Oktopost

OCTOBER 29, 2020

With a huge spike in video content across social media and no signs of it slowing down, producing engaging thought leadership videos have become the latest trend for B2B marketers. Now, her company helps startups and B2B companies harness the power of video to dominate their market. Looking to Learn More About Video for Social Media?

Social Media 105

Social Media Video Marketing B2B Thought Leadership Media 105

Marketing Insider Group

OCTOBER 21, 2021

During the last year or two, we’ve seen new technologies, a backlash of sorts in social media, and influencer marketing maturing from its early days as a viable and powerful marketing channel in its own right. AI will tell us what to create, but our best storytellers are our existing employees from across the business.

Marketing AI 362

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 362

Sprout Social

OCTOBER 11, 2019

The New York Times is considered by many to be the greatest general interest publication in the world, but until recently lagged behind its digital-first peers in terms of innovation and risk-taking in its storytelling. It’s no surprise that in the media world, good social content is dependent in large part on good journalism.

Storytelling 78

Storytelling Peer-to-peer Ad Frequency Ad Exchange 78

Content Standard

MARCH 22, 2018

And those people who’d been building the businesses realized what they were all along: They were storytellers. And the modern phenomenon of the corporate chief storyteller was born. But what is a chief storyteller exactly? A LinkedIn search for the job title “storyteller” reveals almost 10,000 hits.

Storytelling 102

Storytelling Business Work Management Paid Search Agency 102

SocialPilot

FEBRUARY 9, 2024

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Social Media Marketing + Michael A. Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. Stelzner He is the founder of the Social Media Examiner blog.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Anyword

OCTOBER 22, 2018

For the second edition of The Storytellers , our new blog series where we interview some of the publishing world’s most forward-thinking leaders, we spoke with Justin Wohl, Director of Operations, Product, & Business Development for Salon Media Group. Salon functions very much like a startup – we run a very lean operation.

Storytelling 66

Storytelling Mobile Advertising Advertising Agencies Startups 66

nDash

MARCH 9, 2022

This week, we have a business and health & fitness writer with a background in personal training; a former Microsoft developer with a passion for blockchain; a creative storyteller; and a small business, pet care, and gaming copywriter. Christopher Morin. I believe in exploring stories that challenge, educate and heal. I obtained a B.A.

Social Media 52

Social Media Copywriting Media Ideal Customer Profiles 52

Animalz blog

JUNE 28, 2023

Stir until it simmers with insight, then serve to critical startup investors who feast on this research. Cofounder Jan-Erik Asplund explains how this approach built their research platform, counting 344 private startups and 13,000 email subscribers. Sounds like alchemy, or perhaps a fairy tale?

Research 68

Research Startups Comparison Storytelling 68

Martech

OCTOBER 14, 2022

For companies and funded startups under $10M in revenue who are seeking demand generation marketing, the following information on fractional leaders should be helpful. Are your brand’s storyteller. Brand storyteller. You need a storyteller. Interested in learning more about storytelling for your brand?

CMO 114

CMO Demand Generation Agencies Advertising Agencies Work Management 114

Marketing Insider Group

JULY 6, 2020

Likewise, as an enterprise, your strategy will need to be different than that of a startup or small business. The same should be true of your social media pages. You can ask for follows and shares in emails, on other social media networks, and on your website. Storytelling. Industry news and research. Case studies.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Content Standard

JANUARY 23, 2018

If you’re a marketer in the financial services industry, you likely deal with more speed bumps, red tape, and organizational luddites than, say, the typical tech startup. Isn’t there a standout example of brand storytelling from the financial sector that can spark the imagination of an open-minded compliance officer?

Work Management 84

Work Management Storytelling Marketing Management Examples 84

Anyword

AUGUST 31, 2018

We thought this information was too valuable to keep to ourselves, so we decided to create our new series, The Storytellers, as a way to share some of their insights and expertise with the rest of the publishing community. Complex Networks consists of multiple brands: Complex Media, First We Feast, Sole Collector, and Pigeons & Planes.

