• BIZNOLOGY  |  TUESDAY, APRIL 25, 2017
    [Media, Twitter] All about earned media micro-influencer marketing and more on the Through the Noise podcast
    Topics include my favorite marketing strategy, earned media micro-influencer marketing , something my team and I have been doing since late 2006. Here’s a free earned media micro-influencer marketing master class for you! Please press play on the below media player embed and enjoy the signal through the noise! What is earned media? The post All about earned media micro-influencer marketing and more on the Through the Noise podcast appeared first on Biznology.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 25, 2017
    [Media, Twitter] Live from Marketing Nation Summit: The Engagement Economy, Buyer Empowerment, and Authenticity
    Neisser authored The CMO’s Periodic Table, which originated from a content marketing and social media strategy he created to boost his company during a tough time in 2008. Both GE and NASA have used social media to drive engagement with their customer base. GE was the first big B2B companies to engage on Twitter, Instagram, and Pinterest, while NASA transformed their brand through social media, engaging with their fan base through stunningly gorgeous photographs on Instagram.
  • HUBSPOT  |  TUESDAY, APRIL 25, 2017
    [Media, Twitter] The Character Count Guide for Blog Posts, Videos, Tweets & More
    When it comes to writing text for your blog and social media posts, many marketers wonder, "But what's the character limit?" Below, you'll find a more detailed guide to character limits and ideal character counts for posts on your blog, Facebook, Twitter, LinkedIn, Instagram, SnapChat, and YouTube. On Twitter, for example, consider that each tweet has a limit of 140 characters -- however, if you include an image, that doesn't count toward the limit. 3) Twitter.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 25, 2017
    [Media, Twitter] 6 Rules for Successful Event Promotion on Twitter
    The post 6 Rules for Successful Event Promotion on Twitter appeared first on Marketing Insider Group. Social MediaSuccessful event promoting isn’t just about informing – it’s about engaging. Get people excited, curious, and feeling like they can’t miss out on your event. Or, they’ll definitely be out of the industry loop. Then, the real gold at the end of the rainbow. Keep the buzz going afterwards as attendees discuss what they learned […].
  • ACT-ON  |  TUESDAY, APRIL 25, 2017
    [Media, Twitter] The Benefits of Retargeting for B2B
    At Act-On we retarget on Facebook and Twitter. Any launch or brand campaign that we have running is served to our audiences on both Twitter and Facebook. AdWords B2B Marketing Marketing Strategy Social Media Marketing B2B marketing b2b marketing strategy retargeting retargeting ads retargeting strategy rethink b2b marketingAn Interview with Act-On Software Marketers. Imagine being top of mind and front and center with your customers on a regular basis. Sounds good, right?
  • WEBBIQUITY  |  TUESDAY, APRIL 25, 2017
    [Media, Twitter] The 16 Best Sites for Free Stock Photos and Videos
    ” — Kathryn Aragon Media. Showcase reviews: Kathryn Aragon Media. ” — Social Media Today. Showcase reviews: Kathryn Aragon Media, Likeable Media, Nikki Woods, Social Media Today. Showcase reviews: Likeable Media. Showcase reviews: Kathryn Aragon Media. Kathryn Aragon Media. Likeable Media. Social Media Today. 22: The 32 Best Twitter Marketing Tools. #23:
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, APRIL 24, 2017
    [Media, Twitter] B2B Marketing Trends for 2016
    Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. and Twitter followers. Jeffrey L.Cohen, Director, Content Strategy, Oracle Marketing Cloud blogs.oracle.com/marketingcloud Author, The B2B Social Media. He writes about content and social media.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, APRIL 24, 2017
    [Media, Twitter] B2B Marketing Trends for 2016
    Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. and Twitter followers. Jeffrey L.Cohen, Director, Content Strategy, Oracle Marketing Cloud blogs.oracle.com/marketingcloud Author, The B2B Social Media. He writes about content and social media.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, APRIL 24, 2017
    [Media, Twitter] B2B Marketing Trends for 2016
    Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. and Twitter followers. Jeffrey L.Cohen, Director, Content Strategy, Oracle Marketing Cloud blogs.oracle.com/marketingcloud Author, The B2B Social Media. He writes about content and social media.
  • BIZNOLOGY  |  MONDAY, APRIL 24, 2017
    [Media, Twitter] 30 fascinating facts about organic vs paid social media
    Organic vs paid social media. Social media is the most genuine form of marketing. Organic social media posts come from you and go directly to your page or your company’s page. Paid social media also come from you but give your post the ability to get in front of people who don’t already follow your social channels but share desired demographics, interests, and values. 86% of marketers now combine paid and organic tactics as part of their social media strategies.
  • ACT-ON  |  FRIDAY, APRIL 21, 2017
    [Media, Twitter] The Art of Creating Curated Content
    The curated content includes a quote from each expert, a “Click to Tweet” quote, and his or her respective Twitter handle. Check out this post from BufferSocial titled “ 45 Best Mobile Apps and Tools for Marketers: How to Manage Social Media from Anywhere.”. This article specifically highlights tools that help the reader become more productive when managing social media. Social media lists. What social media channels does your target audience engage with the most?
  • CONTENTLY  |  THURSDAY, APRIL 20, 2017
    [Media, Twitter] How Finance Brands Like Goldman Sachs Use Content to Build Trust and Win Customers
    Not surprisingly, they’re turning to where millennials—and increasingly the internet as a whole—spend their time: social media. The firm uses native video capabilities on Facebook and Twitter, and posts highly visual, topical, and shareable content like infographics. According to Rubin, putting the content on the homepage also reflects “the way the media landscape is moving,” where valuable content experiences are needed to capture people’s attention.
