Brandwatch Marketing

MARCH 7, 2023

We come across all sorts of interesting stats about social media sites and users, so we’ve collated the best of them in this bumper facts list. And it comes as a great fact sheet to give context to your social media marketing efforts. Social media statistics For context, as of April 2018, total worldwide population is 7.6

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Marketing Insider Group

MAY 30, 2023

Begin by collecting data from each of your communication channels, which may include: Social media: Most social media platforms have built-in tools for tracking metrics, such as engagement rates, follower growth, and post reach. Based on your findings, you may need to adjust your site design or content strategy.

Work Management 290

Work Management Marketing Management Budget Programs Allocation 290

Webbiquity

JUNE 30, 2022

Your website is your “online storefront” where prospects will most often form their first impression of your business and learn about your company before proceeding with completing calls-to-action and making purchases, so you need to carefully consider how you can demonstrate to your site visitors that your business is trustworthy.

Marketing Websites 294

Marketing Websites Ad Building Lock-In Case Study 294

Optinmonster

MARCH 21, 2024

Customer feedback includes information a company specifically asks for through website surveys, customer support logs, product questionnaires, on-site reviews, customer interviews, and more. Additionally, companies can gather feedback by monitoring reviews on 3rd-party sites, as well as posts and comments on social media.

Marketing Websites 105

Marketing Websites Tips Customer Surveys Customer Satisfaction 105

Marketing Insider Group

JUNE 19, 2023

Perform a content analysis by listing your competitors, finding their content locations, uncovering their SEO metrics, auditing their content, and reviewing their off-site activity. Type “related:[site.com]” into the search bar to find similar sites to yours or another organization. Auditing content takes a significant amount of work.

Analysis 289

Analysis Top of Funnel Advertising Agencies Content 289

Sprout Social

NOVEMBER 11, 2021

The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach. We heard many of our customers’ challenges around integrating with social media management tools and took notes. Q: How do you currently manage incoming leads from social media? Lead management & CRM.

Digital Asset Management 118

Digital Asset Management Social Media Work Management Marketing Management 118

Top Rank Marketing

JANUARY 22, 2024

For campaigns driving to an asset on your site, there are two strategies to try: Create tracking URLs for each influencer. It’s not a guaranteed indicator of your actual audience—that depends on the whims of social media algorithms. Tracked URLs or custom landing pages make it easy to see who’s doing the heavy lifting.

Top of Funnel 107

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 107

Marketing Insider Group

MARCH 18, 2020

You can also track how subscribers are engaging with your content and create segments of subscribers based on engagement, such as visiting your website or sharing your content on social media. Hootsuite is a social media marketing management tool that makes it easier to manage all your social media content across several platforms.

Marketing Management 363

Marketing Management Tools Planning RSS 363

Marketing Insider Group

JUNE 1, 2021

The other part of engagement is what’s happening on social media. Other avenues include users that click on a lead form from a piece of content, which is trackable with the right Google Analytics Campaign URL builder. Google Analytics will be key here, as will campaign URLs. Image: Google Analytics. Rank Metrics.

Marketing Analytics Tools 344

Marketing Analytics Tools Content Marketing Work Management Marketing Management 344

Biznology

AUGUST 21, 2018

I’m in the middle of launching a new online product so I am in the middle of thinking about social media frequency. Don’t Just Call In Your Social Media. You can totally post the same news and updates across all your social media platforms— fer sure— you just need to make sure you dress it up appropriately for each venue.

Social Media 137

Social Media Social Marketing Media Twitter 137

Launch Marketing

OCTOBER 18, 2023

Whether this is your first website or a redesign, here are a few core things to test after your website launch: Links: Check your URLs are properly structured. Over 55% of website traffic comes from mobile devices so ensuring your site is mobile-friendly is crucial. Highlight on Social Media. Consider Advertising.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

Convince & Convert

JULY 14, 2021

It is also a good idea to publicize that calendar on your site. Finally, allow you to publish timely social media updates (with relevant hashtags) even when there are no big holidays coming. You can also integrate your Instagram feed with your site with these plugins. Focus on Consistency. Conclusion.

Marketing Strategy 217

Marketing Strategy Marketing & Strategy Planning Social Media 217

Trade Press Services

FEBRUARY 5, 2024

In fact, 61 percent of customers say they are more likely to purchase from mobile-friendly sites. Social media: Optimize image sizes for “scroll-ability.” Because of the vertical design and constant reloading of social media feeds, content needs to grab the attention of users. SMS: Brevity is key.