Storytelling 61

Storytelling Paid Content Advertising Agencies Mobile Advertising 61

Onalytica B2B

DECEMBER 11, 2017

Bio: Rachel has over 15 years of experience in marketing with expertise in social media marketing, content marketing, and influencer marketing. Her digital strategy has achieved global recognition working with a broad range of clients spanning enterprise to startup. Location: California, USA. My career has been wonderfully diverse.

Peer-to-peer 257

Peer-to-peer Paid Search Agency Ideal Customer Profiles Mobile Marketing 257

Thinkers360

FEBRUARY 16, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! Join us today ! 8 DV Abhang,C.P.M.,CPSM Score: 34.09

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Anyword

MARCH 4, 2019

The Storytellers , our series featuring candid interviews with leaders from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. I’ve spent my entire career in digital media and content marketing. The upshot?

Storytelling 56

Storytelling Process Brand Identity Branding 56

Anyword

JANUARY 17, 2020

The reason social media is such a strong marketing tool, apart from the massive reach it offers, is the versatility of ads that marketers can create to engage with their audiences. Types of Social Media Testing: What Variables Should You Test? Continuous testing ought to be a key part of every social media advertising campaign.

Paid Social Agency 98

Paid Social Agency Social Media Cost Per Thousand Media 98

Oktopost

DECEMBER 23, 2020

About Elinor Kalina: Elinor is a SaaS and consumer marketer, CMO at Jolt an innovative ed tech brand, previously Creative Director at Wix and led performance marketing, brand, creative, user lifecycle and growth teams at various consumer startups. Like What You Heard?

CMO 118

CMO Transparency Storytelling Startups 118

Contently

FEBRUARY 9, 2018

But let’s not underestimate the cute animals, since they play a big part in how much storytelling is upending advertising. Most advertising videos shops follow an age-old model: They sell a flashy idea for an ad spot to a client, invest a huge budget to produce the spot, and buy media to support it. It Sounds Like a Revolution.

Paid Search Agency 167

Paid Search Agency Ads Storytelling Advertising Agencies 167

Contently

FEBRUARY 19, 2020

When I shared the stage with Crystal Eastman at the Digital Marketing Financial Services Summit in November, I immediately recognized her as my favorite type of person to interview: A brilliant storyteller who stumbled into marketing by accident and figured out how to do great things inside complicated corporations.

Work Management 142

Work Management Marketing Management Advertising Agencies Brand Identity 142

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Social Media Blogs. Content is everywhere these days.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

ClearVoice

NOVEMBER 4, 2022

A post to check out: A Masterful B2B Marketing, Unthinkable Storytelling Masterclass: Jay Acunzo on Marketing Smarts. You can still grab some great marketing tips with Marketing Examined’s five-minute reads to grow your startup. Social media marketing blogs. Social Media Examiner. The Social Media Hat.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

DivvyHQ

MAY 18, 2016

We’ve seen content influence everything from social media to the way we think about thought leadership, and now a new trend is on the rise. Longform storytelling is the future of content marketing. Medium is quickly becoming homebase for prolific thinkers, writers and media websites. Create a storytelling culture.

Storytelling 40

Storytelling Tips Thought Leadership Custom Publishing 40

Contently

APRIL 23, 2020

I got my first taste of digital media success the summer before I went to college. By that measure, our webinar on the science of storytelling a few weeks ago was a big success. Should we change anything about our storytelling because of the COVID-19 situation? For instance, do bullets kill storytelling?

Content 185

Content B2B Thought Leadership Storytelling Newsletter 185

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Social Media Blogs. Content is everywhere these days.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Litmus

FEBRUARY 8, 2024

Data privacy Despite the rise of social media and other digital platforms, email marketing remains one of the most popular and effective marketing channels, and no wonder—over 4 billion people use email every day. Hesitation about committing a large portion of their budget to AI startup costs. That’s a winning combination.

Marketing Budget 84

Marketing Budget Marketing Strategy Marketing & Strategy Planning 84

Convince & Convert

OCTOBER 16, 2015

We know that it’s an integrated approach to content creation, SEO, social media marketing, and influencer and customer engagement, but this is where the story ends, and far too often, it takes your brand—and its story—with it. What good content marketers—and storytellers—do well starts with an overriding theme.