  • BIZNOLOGY  |  THURSDAY, APRIL 20, 2017
    [Media, Twitter] How to use customer data to develop marketing insights
    Social Media Participation. Customer behavior also informs what kind of content you should be posting on social media. First, you need to know which social media platforms your customers use most. If your Twitter following is larger than your Facebook connections, then start with Twitter posts encouraging customers to view valuable information on your business’s blog. Use social media to ask questions and take polls.
  • HUBSPOT  |  THURSDAY, APRIL 20, 2017
    [Media, Twitter] 24 Growth Hacks to Try Today
    While blogs, when composed correctly, tend to perform better in organic search results, videos tend to show more promise on social media. Speaking of social media -- are you making it easy for your audience to tell their friends about you? Since Twitter has a 140-character limit, these short snippets are prime for shareability. Try reaching out to industry experts on Twitter and asking a common question that you, your sales team, or your industry faces.
  • PUREB2B  |  THURSDAY, APRIL 20, 2017
    [Media, Twitter] What Marketing Communications Should You Personalize?
    Social Media. Social media is now a standard tool for any successful marketing strategy. New Media Marketin g reported that about 76% of businesses use social media to achieve marketing objectives, and retailers have experienced 133% in increase in revenues after promoting via social media. Because social media is all about connecting with your audience, personalization is a key tactic to consider. Every customer is different.
  • CONTENTLY  |  WEDNESDAY, APRIL 19, 2017
    [Media, Twitter] The 6 Most Important Social Media Trends of 2017
    Social media—once a competitive, dynamic space—has gotten predictable. And you’ll notice I only brought up Facebook news, since it’s now by far the most significant social media player. In 2016, Facebook accounted for almost two-thirds of all social media ad spending. That said, there are still plenty of important assumptions surrounding social media that make the rounds in marketing circles. The market for social media software is evolving as well.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 19, 2017
    [Media, Twitter] The rise of “morality-via-branding” to add empathy and connect emotionally
    In his new book, #Republic: Divided Democracy in the Age of Social Media , Cass Sunstein discusses the need for shared information and diverse experiences to help guard against “fragmentation, polarization, and extremism,” which will make it easier to solve problems and govern in a heterogeneous society. Sunstein encourages citizens to demand a culture of curiosity and openness, ideally using social media for people with divergent views to discuss issues.
  • CHIEFMARTECH  |  WEDNESDAY, APRIL 19, 2017
    [Media, Twitter] THE HACKIES: Hacking your stack for account-based marketing
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Social media. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter. This article is a guest post by Sangram Vajre of Terminus. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 19, 2017
    [Media, Twitter] Three ways to turn client email into new business value
    You can find his homebase at [link] and connect with him on Twitter @marsdorian. best practices business relationships customer acquisition Psychology and social media Writing best practices customer acquistion customer retention email etiquette Internet marketing psychology mars dorianBy Mars Dorian, {grow} Contributing Columnist. A few weeks ago, a disgruntled online biz owner shared his frustrations with me.
  • MODERN MARKETING  |  TUESDAY, APRIL 18, 2017
    [Media, Twitter] Why C-Levels Need To Think Differently About Social Media Strategy
    Don’t think customer service is an issue your social media team needs to worry about? Whether you’re prepared for it or not, social media affects more areas of your company than marketing alone. Of course, marketing via social media is valuable for your company, but if that’s all your leadership team thinks your brand’s Facebook or Twitter pages are useful for, you could be leaving money on the table — and customers in the lurch.
  • BIZNOLOGY  |  TUESDAY, APRIL 18, 2017
    [Media, Twitter] Chris Abraham joins Frank Eliason and Shel Holtz on FIR
    Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). I recently wrote two articles relevant to the show, The Implications for PR if Twitter Goes Away and The Secret to Mastodon’s Success is Mastering the Hyperlocal , both of which were foci of the podcast. Burson-Marstellar is taking an ombudsman approach to social media.
  • HUBSPOT  |  TUESDAY, APRIL 18, 2017
    [Media, Twitter] How to Use Canva: An 8-Step Guide to Creating Visual Content
    But in the previous article, Kawasaki -- chief evangelist for Canva , a remarkably simple online platform for graphic design -- stressed the importance of including shareable images in blog posts, and regularly creating custom, relevant visual content for Pinterest, Twitter, Facebook, and Instagram posts. In this instance, we want to create a post to share on Facebook, Twitter, Pinterest, and Instagram, and a visual that would work as a poster to print and display locally.
  • WEBBIQUITY  |  TUESDAY, APRIL 18, 2017
    [Media, Twitter] The 15 Best Screencasting and Online Presentation Tools
    Showcase reviews: HubSpot (Content), Kathryn Aragon Media, Quick Sprout. Kathryn Aragon Media. 22: The 32 Best Twitter Marketing Tools. #23: 26: The 29 Best Social Media Monitoring Tools. #27: 31: The 11 Best Social Media Campaign Builders and Ad Monitoring Tools. #32: 36: The 17 Best Social Media Management Tools. #37:
  • BIZNOLOGY  |  MONDAY, APRIL 17, 2017
    [Media, Twitter] Social media employee advocacy is the heartbeat of your company
    On social media. I look at social media for business from a holistic viewpoint. Crafting an effective social media strategy starts with your employees. Too many companies work backward, trying to fit employee advocacy into a pre-existing social media program. That’s one reason why the best companies invest in social media advocacy programs. Takeaway: if you don’t have a formal social media program, reach out to your team to find someone who will “own it.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 17, 2017
    [Media, Twitter] Crossing the influence line: When does sponsorship destroy your reputation?
    Can a social media influencer cross a line become an ad … instead of a thought leader? How is it different for a company to pay a member of their sales staff to sell a product versus paying an influencer to sell the company’s product on Instagram/blog/Twitter?” There are three social media influencer pipelines available to brands today … let’s look at these types and the implication for the “line of trust” for each one: 1. By Mark Schaefer.
