [Media, Twitter] Interview with Cory Munchbach
    Twitter is a great option ( @corinnejames ) or email me – first name at blueconic dot com. Interviews Marketing contentmarketing Facebook Facebook Advertising Facebook marketing influencer influencer marketing Interview smm Social Media MarketingCory Munchbach – SVP of Strategy at BlueConic ?. Key Topics: Marketing Technology, Marketing Strategy, Startups, B2B Marketing, Women in Tech. Location: Boston, MA USA.
  • LEADFEEDER  |  THURSDAY, JANUARY 11, 2018
    [Media, Twitter] Layer increased inbound leads by 2000%, but here’s why they wouldn’t do it again
    In the summer of 2016, I helped Layer‚ a customer conversation and messaging platform‚ launch an inbound campaign that blew up on Product Hunt and social media, driving 3,500 leads in 30 days for our sales team. It was a downloadable design kit that contained 20 wireframe and fully-rendered messaging views, 84 vector icons, and 30 rich media cards. From there, we launched the kit on Product Hunt and promoted it on Twitter and elsewhere.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 11, 2018
    [Media, Twitter] Should Your B2B Company Be On Instagram?
    But using Instagram in B2B marketing actually isn’t a bad idea: a 2017 Marketing Profs infographic reports that Instagram is the fastest growing platform for B2B marketers and it actually has the highest engagement rate amongst all social media platforms. Coming up with ideas on content may be a struggle, but since you can now schedule Instagram posts in social media services, it’s easier to plan them in blocks at a time instead of remembering to post at regular intervals.
  • SNAPAPP  |  THURSDAY, JANUARY 11, 2018
    [Media, Twitter] A B2B Guide to Engagement Marketing (with Strategies, Tools and Examples)
    Today, prospective buyers of any product are on the email lists of numerous competing businesses, comparing offers online and interacting with them on social media. Leveraging data, the marketers could create segments based on which specific games customers had bought tickets to in the past, which teams fans engage with on social media, and each fan’s favorite players. . . In 2018, social media channels such LinkedIn will have a bigger impact on the B2B buying process. .
  • CONTENTLY  |  WEDNESDAY, JANUARY 10, 2018
    [Media, Twitter] Study: Teenagers Are Now Facebook’s Kryptonite
    Just a few years ago, Vice would’ve wanted my article distributed on Facebook and Twitter. But the media world has changed a lot. ” While teen usage has increased on YouTube, Instagram, Snapchat, Pinterest, and Twitter, Facebook is the only major social platform that lost users in that demographic. Facebook and Twitter have both prioritized visual content, but they’re still populated with plenty of text and links.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 10, 2018
    [Media, Twitter] Make your life easier with social media marketing tools and apps
    If you are a marketer, that is exactly what will happen if you take advantage of some of these social media marketing apps that are designed to help you work efficiently and make things much easier for you. Take a look at our list of 10 innovative social media marketing apps and tools that will be great for organizing your business goals in the new year. For most marketers who specialize in social media, design isn’t at the top of the skills list. It’s 2018!
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 10, 2018
    [Media, Twitter] How to Generate Leads with Webinars
    First and most obvious, make it visible on all of your owned media channels. This includes pinned social media posts as well as your homepage. Consider promoting these blogs using content amplification or use paid advertising , such as Twitter, LinkedIn or Facebook Ads. Any marketing and sales professional knows that most buyers don’t make a purchase decision right away.
  • HUBSPOT  |  WEDNESDAY, JANUARY 10, 2018
    [Media, Twitter] Self-Driving Cars Have Landed at #CES2018, and Marketers Really Need to Pay Attention
    We're shifting from a transportation model that is built on the private car ownership model to a transportation-as-a-service model,” says Mike Blasky, Media Relations Specialist at AAA Northern California, Nevada & Utah (which recently launched the first driverless shuttle in the U.S.), Feel free to reach out to me with your thoughts and questions on Twitter -- and to see more insights and announcements from CES 2018.
  • SHARPSPRING  |  TUESDAY, JANUARY 9, 2018
    [Media, Twitter] Supercharge Your Marketing With SharpSpring Social
    social media accounts. There’s no getting around it – social media has taken over. Given that people spend so much of their time online, it’s no surprise that social media is one of the most important channels for engaging leads. By fully integrating social media management with marketing automation, SharpSpring Social empowers marketers to increase brand awareness, generate leads, and boost customer engagement in ways stand-alone social tools can’t.
  • HUBSPOT  |  TUESDAY, JANUARY 9, 2018
    [Media, Twitter] Data Is Cooler Than You Think. Here's What Marketers Need to Know About It Today.
    Last night marked the end of the event's two major media days, which concluded with a keynote from Intel. It's a theme that echoed throughout the CES media days, and reminded me of remarks made by NVIDIA's Jensen Huang at a press conference less than 24 hours earlier: "Virtual reality SHOULD be the largest sport -- because virtual reality can be ANY sport." Feel free to reach out to me with your thoughts and questions on Twitter , or follow along for my latest coverage of CES 2018.
  • BOP DESIGN  |  TUESDAY, JANUARY 9, 2018
    [Media, Twitter] B2B Marketing Agencies: How to Choose the Best Fit
    There are a lot of great PR firms out there that are dabbling in the digital marketing space, including social media and web design. However, while they are superior in creating buzz and garnering media attention, they may not be able to drive results as far as lead generation as this is not the core function of public relations. Are they going to be running a dynamic social media campaign for you but haven’t touched their own Twitter in six months?
  • NAVIGATE THE CHANNEL  |  TUESDAY, JANUARY 9, 2018
    [Media, Twitter] Key Digital Branding Tips to Dominate Your Online Presence
    Use social media to promote your content. Utilizing social media ad campaigns can help with promotional efforts by streamlining your target audience and expanding your content’s reach. For example, Facebook allows you to aim for groups who “like” companies and products similar to yours, and Twitter offers the option to target a specific brand or influencer’s followers.
