Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. If you’re growing your business and footprint online, this is the best time to understand social media SEO. What is social media SEO?

Social Media 154

Social Media SEO Cost Per Click Media 154

The Marketing Blender

OCTOBER 1, 2022

Resources. . Your guide to building a marketing budget template. Looking to create a new marketing budget template for your business? Although a marketing budget template can take some time and thought to build, it’s not as difficult as you may think it is. How to build a marketing budget template and strategy.

Marketing Budget 98

Marketing Budget Marketing Budget Creation Budget Programs Template 98

Martech

OCTOBER 31, 2022

Here’s a collection of all the tools and resources we’ve mentioned so far in our GA4 series, plus a few extra. Templates to use to map commerce to GA4. Consent Management Platforms with resources about Google’s Consent Mode. Key articles by Google support. Universal Tag Manager tools. How to’ helpers.

Marketing Analytics Tools 98

Marketing Analytics Tools Resources Analytics Google 98

Vidyard

APRIL 30, 2021

Confidence, charisma, and resourcefulness are all wonderful attributes to have as a salesperson, but historically you had to get your foot in the door with a cold call or email that caught the prospect’s attention before they could learn all those things about you and want to connect. Top Templates for Sales Prospecting with Video 2.1

Template 137

Template Video Marketing Top of Funnel Ideal Customer Profiles 137

Sprout Social

MAY 18, 2023

Yet, strong social media copywriting skills remain the foundation of bringing a social strategy to life. According to Rachael Goulet, Sprout Social’s Director of Social Media, “Whichever social networks you use, effective writers know how to tailor their writing for different audiences and platforms.”

Copywriting 124

Copywriting Social Media Practices Marketing AI 124

Hubspot

DECEMBER 21, 2020

To help with writer's block, we've put together 10 copywriting templates you might use for any of your marketing efforts, including blogging, social media, email marketing, and even internal memos. 10 Copywriting Templates to Use in Marketing. Featured Resource: 15 Email Templates for Marketing and Sales.

Copywriting 101

Copywriting Template Work Management Marketing Management 101

Hubspot

AUGUST 21, 2023

Types of Business Proposals How to Write a Business Proposal Business Proposal Templates Business Proposal Example Tips for Writing a Business Proposal Business Proposal Ideas It's a common misconception that business proposals and business plans are the same. Business Proposal Templates In need of some inspiration before you begin writing?

Template 69

Template CMS Development Examples Marketing Proposals 69

Rev

AUGUST 2, 2023

Why you shouldn’t neglect prospecting Sales prospecting vs. lead generation General tips for more effective prospecting Examples and resources for outbound and inbound prospecting methods Let’s get started! Finally, marketing can help sales by providing the necessary resources to close deals. What is sales prospecting?

Sales Management 78

Sales Management Ideal Customer Profiles Template Top of Funnel 78

Litmus

NOVEMBER 10, 2022

To make it easier for you, we’ve created an email reporting template that you can use to collect your thoughts and impress your stakeholders. What is an email reporting template? An email reporting template provides an outline and place to share your email marketing status, recent wins, and lessons. Recent projects. Challenges.

Template 80

Template Budget Programs Click Rate Lead Scoring 80

Litmus

MAY 10, 2021

And with 40% of teams experiencing under-resourced email marketing efforts, an automation tool can be the efficiency boost you need to give time back to your team and finally get to those innovative ideas of yours. We even include a free template to help you evaluate vendors! Growing your social media following. No templates?

Marketing Automation Services 143

Marketing Automation Services Budget Programs Work Management Template 143

Pam Didner

MAY 14, 2020

My clients asked me if they need to revise their marketing plan, and marketing plan templates AGAIN when the economy starts to reopen, Post COVID-19. Many of them just went through a round of marketing plan updates (with budget adjustments, content and media re-planning, even headcount reduction) during the pandemic.

Planning 137

Planning Template Marketing Budget Creation Marketing Plans 137

Content Marketing Institute

NOVEMBER 6, 2018

? ?. Editor’s note: Given the ongoing need for brands to use social media strategically, we are sharing this article updated from its original publication last year. Curious as to whether user trust has deteriorated to the point where social media is no longer a safe space for your brand to play at all? Social media channel choices.