  • CHIEFMARTECH  |  MONDAY, APRIL 17, 2017
    [Media, Twitter] THE HACKIES: Creating SCALE: Shared Content and Link Evaluation
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. With SCALE, organizations can ascertain not only the effectiveness of earned media hits for themselves, but also gain competitive insights about what content resonates on competitors’ owned and earned media properties. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter.
  • KAPOST  |  FRIDAY, APRIL 14, 2017
    [Media, Twitter] When Influencer Marketing and Integrated Marketing Campaigns Collide: How to Strike a Balance
    Expand your definition of influencer—dig deeper than Twitter. It’s not the person with the biggest twitter following or the celebrity with far reach who will drive the most impact for your organization. She may not have millions of followers on social media, but she’s well-connected in the scientific community and has an extensive media presence. A successful influencer marketing strategy is a delicate balance to strike.
  • CHIEFMARTECH  |  THURSDAY, APRIL 13, 2017
    [Media, Twitter] THE HACKIES: Driving digital transformation strategy in a rapidly evolving technology environment
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter. This article is a guest post by Anita Brearton of CabinetM. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it?
  • ENGAGIO  |  WEDNESDAY, APRIL 12, 2017
    [Media, Twitter] Are 1-to-1 gifts the new cold call for Account Based Sales?
    Research and pick 1-to-1 gifts: Perhaps the most time intensive part of the play, use social media like LinkedIn and Twitter, Salesforce notes, and your existing relationship to hand-pick a gift within your budget, or leverage a tool like Alyce to handpick the gifts for you. If you’re already using an Account Based Everything approach, you know it’s critical that your sales and marketing outreach is researched, relevant and personalized.
  • DISTRIBION  |  WEDNESDAY, APRIL 12, 2017
    [Media, Twitter] 3 Steps to Increasing Email Deliverability Performance
    In fact, a Cvent study of marketing professionals worldwide found that the top three most effective marketing channels are email marketing, company website and social media. He also loves meeting new people – connect with him on LinkedIn or Twitter. Email marketing is consistently positioned among the highest ranking channels producing revenue and a strong return on investment.
  • CHIEFMARTECH  |  WEDNESDAY, APRIL 12, 2017
    [Media, Twitter] THE HACKIES: 6 areas to make your martech stack work with people, processes and data
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Channels or Interaction Points: To offer better experiences through any channel such as Facebook, chat, ads, Messenger, mobile app, email, SMS, Twitter, LinkedIn, push notifications, website, POS, call center, voice, etc., If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 12, 2017
    [Media, Twitter] 3 Little-Known Ways to Use Content Marketing for Client Education
    About B Squared Media. How we work (process for social media clients and process for ad clients). Includes more in-depth information on our team, how to get in touch with each of them, how we work (since we work 7 days a week for our social media clients), and sets them up for us to be asking about feedback. We have two of these packets — one for social media clients and one for advertising clients. By Brooke B. Sellas, {grow} Contributing Columnist.
  • WEBBIQUITY  |  WEDNESDAY, APRIL 12, 2017
    [Media, Twitter] Six Ways Infographics Changed the Course of Human History
    Infographic by: Market Domination Media. Since launching in 2014, the project has accrued more than five million page views, has been shared on Twitter to millions via humanitarian organizations such as Amnesty International, and it was even awarded a Gold Medal for Interactive at the prestigious Molofiej 22 Infographic Awards. Guest post by Payman Taei. A picture truly tells a thousand words.
  • BIZIBLE  |  TUESDAY, APRIL 11, 2017
    [Media, Twitter] 12 Marketo Summit 2017 Sessions You Should Attend
    While Marketo Summit leans mostly toward marketers, there are also sessions for professionals who specialize in specific areas like paid media. 7) Data-Driven Growth Marketing: Twitter’s Secrets to Success. Former Twitter growth team member Josh Aberant will share this rarely heard case study on how to implement growth marketing programs at all stages of the funnel – from acquisition through customer advocacy – in a data-driven way.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 11, 2017
    [Media, Twitter] Why Personalized Videos Are Dominating Content Marketing [Interview]
    website, social media)? Catch her on Twitter at @ Kimbe_Mac. Earlier this year, Vidyard published research that showed how customers respond to personalized marketing videos vs. non-personalized videos. The “ 2017 Video in Business Benchmark Report ” showed that customized videos were viewed 35 percent more frequently than their counterparts.
  • BIZNOLOGY  |  TUESDAY, APRIL 11, 2017
    [Media, Twitter] The secret to Mastodon’s success is mastering the hyperlocal
    Maybe you should install Mastodon , the latest-and-greatest Twitter-killer , onto your own server and launch your very own community in support of your own personal community of interest or of action. The latest and greatest social media platform? The social network that is both the Twitter-killer and never going to work. Unlike Facebook, Google+, Pinterest, Instagram, or Twitter, there are no global handles. Mastodon steals a lot from Twitter.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 11, 2017
    [Media, Twitter] How to Leverage Social Intent Data for Email Marketing
    They go to industry publications and social networks like Twitter and LinkedIn to learn about and discuss issues in their industry. There’s a wealth of behavioral data that exists within social media platforms. On Twitter, you can identify potential buyers based on their tweets and following relations. We can tap into technology that associates specific Twitter activities to individuals in our database.
  • CHIEFMARTECH  |  TUESDAY, APRIL 11, 2017
    [Media, Twitter] THE HACKIES: Hacking a technology stack for local presence management
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter. This article is a guest post by Mila Hose and Mireya Prado (with graphics from Margaret To ) of Brandify. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it?