  • HUBSPOT  |  MONDAY, JANUARY 8, 2018
    [Media, Twitter] At #CES2018, Lessons Emerge on Brand Loyalty and a Connected Ecosystem
    Today marks the second Media Day of CES 2018, and to kick things off, LG debuted a number of new technologies at this morning's press conference. Feel free to reach out to me with your thoughts and questions on Twitter -- and to see more insights and announcements from CES 2018. As one might expect, the announcements leaned quite heavily toward Smart Home, with LG's ecosystem boasting a suite of abilities -- many of them AI-powered.
  • SCRIBBLELIVE  |  MONDAY, JANUARY 8, 2018
    [Media, Twitter] Social Listening for B2B Sales: How to Ignite Sales and Buyer Engagement
    It is not just about listening on social media platforms. While listening on social media platforms is an important element – what we are talking about today is much broader. It is about tapping into key industry influencers and experts, the rich online content available (blogs, white papers, articles, videos), social media conversations, relevant online communities and your own networks. Follow them on LinkedIn, Twitter, Blogs and industry publications.
  • CONTENT MARKETING INSTITUTE  |  MONDAY, JANUARY 8, 2018
    [Media, Twitter] The One Thing Killing Your Most Creative Content Ideas (and How to Stop It)
    HANDPICKED RELATED CONTENT: LEGO Shares Building Blocks for Social Media Content Fans Love. Join Carla Johnson in a conversation about how to come up with great creative ideas your organization will accept in the Tuesday, January 9, Twitter chat from Content Marketing Institute. Creativity. We all want it. Unfortunately, we tend to give up on it over time. When we’re just starting our careers, we’re excited. We’re going to take the world by storm.
  • HUBSPOT  |  SUNDAY, JANUARY 7, 2018
    [Media, Twitter] Here Are the 7 Top Tech Trends to Watch in 2018, According to CES
    The first Media Day of CES 2018 kicked off in Las Vegas today, rich with presentations from exhibitors on what's to come in tech in the foreseeable -- and at times, somewhat distant -- future. Feel free to reach out to me with your thoughts and questions on Twitter.
  • CHIEFMARTECH  |  FRIDAY, JANUARY 5, 2018
    [Media, Twitter] 5 Disruptions to Marketing, Part 4: Digital Everything (2018 Update)
    Social media was something different than the web. Cross-channel — they’re available on websites, but also on messaging platforms such as Facebook Messenger, WhatsApp, Slack, WeChat, Twitter, Skype, SMS, Kik, etc. Imagine: you’re in a quarterly review meeting, and the CEO has a question about the performance of a social media influencer campaign. This is part 4 of a five-part series, providing an update on the 5 Disruptions to Marketing as we head into 2018.
  • MODERN MARKETING  |  THURSDAY, JANUARY 4, 2018
    [Media, Twitter] How to Scale a Social Selling Program
    Attempting to scale a social selling strategy results in a delicate situation, seeing as how you need to increase efficiency in order to expand your reach, but you don’t want to lose the intimacy of the platform that makes social media so effective. By using the advanced tools provided to you and giving your reps what they need to confidently approach prospects via social media, you can ramp up your social selling program to meet the needs of your expanding customer base.
  • TOMORROW PEOPLE  |  THURSDAY, JANUARY 4, 2018
    [Media, Twitter] Why Differentiation is Crucial for B2B Content Marketers in 2018
    And that doesn’t mean putting out the same stuff across social media, email, blog posts and more. It can be spun into a series of blog posts for your website, visualised in a video for Twitter, and summarised in an email to your database with a link to download the full report. 50% of B2B content marketers are doing the same or worse than their competitors — and that’s by their own admission. Make sure you’re not one of them….
  • SCRIBBLELIVE  |  WEDNESDAY, JANUARY 3, 2018
    [Media, Twitter] How to Find Your Authentic Voice and Build Your Brand Online in 2018
    LinkedIn is usually the best platform for B2B sales in North America and Twitter can be also be a great platform. Engaging Authentically to Build Relationships: On social media platforms like LinkedIn, your brand will really come to life through engaging with other people’s content. Be Human and Authentic: People want to do business with interesting people, so ensure you are sharing authentically and showing your human side on social media.
  • SNAPAPP  |  WEDNESDAY, JANUARY 3, 2018
    [Media, Twitter] 35 Marketing Tips to Make Your Work Day More Productive
    Create lists on Twitter to keep your contacts organized while giving you more visibility to people/businesses you’re following closely on in your space. . For example: social media + “become a contributor ”. . If you’re settling in to write your next great content masterpiece, and you’re getting distracted every few seconds by emails and social media notifications, use the Freedom app to shut off the disruptions. .
  • HEINZ MARKETING  |  WEDNESDAY, JANUARY 3, 2018
    [Media, Twitter] Marketing technology: Tech that makes Heinz Marketing tick
    Twitter. Social Media Management. After seeing numerous visualizations of marketing technology stacks from companies throughout B2B last year, we wanted to share one of our own. Below is a simple overview of our key tools broken up by general sales funnel stages. Like most marketing technology stacks, this is constantly a work in progress. We are regularly reviewing & evaluating our marketing technology needs based on objectives, utility, results and future needs.
  • SCHUBERT B2B  |  TUESDAY, JANUARY 2, 2018
    [Media, Twitter] B2B Social Media Trends We are Going to See in 2018
    Social media has been around for some time now. Twitter launched 11 years ago, LinkedIn 14 years ago, Facebook 13 years ago — and you know what? Companies across the globe continue to use social media as a vital part of their marketing strategy — creating content to connect and engage their audience. Marketers have found their stride on social media, and B2B activity on Twitter, Facebook and other platforms has increased significantly in the past year.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 2, 2018
    [Media, Twitter] 6 Free Cross-Training Ideas for B2B Digital Marketers
    A while back I wrote a post on how to integrate social media into everyday B2B marketing strategy. One of the recommendations was to set 15 minutes a day to social media activity, making this activity a priority and not just a task. Social Media: LinkedIn Marketing Solutions (shortcuts here ), Twitter. We would love to read your ideas and perspective through Twitter , LinkedIn , and through comments below.
