Everything Technology Marketing

The Top-5 B2B Marketing Trends for 2012

Everything Technology Marketing

And here are the results: 1 - Integration of social media Social media remains the #1 topic in 2012. Social media has clearly evolved from the experimental stage to become an established marketing tactic and lead generator in 2011. Happy New Year!

The Top-10 B2B Marketing Trends for 2011

Everything Technology Marketing

1 - Integration of social media into lead generation programs 2011 will be the year social media evolves from the experimental stage to become an established marketing tactic. Happy New Year! It is January and time again for the obligatory 2011 predictions.

Trending Sources

Why care about B2B Content Marketing?

Everything Technology Marketing

Content not critical for social media engagement? The survey result I found most surprising, however, is how low (only 13 percent) social media engagement ranks as a main objective for content marketing.

New Marketing Report: B2B Lead Generation Trends 2013

Everything Technology Marketing

By leveraging the strengths of each individual brand, while simultaneously harnessing their collective reach and audience affinity, we provide market leadership and media best practices for our marketing customers to engage their customers across our portfolio.

Is B2B Marketing Ready for Social Media? Take the Survey to Find Out.

Everything Technology Marketing

Traditional marketing tactics are losing effectiveness, and new tactics such as social media are still perceived as unproven. And while social media is a success story in consumer markets, adoption in B2B markets is still lagging. B2B marketing is undergoing dramatic change.

B2B 2

Leveraging Actionable Customer Data for Revenue Growth

Everything Technology Marketing

Focusing on the profitable sources of revenue takes ensuring your organization, especially your marketing team, has the data mining tools, customer research, marketing automation software, and the ability to perform customer analytics. Customer data exists in a number of disparate systems, such as your web analytics tool, your social media monitoring tool, customer feedback and surveys, and your marketing campaign automation tool.

The 17 Best Social Media Management Tools

Webbiquity

Monitoring and managing even a moderately active business social media presence can be time-consuming. The number of people using social media continues to grow, usage is increasing, and more networks require attention. Sample review: “Buffer is a great automation tool.

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The 29 Best Social Media Monitoring Tools

Webbiquity

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. ” — Social Media Today.

22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity

Image credit: Buddy Media. No one has time to put every one of those tools through its paces. 12 Tools to Help You Optimize Your Social Media Marketing Results by TopRank Online Marketing Blog. ** 5 STARS. Other tools you can’t ignore?

The 15 Best Special-Purpose SEO Tools

Webbiquity

Given the importance of search engine optimization—organic search remains the top source of traffic for most B2B websites—t’s vital to use the right tools to help with various aspects of optimization, for any size website. ” — Social Media Today. SmartBug Media.

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The 24 Best Visual Content Creation Tools

Webbiquity

Here are two dozen tools that enable marketers to create a range of effective visual content assets, from memes and quote images to animated GIFs, maps, charts, vector drawings, and interactive graphics. Design tool for custom images, presentations, and social media graphics.

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The 21 Best Content Curation Tools

Webbiquity

Expert summary compilations (example: Soulati Media ). The 20+ tools showcased here enable you to automatically find, source, search, store, organize, annotate, and/or share content from a wide range of publishers and social sources. A social network / curation tool for images.

From newbie to expert, here are the best social media tools for your business

grow - Practical Marketing Solutions

When people ask, “what are the best social media tools I should be using to be a better social media marketer?” So I’ve made a list of 16 different tools in four major social media marketing categories and organized them by level. Website Tools.

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Five Top-Rated Social Media Management Tools for 2016 [Infographic]

Webbiquity

What is the “best” social media management tool out right now? Every social media manager has a preferred one that they always use, and it’s usually one of a handful of the top social media management tools on the market. Guest post by Lilach Bullock.

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The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

So once you or your team have developed topic ideas, planned content , and researched those subjects, it’s time to use keyword research tools to find the best phrases to match up searcher intent with your approach to each topic. ” — Smart Bug Media. SmartBug Media.

Best Social Media Management Tools for Small Business Owners

grow - Practical Marketing Solutions

Everyone knows that social media needs to play a role in their marketing efforts, but managing all of the different social networks can seem daunting. Connects all (or most of) your social media accounts , so you don’t have to visit multiple sites or launch multiple apps to update your feeds.

The 26 Best All-in-One SEO Tool Suites

Webbiquity

Best all-in-one SEO tool suites. Another approach is to implement an all-in-one SEO tools suite, which covers most if not all the bases in a single package. Generally, best-of-breed tools offer greater functional depth, while all-in-one suites simplify management and integration.

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5 social media tools to kickstart your business

grow - Practical Marketing Solutions

One area that we can always consider is emerging tools to help us be more productive and efficeint. Social media is a moving beast and we need to keep moving with it! More and more of our interaction is with current and potential customers through social media channels.

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The 23 Best Content Ideation Tools

Webbiquity

What are the best tools for finding great content ideas? Here are almost two dozen of the best content ideation tools finding and capturing bursts of inspiration. An online brainstorming tool that helps develop ideas based on challenges, related adjectives, and insights.

Tools 103

8 Indispensible Tools to Improve Your Social Media Efficiency

grow - Practical Marketing Solutions

Being organized with your social media efforts is essential because it can be so time consuming. It’s easy to spend many hours on social media but are you using that time effectively? Bottlenose is a tool for tracking news and trends across social networks.