  • MODERN MARKETING  |  MONDAY, APRIL 10, 2017
    [Media, Twitter] Why Social Proof Matters For Your Brand
    Social proof may have been updated for the social media era, but it’s a concept that’s been around in various forms for nearly 100 years. It’s the reason why companies obsess over press mentions by respected media sources. Social media has forced brands to wake up and consider how they are constructing forms of social proof in the social media era. Encourage social media influencers to review the product and post photos.
  • CHIEFMARTECH  |  MONDAY, APRIL 10, 2017
    [Media, Twitter] THE HACKIES: Alexa, Ask Authentic for Today’s Daily Tip
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter. This article is a guest post by Christen Daniels of Authentic. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it?
  • WEBBIQUITY  |  MONDAY, APRIL 10, 2017
    [Media, Twitter] The Nine Best Reputation Management, RSS, and Social Search Tools
    The explosion of blogging, social media, and online review sites has provided brands with unprecedented opportunity for exposure through authentic customer advocacy. Social media monitoring tools are an excellent first line of defense for tracking brand mentions, and in some cases brand sentiment as well, from sources across the web. Here are nine of the best tools for monitoring your brand, key topics, influential bloggers, focused news sites, and obscure social media networks.
  • EMEDIA  |  FRIDAY, APRIL 7, 2017
    [Media, Twitter] Is It Time to Drop the Blog?
    Social Media Is Blogging…. Social media has become the central place where content is created and shared. If you want your brand to go viral, your content needs to be easily accessible on social media. Short-form (that is, bite-sized ) content should go on social media first. B2B marketers use LinkedIn and Twitter almost obsessively. Don’t neglect social media because it seems “too B2C.” Content of that length may not work on social media.
  • DISCOVERORG  |  FRIDAY, APRIL 7, 2017
    [Media, Twitter] An Independent Review of DiscoverOrg’s Data Accuracy Claims
    Combing through social media for clues to contact information and calling wrong numbers consumes hours, and returns scant benefits: Burnout and high turnover are common among sales teams who have to question every phone number and email address. The following criteria were based on Martin’s focus on new client outreach via email and social media: Name accuracy: Was the contact’s full name accurate, spelled correctly, and did it include an addressable nickname where applicable?
  • ONALYTICA B2B  |  THURSDAY, APRIL 6, 2017
    [Media, Twitter] Influencer Marketing Vs Influencer Relations- What’s the Difference?
    Influencer marketing this; influencer relations that- we’re hearing both terms being thrown around an awful lot across social media, sometimes interchangeably, sometimes with entirely different meanings. In the same way that social media marketing is a marketing exercise in which social media is your main medium for projecting your brand’s messages, influencer marketing is an exercise in which the influencers themselves are the medium in which the message is being projected.
  • SNAPAPP  |  THURSDAY, APRIL 6, 2017
    [Media, Twitter] The Future of Visual Content Explained: The Anatomy of an Interactive Infographic
    Graph A and Graph B are both effective in communicating two sets of data: a) the top 5 active Twitter moments. Graph B quickly conveys the most important information (the top 5 active Twitter moments) in an eye-catching callout box, as opposed to placing this info underneath a bar chart. Data shows that infographics are 30x more likely to be read than text and that they are one of the most shared forms of content on the web.
  • SNAPAPP  |  THURSDAY, APRIL 6, 2017
    [Media, Twitter] How to Make Highly Visual Content: The Anatomy of an Interactive Infographic
    Graph A and Graph B are both effective in communicating two sets of data: a) the top 5 active Twitter moments. Graph B quickly conveys the most important information (the top 5 active Twitter moments) in an eye-catching callout box, as opposed to placing this info underneath a bar chart. Data shows that infographics are 30x more likely to be read than text and that they are one of the most shared forms of content on the web.
  • CONTENT STANDARD  |  THURSDAY, APRIL 6, 2017
    [Media, Twitter] Digital Storytelling In 162 Games: How Major League Baseball Keeps Its Story Fresh
    This form of digital storytelling is wildly successful on social media, and the most successful MLB marketing departments take advantage of these varied channels to tell unique stories. Facebook and Twitter have long been mainstays of digital fan engagement, but newer forms like Snapchat are helping tell behind-the-scenes stories, covering everything from the locker room to the facilities management and even featuring the people who take care of the grass.
  • CHIEFMARTECH  |  THURSDAY, APRIL 6, 2017
    [Media, Twitter] THE HACKIES: How a marketing automation company hacked their own marketing org
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter. This article is a guest post by Linda West and Hari Raghavan of Act-On Software. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it?
  • WEBBIQUITY  |  THURSDAY, APRIL 6, 2017
    [Media, Twitter] The Eight Best Social CRM Tools
    But social CRM extends traditional CRM features by adding social media accounts to each contact record, and capturing social interactions as well as more traditional communication like phone calls and email messages. ” Here are eight of the best social CRM tools for capturing and scoring leads, facilitating prospect and customer social media engagement, and managing sales processes, customer relationships, and marketing programs. 22: The 32 Best Twitter Marketing Tools. #23:
  • CHIEFMARTECH  |  WEDNESDAY, APRIL 5, 2017
    [Media, Twitter] THE HACKIES: Pairing multi-channel attribution with lead scoring to improve marketing ROI
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Hootsuite , a social media scheduling tool. search engines, social media, and smart devices). If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter. This article is a guest post by Franck Ardourel of DNN Corp. It was entered into The Hackies essay contest for the upcoming MarTech conference.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 5, 2017
    [Media, Twitter] To Prank or Not to Prank: The ROI of a Brand Hoax
    After grade school, I didn’t think much about April Fools’ Day, but social media changed that. With the advent of social media marketing, the April Fools’ brand hoax has become the Super Bowl of marketing hijinks, with each company trying to win the hearts and minds of the ad viewing public through online tomfoolery. Find Kerry on Twitter. Content Marketing humor Legal implications social media Social Media Strategy kerry gorgone
  • ONALYTICA B2B  |  TUESDAY, APRIL 4, 2017
    [Media, Twitter] #SMMW17: Hot Topics and Top Influencers
    Social Media Marketing World 2017 (SMMW17) was a wonderful event where over 200 speakers and over 3000 attendees from over 50 different countries around the world descended on San Diego to create a historic event for social media marketers. Leading social media marketers travelled to #SMMW17 learn about best practice in the industry. Twitter Handle. Social Media Examiner. Owner Media Group. Social Media Examiner. TOP #TWITTER INFLUENCERS.