Effectiveness 164

Effectiveness Storytelling Content Cross-Selling 164

Content Standard

APRIL 26, 2019

Social media marketing tactics have been a rollercoaster in recent years as people shift between which platforms are the most engaging, user-friendly, and trustworthy, and new apps are developed every day. It’s difficult for social media marketers to keep up with all of these shifts. We really have no choice.”

Distribution 111

Distribution Social Media Paid Content Advertising Channels 111

Walker Sands

JULY 29, 2021

With an increasing number of B2B tech brands vying for media attention, our Seattle team has continued to help our West Coast clients stand out from the crowd, reach key target audiences and earn credible recognition through strategic public relations programs that secure strong media results.

Public Relations 98

Public Relations PR Ideal Customer Profiles Advertising Agencies 98

KoMarketing Associates

JANUARY 19, 2022

WordPress is my foundational platform for storytelling. By teaching myself the basic principles of HTML using WordPress, I’ve created a career in marketing plus helped startups grow at scale. Lauren Patrick, VP of Marketing at Curricula.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Oktopost

OCTOBER 7, 2021

Her background includes creating and executing strategies that increase brand awareness, generate leads, create analyst champions and provide go-to expert resources for the media. Her passion is storytelling – creating a compelling narrative for the company to help buyers engage. Preiss earned a BA in Communications from the Henry W.

Buyer Intent 62

Buyer Intent CMO Intent B2B Thought Leadership 62

Liveintent

MARCH 5, 2020

In just the past few years, they’ve been told to think like digital advertisers, marketing agencies, software startups, fashion brands, entertainment companies, gyms ( yup ), and, of course, Amazon. That’s why LiveIntent sat down with executives from The New York Times, The Daily Beast, Vox Media, and Ziff Davis.

Advertising Agencies 116

Advertising Agencies Paid Search Agency Emarketing Custom Publishing 116

Hubspot

JULY 29, 2015

Last year, former This American Life producer and Planet Money co-host Alex Blumberg launched a business of his own: Gimlet Media. Thus, StartUp was born. Alex best described StartUp as a podcast series “about what happens when someone who knows nothing about business starts one.”. Thus, StartUp was born.

Startups 28

Startups Transparency Media Storytelling 28

ClickZ

FEBRUARY 21, 2020

Tamara McCleary is the CEO of Thulium, a marketing and digital consulting agency specializing in social media brand amplification, influencer marketing, and thought leadership. Like Brinker, she was one of the most named person in our survey. Des Cahill (Oracle CX). Des Cahill is head Customer Experience (CX) evangelist at Oracle.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

SmartBug Media

FEBRUARY 15, 2024

Here’s the precise startup pitch deck template you need to source the right investors. Avoid Common Pitching Mistakes with Your Investor Pitch Deck Using storytelling tactics and these stellar data visualization techniques can get you far: Illustrate your financial and market acumen. Even better news?

Churn Rate 64

Churn Rate Thought Leadership Enterprise Management Planning 64

Marketing Insider Group

MAY 10, 2021

In fact, putting a gifted storyteller on your team can even trigger the emotional aspects of buying decisions, such as user experience and the kind of emotional connection that builds trust. Small Businesses and Startups. All you have to do is create a hero’s journey around your brand. Image via Pixabay.

Paid Search Agency 332

Paid Search Agency Content Marketing Planning Advertising Agencies 332

Outgrow

APRIL 9, 2024

Separating B2B and B2C branding for audience-led storytelling. Because We’re all storytellers at the end of the day to those audiences in a compelling and relevant way. From a soft KPI perspective, we are also measuring sentiment across social media and emotional connection to the brand affinity with certain audiences.

Marketing AI 52

Marketing AI CMO Small Business Marketing Lead Ranking 52

nDash

APRIL 27, 2022

I understand SEO, content creation, and connecting on social media. For me, writing is the freedom to create and compel through storytelling. You can contact me through my nDash profile , where you can also find my linked social media. And I’d love to create this type of content for you. Lauren Bocka. I’m Lauren.

Software 52

Software Ideal Customer Profiles SMB Startups 52