The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. We’ve got something different.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

ClearVoice

JUNE 19, 2023

These include account-based marketing, artificial intelligence, local SEO, persona marketing, podcast marketing, social media, and video marketing. For example, chatbots, automated email, and new AI tools like ChatGPT and Google’s Bard help marketers save time and resources. billion people worldwide are social media users.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Sprout Social

MAY 7, 2019

Many social media marketers today find themselves at a challenging crossroads–social platforms are growing increasingly complex, with more features, formats and content types, and audiences’ expectations for social content are developing alongside these platforms. Social media marketing challenges.

Stats 109

Stats Social Media Social Marketing Media 109

Optinmonster

DECEMBER 28, 2023

Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Which Drives More Sales: Email or Social Media? billion active social media users.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Webbiquity

APRIL 10, 2018

Here are half a dozen insights from 27 B2B marketing stats facts compiled from recent studies, plus one key conclusion no B2B marketer will want to miss. 75% of B2B buyers use social media to support their purchase decision. Digital Media Stream ). Social Media Today ). Martech Series ). Content Marketing Institute ).

Marketing AI 245

Marketing AI Enterprise Management Stats Marketing Management 245

distribion

NOVEMBER 9, 2016

We have scoured the internet and collected a list of email marketing trends and stats that we have incorporated into our latest ebook, Reply All: Flat-Out Fundamental Insights into Crafting Compelling Emails that Deliver. The post Email Marketing Trends and Stats appeared first on The Beacon. – Adestra.

Stats 79

Stats Email Marketing Trends Work Management 79

KoMarketing Associates

JANUARY 30, 2018

To help our fellow B2B marketers in their paid efforts, we compiled a thorough list of resources and guides for seven paid platforms. On the other hand, Bing Ads also has a great resource section with tons of guides as well as an insights page with industry trends and success stories. LinkedIn Ads. Twitter Ads.

Resources 179

Resources Advertising Agencies B2B Marketing Paid Search Agency 179

Webbiquity

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. The number of worldwide social media users is projected to grow from 2.1 Here are four key takeaways (among the many possible) from the compilation of social media marketing facts and statistics below: Social is important today, but even more so tomorrow.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

KoMarketing Associates

SEPTEMBER 22, 2021

In order to strengthen your strategy, you’ll want to stay up to date with the latest trends and statistics. Whether you’re using content marketing to build up SEO , increase engagement on social media, or garner brand awareness, these 15 statistics will help guide you in the right direction. 2021 State of B2B Digital Marketing.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Porch Group Media

OCTOBER 24, 2022

“Your current marketing strategy may not be relevant tomorrow.” Marketing trends change, new ones are developed, and marketing technology comes and goes. There is no doubt that email marketing works, especially when you have a dynamic strategy that can be easily adjusted with new trends. Focus on User-Generated Content (UGC).

Marketing AI 81

Marketing AI Email Marketing Trends Paid Search Agency 81

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss.

Social Media 126

Social Media Social Marketing Examples Planning 126

Marketing Insider Group

JANUARY 4, 2021

When it comes to developing growth marketing strategies, you don’t have every resource at your disposal. The best growth strategies involve organic SEO, content marketing, organic social media, and email marketing. Let’s look at some stats from Brightedge Research. Engage with Organic Social Media.

Growth Marketing 360

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 360

Oktopost

MAY 30, 2023

We don’t need to remind you of the benefits of consistently posting quality content to social media, particularly when it comes to getting ahead of the competition. Here are the five things you need to know about streamlining your social media strategy. This is why so many brands feel their social media channels are underutilized.

Social Media 86

Social Media Enterprise Management Media Work Management 86

Sprout Social

JUNE 22, 2021

Rather than employ the spray and pray method, identifying which social media platforms a brand’s customers use is a more effective way to connect with one’s target audience. Key Stats: Over 2.8 Key Stats: Over 2.1 Key Stats: 1 billion global users. Key Stats: 199 million daily active global users. million US users.