  • BIZNOLOGY  |  TUESDAY, APRIL 4, 2017
    [Media, Twitter] My 20 top social media marketing, search, and reputation business articles
    They cover Search Engine Optimization (SEO), Online Community Management, Online Reputation Management (ORM), and Social Media Marketing (SMM). Learn to lower your social media inhibitions. The best automagical Twitter following tools for your business. Top online marketers on Twitter. Lurkers are the 99.989% of social media. ManageFlitter is my favorite follow/unfollow Twitter tool.
  • CHIEFMARTECH  |  TUESDAY, APRIL 4, 2017
    [Media, Twitter] THE HACKIES: A CMO’s guide to integrating marketing technologies
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter. This article is a guest post by Steve Nakata of The Pedowitz Group. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it?
  • WEBBIQUITY  |  TUESDAY, APRIL 4, 2017
    [Media, Twitter] The 15 Best Audio and Video Editing Tools
    ” — Kathryn Aragon Media. Showcase reviews: Kathryn Aragon Media, SteamFeed. Share your Flipagrams on other social media networks. Kathryn Aragon Media. 22: The 32 Best Twitter Marketing Tools. #23: 26: The 29 Best Social Media Monitoring Tools. #27: 31: The 11 Best Social Media Campaign Builders and Ad Monitoring Tools. #32: 36: The 17 Best Social Media Management Tools. #37:
  • CHIEFMARTECH  |  MONDAY, APRIL 3, 2017
    [Media, Twitter] THE HACKIES: Beacons & Bacon: 8-step data strategy to hack any customer experience
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Music Personalization = Twitter : Favorite music for attendees tweeted to DJ when on the dance floor. We created programs for our conference mobile app, push notifications (Parse), beacons at food stations, SnowShoe stamps, custom lighting, custom music (Twitter), and conference prizing (sponsors).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 3, 2017
    [Media, Twitter] How to build a truly actionable social media audience
    And it takes more than just building Twitter followers. If I went out today and asked my Twitter followers, ‘Hey everybody, buy my book’ here’s how many books I would sell. Most of the connections we build on social media are weak relational links. One of the biggest myths I face as a marketer is the customer’s idea that simply building any kind of social media audience correlates to business benefits. By Mark Schaefer.
  • HUBSPOT  |  MONDAY, APRIL 3, 2017
    [Media, Twitter] 22 Writing GIFs All Content Marketers Will Understand
    Between instant messaging, social media, email, your phone, and your deskmates, it can feel impossible to have a few hours of uninterrupted time to dedicate to a task. Through the power of Twitter, any one of your posts has the chance to get picked up and shared by a major influencer. 22) When your family posts your work on social media. Fahrenheit 451 author Ray Bradbury once said, “I’ve never worked a day in my life.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 3, 2017
    [Media, Twitter] Ready to Jump on the Instagram Bandwagon? Expert Tips to Help You Succeed
    If you are marketing for a visual-heavy industry, like travel, food and beverage, or the arts, or any brand that targets millennials, you can’t afford to ignore the latest force to join the social media leviathan line-up. While relatively new when compared to Facebook (which purchased Instagram in 2012), Twitter, and Pinterest, Instagram has risen […].
  • PUREB2B  |  SUNDAY, APRIL 2, 2017
    [Media, Twitter] 5 Ways to Build a Highly-Engaged Email List
    They can also be integrated with certain social media platforms like Facebook and Twitter. Build Your Social Media Presence. Build your social media presence by posting relevant content such as quotes, images, videos, or anything you know your audience might like and comment on. Once you have established your social media presence with valuable comments and posts, users are more likely to check out your profile.
  • WEBBIQUITY  |  FRIDAY, MARCH 31, 2017
    [Media, Twitter] How to Form a Digital Marketing Strategy
    Social Media. When you have great content, you want to (and kind of have to) share it with the world, through social media. Using Facebook and Twitter for business uses is nothing new, but the methods have become far more sophisticated than simply posting tweet with a hashtag and waiting for the retweets to come rolling in. Include social media posts as part of your content strategy. Guest post by Aaron McCann.
  • CHIEFMARTECH  |  FRIDAY, MARCH 31, 2017
    [Media, Twitter] THE HACKIES: MarDev = DevOps for Marketing
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. At first, the idea was to use it as one of Aptoide’s main growth drivers, and its main objective was set: to define a brand positioning through social media personalities and creators. The starting point for marketing applications of DevOps is to support the integration of media, messages, and mechanisms for customer experience improvement.
  • HUBSPOT  |  FRIDAY, MARCH 31, 2017
    [Media, Twitter] March Social Media News: Facebook vs. Snapchat, WhatsApp for Business & More
    But Facebook isn't the only story in social media this month. The list isn’t exhaustive, but you can expect to learn the major highlights in the social media space this month -- what was launched, what changed, and what these stories could mean for marketers. Check out our quick roundup of what's new in social media below, and read on for more in-depth explanations and insights: 13 of the Biggest Social Media News Stories This Month. Source: Twitter.
