Convince & Convert

DECEMBER 5, 2014

Other than the MarketingProfs Twitter handle , which is run by Head of Content Ann Handley, Rob runs all of the social media and marketing endeavors for MarketingProfs. This keeps him on top of the performances of SEO , partnerships with other companies, and social media, all of which are intertwined in the marketing strategy.

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Convince & Convert

FEBRUARY 16, 2016

As it tends to do in social media, the landscape, it is a-changin’ The rise of influencer marketing has forced many organizations to rethink their approach to social. Heidi Sullivan on Twitter: @hksully. Todd Cameron on Twitter: @redfoxstrategy. If you could do a Skype call with any living person, who would it be?

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Convince & Convert

JUNE 6, 2014

They send out between 2,500 and 3,000 posts per week and have 174 Twitter handle s for specific localities. ” And the platform takes advantage of Twitter’s most up-to-date language filtering technology to make it even more user-friendly. ” If you could do a Skype call with any living person, who would it be?

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Convince & Convert

MARCH 9, 2015

As you can imagine, the biggest challenge for Dean and the marketing team is communicating in social media as a go-between brand. They see engagement around Austin and Texas-related messaging on Twitter and Instagram. To connect with their carriers and drivers, they tend to see best results on Facebook (500% more than on Twitter!).

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Convince & Convert

AUGUST 11, 2015

Social Media for HR. Translation: Chris uses social media to recruit new employees and connect with current employees at Chili’s restaurants all over the U.S. Chris always thought he would be in marketing, but didn’t know he would end up on the “people side” of social media marketing.

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Convince & Convert

MAY 23, 2014

cmmitchell4 Tweet This Opportunities to Engage Like many of today’s social pros, Chad came to social media from a background in journalism. Chad has seen communication evolve from handwritten letters, through mass fax and phone calls, to email, and now social media. He also got his career started in politics in Washington.

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Convince & Convert

MAY 16, 2014

.” Peg works with Guy Kawasaki both at Canva and at 12 Most , and they’re also currently co-writing a book entitled The Art of Social Media. Until Peg joined the company in April , Canva was not active in social media. ” If you could do a Skype call with any living person, who would it be? Holy Social!

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Convince & Convert

APRIL 6, 2015

Karlijn1903 Tweet This Social Service on Social Media Karlijn Vogel-Meijer joins the Social Pros Podcast this week, live from Social Media Marketing World in San Diego. Karlijn manages social media at KLM (Royal Dutch Airlines), which is no small task, as KLM gets about 60,000 mentions per week on social media.

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Convince & Convert

FEBRUARY 2, 2016

“At some level, you have to make it about the social and not about the media.” Matt See on Twitter: @MatthewSee. HSN : Facebook , Twitter , Instagram , Pinterest , YouTube , Like2Buy. If you could do a Skype call with any living person, who would it be? ” —@MatthewSee. TwitterMirror.

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Biznology

JULY 2, 2013

This is the next in the series, including Are you a social media forager? and Are you a social media marketing trapper? Are they on social media? Are they actually on Twitter — or maybe just monitoring Twitter? Are you a social media forager? Are you a social media marketing trapper?

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Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Please Support Our Sponsors.

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Convince & Convert

FEBRUARY 9, 2016

Social media can seem like a never-ending round of speed dating. million Facebook fans, 193k Twitter followers, and 13.3k How centralizing a chain’s social media leads to deeper connections with customers. Why properly handled but ultimately unsuccessful social posts don’t equal a failing social media plan.

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Convince & Convert

MAY 3, 2016

These are the pressing questions on the minds of marketers as they navigate the ever-evolving world of social media in the quest for more relevant content that can cut through the noise. Randy Frisch on Twitter: @randyfrisch. Chris Moody on Twitter: @cnmoody. If you could do a Skype call with any living person, who would it be?

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Convince & Convert

JUNE 13, 2014

As a public-relations and new media all-star , Peter Shankman is interested in how brands foster those good experiences and try to avoid the bad ones. ” Customer service is evolving with the integration of social media. During the 13-hour live broadcast , Arby’s gave away $20k in prizes and engaged with watchers on Twitter.

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Convince & Convert

DECEMBER 5, 2014

Other than the MarketingProfs Twitter handle , which is run by Head of Content Ann Handley, Rob runs all of the social media and marketing endeavors for MarketingProfs. This keeps him on top of the performances of SEO , partnerships with other companies, and social media, all of which are intertwined in the marketing strategy.

Social Media 113

Social Media Google Media Skype 113

Convince & Convert

NOVEMBER 14, 2014

So for Matt Gentile and his team at Century 21 , what is the goal of social media? As the largest residential real estate franchise sales organization on planet Earth, Century 21 has found social media to be a game-changer. Recently, Matt has been talking to franchisees a lot about making use of social media advertising.

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Anything Goes Marketing

JANUARY 18, 2009

Your company may have just started down the path of using Twitter as another communication channel. (If The question that you may be grappling with is this: How should Twitter be used for customer service? David Meerman Scott write an excellent post on how the US Air Force decides to respond to any social media comments.

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Convince & Convert

MARCH 8, 2016

This social infrastructure is held up by a strong educational base of Lee’s design that has helped catapult the Mayo Clinic Social Media Network to success with over 800,000 connections on Facebook alone. “We trust our employees with narcotics and sharp instruments, so we can probably trust them with Facebook and Twitter, too.”

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Convince & Convert

JUNE 7, 2013

Charlie Kautz , Content Marketer at TaylorMade Golf , joins the Social Pros Podcast this week to discuss delivering fresh story-telling content across several platforms every week, following the PGA Tour around the country, and what it’s like having the best job in social media. Charlie Kautz has the best job in social media.