  • WEBBIQUITY  |  TUESDAY, JANUARY 2, 2018
    [Media, Twitter] Three Ways Users Can Help Keep Twitter Vibrant
    Is Twitter dying? Adrian Segar recently wrote, “The effectiveness of Twitter as a connective social media channel is declining…the rate at which users follow established accounts has slowed dramatically. In July, The Next Web (TNW) concluded Twitter “isn’t even close to dying,” despite reporting zero percent growth in visitors. Twitter’s difficulties are distressing to many B2B marketers.
  • CONTENT MARKETING INSTITUTE  |  TUESDAY, JANUARY 2, 2018
    [Media, Twitter] Community Management: A Social Media Expert Spills Her Secrets
    Christin Kardos leads social media for Convince and Convert, an organization that teaches marketers how to be socially savvy. Social media really is for socializing. HANDPICKED RELATED CONTENT: How 3 Serious Brands Engage Humanly on Social Media. Onward & Upward: Go Behind the Scenes of Priceline’s Social Media. Essential Social Media Tools. People underestimate the usefulness of Twitter and Facebook native analytics.
  • ABERDEEN CMO ESSENTIALS  |  FRIDAY, DECEMBER 29, 2017
    [Media, Twitter] How to Attract Your Ideal Customer on Instagram
    Twitter, LinkedIn, or Pinterest? To explore the three building blocks Best-in-Class companies use to drive superior customer experiences through social media, check out this extensive research report by Aberdeen’s Omer Minkara. CMO Essentials B2C branding customer engagement Facebook instagram social media marketingIf you’re looking for additional channels to market your brand, which of the following are you thinking of using?
  • ONLY B2B  |  WEDNESDAY, DECEMBER 27, 2017
    [Media, Twitter] Only B2B - Untitled Article
    79% of B2B marketers say that social media is an effective source for lead generation. Add more connections to your network through social media sites like LinkedIn, Twitter, Facebook and various forums to get best 2018 B2B lead generation strategies. Focus those social media that work. Needless to say that social media marketing is no more option but a must-have in your best 2018 B2B lead generation strategies if you are eager to get more leads in your pipeline.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, DECEMBER 27, 2017
    [Media, Twitter] KoMarketing Year In Review: Top Posts & Milestones from 2017
    We’ve seen our organization nearly double in size, our client programs become more complex, and the KoMarketing team rise to challenges when faced with continued changes in search, social media, and broader online marketing initiatives. KoMarketing blog posts and news articles helped generate over 40 sales inquiries directly attributed to our website, over 1,200 inbound links, and thousands of social media shares. 7 Essential Steps In Developing a B2B Social Media Strategy.
  • ALTITUDE BRANDING  |  TUESDAY, DECEMBER 26, 2017
    [Media, Twitter] 30+ Best Marketing And Tech Blogs To Follow In 2018
    With thousands of projects completed to date; they offer comprehensive multilingual content writing services, including business writing, web page content, articles, blogs, press releases, travelogues, case studies, whitepapers, and academic writing across print, electronic, and digital media platforms. Feel free to follow Brian on Twitter or at BrianManon.com. The universe of tech blogs is vast!
  • HUBSPOT  |  TUESDAY, DECEMBER 26, 2017
    [Media, Twitter] 10 Free Templates Every Small Business Needs in 2018
    Use these infographic templates to visualize your latest research report, create a shareable blog post, or promote a piece of gated content on social media. With the help of these Canva templates, you can create stunning social media images for Facebook, Instagram, Twitter, Pinterest, and more. Share them with us on Twitter @HubSpot. Owning or working for a small business can be extremely rewarding.
  • CONTENT MARKETING INSTITUTE  |  MONDAY, DECEMBER 25, 2017
    [Media, Twitter] A Year Full of ‘No Way!?’ Moments for CCO Magazine
    Andy interviewed Fred Graver, a four-time Emmy-winning television producer and former head of Twitter TV, who uses social data to influence his screenwriting. TV audiences are vocal on @Twitter, allowing for substantial research & building creative, via @AndyVale. Also fun to read in the June issue – the interview with Jennifer Watson from The Weather Channel ( How The Weather Channel Does Social Media ). GE’s social media personality has long been a favorite of mine.
  • CONTENTLY  |  FRIDAY, DECEMBER 22, 2017
    [Media, Twitter] Studying the Hidden World of Dark Social Engagement
    But the majority of mobile users primarily use open social channels like Facebook and Twitter, where they like to share content on politics, news, and entertainment. In this environment, using open channels like Facebook and Twitter could be frowned up, but employees still have the opportunity to share content via email. Social chat apps dark social desktop facebook mobile social media WhatsAppThere’s a hidden world of social sharing that often gets overlooked.
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 22, 2017
    [Media, Twitter] The Push for Transparency in Social Media Marketing Will Be a Boon for Content Marketers
    All year, I’ve watched changes in social media—from the way users interact with each other to the fundamental mechanics of the platforms—completely reshape the way my favorite platforms feel and operate. Following an election that came to be defined on social media, 2017 brought ongoing investigations, the specter of impending social media regulation, and updates large and small to our favorite platforms. Social Media Marketing2017 has been quite a year.
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 22, 2017
    [Media, Twitter] ‘Tis the Season for Listicles: Are End-of-Year Round-Ups and Predictions Actually Valuable Content?
    ” Indeed, in one of my patented Incredibly Scientific Twitter Polls™, 67 percent of respondents simply replied “meh.” In today’s modern get-more-traffic media environment, the end-of-year listicle has become part of the nuclear arsenal of attention-grabbing—but this is partly your fault.
  • NAVIGATE THE CHANNEL  |  THURSDAY, DECEMBER 21, 2017
    [Media, Twitter] 10 Interesting Digital Marketing Stats to Ring in 2018
    In the B2B marketing space, LinkedIn is the most effective social media platform. While it’s true 94% of B2B marketers use LinkedIn, more than 66% regard the platform as the most effective social media tool in the B2B marketing space. Instagram has the highest social media interaction rate. interactions per 1000 followers, Instagram takes the lead in social media engagement. Twitter comes in at 0.86.
