Free Tools for Startups to Boost Social Media Presence


While it’s almost unheard of for businesses to completely ignore social media these days, startups have to be especially mindful of its advantages and uses. Here are some unique tools to help boost the social media presence of your startup. Guest post by Nick Rojas.

How to Use Influencer Marketing at a Fast-Growth Startup

Onalytica B2B

As a growth hacking digital marketer in the funded startup world, I regularly see the hustle-filled journey from startup inception to market-conquering results. This article will look at how influencer marketing may have a role within a startup’s marketing mix.

How Your Startup Can Overcome Content Marketing Challenges

KoMarketing Associates

Mistakes Are Amplified For Startups. Startups and young companies face particularly challenging early years as owners and vested staff strive like crazy to gain precious traction (read: survive). Startups, The Odds Are Against You. Beginnings are hard.

The 50 Best Startup Tools For 2016

Marketing Insider Group

In order to build or grow a startup in 2016, you need to invest in tools that can help you optimize, automate, and improve every working part of your business—from sales and marketing, to employees and customers. Canva – For designing graphics for social media, blog posts, and your website.

How B2B Marketing is Changing in 2018

lead generation tactic, followed by social media. It’s viewed as the most effective lead gen tactic, followed by social media. year, followed by social media. of highly qualified leads, including media. content marketing, social media) used to. 1How B2B Marketing.

PR for B2B Startups: How to Boost Your Exposure

B2B PR Sense

Is PR for B2B startups really necessary? While you may think that you have the stand-out ideas and product to ensure startup stardom, let's consider a couple facts. Every year, around 100 million startups are launched throughout the world. Why PR Is Important for Startup Success.

How to Explode Your Startup PR with Growth Hacking

B2B PR Sense

Startup PR can feel like a monumental task. How do you get your startup to stand out in this news rush? Growth hacking has been used in the marketing efforts of such B2C startups as Uber and AirBnB. How Can You Use Growth Hacking in Your Startup PR Strategy?

Improve Your Social Selling: Lessons from Boulder Startup Week


I attended several marketing presentations at this year’s Boulder Startup Week, but as a digital marketer who loves social media, one especially stood out. The post Improve Your Social Selling: Lessons from Boulder Startup Week appeared first on Kapost Blog.

Lessons Learned From a Startup


As he gets ready to launch the new business next month and I reflect over the past two years of his work I realize that there really aren’t huge differences between enterprise, B2B marketing efforts and startup B2C efforts. The post Lessons Learned From a Startup appeared first on ANNUITAS.

8 Lead Generation Ideas for Startups


Lead generation can be challenging for startup companies. As a startup, you have to be smart about your lead generation strategies because you will likely have fewer resources to spend on marketing functions. Make your company visible on social media.

8 Lead Generation Ideas for Startups


Lead generation can be challenging for startup companies. As a startup, you have to be smart about your lead generation strategies because you will likely have fewer resources to spend on marketing functions. Make your company visible on social media.

Does your startup really need a CMO?

Marketing Envy

Originally posted on CIO Magazine : Many startups are in a mad rush to hire their CMO to take care of ‘marketing.’ Don’t feel pressured to hire a CMO just because other startups do, or because your investors want you to. Hiring the right people for your startup is necessary to bring your dream to life. Some common reasons startups feel the need to hire a CMO: To attract your first round of clients/users. Social media. Your startup is an adolescent now.

What Startups Get Wrong About Their Marketing

Marketing 261

This is a common story in the startup world. Many startups see marketing as something they can “just figure out.” Startup leaders take a big risk by adding marketing activities to their plate. As with every other facet of startup life, it’s never too early to start.

Applying Sales & Marketing Startup Experience to Enterprise


Today's conversation is with Jenny Coupe , Senior Director of Americas Marketing at Akamai , about how she uses the Sales and Marketing experience she's gathered over her career in numerous startups and applies it to her new role in an Enterprise business.

The Fast-Growth Startup’s Guide to Content


But over the last few years, great content has started to come from an unexpected place: startups. Startups face an elephantine challenge: They need to distinguish themselves in a crowded space while dealing with smaller budgets than industry incumbents. For relative newcomers like Airbnb and Slack, content marketing is less expensive and more efficient than splashy media campaigns. These startups that invest in publishing can squeeze out the most from their marketing spend.

7 Startup PR Strategies That Will Bring You to the Top

B2B PR Sense

Startup PR can be a rough sea to navigate in the beginning. Yet, many startups flounder a little when it comes to press interviews. Let’s face it -- journalist interviews present a new challenge to any startup. Startup PR Strategies to Help Your Next Press interview.

CMOs Can Still Add Value to a Startup without Obliterating the Budget

Modern Marketing

That’s an expense that very few startups can afford. For startups, if something can go wrong, it will. They will take the salary hit for a quality CMO while your startup gains access to an experienced marketing team often resulting in a win-win.

Lead Generation for Startups: An Actionable Guide


With this guide, we’ll help you decide on a lead generation process that’s ideal for your particular situation and consistently produces leads that result in sales for your startup. The unique challenge of generating leads for startups. A brand new startup is a blank slate.