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KoMarketing Associates

OCTOBER 12, 2015

In addition to sponsoring the program and participating in roundtable discussions on social media and online marketing initiatives, I spoke on a panel discussing trends and best practices in digital marketing, with a focus on social media and mobile device adoption. Top Social Media Platforms (by Active Users). Twitter (316M).

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Mobile Marketing Social Media Trends Social Marketing 120

Convince & Convert

MARCH 15, 2016

Dan Moriarty on Twitter: @iamdanmoriarty. Hyatt Hotels Corporation on Twitter , Facebook , YouTube , Instagram. If you could do a Skype call with any living person, who would it be? An avid soccer fan, Dan would choose Lionel Messi for his Social Pros Skype lifeline. .” —@jaybaer (highlight to tweet).

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Convince & Convert

OCTOBER 27, 2015

Carmen Collins, writer and former country music artist, has been working in the social media arena since the heyday of AOL… long before social even had a name. Carmen’s Twitter: @CShirkeyCollins. Cisco Careers on Twitter , Instagram , Facebook , and LinkedIn. ” —@CShirkeyCollins. Internet of Everything.

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Convince & Convert

APRIL 26, 2016

Social Media Targeting. So why would a business such as Raytheon need social media? So why would a business such as Raytheon need social media? However, Lori had a plan to make social media not only relevant to their audience, but an important tool in helping Raytheon meet its business goals. In This Episode.

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Webbiquity

NOVEMBER 30, 2017

It doesn’t matter if your target market is comprised primarily of retirees who’ve just discovered Skype and now use it to call their grandchildren. Social media automation technology is great. In terms of blunders, Twitter is a major automation disaster zone. Lesson: You can, but it doesn’t mean that you should.

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Convince & Convert

NOVEMBER 17, 2015

Why corporate social media does not equal selling to your customers. “On social media, they don’t want to be sold to… They want to be inspired. “I’m not just doing public relations and I’m not just doing social media, but I’m also doing customer service.” In This Episode.

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Skype Paid Search Agency Advertising Agencies Impressions 124

Convince & Convert

NOVEMBER 3, 2015

Former-Intern-Turned-Media-Maven Caitlin Angeloff joins Jay and Adam this week to share her successful approach to social media marketing within her brand, DocuSign. Why engaging social media at every stage of the sales cycle turns everybody into brand advocates. Caitlin’s Twitter: @caitlinangeloff. MarketingProfs.

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Convince & Convert

SEPTEMBER 5, 2011

I remember the days before social media when I would get 20 phone calls per day and 50 or 60 emails, and felt exhausted by the pace of communication. “Social media makes a big world smaller.&#. “Linkedin is for people you know, Facebook is for people you used to know, Twitter is for people you want to know.&#.

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Convince & Convert

SEPTEMBER 29, 2015

Brittany’s Twitter: @brittanymetz. If you could do a Skype call with any living person, who would it be? . “No one wants to be talked at on Blab. They want to be talked to or listen to people talking. There’s a huge difference.” ” —@brittanymetz. BlabHostFinder. ” See you next week!

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Convince & Convert

JANUARY 26, 2016

How having a social media plan extends beyond the computer and means more than maintaining active accounts online. Why social marketing doesn’t mean just social media. “Social media has created this great ability for agents to connect with their clients on a daily basis that creates a really great one-on-one relationship.”

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Convince & Convert

AUGUST 2, 2013

Bryan Srabian , Director of Social Media for the San Francisco Giants , joins the Social Pros Podcast this week to discuss dedicating a physical space to social, basing an editorial calendar on the baseball game schedule, and how to handle rivalries in the Twittersphere. Social Media Stat of the Week: NFL hires 32 bloggers.

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Convince & Convert

DECEMBER 26, 2011

I remember the days before social media when I would get 20 phone calls per day and 50 or 60 emails, and felt exhausted by the pace of communication. ” “Social media makes a big world smaller.” I suspect many of his 100,000+ Twitter followers considered him a friend. I considered Trey Pennington a friend.

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Webbiquity

FEBRUARY 28, 2011

It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! Serious disconnect there.). Anyway, on to the list! List of Corporate Social Strategists for 2011.

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Convince & Convert

MAY 9, 2014

Tweetable Moments Social media has become so important that it’s integrated into everything we do. socialrobinson Tweet This Cutting Down to Expand It’s no mistake that Nick’s title has changed from Social Media Channel Manager to Digital Strategist. See you next week!

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Convince & Convert

APRIL 26, 2013

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. Southwest has a fairly mature setup for their social media team.

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Convince & Convert

MAY 3, 2013

Beth Dockins , Director of Customer Service for Scott’s Miracle-Gro , joins the Social Pros Podcast this week to discuss Scotts approach to social media customer service, social media “tribes”, and how the Scotts brand has evolved to becoming an informational and educational company for lawn and garden owners.

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Convince & Convert

MAY 10, 2016

Why reliable reach means tuning out historical views of social media. “Asking for an ROI on social media is like asking for an ROI on a billboard. Martin Jones on Twitter: @martinjonesaz. Cox Communications on Facebook , Instagram , Twitter , YouTube , LinkedIn. Cox Blue on Twitter , Facebook , YouTube.

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Convince & Convert

JANUARY 16, 2015

With 25 people dedicated to social, JetBlue keeps 24/7 coverage on their Facebook and Twitter channels. Communication is streamlined through one Twitter handle, where they try to respond within 10 minutes. Social media will continue to change and evolve, so keep learning to keep up! That’s the first tip. See you next week!

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