  • MODERN MARKETING  |  THURSDAY, DECEMBER 21, 2017
    [Media, Twitter] How to Craft an Effective Social Media Strategy
    As social platforms have grown in popularity, so too has the importance of building an effective social media strategy. Just because Twitter, Facebook, LinkedIn, and Instagram have a combined audience of nearly 2.85 This is why it’s essential to come up with a social media plan of attack, and commit to executing it well. To help with the process, below are four steps you can take to build a sound social media strategy. Twitter advanced search.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 21, 2017
    [Media, Twitter] Our Favorite Articles & Blog Posts of 2017
    This report brought together the big picture of what’s happening in the paid social landscape for me and made clear that Facebook and Twitter are no longer the only platforms to choose from. I’ve become a big proponent of social media for B2B marketers, organic and paid. What makes this HBR article important is how it dispels the easy myths we read about social media while offering more impactful, and actionable, ways to make this channel effective for business.
  • CONTENT STANDARD  |  THURSDAY, DECEMBER 21, 2017
    [Media, Twitter] 6 Creative Audience Monetization Lessons from Celebrities
    Tons of media companies have sprung up with an audience-focused approach—and profited handsomely. Since she had just broken the world record for the first person with 100 million Twitter followers , you can bet those fans were a factor. Again, here are two media companies working together to “ brandscape ” a mutually profitable customer experience. Media outlets and celebrities have been monetizing audiences in creative ways for hundreds of years.
  • CONTENT MARKETING INSTITUTE  |  THURSDAY, DECEMBER 21, 2017
    [Media, Twitter] CCO Opens the Idea Garage for Inspiring B2B and B2C Content Marketing Examples
    B2B and B2C brands surprise and delight their audiences with relevant, entertaining, or unique content opportunities, from Instagram to YouTube to new digital media partnerships. The film is accompanied by a quiz that generates a HumanKinda percentage based on the respondent’s answers; a Tumblr feed full of cartoons and statistics about busyness, time-saving hacks, and relaxation tips; and social media content that includes GIFs, memes, and videos.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 20, 2017
    [Media, Twitter] Communal Learning, Online and In Person
    While there, I tweeted fairly consistently ( @keving789 ), and our company Twitter account ( @microassist ) was pretty active. More broadly, my colleagues and I regularly engage in conversations on social media, write other commentaries, publish blog posts, and schedule webinars. And sharing on Twitter, Facebook, LinkedIn, and other venues? Communal Learning, Online and In Person. Earlier this year, I attended the 2017 CSUN Assistive Technology Conference.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 19, 2017
    [Media, Twitter] I was a teenage Russian troll OG
    In my early and mid-thirties I worked for New Media Strategies (NMS). I was part of a super-discrete, amazingly-effective, super-covert, mercenary troll army that lived and worked out of two floors of Rosslyn Twin Tower Two in Arlington, Virginia, the United States called New Media Strategies. I loved working for New Media Strategies (NMS) from 2002-2006, from 32-36.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 19, 2017
    [Media, Twitter] 5 Ways We Helped Clients Overcome B2B Content Marketing Challenges in 2017
    We encourage our clients to get as many team members as possible involved in content production (blogging, social media, etc.), This lack of prioritization can come in the form of not getting the promotional support it needs from the social media team, not making it into email marketing strategies, or simply not being put on the website by the development team. Drop a comment below or connect with me on Twitter to share your thoughts!
  • HEINZ MARKETING  |  TUESDAY, DECEMBER 19, 2017
    [Media, Twitter] Let’s move on from social media and “back” to connected lives
    So maybe I am joining a growing chorus around the negative impact that social media has brought to our existence including Sean Parker of Facebook fame talking about how it exploits human psychology, Chamath Palihapitiya also formerly of Facebook describing how it is ripping our social fabric apart , Jeff Nolan with “End Social Media Co-Dependency.” Gist got acquired by BlackBerry and was assimilated into obscurity but social media marched on.
  • HUBSPOT  |  TUESDAY, DECEMBER 19, 2017
    [Media, Twitter] FAQ This! Now That the FCC Voted to Repeal Net Neutrality, What Happens?
    In 1934, the Act was first passed to regulate mass media communication -- at that time, it was things like " wire and radio ". Feel free to reach out to me with your thoughts and questions on Twitter. Last Thursday, the Federal Communications Commission (FCC) voted 3-to-2 to repeal regulations of internet service providers. Those regulations fell under a general title: net neutrality. If you have questions -- you're certainly not alone. How did this happen?
  • CONTENT MARKETING INSTITUTE  |  TUESDAY, DECEMBER 19, 2017
    [Media, Twitter] Amplify Your Top-Performing Assets With This 3-Step Curation Process
    Or, if you have an active community of fans on channels like Instagram, Twitter, or Facebook, consider breaking your long-form content into shorter, more digestible snippets to parse over email or repurpose as easily shareable formats like infographics , checklists, or brief tutorials. Example: At regular intervals, CMI’s social media team rescues one of our older posts from obscurity row and reshares it on our social channels like Facebook, Twitter, and Instagram.
  • HUBSPOT  |  TUESDAY, DECEMBER 19, 2017
    [Media, Twitter] How to Help Your Sales Team Close Deals With Content
    Do Us A Flavor” was a year-long social media campaign which invited customers to help choose the next flavor of chip the company would create. Open a forum, Slack group, or regular Twitter chat that gives your customers a sense of community. You can also encourage different members of your product and customer success teams to live stream on Facebook and Twitter.
  • SCRIBBLELIVE  |  MONDAY, DECEMBER 18, 2017
    [Media, Twitter] A ScribbleLive Stocking Stuffer
    I’ve taught you: how to improve your publishing efficiency ; how to use Content Studio for social media publishing ; all about our stream closure policy ; and how to add your special fixin’s to your live stream. The Discovery Hub is also where you can find content using the Getty Image Search tool, the ScribbleLive Marketplace syndicated stream feed, and various social network integrations, including Twitter, Facebook, Instagram and YouTube.
  • LEADFEEDER  |  SUNDAY, DECEMBER 17, 2017
    [Media, Twitter] How to build a strong B2B buyer persona
    Reach out to me with questions or share your buyer profile success stories with me on LinkedIn or Twitter A critical element of B2B Sales is understanding buyer personas. A buyer persona is unique to each business and is an essential element in understanding how to acquire more customers. I’ve been fortunate to work with customers from nearly all industry segments and have exposure to multiple people within all levels of the organization.