  • HINGE MARKETING  |  THURSDAY, MARCH 30, 2017
    [Media, Twitter] 5 Website Best Practices that Produce More Leads and Faster Growth
    They are also far more likely to keep an eye on online performance metrics like conversions and social media engagement. You can track likes and shares in the Twitter, Facebook, LinkedIn and YouTube apps. What separates a professional services website that builds your business from one that simply describes it?
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 30, 2017
    [Media, Twitter] What Is B2B Social Media Marketing?
    Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. The goal of social media marketing is to build relationships and connections with target audiences, that lead to improvements marketing performance (such as brand awareness, website traffic, leads, etc), in defined social media platforms. Twitter.
  • HUBSPOT  |  THURSDAY, MARCH 30, 2017
    [Media, Twitter] How Twitter Is Fighting Harassment & Cyberbullying
    I’ll say it: I love Twitter. I use Twitter to follow breaking news stories, to promote my work and the work of colleagues and peers I admire, and to consume and laugh at jokes and memes. But it goes without saying that I would like Twitter a lot less if I were being bullied and harassed every day. Harassment has been a growing problem on Twitter over the past few years. Twitter Fights Harassment: A Long Time Coming. Source: Twitter. Source: Twitter.
  • WEBBIQUITY  |  THURSDAY, MARCH 30, 2017
    [Media, Twitter] The 23 Best Free Google Chrome Extensions for Digital Marketers
    These Chrome browser extensions perform all sorts of interesting tasks, from displaying information about your email contacts to better managing your time, saving memory (your computer’s, not yours), sharing updates across social media platforms, managing passwords, taking notes, using voice dictation, protecting you from viruses and malware, viewing SEO information for any open web page, and more. Post to Twitter, Facebook, and LinkedIn. Showcase reviews: Likeable Media.
  • CHIEFMARTECH  |  WEDNESDAY, MARCH 29, 2017
    [Media, Twitter] The potential of blockchain technology: what every marketer should know
    We’ll need those to protect media rights of creators and ensure redundancy in our systems (to avoid things like the recent Amazon S3 crash ). Facebook, eBay, Etsy, Craigslist, Twitter and most others in the so-called “sharing economy” fall into this category.).
  • CONTENT STANDARD  |  WEDNESDAY, MARCH 29, 2017
    [Media, Twitter] 5 Steps to Hero: Using Story to Transform Social Media Reporting
    Somewhere in the depths of a B2B corporation, there’s a bright social media marketing specialist fresh out of college who’s working to bring the company up to date with modern social media practice. But despite some sales wins on LinkedIn and a rapidly growing following on Facebook and Twitter, he can’t seem to figure out why there doesn’t seem to be any interest—or even understanding—of his work coming from team leadership.
  • ACT-ON  |  WEDNESDAY, MARCH 29, 2017
    [Media, Twitter] 5 Powerful Lessons Content Marketers Can Learn from Journalism
    If so, seek IoT influencers through the social media channels in which your audience engages, such as Twitter and LinkedIn. Some media outlets are even creating new visual formats specifically for storytelling, such as the New York Times story “ Snow Fall ,” which uses text and digital visuals to tell about an avalanche at Tunnel Creek in Stevens Pass in Washington state. Instead they spread on social media through tweets and shares.
  • CONTENT STANDARD  |  TUESDAY, MARCH 28, 2017
    [Media, Twitter] Finding Time to Manage Your Professional Social Media Accounts (It Can Be Done!)
    We’ve all been there, and when moments like this creep up, it’s difficult to picture taking on any new initiatives—especially the one your social media department just started pushing. There are dozens of engaging social media platforms out there, but it isn’t crucial to establish a presence on all of them. apps you can use to build and efficiently manage your social media platforms. Social Media MarketingIt’s Tuesday.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 28, 2017
    [Media, Twitter] 4 Content Promotion Strategies to Increase Engagement
    The strategy of attracting prospects through content, social media, search engine optimizatio n, and more has taken over the B2B world and for good reason: inbound marketing costs 61% less than traditional advertising and produces 54% more leads than outbound marketing. Pin It to Your Twitter Profile. Last but not least, pinning a tweet to your Twitter profile is a quick (and free) way to increase the visibility of your content.
  • BIZNOLOGY  |  MONDAY, MARCH 27, 2017
    [Media, Twitter] Social media strategy leaders: Sarah Nilson
    Welcome to the next post in a series celebrating leaders in social media strategy. With a background in communications and public relations, Sarah has been at QuintilesIMS for almost three years now in several roles touching social media. Can you please share what brought you to where you are now, a social media leader in the healthcare industry? If you asked me five years ago where I saw myself, I certainly would not have said leading social media in the healthcare industry.
  • HUBSPOT  |  MONDAY, MARCH 27, 2017
    [Media, Twitter] How to Create a Twitter Moment: A Step-by-Step Guide
    Sometimes an event is so remarkably big that it completely takes over social media for a few hours, or even days. Think back to the last awards show, sporting event, or viral meme -- how many tweets about it popped onto your Twitter timeline? So in 2015, Twitter rolled out Twitter Moments -- curated tweets revolving around a single topic or story, all in one place. Last year, however, Twitter opened up Moments for all Twitter users.
  • CHIEFMARTECH  |  MONDAY, MARCH 27, 2017
    [Media, Twitter] THE HACKIES: How leading marketing executives tackle martech
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Marketers need to grab people’s attention and evoke emotion to break through the noise and see results, especially if they want to win at earned media. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter. This article is a guest post by Liam O’Connor of Lenati.
  • WEBBIQUITY  |  MONDAY, MARCH 27, 2017
    [Media, Twitter] The 17 Best Social Media Management Tools
    Monitoring and managing even a moderately active business social media presence can be time-consuming. The number of people using social media continues to grow, usage is increasing, and more networks require attention. Instagram has more users than Twitter. Add multiple companies (as an agency or social media consultant may manage) and it borders on overwhelming. Fortunately, social media management tools are increasing in number and sophistication as well.
