Content4Demand

FEBRUARY 7, 2020

24-26 in Scottsdale, AZ, will feature an expanded lineup of workshops as part of a packed agenda with more than 100 sessions over three days. As part of the workshop program, David Lewis, CEO, DemandGen International, will lead a Demand Generation Masterclass & Certification session. It’s not too big and not too small.

Case Study 54

Case Study Case Studies Studies Work Management 54

Outbound Engine

JUNE 3, 2019

As a business owner, you probably think a lot about which small business marketing strategies and tactics are best for you. These 11 small business marketing strategies are helpful to review regardless of what stage your business is in. Should you focus on offline or online strategies? How about money?

Small Business Marketing 54

Small Business Marketing Tactics Marketing Strategy Marketing & Strategy 54

Convince & Convert

FEBRUARY 21, 2024

Start Small AI is a long game that will be with us for the foreseeable future, but quick wins are important here. A simple one-hour workshop with specific use cases that every department can learn from helps everyone understand what’s possible and what to avoid. Adapt for your use as needed. This goes beyond technical know-how.

Training 152

Training Lead Ranking Phishing Paid Search Agency 152

Marketing Insider Group

MARCH 31, 2021

Whether yours is a small business that focuses on your immediate area or a multinational corporation with local franchises and offices, your customers need to find you online and off. Look at your content and social media analytics to see which keyword searches drive local traffic to your content. Start with Search.

Buyer Personas 334

Buyer Personas SMS Content Communities 334

Convince & Convert

APRIL 10, 2018

It used to be you spent five minutes registering for an event and then showed up on the big day, went to a few workshops, drank two free Coronas, and went home. Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. Linkedin (if it’s a business event).

Buzz 155

Buzz Social Media Media Conference 155

SocialPilot

JANUARY 31, 2024

Imagine the profit you can generate by combining these two different segments of businesses. They were part of keynote sessions, panel discussions, workshops, etc. Give place to influencers for every part of the activity like workshop, hosting, etc. As per the data from Stastica, the SaaS market will reach $374.50

Case Study 90

Case Study Case Studies Work Management Studies 90

Zoominfo

JANUARY 15, 2021

One thing is clear — lead generation has never been more central to a business’ success. They may even extend to your social media and email strategy. The COVID-19 pandemic forced many businesses to shift their tradeshow and events strategy. Depending on your industry, this might be harder or easier in the status quo.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Buffer

DECEMBER 3, 2020

IFundWomen , the go-to funding marketplace for women-owned businesses, aims to support women entrepreneurs as they navigate building their businesses. IFundWomen is the go-to funding marketplace for women-owned businesses and the people who want to support them with capital, coaching, and connections. It’s a great tactic!

Communities 83

Communities Social Media Paid Search Agency Work Management 83

Convince & Convert

APRIL 10, 2018

It used to be you spent five minutes registering for an event and then showed up on the big day, went to a few workshops, drank two free Coronas, and went home. Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. Linkedin (if it’s a business event).

Buzz 107

Buzz Social Media Media Conference 107

Marketing Insider Group

DECEMBER 6, 2022

Starting a niche small business, whether it’s a hip-hop/ballet fusion dance studio , gluten-free bakery, or vintage thrift store, is no small feat. You have to jump through hoops to set up your business entity, find a location, and hire employees. Be personable on social media. . Quick Takeaways: . Open houses.

Paid Content 321

Paid Content Small Business Marketing Communities Paid Social Agency 321

Optinmonster

OCTOBER 31, 2023

For businesses and marketers, mastering the art of the headline is crucial for success. Whether you’re a seasoned content creator, a business owner looking to boost your online presence, or simply curious about headline copywriting, this blog has something for everyone. But what makes a headline truly stand out?

Click Rate 97

Click Rate Examples Lead Ranking Work Management 97

Optinmonster

FEBRUARY 11, 2024

Are you using growth hacking strategies to boost your business? Whether you’re a start-up or have been in business for a while, business growth is necessary to thrive. Businesses that don’t grow soon disappear. This can help you get new business via social sharing and word-of-mouth promotion.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Onalytica B2B

NOVEMBER 1, 2017

Bio: Jasmine Sandler, a Keynote Speaker on Social Branding for Entrepreneurs and Executives is the Founder and CEO of Agent-cy Online Marketing, an Online Branding Agency and Global Digital Marketing Training business since 2006. Social Branding or Personal Branding and Social Media for Entrepreneurs and Executives. ZOHO Product set.