  • CONTENT MARKETING INSTITUTE  |  FRIDAY, DECEMBER 15, 2017
    [Media, Twitter] How Tom’s of Maine Found Success in Micro-Influencer Marketing
    We sometimes feature their content on our channels, and we co-host monthly Twitter parties with them on various subjects related to our brand. We recruited our members via our social media channels and email campaigns – our first members were all Facebook fans. Influencer marketing is about growing your audience and leveraging the voice of well-connected people … but using influencers with the biggest audiences isn’t always the answer.
  • ONALYTICA B2B  |  THURSDAY, DECEMBER 14, 2017
    [Media, Twitter] 7 Ways you can Engage with Your Influencers
    This engagement model is also important in terms of general social media presence and brand awareness by engaging in relevant topical conversations and engaging with customers. “We try to have Twitter and email conversations that go beyond Adobe. Giving your influencers free access to your product for them to try in exchange for a review or a mention on social media. Influencer engagement is the most challenging part of Influencer Relationship Management.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 14, 2017
    [Media, Twitter] Four Digital Marketing Trends in China To Know for 2018
    The data showed that WeChat still dominates the social media landscape and using the official account to attract people’s attention has become more difficult. WeChat is the most frequently used tool, preferable over phone and QQ (another social media/instant messaging platform). News feed ads are familiar to most western markers – Facebook launched it in 2006 and Twitter followed in 2011.
  • KEO MARKETING  |  THURSDAY, DECEMBER 14, 2017
    [Media, Twitter] Social Media Marketing Trends for 2018
    billion on Facebook, 330 million on Twitter, and 800 million on Instagram, successful marketers will turn their marketing strategies to where their target audience hangs out. These social media giants offer B2B marketers a wide range of opportunities in 2018 to help get their message in front of intended targets. What social media marketing strategies should you focus on in 2018 to capitalize on these numbers? Here is a look at the top social media marketing trends for 2018.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 12, 2017
    [Media, Twitter] Update on Blog2Social social media auto-posting and scheduling plugin for WordPress
    By default, Blog2Social reposts across all of your social media properties every time you edits your post. You can even deselect the post upon publishing default setting: Blog2Social replaces your other Facebook Open Graph and Twitter Card plugins. Blog2Share allows me to dial in the way I like my site rendered on Facebook, Twitter, and Instagram. I can also choose how I want my content to be shared on Facebook, Twitter, Google+, and Instagram. Social Media Marketing
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 12, 2017
    [Media, Twitter] The Increasing Investment in Account-Based Marketing [Interview]
    With so many strides being made in the advancement of video and social media as engagement tools, email continues to show that it’s tried and true when it comes to engagement.”. Connect with Brianna on Twitter and LinkedIn. The “2017 State of Account-Based Marketing Survey” from #FlipMyFunnel discovered that the percentage of B2B marketers who said they used account-based marketing (ABM) increased from 49 to 81 percent over the past 12 months, but why?
  • OKTOPOST  |  TUESDAY, DECEMBER 12, 2017
    [Media, Twitter] 8 Tools Social Media Managers Use to Grow their Skills
    Your company has a Facebook, LinkedIn, and Twitter channel to run, so they hired you as their social media manager… WRONG! The role of a social media manager is a lot more versatile and multi-faceted than you might think. Beyond writing engaging social posts, being a social media manager requires you to understand the company’s […]. Social Media Marketing Marketing Tools
  • SNAPAPP  |  TUESDAY, DECEMBER 12, 2017
    [Media, Twitter] 30 Experts Discuss Marketing Automation Trends That Will Have The Biggest Impact On B2B Marketers In 2018
    Marketing automation already outperforms paid search and blogging for customer acquisition, and is more effective than analytics and social media for improving customer retention: . . . One advantage of augmented reality marketing is Personalization: the customer can upload their own content to create a personalized form of media marketed to them only. Anvil Media, Inc. Social media. . CoryWest Media / wiredPRworks | CEO. . .
  • SHARPSPRING  |  MONDAY, DECEMBER 11, 2017
    [Media, Twitter] Referrals: Don’t ‘Spin the Wheel’
    After all, referrals are shown to have the highest rate of closing for any B2B lead generation campaign, nearly twice as effective as social media or and almost three times as effective as paid search. Instead, improve your outreach and engagement with customers by utilizing the social media features that marketing automation offers. You can also configure your social media presence to launch RSS emails. You’ve had a great sale, with a great customer.
  • ALTITUDE BRANDING  |  MONDAY, DECEMBER 11, 2017
    [Media, Twitter] Big Data: 70 Amazing Free Data Sources You Should Know for 2018
    Here we’ve rounded up 70 free data sources for 2017 on government, crime, health, financial and economic data, marketing and social media, journalism and media, real estate, company directory and review, and more. Uniform Crime Reporting : The UCR Program has been the starting place for law enforcement executives, students, researchers, members of the media, and the public seeking information on crime in the US. Free Data Source: Marketing and Social Media.
  • HUBSPOT  |  MONDAY, DECEMBER 11, 2017
    [Media, Twitter] 7 Questions to Ask Before Working With a Micro-Influencer
    Whereas once upon a time we may have asked a neighbor to recommend a product or service, 47% of millennials now turn to social media for recommendations and reviews before deciding on a purchase. But these consumers aren’t always going to the social media accounts of brands. Much of the time, they're visiting the profiles of a special breed of social media personalities: influencers. The way we ask for recommendations has evolved.
  • ONALYTICA B2B  |  MONDAY, DECEMBER 11, 2017
    [Media, Twitter] Interview with Mark Schaefer
    Key Topics: Marketing Strategy, Social Media Marketing, Keynote Speaking, Coaching. based Schaefer Marketing Solutions, he specializes in marketing strategy and social media workshops. He is a faculty member of the graduate studies program at Rutgers University and is the author of six best-selling books: KNOWN , Social Media Explained , Return On Influence , Born to Blog , The Content Code , and The Tao of Twitter , the best-selling book on Twitter in the world.