  • KAPOST  |  FRIDAY, MARCH 24, 2017
    [Media, Twitter] 5 Ways to Use Your Blog to Test New Ideas
    And lastly, make sure your social media manager is not only following and tracking these shares, but commenting, RT’ing, and responding to the shares people are doing on their own social pages. Play around with different headlines for your email marketing campaigns, Facebook ads, and Twitter posts. Testing, testing… is this thing on? More often than not, a company’s blog becomes an afterthought for an organization.
  • CHIEFMARTECH  |  FRIDAY, MARCH 24, 2017
    [Media, Twitter] THE HACKIES: Rapid prototyping & MVP development are key to martech success
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter. This article is a guest post by Michael Sweeney of Clearcode. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it?
  • HUBSPOT  |  FRIDAY, MARCH 24, 2017
    [Media, Twitter] The Ultimate Social Media Holiday Calendar for 2017 [Resource]
    Whenever I log onto Twitter, I quickly scan what's trending on the left-hand side of the screen. Some of these holidays might be simply too silly for your brand to engage with (and we certainly don't suggest sharing content on social media and then tacking on a completely irrelevant hashtag for the sake of traffic -- that's just plain annoying). You could be missing valuable opportunities to take advantage of trending topics with fun and relevant "holiday" content on social media.
  • BIZNOLOGY  |  THURSDAY, MARCH 23, 2017
    [Media, Twitter] How social media is changing what brands stand for
    Our world has never been so divided by politics, with social media as a major catalyst for extreme opinions and reactions. Brands are being pulled into battles on what they stand for, willingly and unwillingly, on both social and traditional media. When social media arose 15 years ago, marketers where afraid they would lose control over their brand integrity since the open interaction of customers in the digital world could undermine the intended value and personality of a brand.
  • WEBBIQUITY  |  THURSDAY, MARCH 23, 2017
    [Media, Twitter] The 15 Best Content Distribution and Amplification Tools
    You need an active social media network, possibly some influencer outreach, and perhaps even paid promotion, in order to get noticed. Medium (per Wikipedia) is an online publishing platform developed by Twitter co-founder Evan Williams. Sample review: “(Use) Paper.li (for) Twitter curation; it enables people to publish an online ‘newspaper’ based on topics of interest to them or the community they seek to influence.” A social media automation tool, dlvr.it
  • PUREB2B  |  WEDNESDAY, MARCH 22, 2017
    [Media, Twitter] How to Nurture Leads with Email Marketing
    Luckily for businesses, this interconnectedness allows them to deliver content in different ways: social media, blogging, video, audio, and a host of other interactive platforms. Facebook and Twitter are trailing email when it comes to acquiring new customers. In case you didn’t know, social media leader, Facebook, is making use of automated behavioral trigger emails to increase engagement.
  • DISTRIBION  |  WEDNESDAY, MARCH 22, 2017
    [Media, Twitter] How to Incorporate Webinar Promotion into Your Multi-channel Marketing Mix
    Other, more frequently used content marketing tactics include social media, email newsletters, blog posts, ebooks, whitepapers and infographics. Run social media advertising campaigns. You can use media companies to help promote your webinars, but they struggle too because they rely upon the same techniques mentioned above. Speaker bios, images, and social media links. Connect on Twitter , Facebook , Linkedin.
  • SNAPAPP  |  WEDNESDAY, MARCH 22, 2017
    [Media, Twitter] The Explosion of Design It Yourself Tools: Built for Content Marketers
    The ire of many graphic designers and media technicians is merely that the simplicity of the tools are limiting for their skill set. However, the development of a robust field of quick and intuitive design interfaces for small media tasks has added to content quality across marketing channels. Let’s look at a nine really popular and highly useful media tools that broadly represent the spectrum. Instaquote - Social Media. . .
  • BIZNOLOGY  |  WEDNESDAY, MARCH 22, 2017
    [Media, Twitter] 5 steps to wrangling your most important social media channels
    Social media gurus make social media management sound so darn difficult. Maybe it’s because they have social media management services to sell you, or they could be in the wrong business. Here’s what the gurus don’t want you to know: the toughest part about social media management is getting started. Choose your social media management stack to set up your checklists. Social media management is not tricky—once you have your checklists mastered.
  • CHIEFMARTECH  |  WEDNESDAY, MARCH 22, 2017
    [Media, Twitter] THE HACKIES: A customer-centric approach to building marketing and sales stacks
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. As much as 80 percent of customer behavior data is unstructured data , made up of information from sales calls, emails and social media feeds. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter. This article is a guest post by Raviv Turner of CaliberMind.
  • ACT-ON  |  WEDNESDAY, MARCH 22, 2017
    [Media, Twitter] Why Plan a Social Media Takeover?
    Brands spend many years strategically building, nurturing, and growing their social media presence — and for good reason. Social media is the younger and more powerful sibling of “word of mouth,” with 77 percent of customers more likely to purchase a new product when they learn about it from friends or family. After carefully cultivating these channels, however, many brands willingly hand over the keys to a complete stranger for a social media takeover.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 21, 2017
    [Media, Twitter] Number of Businesses Leveraging Weibo Enterprise Accounts Grows by 35%
    In China, the use of Weibo, a social media platform, is expanding. million enterprise accounts are on the channel, according to a new whitepaper published by Weibo Business Social Media School and Weibo Data Center ( Note: Linked study is in Mandarin. ). Weibo, a micro-blogging platform often compared to Twitter, has more than 297 million users; 132 million of which are daily active users. Industry News Social Media Marketing China social media weibo
  • CONTENTLY  |  TUESDAY, MARCH 21, 2017
    [Media, Twitter] How 3 UK Brands Reached Their Audiences With Great Content
    With New York City trying to hold on to its reputation as the media capital of the world, and Silicon Valley dominating headlines, it’s easy to overlook the content contributions from the rest of the world. As these companies continue to experiment with social media, online video, custom magazines, and mobile, they’re finding innovative ways to strike that delicate balance between relaying a brand message and creating content that will resonate with customers.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 21, 2017
    [Media, Twitter] What Does a Content Marketer Do? Answered by a Content Marketer
    Tactics like optimizing onsite content, creating corporate blog posts, contributing to third-party publications, managing social media, identifying advertising opportunities, creating email campaigns, and much more should all be considered. My colleague, Derek, wrote in a recent post , “The “SEO value proposition” of social media is that you get your message out to communities and individuals entrenched in an innovative online environment.