Planning 111

Planning Social Media Template Marketing Plans 111

DrumUp

MAY 20, 2019

Conducting Buyer Persona Research Step 3: Create Your B2B Social Media Strategy a. Table of Contents Introduction Step 1: Set Goals and Establish Metrics Step 2: Define Your Target Audience a. Buyer Personas b. Choose the Right Social Networks b. Content Types c. Content Topics d. Create a Social.

Social Media 108

Social Media Template Buyer Personas Media 108

Sprout Social

DECEMBER 7, 2020

The only way to do that is to keep track of your social media analytics, and equip yourself with the right tools and reports to do so. Getting started with social media analytics. There are a lot of different terms, reports and metrics to know about when it comes to social media marketing. Advanced social media analytics.

Social Media 120

Social Media Analytics Media Template 120

Hubspot

NOVEMBER 22, 2021

To help you get there, we've put together a blueprint of a LinkedIn prospecting message that can consistently deliver results and tacked on some other effective LinkedIn message templates to boot. Whether you're sending an InMail or a good old-fashioned message, look to the following template as a guide. Resource offer.

Template 84

Template Linkedin Thought Leadership Demonstrating Intent 84

SmartBug Media

MARCH 3, 2023

With so many channels to potentially reach and engage with folks—from social media and influencer marketing to paid advertising on YouTube, Google, and other mediums—it’s not always easy to know how to appropriately reach your customers with the right message and context. Businesses need an easy, direct way to reach customers.

Template 98

Template Advertising Agencies Sales Cycle Order 98

The Marketing Blender

OCTOBER 14, 2022

Resources. . Which social media platforms drive the most sales? You know that social media is a powerful tool for promoting your business, but you might not know which platforms are the most effective at driving sales. While each social media platform has its own unique benefits, they’re not all laser-focused on ROI.

Social Media 98

Social Media Marketing Budget Media Budget Programs 98

Oktopost

AUGUST 13, 2021

Download Your Free Gantt Chart Template for Marketing Teams. A list of the resources required to complete a task. Assign Resources and Task Leaders. Itemize the resources required to complete each task and decide which team members will be in charge of which tasks. How to Use the Template. Email Address.

Template 80

Template Work Management Planning Marketing Management 80

Inbox Insight

NOVEMBER 1, 2021

We’ve created three easy to digest planning templates to help guide your 2022 planning in the right direction. The overriding pressure points facing marketing tech buyers are Social Media (26%), Customer Relationship Management (CRM), 24% and Customer Loyalty (22%). In Q2 of 2021, marketers spent 49.9%

Work Management 98

Work Management Marketing Management Template Marketing Automation Services 98

Hubspot

NOVEMBER 19, 2020

Because of that reality, follow these steps and use these resources to determine if you should develop your market, how it should be developed, and whether or not the initiative is successful. However, before you spend time, money, or resources on developing your market, take these steps to determine if the expansion is worthwhile.

Planning 101

Planning Template Marketing Strategy Marketing & Strategy 101

Optinmonster

DECEMBER 28, 2023

Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Which Drives More Sales: Email or Social Media? billion active social media users.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Sprout Social

APRIL 20, 2023

Most companies employ a social media agency to fill some sort of gap: the company does not have enough in-house resources or lacks the in-house expertise. Or perhaps it just makes sense from a budget or long-term planning standpoint to employ an agency vs. hiring a full-time resource. Be specific. Creating content?

Paid Social Agency 122

Paid Social Agency Paid Search Agency Social Media Ad Agencies 122

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

Marketing Analytics Tools 138

Marketing Analytics Tools Social Media Top of Funnel Analytics 138

Sprout Social

MARCH 12, 2021

Social media and digital channels often became brands’ only options for connection and conversation during a time when many were feeling isolated. Starting today, we're using social to support you by sharing resources and starting new conversations around remote work and open communication to help (even just a little) during this time.

Resources 97

Resources Social Media Custom Publishing Digital Transformation 97

SmartBug Media

MARCH 23, 2023

As a leading provider of digital marketing solutions, SmartBug Media has done it again! Our certified experts get our clients up and running quickly by setting up the HubSpot platform, migrating data from existing systems, and providing essential company data such as email templates, workflows, list segmentations, and more.