  • LEADCRUNCH  |  FRIDAY, DECEMBER 8, 2017
    [Media, Twitter] Why Storytellers Make Up The Best Sales Teams
    Social media is one of the strongest sources for your inbound efforts, which is a place storytellers thrive. Are they regularly posting their materials to their Twitter or LinkedIn? And although it might seem unrealistic to track down those a candidate has worked with in the past, utilizing their social media profiles and web presence will give you a good acumen as to how far their recommendations have lasted.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 7, 2017
    [Media, Twitter] What B2C Strategies Can You Use in B2B Marketing?
    Even if your target audience isn’t using social media platforms like Facebook for their work activities or research, they are likely using it for their own personal use. She is an avid Facebook and LinkedIn user, and uses social media to relax and research companies. Many B2B companies have an email list (or even a Facebook page and Twitter profile), but they aren’t using any of them to their fullest potential. B2B Paid Social Media Ads.
  • HUBSPOT  |  THURSDAY, DECEMBER 7, 2017
    [Media, Twitter] How to Get Started With LinkedIn's New Website Demographics
    And while every social media channel has its own trends and patterns of users, having these insights can help you gain a better idea of who's clicking, and why they might be seeking information from your brand. I'll be keeping an eye on the results as more advertisers begin to use and track the results of this tool, but as always, feel free to reach out on Twitter to share your own experience with it.
  • CONTENT STANDARD  |  WEDNESDAY, DECEMBER 6, 2017
    [Media, Twitter] How Brands are Using Twitch Live Streaming, i.e. the Biggest Social Channel You’ve Never Heard of
    Its growth mirrors the growth of live streaming as a destination of choice for both influencers and social media addicts, particularly in Asia. When you hatch a chickling like that, it’s sweet, but you have to provide content like we do with Twitter. Yes, here’s another article espousing the virtues of live video for your content strategy—but we promise this one is different.
  • CONTENTLY  |  TUESDAY, DECEMBER 5, 2017
    [Media, Twitter] What Are 2018’s Biggest Content Marketing Trends?
    The hardest part of content marketing isn’t starting a blog or crafting a clever social media graphic. But on Twitter, the average number of shares per piece has plummeted. Per research by Orbit media, the publishing frequency of top bloggers over the past few years has decreased while the average length of their pieces has increased. They buy as much media behind it as possible. What big content marketing trends do you see for next year? Jake, New York.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 5, 2017
    [Media, Twitter] 4 Types of Social Media Content That Drives Engagement
    Here are four types of social media content you can implement right now to drive engagement. Interactive content generates 4-5x more pageviews than static content, and social media is the perfect platform to showcase and explore interactive content. With quizzes receiving 75% of their traffic from social media, it’s important to establish a promotion strategy to get the word out and generate buzz. Social Media Marketing b2b ConsumerIt a big world out there.
  • SNAPAPP  |  MONDAY, DECEMBER 4, 2017
    [Media, Twitter] 54 Content Marketing Stats to Guide Your 2018 Strategy
    Those who do are 74% more likely to get strong results - Orbit Media. . . . The top three content marketing tactics are blogging (65%), social media (64%), and case studies (64%) - LinkedIn Technology Marketing Community. . . Takeaway : Blogging and social media are reportedly the two most successful marketing tactics, as proven in Regalix’s State of B2B Marketing 2016 , and practically every study you’ll find. . . Social Media Examiner. .
  • STRATEGIC-IC  |  MONDAY, DECEMBER 4, 2017
    [Media, Twitter] 9 Core Components of an Inbound Marketing Campaign
    Promotion channels typically include: Social Media: Social messaging (LinkedIn, Facebook, Twitter and more) is an important aspect of an inbound campaigns; with the right messages in the right places, you have the opportunity build trust, awareness and gain clickthrough to your content. What components need to combine to create a successful inbound campaign? We look at nine aspects to consider.
  • SCRIBBLELIVE  |  MONDAY, DECEMBER 4, 2017
    [Media, Twitter] How To Launch An Employee Advocacy & Social Selling Program
    The following will give you an overview of how to craft a social media policy, identify your goals, assign roles, and select an advocacy platform. What do you hope to accomplish by empowering your employees to be active on social media? Increase engagement on social media. Nurture existing leads on social media. What’s your social media policy? Identify the employees who are already on social media. They want the company to be more active on social media.
  • CONTENT MARKETING INSTITUTE  |  MONDAY, DECEMBER 4, 2017
    [Media, Twitter] Pre-Event Content: 5 Tips for Creating Excitement (and a Bit of FOMO)
    Document my journey on Twitter, Facebook, and Instagram using the hashtag #MPB2B – it’s a great way to tweet new marketing friends, because more than toucan can play at this! Mike Winkleman, founder of Leverage Media, is a big proponent of featuring speakers in the weeks leading up to an event. Beautifully designed, they are easily shareable on social media by CMWorld speakers. Content Creation Content Marketing Examples Event Marketing Social Media
  • ABERDEEN CMO ESSENTIALS  |  FRIDAY, DECEMBER 1, 2017
    [Media, Twitter] Marketing in 2018: Here’s What Prognosticators Predict!
    Chad invokes the leading trends in technology – AI and blockchain – predicting that they will have a big impact on analytics and paid advertising, respectively, but the prediction that caught my eye was “Media Companies Will Start to Take Significant Market Share from Agencies Globally.” CMO Essentials agencies AI B2C Machine Learning marketing trends 2018 media companiesIt’s December 1, 2017, and the predictions for digital marketing in 2018 have been rolling in.
  • SCRIBBLELIVE  |  THURSDAY, NOVEMBER 30, 2017
    [Media, Twitter] Guide to Killer Content Curation
    Curated content can then be shared via blog posts, email, and social media profiles. For example, some groups are more likely to be found on social media and avidly follow Twitter handles, while others may gravitate to more standard blog posts. Within a second, Google receives over 40,000 search queries. That equates to 3.5 billion searches per day! So how do we manage this ongoing avalanche of new content?