Advertising Agencies 213

Advertising Agencies Work Management Marketing Management Paid Search Agency 213

Marketing Insider Group

NOVEMBER 12, 2019

Well, packing back-to-back workshops and seminars into an exhausting schedule is definitely considered to be an outdated approach. Consumers are increasingly demanding authenticity from brands and becoming distrustful of big business. Get started today and generate more traffic and leads for your business.

Trends 260

Trends Marketing AI Co-Registration Merchandising 260

ConvertKit

JANUARY 22, 2021

Erin Flynn moves from workshops to a signature course. Four and even five-figure launches are possible with a small, dedicated group of subscribers. Some people fear that their audience will shun them if they’re perceived to be “squeezing juice out of the lemon” that is their small email list. Jump ahead.

Lead Ranking 112

Lead Ranking Co-Registration Course Pricing 112

Onalytica B2B

SEPTEMBER 21, 2017

Bio: Zontee Hou is the founder & president of Brooklyn-based consultancy Media Volery and co-lead of the respected Convince & Convert Consulting team. Small/medium business: [link]. Key Topics: Content Marketing, Digital Marketing Strategy, Consumer Behavior. Location: Brooklyn, New York. Major brands: [link].

Forrester 194

Forrester Consulting Webinar Metrics Class 194

Webbiquity

MARCH 8, 2018

As social media has become more fundamental to marketing, it’s forged new ways to attract, reach and influence an increasingly broad customer base. So, as a small business, how are you going to get your foot on the influencer ladder? Micro-influencers have a small but highly-engaged, targeted following (top of the funnel).

Top of Funnel 224

Top of Funnel Blogger Multi-Channel Marketing Funnels 224

Optinmonster

JANUARY 19, 2023

Membership websites are often touted as an easy way to monetize your content and generate leads for your business. Membership sites are great for increasing traffic, website engagement, lead generation, and revenue for your online business. Do you want some membership website examples that are actually profitable?

Marketing Websites 80

Marketing Websites Examples Lead Ranking Copywriting 80

Convince & Convert

JUNE 4, 2013

Last year, I shared the importance of taking conversations offline to grow your business and suggested some great events to help make that happen in 2012. This event is held by the Ohio Small Business Development Center at Columbus State Community College. June 6, 2013 Columbus, Ohio. She even tweeted it. So I believe her.

Social Media 127

Social Media Social Marketing Media Co-Registration 127

The Marketing Blender

DECEMBER 13, 2022

Keep Learning: Networking tips for business professionals. Once you join, take advantage of all the organization has to offer by being active in meetings and participating in discussions on social media platforms within the organization. Keep Learning: The top benefits of social media marketing. Join Professional Organizations

Peer-to-peer 52

Peer-to-peer Network Marketing Ideal Customer Profiles Social Media 52

Onalytica B2B

NOVEMBER 22, 2018

Dream big, start small, learn fast. Again from Teri, she recommended to dream big, start small and learn fast. Petya , Global Influencer Marketing Manager at NetApp drove this point home in the context of building a business case internally, too: “start small, get the results and then present that as a business case.

Planning 266

Planning Tips Top of Funnel Work Management 266

Matchcraft

OCTOBER 24, 2019

At Matchcraft we believe that Customer Retention is key to a successful and sustainable business. According to Marketing Metrics, businesses have a 60 to 70% chance of selling to an existing customer while the probability of selling to a new prospect is only 5% to 20%. JPI Media (Johnston Press). Normally this service is free.

Work Management 63

Work Management Marketing Management Mobile Advertising Training 63

Content Marketing Institute

DECEMBER 17, 2018

Aside from the potential media backlash, if you choose to ignore connecting with diverse audiences, you are losing money and missing opportunities to grow your customer base. Further, consumers of color show outsized influence in several key consumer categories and increasingly demand businesses do and be better. trillion annually.

Enterprise Management 97

Enterprise Management Paid Search Agency Work Management Marketing Management 97

KoMarketing Associates

JANUARY 26, 2017

Session : Mastering Web Analytics to Drive Business Growth. Learn how to optimize existing pieces for increased search exposure, see how small structural changes can impact traffic generation, and get ideas on how to take that content and turn it into new assets to be used across multiple channels. Session : Content Marketing Workshop.

Conference 120

Conference Buying Cycle Analysis Social Media 120

Webbiquity

SEPTEMBER 26, 2023

A Busy Event Calendar First off, the state has recently hosted several famous ones, including the 2018 Super Bowl , the 2017 American Choir Directors Conference, the 2016 Ryder Cup, and the 2019 NCAA Final Four in Minneapolis. Obviously, the pandemic had a huge impact on the live events industry. Here are some of the noteworthy providers.

