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Social Media and the Perils of Monetization

B2B Memes

Are profits and social media compatible? For B2B professionals, mixing social media and business requires a delicate balance of giving and selling, sharing and monetizing. I was reminded of how tricky this balance can be last Friday when I logged onto my RSS reader. Does making money from a friendship make it less social?

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Chris Abraham joins Frank Eliason and Shel Holtz on FIR

Biznology

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). How will brands, social media marketers, and PR professionals find their way back to the fold? Subscribe: iTunes | Android | Email | RSS.

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Knowledge Graph: How to Optimize Google Knowledge Panel for SEO

seo.co

Back in November of 2014, Google stepped out of its Google+ shell and started openly providing links to other social media profiles in its Knowledge Graph box. Gain online visibility through non-search related channels, such as RSS feeds and social media. Social Profiles. Even so, it’s important to hedge your bets. Conclusion.

SEO 105
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A Checklist for a Good Blog

Writing on the Web

An email subscription sign up button such as an RSS icon. Social Media connect icons so I can find the author and connect with them. Social Media Share buttons so I can immediately click and share a post I like. If you don’t have anything of your own, you can always link to a page on Wikipedia.

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Social media writes your biography in real time

Biznology

Image via Wikipedia. That's dandy and catchy, but an often neglected aspect of it is that this online biography is not only being written by the main agent, but by many others sharing the social media space with the author. Most users of social media are probably in between the two extremes. by Aaron Kim.

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Five Ways to “Get Real” With B-to-B Social Media

Biznology

are using social media, says a study conducted by iTracks and the Business Marketing Association (BMA). In fact, B-to-B use of social media may have even eclipsed that of consumer marketers, according to another report from White Horse Productions. This is the no-brainer of B-to-B social media marketing. Find new customers.

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Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. What really impresses me is that Techrigy is a serious social media monitoring solution.