  • WEBBIQUITY  |  THURSDAY, NOVEMBER 30, 2017
    [Media, Twitter] Five Situations Where Marketers Should NOT Use Automation
    Social media automation technology is great. In terms of blunders, Twitter is a major automation disaster zone. If you’ve spent any time on Twitter, you’ve probably received a little direct message (DM) that goes like: “Hey, thank you for following! While it is normal to have paragraphs of hashtags on instagram; it’s going to look funny on Twitter. He writes at [link] and you can reach him on Twitter @og_adoga. Guest post by Godwin Adoga.
  • SCRIBBLELIVE  |  WEDNESDAY, NOVEMBER 29, 2017
    [Media, Twitter] Why Using Employee Advocacy & Social Selling Will Help You Attract Buyers
    Gone are the days when simply having a presence on social media was enough. More and more companies are empowering their employees to act as marketers on social media: to share marketing messages, increase engagement, and drive sales. Social selling refers to sales people’s use of social media to interact with prospects. Reach buyers on their channels: Your buyers rely on multiple types of communication channels, such as email, social media, and mobile messaging apps.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 29, 2017
    [Media, Twitter] Why Marketers on Facebook Messenger Will Rule the Engagement Economy
    Now, don’t delete your Twitter account just yet—I’m not implying you should abandon all channels. Social Media Marketing b2b ConsumerThe more marketing evolves, the more human it becomes. The early days of email marketing were about outreach—talking at people. Now, in the Engagement Economy , marketing is a two-way dialogue and marketers talk with people. But we have one more leap to make: talking like people. Marketers today are still trying to be everything to everyone.
  • HUBSPOT  |  TUESDAY, NOVEMBER 28, 2017
    [Media, Twitter] 8 of the Biggest Marketing Mistakes We've Ever Seen
    In early 2011, a tweet was sent out from Kenneth Cole's Twitter account trying to promote their new spring collection. The tweet came from the Kenneth Cole corporate Twitter account -- actually, from the chairman himself, as indicated by the "KC" in the tweet. The lesson social media marketers can learn from this awful mistake is that humor doesn’t work if you're newsjacking something contentious. Everyone makes mistakes. Even (especially?) marketers.
  • EVERYONESOCIAL  |  TUESDAY, NOVEMBER 28, 2017
    [Media, Twitter] 6 Ways to Get All Employees Active in Social Media Marketing
    Employees + Social Media Marketing. By now, most business should value and recognize the importance of their brand actively engaging in social media marketing. Many of these platforms (Facebook, Twitter, Linkedin, Pinterest, etc) are not going anywhere anytime soon and provide you access to the people that matter most for what your company does or sells. Any marketing strategies that do not value the importance of social media are truly missing out.
  • CONTENT STANDARD  |  TUESDAY, NOVEMBER 28, 2017
    [Media, Twitter] The Great British Christmas Ad: How UK Retailers Dive Head-First into Festive Brand Storytelling
    James McGregor, a managing partner at consultancy Retail Remedy, told the Birmingham Mail that while it is difficult to say whether adverts directly translate to sales, Christmas adverts are in no way a waste of money for retailers: “It really puts a line in the sand in terms of how the retailers approach Christmas, what they represent, and ultimately where they get benefit is the wider social media, the wider social interaction.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 28, 2017
    [Media, Twitter] Free Tools for Startups to Boost Social Media Presence
    While it’s almost unheard of for businesses to completely ignore social media these days, startups have to be especially mindful of its advantages and uses. When sharing your business content across social media is so conducive to growth and capital is so scarce, it’s important to get as much done for as little as possible. Here are some unique tools to help boost the social media presence of your startup. That idea holds as true on social media as in the real world.
  • CONTENT MARKETING INSTITUTE  |  TUESDAY, NOVEMBER 28, 2017
    [Media, Twitter] How to Develop and Grow a Successful Podcast
    Those marketers who regularly listen to This Old Marketing are CMI’s true fans … they are more likely to come to Content Marketing World , attend one of our master classes , purchase training , attend our webinars , engage in our content, and talk about us on social media. Later, as we gained popularity, listeners began to send stories and This Old Marketing examples through a Twitter hashtag (#ThisOldMarketing) and directly through email.
  • SCRIBBLELIVE  |  MONDAY, NOVEMBER 27, 2017
    [Media, Twitter] Share Your Content With Ease From The Content Studio
    While Engage makes it really easy to look for third-party content on Twitter, Facebook or Instagram (as well as a number of other platforms), adding your own content to a stream isn’t quite as simple. While you might already use the sidebar to find compelling or informative social media content to add to your stream, you may not fully be aware of what it’s capable of. Setting the table for successful engagement.
  • CONTENT STANDARD  |  MONDAY, NOVEMBER 27, 2017
    [Media, Twitter] The Trials and Tribulations of the SEO: A Marketing Fable—Part One
    Perhaps most importantly, social media consumption is on the rise; Facebook, Twitter, and YouTube have become everyday destinations by 2010, and upstart channels like Pinterest and Instagram are reinforcing a major shift in the way people discover information. ” What’s more, apps, social media, and voice search have all caught fire as people rely on their mobile devices for every part of their digital lives—content being the common thread between all channels.
  • HUBSPOT  |  MONDAY, NOVEMBER 27, 2017
    [Media, Twitter] 12 of the Sassiest Brands on Social Media
    Brands use social media for a lot of things: to distribute content, to share news, to provide customer service. And sometimes, brands use social media for jokes, burns, and unmitigated sass. When brand accounts share personality and humor on social media, it's delightful -- and it captivates the collective internet. 12 of the Sassiest Brands on Social Media. But remember, it's not all fun and games -- MoonPie's witty social media manager has feelings, too.
  • HUBSPOT  |  MONDAY, NOVEMBER 27, 2017
    [Media, Twitter] Is AI Capable of Creativity? 4 Fails, and 3 Successes
    But in the case of Tay.ai, a Twitter bot designed by Microsoft to function like any "normal" teenage girl using the social media channel, things went terribly wrong. The robots are coming here. We know -- we've been over this. Messenger and live chat are quickly becoming customers' preferred methods of communication. And for both, bots are often the first line of defense: the triaging system that connects the user to the right human being who can solve the problem.