Social Media 117

Social Media Stats Ideal Customer Profiles Media 117

Porch Group Media

DECEMBER 30, 2019

The Ultimate List of Consumer Travel Industry Stats and Trends to Know for 2020. Below is a list of 50 interesting trends and statistics as we look at the travel industry today and gain h into into what the future may hold. Short Term Rentalz 2019) . “On Expedia Group 2019) . used reviews from hotel, 29.6%

Stats 72

Stats Trends Statistics Consulting 72

Sprout Social

AUGUST 9, 2023

But if you aren’t factoring in meaningful social media data, you will miss crucial insights. There is a massive amount of social media data available today, and businesses are eager to tap into it. Yet, raw data points or lengthy, stat-stuffed reports alone don’t tell a compelling story, which leads to data being underutilized.

Social Media 78

Social Media Media Customer Satisfaction Lead Scoring 78

Sprout Social

JUNE 17, 2021

Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. The sooner you start embracing social media as a critical business function, the farther the strong social current will take you. Not convinced?

Social Media 145

Social Media Statistics Social Marketing Marketing Budget 145

Sprout Social

JANUARY 4, 2021

It’s another to pitch a social media marketing campaign and secure your boss’ approval to execute it, especially when you consider the impact the events of 2020 have had on marketing as a whole. Inspiration for your social media marketing pitch. But it’s one thing to come up with a creative idea. What’s the big idea?

Social Media 124

Social Media Social Marketing Campaigns Planning 124

Outgrow

DECEMBER 17, 2020

37 Must-Know Marketing Trends & Statistics Post COVID. A lot has changed and here we are keeping a keen eye on the marketing trends and statistics post COVID. So, we did a fair bit of research and compiled this blog on Marketing Trends & Statistics Post COVID. Content Marketing Trends & Statistics Post COVID.

Statistics 98

Statistics Paid Content Trends Cost Per Click 98

KoMarketing Associates

NOVEMBER 6, 2014

Each week, multiple news stories are posted featuring the latest trends, reports, and statistics in the B2B world. For someone who doesn’t have a lot of extra time to go out and find those, it’s a fantastic resource. There are so many good reports and surveys being conducted (* cough ) and truthfully, some of the stats surprise me.

Stats 120

Stats B2B Marketing B2B Lead Gen 120

PureB2B

APRIL 25, 2019

Staying on top of sales and marketing trends like these can help you gain a new perspective on your strategies and even help you initiate a campaign or channel pivot. If you liked those stats, how about these? The post 30 Sales and Marketing Stats to Know appeared first on DemandScience. Read on and enjoy! B2B Buying Process.

Stats 62

Stats Top of Funnel Advertising Agencies Marketing Qualified Leads 62

Sprout Social

MAY 18, 2021

For years, people pitted “traditional” and social media against one another. Some harbor the misconception that as social budgets increase, traditional media budgets have to decrease to balance the books. The result is a real missed opportunity to weave social and traditional media together to exceed your brand’s goals.

Social Media 111

Social Media Media Budget Programs Paid Search Agency 111

SocialPilot

JANUARY 15, 2024

Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article. Let us start with general social media video statistics.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Bannerflow

FEBRUARY 19, 2020

In-house marketing trends are developing all the time. All the stats feature in this article are taken from Bannerflow and Digiday’s State of In-housing 2020 report. Featuring the thoughts and insight of 200+ senior European marketers it is by far the most thorough analysis of the in-house marketing trend. .

Trends 98

Trends Paid Search Agency Planning Barriers 98

Engagio

APRIL 12, 2024

Consider these two stats: A 5% increase in customer retention produces more than a 25% increase in profit ( Bain & Co. Consider these two stats: A 5% increase in customer retention produces more than a 25% increase in profit ( Bain & Co. Remember that stat above? Consider partnership programs that benefit all parties.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

Oktopost

AUGUST 10, 2023

This is where the strategic utilization of social media comes into play. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Often times, it’s from our own internal resources.