Hubspot 98

Hubspot Enterprise Management Work Management Advertising Agencies 98

SmartBug Media

MAY 30, 2022

Building an e-commerce brand requires not just the right resources but the right strategies implemented by the right team. Download our e-book Email Marketing Templates for E-commerce: Revenue-Driving Email Flows to learn about email marketing best practices. Get Started with An Expert Team.

Resources 98

Resources Ad Building Brand Identity Branding 98

Sprout Social

NOVEMBER 10, 2022

In a nutshell, your social media bio is your brand’s most basic elevator pitch—a snapshot of what you do, who you are and how you meet customers’ needs. While he died before the turn of the 20th century (so the timing’s a little off), he could have easily been describing the perfect social media bio. Grow your audience.

Social Media 90

Social Media Brand Identity Branding Media 90

Sprout Social

DECEMBER 7, 2021

As its impacts continue to grow, social media managers have taken their roles in new and innovative directions. So who better to predict the future of social media marketing than the people behind the profiles? That’s why we asked SMMs across industries what they think is next for social media as both an industry and a profession.

Social Media 145

Social Media Social Marketing Media Paid Search Agency 145

Sprout Social

APRIL 17, 2024

These builders offer a user-friendly interface with customizable templates and network integrations. Look for platforms that provide drag-and-drop functionality, pre-built templates and clear onboarding. Sprout Social Sprout Social is a social media management platform with an integrated chatbot builder.

Paid Search Agency 98

Paid Search Agency Marketing AI Work Management Marketing Management 98

Vidyard

APRIL 30, 2021

Confidence, charisma, and resourcefulness are all wonderful attributes to have as a salesperson, but historically you had to get your foot in the door with a cold call or email that caught the prospect’s attention before they could learn all those things about you and want to connect. Top Templates for Sales Prospecting with Video 2.1

Template 73

Template Video Marketing Top of Funnel Ideal Customer Profiles 73

Hubspot

FEBRUARY 9, 2021

Use a communication plan template. HubSpot's Communication Plan Templates are a great resource to help you develop actionable steps without having to spend too much of your time on this task. If you're struggling to come up with questions, reach out to team members within your company, and/or your customers.

Template 100

Template Marketing & Strategy Paid Search Agency Work Management 100

Marketing Insider Group

APRIL 17, 2023

Gen Z is rejecting mainstream media and quickly soaking up niche content – a stark shift from consumer preferences of the past. The Ultimate Content Marketing Strategy Template By Michael Brenner We get it – creating a content marketing strategy from scratch is intimidating. 90.63% of Content Gets No Traffic From Google.

Paid Search Agency 337

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 337

Convince & Convert

JULY 24, 2019

From a marketing perspective, there is no such thing as “social media.” ” It’s nearly pointless to think of social media as one thing, because the audiences, use cases, technology, algorithms, optimal cadences and other characteristics of each social platform continue to diverge. Click To Tweet. Channel Goals.

Social Media 153

Social Media Media Marketing & Strategy Television marketing 153

Sprout Social

FEBRUARY 2, 2023

In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. Why social media consistency matters for brands Consistency on social media isn’t just nice to have: it’s a non-negotiable for long-term success.

Social Media 109

Social Media Media Business Viral Marketing 109

Sprout Social

MAY 8, 2023

Navigating social media copyright can be like sailing in uncharted waters. In this guide, we outline the specific practices your company should follow when posting to help avoid social media copyright infringement and protect your brand. With every new wave of social trends come unanticipated legal consequences.

Copyright 108

Copyright Social Media Media Guidelines 108

SocialPilot

FEBRUARY 9, 2024

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Social Media Marketing + Michael A. Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. Stelzner He is the founder of the Social Media Examiner blog.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

SmartBug Media

APRIL 28, 2021

Best Free Marketo Training Resources. Here are our top free training resources to help you learn the ins and outs of the Marketo platform: 1. In the ”Getting Started” module , you’ll find helpful training resources on getting set up and producing quick wins. Marketo Certified Associate Exam Study Guide. Marketo Webinars.

Marketo 86

Marketo Training Resources Marketing Automation Services 86