How to Create a Blogging Strategy for a SaaS Startup

SmartBug Media

Is your SaaS startup looking to drive more traffic to its website? For example, if you offer employee review software, consider terms related to the following: employee engagement, performance reviews, HR employee engagement software solution, employee survey software for startups, and more. When writing content, avoid talking about your SaaS startup—instead, talk about the customer’s pain points and how they can be addressed.

How to Kickstart Your Startup PR with Little to No Expense

B2B PR Sense

The road that startups travel is often long and treacherous -- the successes brief, the periods of frustration seemingly endless. Then don’t let your startup PR fall through the cracks. Generate Your Own Startup PR. One place to start is trade media.

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10 Questions You Need to Answer with a B2B Social Media Audit

KoMarketing Associates

A B2B social media audit is an overall view into the analytics, performance, behavior, and schedule of your organization’s social media activities. It’s important for B2B organizations to stay active and engaged on social media. Who Is My Audience on Social Media?

Google-Backed Startup “Smarterer” Wants To Reinvent The Resume

Modern Marketing

Wading into these muddy waters is Smarterer , a Google-backed startup that officially launches today. Founded in October, the Boston startup already boasts an impressive roster of backers. The startup even goes so far as to make it impossible to hide your score on its site.

What Can a Outsource CMO Do for Your Startup Company?

B2B Marketing Traction

More startup businesses are adopting a model of outsourcing certain business functions such as marketing, finance and development. What can an Outsource Chief Marketing Officer (CMO) do for your startup?

Startup Marketing: The Trick to Maximizing Growth with Minimum Effort


As a startup marketer, you’re probably keen on one major thing: maximizing growth with minimum effort. It’s simple math really: startups, more than any other type of company seem to have the biggest dichotomy between growth goals and resources available.

How to Fix Social Media Mistakes That Can Harm Your Startup

Modern B2B Marketing

In today’s digital era, social media is an indispensable tool that no single company can go without. But when it comes to startups, your actions must be thoughtful and strategic. Not every activity performed on your social media channels can be beneficial to your new business.

4 essential components that need to be part of your startup business website

Altitude Branding

Blogging also gives you a great opportunity to promote yourself on social media. Moreover, they are also three times more likely to be shared on social media than any other type of content. 90 percent of start-ups fail. Don’t get us wrong.

6 AI Startups We're Keeping an Eye On


And as research from CB Insights indicates, in 2016, over 500 AI startups raised roughly $5 billion in funding. 6 Artificial Intelligence Startups to Watch. Another Israel-based startup, Vault’s technology has a primary focus on the entertainment industry.

30 Top Startup Marketing Tools to Build and Scale Your Business


What are the best startup marketing tools to help a company grow from a handful of customers to 100, 1,000, or 10,000 paying customers (or more)? Below, we’ve compiled a list of the best tools we could find to help you grow your startup. Social Media.

Owned Media: How to Create the Best Content

B2B PR Sense

One such component is owned media, which includes the writing and self-publishing of articles. In this article, we'll cover: An owned media definition. What you need to know about owned media vs earned media. An Owned Media Definition. Paid media?).

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B2B Startups Beating the Incumbent with Great Content Marketing


Launching a startup is no simple endeavor, and growing a business is oodles more challenging. Most startups are challenged by a limited budget, competition from larger, more established players and for those entering a new market – figuring out how to educate consumers and create demand.

22 Expert Guides and Reviews of 200+ Social Media Tools


Image credit: Buddy Media. In the posts highlighted below, 20 (or so) social media marketing pros review more than 200 tools, ranging from popular, widely used tools like Buffer, Hootsuite and Feedly to intriguing but lesser-known apps. 15 Best Social Media Tools by CodeGeekz.

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A Startup's Social Media Starter List


We write a lot about social media best practices -- monitoring, measurement, content sharing -- but for a lot of companies just getting started with social media, this can be overwhelming. They're already talking on public social media sites!

23 Outstanding Social Media Marketing Guides


Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results.

Graphic Designer Girl Meets ABM Startup World


Everyone was so nice and helpful, and the laid-back startup atmosphere was incredibly refreshing. The funny thing was that before Terminus, I had no idea what a startup company or account-based marketing (ABM) was. The Startup Culture at Terminus.

8 Rules for the Startup Marketer (or Anyone Who Wants to Think Like One)

Content Marketing Institute

If you work in a big, established company, a presentation on being a marketer on a small team, especially a small team in a startup, may not seem to apply to you. Passion is critical to the success of any startup (or any business).

Inside the StartUp Podcast: Gimlet Media Founders on Managing Burnout & Being Transparent [Podcast]


Last year, former This American Life producer and Planet Money co-host Alex Blumberg launched a business of his own: Gimlet Media. Thus, StartUp was born. Alex best described StartUp as a podcast series “about what happens when someone who knows nothing about business starts one.”.

How a Tiny Finance Startup Dethroned Fortune 500 Giants in Google Search


Founded in 2009 as a bootstrapped startup, Nerdwallet has grown at an exponential pace, from 283 users per month in 2009 to 2.2 We used Media Cloud to log Nerdwallet’s brand mentions over time.