  • MARKETING INSIDER GROUP  |  FRIDAY, NOVEMBER 24, 2017
    [Media, Twitter] Weekend Reading: “The Tao of Twitter” by Mark Schaefer
    For the 150th episode of The Marketing Book Podcast, I interviewed Mark Schaefer, author of the revised and expanded fourth edition of The Tao of Twitter: Changing Your Life and Business One Connection At A Time. The post Weekend Reading: “The Tao of Twitter” by Mark Schaefer appeared first on Marketing Insider Group. Social Media
  • SCRIBBLELIVE  |  THURSDAY, NOVEMBER 23, 2017
    [Media, Twitter] Why Your Current Social Media Tactics Aren’t Attracting Buyers
    However, with the advent of social media and its ever increasing popularity, the power dynamic has shifted and buyers are the ones in the driver’s seat, determining what information they consume, when, and through their desired channels. According to Forrester, 100% of B2B decision makers use social media for professional purposes. Social media has gone from being a “nice-to-have” to a “must-have,” especially for B2B marketers. The challenges of social media.
  • MARKETING ENVY  |  THURSDAY, NOVEMBER 23, 2017
    [Media, Twitter] 12 Best Cybersecurity Resources to Keep You Up-To-Date
    Twitter: @nakedsecurity Post frequency: Daily. Twitter: @TrialByTruth Post frequency: Irregular, sometimes monthly. Javvad Malik, as well as being a security Advocate for AlienVault, is a well-known cybersecurity evangelist and broadcaster across social media on security industry news. Twitter: @J4vv4D Post frequency : Every few days. Twitter: @briankrebs Post frequency : Every few days. Twitter: @DarkReading Post frequency : Often, several times a day.
  • CIRCLE STUDIO  |  WEDNESDAY, NOVEMBER 22, 2017
    [Media, Twitter] 7 B2B Marketing Trends to Watch in 2018
    While firms with larger teams and more sophisticated content marketing programs will shift towards leveraging a broader mix of formats, as well as an adjustment of their overall social media presence. As enthusiasm for Twitter (and LinkedIn for some) starts to wane, non-traditional B2B social platforms such as FaceBook and Instagram will start to play a larger role.
  • ONALYTICA B2B  |  WEDNESDAY, NOVEMBER 22, 2017
    [Media, Twitter] 5 Top Tips to Get Your Senior Execs on Social Media
    According to a study by fortune.com, of the 39% of CEOs who are active on social networks, no one is active “on all six networks”—defined by the study as Facebook, Twitter, Google Plus, Instagram, LinkedIn, and YouTube. Are they already active on social media? If you can, try to access brand social listening reports – most organisations managing branded social media channels will be monitoring conversations…I hope!
  • EVERYONESOCIAL  |  TUESDAY, NOVEMBER 21, 2017
    [Media, Twitter] Who Are the Right People To Test An Employee Advocacy Pilot?
    Typically, these people might already be identified by your company as the thought leaders or those who engage with the company content and advocate heavily on social media. Thanks to the executives and leadership, Dell was one of the earliest to market with sentiment analysis and social media monitoring technology. In 2011, when Facebook, Twitter, and LinkedIn were still brand new, media hubs like Business Insider were already calling Dell one of the world’s most social companies.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 21, 2017
    [Media, Twitter] 11 Tactics B2B Marketers Should Be Thankful for
    This information can be used to guide essential elements of a program like the prioritization of keyword research, orchestration of social media channels, and alignment of content marketing development and distribution with buyer preferences. Over the past year, we’ve seen video marketers grow more confident about the performance of their video content on social media specifically. Social Media Marketing.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 21, 2017
    [Media, Twitter] 7 Tips for Making Your Website Content Interactive
    Include Social Media Buttons. Tools like Sharethis.com and Addthis.com let you install social media for Facebook, Twitter, Instagram, and other social channels on your site. There are a few techniques for incorporating social media buttons in a strategic way. Interested in learning more about social media marketing?”)
  • HUBSPOT  |  TUESDAY, NOVEMBER 21, 2017
    [Media, Twitter] No One Trusts Social Media, but They'll Keep Using It Anyway [New Data]
    For instance, earlier this month, you may have followed the testimony from senior leaders at Facebook, Twitter, and Google that outlined, in detail, the quantity and nature of ads purchased and published on their platforms by operatives in Russia and other foreign states. During the week of October 30, 2017, three major online content-sharing and discovery platforms -- Facebook, Twitter, and Google -- testified before representatives of the House and Senate Intelligence Committees.
  • KOMARKETING ASSOCIATES  |  MONDAY, NOVEMBER 20, 2017
    [Media, Twitter] Two-Thirds of B2B Marketers Say Lead Gen is High Priority for 2018
    While email and social media marketing still yield big ROI for B2B marketers, increasing leads and lead gen tactics remain focal points, according to new research. Similarly, 79 percent claim they turn to social media to market to their target audience. LinkedIn (86 percent), Facebook (73 percent) and Twitter (67 percent) are the most used social media sites by B2B marketers.
  • ASPIDISTRA  |  MONDAY, NOVEMBER 20, 2017
    [Media, Twitter] How emerging technologies are reshaping the b2b eCommerce landscape
    Away from the eCommerce platform itself, AI is also helping companies monitor and understand social media conversations in real-time, on channels like Twitter, LinkedIn and Facebook. According to Forbes, global online sales in the business-to-business eCommerce market are forecast to reach $6.7 trillion by 2020. This is underpinned by a fast-changing landscape, and the heightened customer expectations that are driving digital transformation.
  • CONTENTLY  |  FRIDAY, NOVEMBER 17, 2017
    [Media, Twitter] This Psychological Trick Can Make You a More Empathetic Marketer
    As you know by now if you’ve followed my social media channels, I’ve been exploring the concept of empathic marketing over the past few weeks. ” At Monster, meanwhile, our former social media director Patrick Gillooly had set IFTTT software to inform his team when someone tweeted that they were going on a job interview. Even though I am [ redacted ] years old, I follow a bunch of trendy Instagram humor accounts aimed at people in their 20s and teens.
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