  • BIZNOLOGY  |  TUESDAY, MARCH 21, 2017
    [Media, Twitter] All social media sites should offer profit sharing and ad revenue
    There is no reason why the executives at Facebook and Twitter couldn’t offer ad revenue share to their users in much the same way that Google offers AdSense revenue share to their users — and not only corporate and elite members but to everyone who opts in and is willing to sign up and jump through whatever hoops. On March 14th, Liz Mannebach asked me via Twitter, ‘Great piece. What an incentive that would be on FB and Twitter, right?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 21, 2017
    [Media, Twitter] New research reveals Americans migrating to three social media platforms
    Is social media turning into a three-horse race? New research by Edison indicates that Americans are starting to migrate to three big social media platforms, while usage and preference is flattening out on secondary platforms. Some of the highlights of this show: The social media shake-out: Why Snapchat will last and Twitter is in trouble. By Mark Schaefer.
  • WEBBIQUITY  |  TUESDAY, MARCH 21, 2017
    [Media, Twitter] The Six Best Accounting and Finance Tools for Small Business
    22: The 32 Best Twitter Marketing Tools. #23: 26: The 29 Best Social Media Monitoring Tools. #27: 31: The 11 Best Social Media Campaign Builders and Ad Monitoring Tools. #32: The first accounting applications for small business back in the early 90s were mostly repackaged, repriced versions of highly complex suites first designed for large companies. They were generally highly complex, loaded with unneeded features, and difficult to use, even for accountants.
  • CONTENT STANDARD  |  MONDAY, MARCH 20, 2017
    [Media, Twitter] 5 Health Care Brands that Make Twitter Marketing Look Easy
    There are a million reasons health care brands would want to tread lightly in their Twitter marketing efforts. For B2Bs and B2Cs alike, social media helps drive awareness, build community, educate, inform, and garner advocacy. These five brands have created totally distinct Twitter personalities based on the work they do and the people who comprise their staffs. But McKesson’s Twitter marketing efforts do capture its deep-rooted audience empathy and wealth of knowledge.
  • SNAPAPP  |  THURSDAY, MARCH 16, 2017
    [Media, Twitter] What is a Marketing Technology Stack? Definitions, Stats and Examples.
    To explain it simply, a marketing technology stack is a group of technology-based tools (think SaaS platforms, traditional software, social media tools, etc.) A social media scheduling tool like Buffer or Hootsuite. Social Media - this includes technology to accelerate audience growth, monitor activity and engagement, automate content distribution and measure channel performance.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 16, 2017
    [Media, Twitter] Survey: Digital Marketers Show Most Interest in Advertising on Instagram
    About 72 percent said that they used sites like Facebook, Instagram, and Twitter on a daily basis. Industry News Social Media Marketing digital marketing marketingSnapchat, Facebook and Instagram continue to grow in popularity as digital advertising channels, but which networks lead the pack? In an effort to gauge how marketers are utilizing social platforms, Ad Age and RBC Capital Markets recently surveyed 1,600 marketing professionals.
  • VIDYARD  |  THURSDAY, MARCH 16, 2017
    [Media, Twitter] 50+ Video Marketing Stats that Prove You’re Doing it Right
    Company websites and social media are the two most popular distribution channels for business video – Vidyard ( Tweet This ). 55% of viewers consume video content thoroughly – higher even than social media – Hubspot ( Tweet This ). Videos are six times more likely to be retweeted than photos, and three times more likely than GIFs – Twitter ( Tweet This ).
  • DISTRIBION  |  WEDNESDAY, MARCH 15, 2017
    [Media, Twitter] Create. Captivate. Engage. The Art of Interactive Experiences
    Though the experience was branded with the company’s Twitter handle on the display and people associated it with Lean Cuisine, it was not “in your face” advertising. The interactive experience helped drive happy customers to share their experience on social media using the campaign hashtag. The past few years have witnessed a dramatic shift in the way marketers operate to be successful.
  • TERMINUS  |  WEDNESDAY, MARCH 15, 2017
    [Media, Twitter] 6 Practical Account-Based Marketing (ABM) Strategies for Small Businesses
    Follow him on Twitter at @nirajr. Many social media platforms now support retargeting based on a previous action that the user has taken on your website, such as clicking on a certain link, filling out a form, and so on. Editor’s Note: This is a guest post from Niraj Ranjan Rout. Niraj is the founder of Hiver , simple customer support software that turns your email into a powerful collaboration tool. Why Use Account-Based Marketing (ABM) for Small Businesses?
  • KAPOST  |  WEDNESDAY, MARCH 15, 2017
    [Media, Twitter] How to Generate Fresh, Customer-Centric Content
    Leverage social media in a targeted way. Social media is a great free tool. Select a few social media channels where you know customers spend time; post in those consistently. Note: For B2B, that’s most often LinkedIn and Twitter. For example, Twitter chats that leverage a Q&A format allow space for B2B organizations to connect with potential and current customers, while also learning more about what interests them.
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