Webbiquity

MAY 17, 2022

The pandemic sent millions of employees home to work in March of 2020, and in the two years since, remote jobs have become the new normal. The evolving work environment has especially impacted business-to-business (B2B) organizations, as in-person interactions are often pivotal to success. Creating a Productive Work Environment.

Organization 305

Organization B2B B2B Sales Training 305

The Forward Observer

MARCH 1, 2024

Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement by Julie Atherton About the Book Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and the latest developments.

Social Media 169

Social Media Social Marketing Enterprise Management Marketing & Strategy 169

Webbiquity

OCTOBER 17, 2023

Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. LinkedIn is, of course, the top social media platform for B2B marketers.

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Webbiquity

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. With 93% of marketers leveraging social media for increased brand exposure, it’s vital for businesses to identify ways to stay ahead of the curve. Guest post by Ahana Basu. What’s the best approach for creating that strategic plan?

Social Media 313

Social Media Social Marketing Planning Tips 313

Sprout Social

APRIL 20, 2023

Most companies employ a social media agency to fill some sort of gap: the company does not have enough in-house resources or lacks the in-house expertise. Or perhaps it just makes sense from a budget or long-term planning standpoint to employ an agency vs. hiring a full-time resource. Be specific. Creating content?

Paid Social Agency 126

Paid Social Agency Paid Search Agency Social Media Ad Agencies 126

Oktopost

APRIL 13, 2023

Episode Summary Managing priorities, projects, and tactics with limited resources has become a common challenge faced by many modern-day marketing leaders. David also reveals why focus is key when prioritizing projects, and tactics and how it helps his team stay mindful of what is working. Catch all episodes here.

Resources 118

Resources Work Management Tactics Marketing Management 118

Brandpoint

JULY 11, 2022

Check them out to add some new resources to your list! AdAge Content topics: Marketing, advertising, agency life and tech Why read: AdAge merge marketing and advertising into one site full of industry news – it’s an awesome resource for staying updated on the broader communications industry.

Resources 106

Resources Advertising Agencies Paid Search Agency Newsletter 106

Thinkers360

MARCH 31, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (APAC). Join Enterprise Lite to work with all of these analysts and influencers! Congratulations to all who participated! Join us today !

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Marketing Insider Group

NOVEMBER 10, 2020

Many development opportunities assumed participants could travel (or at least that they would not be forced to work from home indefinitely). If you’re tired of Zoom calls but would still like to expand your skill set, consider taking advantage of these five professional development resources. Self-Guided Training.

Conference 229

Conference Resources Peer-to-peer Paid Search Agency 229

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Europe, Africa & Middle East). Join Enterprise Lite to work with all of these analysts and influencers! Congratulations to all who participated! Join us today !

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Marketing Insider Group

OCTOBER 5, 2023

There is an observation in social media called “ Participation Inequality ” or the “ 1% rule ” that says that 1% of us create content, 9% of us share content and 90% of us are pure consumers of the content created. But the fact is, the large majority of marketers are still not active in social media.

Social Media 194

Social Media Media Twitter ROI 194

Content Standard

MARCH 12, 2024

We’re living through the decline of mainstream media, and as marketers, we have a role to play in filling the void. No major media conglomerate has been spared. For years, Pew Research has reported a continual decline in the share of audiences following traditional media. Why does this matter?

Media 97

Media Brand Identity Branding Storytelling 97

Heinz Marketing

JULY 29, 2022

We work really hard to find and hire the right people. This context is incredibly important to ensure our Predictable Pipeline methodology stays current and is used to develop relevant solutions that actually work when implemented. MarketingProfs – a comprehensive resource for anything and everything B2B.

Resources 107

Resources B2B Marketing Analytics Tools Lead Gen 107

Choozle

JULY 14, 2022

Resource allocation is the process of evaluating resources and distributing them across marketing campaigns to achieve business goals. Effectively allocating resources is one of the hardest parts of digital marketing. Understand that time and resources are necessary. The same principle holds true for resource allocation.

Allocation 79

Allocation Resources Work Management Paid Search Agency 79

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. If you’re growing your business and footprint online, this is the best time to understand social media SEO. What is social media SEO? Take a look at his headline: 2.

Social Media 157

Social Media SEO Cost Per Click Media 157

Biznology

JUNE 28, 2019

Implementing an employee advocacy program has a slew of benefits for your marketing team, but you might be surprised to hear it helps your human resources department as well. A successful program results in a huge boost in all your social media marketing KPIs, including engagement, clicks, website traffic, and leads. In fact, 44.5%

Resources 149

Resources Social Media Thought Leadership Public Relations 149

Webbiquity

APRIL 18, 2023

This list includes tactics from SEO optimization to social media accounts , and more, that can realistically produce a return on your budget and efforts. Twitter is still the second-best social media platform for B2B marketing …at least for now.) What are B2B eCommerce Marketing Tactics?

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

SmartBrief - Marketing

MARCH 7, 2024

Amidst tightening budgets in 2024, marketing teams are under extra scrutiny to prove that their work contributes to the bottom line. One area marketers can’t dismiss is dark social media activity. Dark social media refers to the private sharing of content through channels such as Facebook groups, Instagram DMs and WhatsApp messages.