Enterprise Management 61

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 61

Heinz Marketing

JUNE 21, 2023

Today, it’s the bread and butter of many businesses. That means understanding their needs, responding swiftly and smoothly, and making their journey with your business as pleasant as possible. But at the root of it all, business is about people, and people value relationships. But what does boosting CX look like?

B2B Marketing 89

B2B Marketing B2B Advertising Agencies Paid Search Agency 89

ClearVoice

FEBRUARY 5, 2024

For instance, modern social media management tools offer auto-publishing features that allow users to schedule content to post automatically across multiple platforms. AI can automate repetitive, time-consuming tasks, such as social media posting, content distribution, and some aspects of your content creation process.

Marketing AI 52

Marketing AI Enterprise Management Automation Ethics 52

Heinz Marketing

OCTOBER 28, 2022

It was a great success for both workshop leaders and attendees. Speaker: Zontee Hou , President and Chief Strategist, Media Volery | Head of Strategy, Convince & Convert. You can also tap commitment and consistency by getting your prospects to accept something small (i.e., I personally took 25 pages of handwritten notes!

Work Management 108

Work Management Marketing Management B2B Marketing Planning 108

Biznology

FEBRUARY 25, 2019

You can improve your digital marketing business by learning and implementing new techniques, which will help you stay on par with the ever-changing world of digital marketing. The purpose of marketing is to make your business appealing and valuable to your key prospects and customers.

Peer-to-peer 120

Peer-to-peer Tips Planning Ideal Customer Profiles 120

ConvertKit

JANUARY 27, 2021

But you’re only doing yourself and your audience a disservice if you keep yourself small and hidden away. So toss aside your self-doubt and put on your business hat, because we’re going to cover how to get free traffic without feeling slimy. The creator also feels like they should use social media to grow their business.

Landing Pages 121

Landing Pages Traffic Top of Funnel Communities 121

Outbrain

DECEMBER 1, 2022

That’s why local businesses should never skimp on their local advertising strategy. Local advertising is a marketing strategy that targets audiences close to your business location. They, in turn, get to know your business, talk about it with their friends, help spread the word, and expand your market presence.

Advertisements 26

Advertisements Advertising Marketing & Strategy Word of Mouth 26

Marketing Insider Group

JULY 28, 2015

When working with executives, sales professional and small businesses, I often share this story to contextualize the need to do initial self-assessment before doing personal branding training. Understand Why You Need To Integrate Social Media Into Your Personal Brand. 15 Resources To Help Your Personal Branding Tune-up.

Resources 100

Resources Personalization Brand Identity Branding 100

Martech

JUNE 28, 2022

This is no small task, especially when B2B buyers, barraged by untimely automated messages, random cold calls and lackluster outreach from both sales and marketing, are opting out of vendor conversations. Personalized workshops for prospective buying teams at your target accounts. Drive the shift from push to pull marketing.

Marketing Automation Services 110

Marketing Automation Services Work Management Marketing Analytics Tools Marketing Attribution 110

Sprout Social

JUNE 20, 2016

Do your social media profiles scream promotion, promotion, promotion? If so, you could be missing out on the true personal branding power that social media holds. At its best, social media will allow you and your business to be seen and heard as an expert in your field. Importance Of Social Media & Personal Branding.

Social Media 83

Social Media Personalization Brand Identity Branding 83

Convince & Convert

AUGUST 25, 2011

The social media events season is again upon us. It’s going to be an exciting Fall for me, as I hit the road to talk about The NOW Revolution and other aspects of social media and content marketing. I’m often asked what social media events I recommend. This is the hardest part of social media events programming.

Social Media 127

Social Media Media Blogger Co-Registration 127

Onalytica B2B

APRIL 19, 2018

Make way for ‘shared media’ I’m sure we’ve all heard of the digital marketing trifecta consisting of earned, owned and paid media; covering everything from websites, PPC and social media accounts to social media engagement and word-of-mouth. Influencers are busy people and high in demand.

Top of Funnel 207

Top of Funnel Content Demand Generation Agencies Work Management 207

Martech

FEBRUARY 3, 2023

Having explored events that include immersive media and technologies for marketers pre-pandemic, I was eager to discover how the landscape has shifted after the last few years. The group leads with wellness, ethics, and safety which is a refreshing change from many other tech events that are more focused on ROI and business outcomes.

Marketing AI 87

Marketing AI Advertising Agencies Planning Broadcasting 87