Advertising Channels 107

Advertising Channels Optimization Tips Mobile Advertising 107

Brandpoint

JUNE 9, 2021

Now having created MAT Releases for clients for more than 14 years, I’ve seen them evolve to become a more powerful controlled media tactic than ever before. Smart marketers will take steps to optimize their MAT for the modern media landscape. Finally, go on a competitor’s site and review news and blogs.

Media 122

Media PR Paid Search Agency Distribution 122

Martech

OCTOBER 22, 2021

Jagran New Media, a leading publishing house in India, had a revenue problem. They’d been relying on ad networks to manage outstream video — mobile-only ads that appear on partner sites and apps outside of YouTube — on their websites. Jagran runs and manages premium sites for news and current events, entertainment and education.

Paid Search Agency 99

Paid Search Agency Video Marketing Ads Service 99

Martech

OCTOBER 11, 2023

Invent a new concept and own the URL The idea : Creating a new concept or strategy that gains traction in your industry and owning the primary URL associated with that concept. Long-term benefits : A book serves as a cornerstone for your expertise and can be a long-lasting asset that continually reinforces your authority in your field.

Marketing AI 125

Marketing AI SEO Thought Leadership Search Marketing 125

Sprout Social

APRIL 27, 2022

Since the beginning of the World Wide Web, Uniform Resource Locators (URLs) have been one of the primary methods for jumping from one webpage to another. Unfortunately, URLs become long and complex as subdomains, subdirectories and tracking codes are added. As social media grew in popularity, lengthy URLs began to present a problem.

Best Practices 103

Best Practices Deep Linking Enterprise Management Domain 103

Convince & Convert

MAY 2, 2016

We know we need to measure results in order to actually get them, but all too often we’re measuring the wrong things—especially when it comes to social media metrics. It’s easy to fall into the trap of using “vanity metrics” to measure social media marketing. Start by understanding where social media falls in your sales funnel.

Social Media 110

Social Media Social Marketing Top of Funnel Marketing Analytics Tools 110

RebelMouse

OCTOBER 19, 2023

We have a product called SmartLinks to improve internal linking, adding links on key phrases across your site, which also helps to increase time on site. Editors can update the URL, meta description, and so on to optimize around those keywords. Adding related media like images with proper alt text or related videos with context.

Google 96

Google Keywords FAQ Custom Publishing 96

seo.co

FEBRUARY 1, 2023

You also want to set up profiles on other social media platforms like Facebook and LinkedIn. These sites will undoubtedly come up whenever anyone searches your store’s name or products to learn more information, and you should be the one to control that information.

SEO 98

SEO Tips Marketing & Strategy Ideal Customer Profiles 98

DAGMAR Marketing

JANUARY 5, 2022

UTM tracking is one of the easiest and most effective ways to track where your site visitors are coming from. UTM strings are tags or add-ons you put at the end of URLs you want to track. When someone clicks on a URL with a proper UTM string, this event is recorded in your Analytics account. Why should you be using UTM codes?

Traffic 97

Traffic Ideal Customer Profiles Marketing Analytics Tools Advertising Mediums 97

SmartBug Media

NOVEMBER 24, 2021

Inbound marketing is a strategy in which businesses utilize content marketing, blogging, social media, and search engine optimization (SEO) to attract traffic from search engines. The more inbound links your site has pointing to it from other high-quality sources, the higher you will rank in search results for relevant keywords.

Inbound Marketing 115

Inbound Marketing Paid Content Marketing Websites Planning 115

Convince & Convert

APRIL 10, 2018

Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. I gave a speech in suburban Cincinnati to the Mid-American chapter of Meeting Planners International, titled “7 Ways to Use Social Media to Create Buzz-Worthy Events.” The shorter the better, please!

Buzz 155

Buzz Social Media Media Conference 155

Martech

FEBRUARY 22, 2024

Munch’s new features for its social media automation platform include video creation Safe Zones, Autotitle and Direct Publishing to YouTube Shorts; user management features including Publish Manager and New Account Page; as well as Enhanced with Clip Extension and Downloading SRT Files. Now, on to this week’s releases.

Marketing AI 89

Marketing AI Marketing Automation Services Word of Mouth CPA 89

Buffer

JULY 29, 2019

You can audit your marketing in many ways—be it a quick-and-simple social media audit or a full-scale blog review. or you can plug a URL into a new tool and have it tell you what it thinks. Enter your blog’s URL and your email address, and press go. Add social media buttons on articles and pages of your website.