Social Media 104

Social Media Social Marketing Peer-to-peer Media 104

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (North America). Join Enterprise Lite to work with all of these analysts and influencers! Congratulations to all who participated! Join us today !

B2B Thought Leadership 128

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 128

Marketing Insider Group

APRIL 12, 2021

One of the most critical aspects of using content marketing is managing your paid, owned, and earned media. They actually all work together to drive traffic and conversions. In this post, we’ll break down each type of media, how to use them in content marketing, and which one provides the best ROI. What Is Paid Media?

Paid Content 360

Paid Content ROI Paid Search Agency Media 360

ClearVoice

JUNE 19, 2020

Whether you’re looking for tools to boost your freelance career, needing support, or simply seeking ways to give back to the black community, here’s a list of organizations and resources to get you started. Therapy for Black Girls , or TFBG, is making remarkable strides in providing mental health resources for black women everywhere.

Resources 111

Resources Communities Guidelines Press 111

Sprout Social

APRIL 16, 2020

It’s not too much of a stretch to suggest that many of us have an addiction to social media. But in spite of all that we love about social media, there’s also a dark side to social that we need to acknowledge. But in spite of all that we love about social media, there’s also a dark side to social that we need to acknowledge.

Work Management 145

Work Management Social Media Marketing Management Peer-to-peer 145

Sprout Social

FEBRUARY 28, 2024

What is social media technology? At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. But as social media has evolved, management platforms have matured beyond this primary function, delivering much more to brands and the people behind them.

Social Media 103

Social Media Work Management Marketing Management Media 103

Martech

OCTOBER 31, 2022

Here’s a collection of all the tools and resources we’ve mentioned so far in our GA4 series, plus a few extra. Google Tag Assistant is a Chrome extension that ensures Google tags such as Google Analytics, Google Tag Manager, Adwords Conversion Tracking and more are working correctly. Key articles by Google support.

Marketing Analytics Tools 107

Marketing Analytics Tools Resources Analytics Google 107

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy.

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Spiralytics

FEBRUARY 7, 2024

However, there are several avenues where social media automation can be a game changer. This comprehensive guide will help you understand the power of social media automation for your business. What is Social Media Automation? How Does Social Media Automation Work? Sounds like a marketer’s dream, right?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

ClearVoice

JANUARY 5, 2024

Allocating resources and setting a budget that reflects your content marketing goals is like having a GPS for your content strategy — it keeps everything on track. The question is, how do you budget for success and allocate resources to align with your content marketing goals? Influencer collaborations and paid media.

Allocation 52

Allocation Budget Programs Marketing Budget Resources 52

Vision6

NOVEMBER 2, 2023

While email and social media marketing both stand out as powerhouse advertising channels, combining them together can really light a fire under your next campaign. Email marketing works because it exists as a direct and highly personalised channel that allows you to engage with your audience, nurture leads, and drive sales.

Social Media 52

Social Media Work Management Email Marketing Social Marketing 52

SmartBug Media

DECEMBER 23, 2021

It would take an extra 42 days of work for women to earn what men did in 2020. We have our own virtual community at SmartBug® called #LadyBugs, where we share articles and resources—or even vent when we need to. Here are four of our favorite resources every woman needs in her inbox. Main themes often include: Work-life balance.

Resources 98

Resources Newsletter Fulfillment Communities 98

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

SmartBug Media

MARCH 19, 2021

Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization. SmartBug Media®.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Brandpoint

JUNE 4, 2020

Liz Wassmann, Brand Manager at Farmer’s Fridge, oversees social media, email programs, content, copy and brand partnerships for this growing food delivery start-up. Prior to Farmer’s Fridge, Liz spent time working at an ad agency creating email strategies for brands like Crate & Barrel. AKA, most of us!)

Resources 148

Resources Budget Programs Paid Search Agency Advertising Agencies 148

Sprout Social

MARCH 12, 2021

Social media and digital channels often became brands’ only options for connection and conversation during a time when many were feeling isolated. Starting today, we're using social to support you by sharing resources and starting new conversations around remote work and open communication to help (even just a little) during this time.

Resources 99

Resources Social Media Custom Publishing Digital Transformation 99

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Here are 13 solid video content ideas to bolster your social media presence: 1. Behind the Scenes Give viewers a look into interesting processes or people at your company, and show your team at work.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Sprout Social

JANUARY 9, 2024

According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. To create an exceptional customer experience, invest in your team’s social media personalization strategy. What is social media personalization and why are marketers prioritizing it?

Social Media 125

Social Media Personalization Media Work Management 125

BOP Design

DECEMBER 21, 2021

In this article, we take a look at B2B content marketing practices that work and why they are effective. Explainer posts, whether they are long-form articles, shorter blog posts, or how-to guides work well in a content marketing strategy as they walk the end-user or prospect through how to use or leverage certain products or services.

Top of Funnel 114

Top of Funnel B2B Marketing Practices B2B Thought Leadership 114

Martech

SEPTEMBER 28, 2023

Many of these help with specific text-based tasks like SEO, website, blog and social media copy creation. Becoming comfortable working directly with LLMs like ChatGPT is a skill that can only serve you well, even when these tools become easier to use and more integrated into our current technology. Get MarTech! In your inbox.

Marketing AI 130

Marketing AI Work Management Generation Marketing Automation Services 130