Five tools to help with your social media makeover

grow - Practical Marketing Solutions

In the world of social media it’s important to step back and review what you have done and implement changes on a regular basis. Here are five cool tools you can use that just might deliver some new “oomph” to your social media efforts: 1.

6 Tools for Automating B2B Social Media Marketing

KoMarketing Associates

Social media can be overwhelming, especially if you’re a B2B marketer, because it can be a struggle to find things to share. Below are some tools that can help you research, schedule, and monitor. KoMarketing and the author are not affiliated with these tools in any way.

The Eight Best Social CRM Tools

Webbiquity

But social CRM extends traditional CRM features by adding social media accounts to each contact record, and capturing social interactions as well as more traditional communication like phone calls and email messages. Showcase reviews: ArCompany, RazorSocial (Software), RazorSocial (Tools).

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The 32 Best Twitter Marketing Tools

Webbiquity

Here are nearly three dozen tools that can help grow your following, increase engagement, monitor brand and keyword mentions, benchmark competitors, research accounts, analyze sentiment, schedule tweets, and more. This is my favorite tool for building our audience on Twitter.”

14 Data Visualization Tools to Tell Better Stories with Numbers

grow - Practical Marketing Solutions

Hundreds of tools are now available to chart, create dashboards, and better measure and manage data. Which tools are best to tell your story? Here are 14 of the best data visualization tools. is a combined gallery and infographic generation tool.

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The Six Best Google+ Marketing Tools

Webbiquity

As with Facebook , Twitter, and other popular networks, Google+ has also inspired its own ecosystem of tools. Sample review: The Google+ tool “I find really useful is CircleCount. This was the seventh post in the Best Online Business Tools series. #1:

Tools 88

5 Easy Tools for Social Selling Success

Webbiquity

A big reason for this is a lack of organizational tools. Remember trying to manage your brand’s presence on social media pre Hootsuite? And then, one day, a host of tools were released that made it SO MUCH EASIER. 5 Easy Tools for Social Selling Success.

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The 11 Best Social Media Campaign Builders and Ad Monitoring Tools

Webbiquity

Social media has become a core element of marketing across businesses of all types and sizes: maintaining active, optimized profiles; sharing industry-related updates; amplifying their own content; and engaging with prospects, influencers, advocates, and customers. Ad Monitoring Tools.

A guide to free and easy influencer research tools

grow - Practical Marketing Solutions

Problem is, for cheapskates like me it’s getting harder and harder to find free tools to use. Free influencer research tools. There’s a handy tool to check for fake gurus from our friends at SocialBakers. This tool is a high-level indicator.

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The 28 Best Influencer Marketing Tools

Webbiquity

Influencer marketing tools can help marketers identify the most relevant and engaging bloggers, journalists, and media outlets in their specific industry segments; reach out to them more effectively; automate low-level, repetitive tasks; and track and monitor results.

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The 12 Best Competitive Intelligence and Benchmarking Tools

Webbiquity

There are a wide range of monitoring, listening, and analytics tools available to answer the first type of question. A tool to measure digital results, discover business opportunities, monitor competition, and benchmark performance. ” — RazorSocial (Social Media Analytics).

The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools

Webbiquity

Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources. Social Media Optimization.

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38+ Cool Social Media and Web Tools and Reviews

Webbiquity

Innovation is alive and well in the development of cool free and low-cost web-based tools and apps. It’s great to find a tool that automates some little process or provides a new capability you’ve been looking for, and fun to find a tool you didn’t even know you needed.

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10 Social Media Tools That Will Wow Your Followers and Make Them Click

B2B Marketing Insider

Are you looking for some tools that can take your social media engagement and conversions to the next level? Here are our top 10 recommendations for social media tools that will wow your followers and get them to click on your opt-ins. Social Media

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6 Handy Tools to Monitor Social Media Success

Vertical Response

How’s a business supposed to cut through all that social media noise to make an impact? Many social media sites offer businesses tools to help you monitor your success – Are you taking advantage of them? How do you track your social media success?

The Six Best Screen Capture Tools

Webbiquity

Enter the address (URL) of any web page and the screen capture tool will generate a high-resolution screenshot of the full web page as a PNG image that you can download. Tool for screen capture and screen recording on Windows and Mac. ” — Kathryn Aragon Media.

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4 Helpful Tools for Organizing Your Social Media Calendar

Hubspot

What do cross-country road trips, wedding speeches, and social media marketing have in common? You could wing all three, but it's probably better to have a plan for what direction you’re heading -- especially when it comes to your social media content strategy.

12 Free Social Media and Brand Monitoring Tools We Love (and Why)

Hubspot

And on any given day, it can be tricky to keep up with what your audience is sharing across a variety of social media platforms. So, we've rounded up some of the best free social media and brand monitoring tools from around the vast web of social networks.

16 Killer Social Media Management Tools

MLT Creative

Social media management has risen to become a major focus area for marketers. Irrespective of the size of a company, it is important to have an active presence on various social media platforms. The post 16 Killer Social Media Management Tools appeared first on MLT Creative.

The 29 Best Web Analytics Tools

Webbiquity

” Analytics tools can ultimately help measure ROI. But web analytics tools ideally provide marketers with actionable information. Metrics (measured by web analytics tools) provide actionable insights that feed back into content development planning. SmartBug Media.