Social Media 72

Social Media Social Marketing Media Dwell 72

Schubert B2B

FEBRUARY 18, 2022

Your URLs should be descriptive and easy to read. Under the URL and title should be a clear meta description, which is a brief description of your business or products. Use your keywords as part of the title, URL and meta description. Recent data show that 66% of all site visits come from mobile. Quality, Clear Content.

Google 127

Google Lead Scoring Lead Ranking Marketing Analytics Tools 127

Optinmonster

APRIL 3, 2020

Medstar Media was seeing less than stellar conversion rates on their clients’ sites and knew there had to be a better way. With OptinMonster, Medstar Media was able to increase their clients’ conversions by 500%, making themselves one of the most sought-after marketing firms in the industry of aesthetic medicine in the process.

Conversion 74

Conversion Advertising Agencies Paid Search Agency Media 74

Adobe Experience Cloud Blog

JANUARY 4, 2019

The biggest failures small businesses encounter in social media come from not knowing who their customers are, who they’re competing against, which channels to target, and how to engage their audience. If you need more advanced social media competitive analytics, tools like Rival IQ, SproutSocial, Klear, or SEMrush can provide them.

Small Business Marketing 134

Small Business Marketing Social Media Tips Media 134

Sprout Social

FEBRUARY 6, 2017

Social media ROI is one of the most heavily debated topics in the online marketing world. Because measuring the effectiveness of social media marketing efforts isn’t as clear cut as, say, running a Google AdWords campaign. A separate study gives some insight as to why companies aren’t measuring their social media ROI.

Social Media 109

Social Media ROI Media Marketing Analytics Tools 109

Brandwatch Marketing

OCTOBER 5, 2020

Marketing always has to adapt to new technology and although we can hardly call social media new anymore, a lot of businesses still haven’t caught up or got to grips with it. What is social media marketing? Social media marketing is any marketing that takes place on social media platforms. How do I get started?

Social Media 105

Social Media Social Marketing Media Planning 105

Brandwatch Marketing

JANUARY 2, 2019

We come across all sorts of interesting stats about social media sites and users, so we’ve collated the best of them in this bumper facts list. And it comes as a great fact sheet to give context to your social media marketing efforts. Social media statistics. billion active social media users. billion users.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Optinmonster

JULY 28, 2022

In this article, we’ll show you how to track marketing campaigns on your WordPress site using Google Analytics and UTM (Urchin Tracking Modules) tags. Traffic is simply how many people visit your website or social media profiles. Here’s an example of a custom URL with UTM tags: <a href="[link].

Paid Content 83

Paid Content Campaigns Marketing Analytics Tools Planning 83

SmartBug Media

DECEMBER 19, 2022

Keyword research is the process of gathering data and determining which words, queries, and phrases will help you not only rank well on search engine results pages but also draw qualified people to your site. Are you seeking to drive more, less relevant traffic to your site? On-Site Optimization. Canonical URL.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Scoop.it

SEPTEMBER 7, 2021

Social media and email marketing go hand in hand. People may find your company’s products on social media. Both email marketing and social media strategy are crucial for future sales, so it makes sense to integrate the two activities. Why should you integrate email with social media strategy? Attract more subscribers.

Social Media 75

Social Media Email Marketing Social Marketing Marketing Strategy 75

Sprout Social

NOVEMBER 26, 2018

If you’re trying to wrap your head around modern social media, chances are you’re a bit overwhelmed. Fast forward to present day where a social presence is an expectation for businesses, with 80% of marketers relying on social media to raise brand awareness. Claim your business’ name and URLs. Think about it.

Social Media 105

Social Media Social Marketing Media Business 105

Adobe Experience Cloud Blog

JUNE 18, 2018

Engagement is the key to success for social media marketing—brands that drive more engagement from their audience are generally rewarded with better visibility and organic reach. Ultimately, the blood, sweat, and tears you put into your social media campaigns should translate to leads and sales. STEP 1: Dive Into Your Data.

Social Media 134

Social Media Sales Leads Top of Funnel Conversion 134

Martech

OCTOBER 31, 2022

Google Analytics URL Builder — create a UTM tag on the page you are on UTM IO — Google Analytics URL Builder to bulk create UTM tags. Tag analysis — what’s firing on my site? Key articles by Google support. Release Notes for GA4 Make the switch to GA4 Introduction to Google Analytics 4. Universal Tag Manager tools. Get MarTech!

Marketing Analytics Tools 99

Marketing Analytics Tools Resources Analytics Google 99