Social Media 62

Social Media Lead Ranking Sales Qualified Leads Marketing Qualified Leads 62

Litmus

AUGUST 2, 2021

In the first part of our online Ultimate Email Summit , Jessica Raggio (VP of Product Marketing at Litmus) and April Mullen (Director of Brand and Content Marketing at SparkPost) shared their takes on these 2021 email trends to date and predictions for the future of: Agility, adaptability, acceleration. Privacy & trust. Newsletters.

Webinar Metrics 106

Webinar Metrics Privacy Protection Trends Privacy 106

Sharpspring

JULY 22, 2022

Read on for the do’s and don’ts of how to use automation as part of your social media marketing strategy. First, let’s look at the good side of digital media automation – the things you can do that will help with your social media strategy as a whole. Positive Forms of Digital Marketing Automation & Their Benefits.

Automation 130

Automation Marketing & Strategy Marketing Strategy Marketing Automation Services 130

Sprout Social

APRIL 21, 2020

While it may seem like sustainability is fashion’s newest trend, a deeper look at social media shows that consumer demand for more sustainable fashion is here to stay. And while the retail industry has weathered significant change lately, sustainability is one trend that just keeps rising. View this post on Instagram. ????Research

Trends 103

Trends Ethics Planning Transparency 103

Stevens & Tate

FEBRUARY 1, 2021

Knowing what’s trending in marketing is a great way to keep your marketing efforts fresh and to find new tactics that can help improve your marketing strategy. We know it can be difficult to keep up with these trends, so we’ve gathered some current marketing trends that are worth paying attention to: Noteworthy Marketing News.

Trends 52

Trends Paid Search Agency Planning Marketing & Strategy 52

Sprout Social

MAY 15, 2020

Use these social media benchmarks to get a feel for how your brand is stacking up to peers in your industry. This data can help you level-set across your organization to be a better advocate for social, and help your marketing team focus resources where you might be falling behind the competition.

Advertising Benchmark 122

Advertising Benchmark Social Media Media Work Management 122

Sprout Social

MAY 8, 2023

Keep an eye out for emerging trends or subcultures on the platform and test your own content. With future market trends changing quickly, it’s important to understand how trends start, evolve and influence. Users on average spend 23.5 What are the best times to post on TikTok? to 5 p.m.) Tuesdays from 5 to 9 a.m.,

Best Practices 107

Best Practices Social Media Work Management Education 107

SmartBrief - Marketing

JUNE 7, 2023

This could be an eye-catching headline or a surprising stat in the first line of the piece. It’s something they might come back to again and again as a lasting resource. John Hyslop is the chief operating officer and creative director of NYC-based agency Prose Media. Hook them early with a clear “promise.”

Content Marketing 52

Content Marketing Trends Advertising Agencies Paid Search Agency 52

Outgrow

JANUARY 3, 2022

How to Use Google Trends for Content Marketing? If you are a content marketer who hasn’t explored Google Trends yet, you’ve got to read this blog! And, trust us, using Google Trends for content marketing will become your new favorite marketing strategy by the end of it. . Google Trends! . What Is Google Trends?

Trends 52

Trends Google Outgrow Content Marketing 52

Marketing Insider Group

JUNE 14, 2021

Here are several impressive video marketing stats : 86% of businesses use video for marketing. To build a successful video marketing strategy, you need to set attainable goals, choose the proper channels and video types for your target audience, and optimize videos for search and social media. Source: Sprout Social. Interviews.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

PureB2B

APRIL 25, 2019

Staying on top of sales and marketing trends like these can help you gain a new perspective on your own strategies and even help you initiate a campaign or channel pivot. If you liked those stats, how about these? The post 30 Sales and Marketing Stats You Need to Know for 2019 appeared first on PureB2B. Read on and enjoy!

Stats 48

Stats Top of Funnel Marketing Qualified Leads Lead Ranking 48

SnapApp

MARCH 15, 2017

If you’re struggling to communicate how essential marketing automation can be to improved ROI, higher customer engagement, and the overall experience, take a look at the stats below and share them with your team. The Big Marketing Automation Stats. Google Trends. . What these Stats Mean for Marketers. Gartner. .

Marketing Automation Services 59

Marketing Automation Services Stats Marketing Automation Enterprise Management 59