Industrial Marketing Today

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Three reasons why the future of public relations is red hot

grow - Practical Marketing Solutions

I started my career in public relations many years ago and have always had a fondness for this profession and the people in it. Wouldn’t this job fit best under the department that was built for building relationships — public relations? Public Relations 2.0

A Public Relations Case for Digital Marketing

Biznology

Back in the early days (circa 2004), my colleagues and I debated which function should “own” social media. As the head of global public relations, I thought it was crystal clear: the public relations function was best suited, because our strengths were in creating two-way conversations and managing risk. She blithely told me: “Social media is just another bow in our marketing quiver.”. Photo credit: Lynn Friedman. What is the future of digital marketing?

B2B Public Relations: 7 tactics to pull more leads into the funnel

B2B Lead Generation Blog

Tweet If your organization’s marketing and public relations teams aren’t working hand in glove, you’re missing a key lead generation opportunity. Laura Sturaitis, Executive Vice President of Media Services and Product Strategy, Business Wire , a press release distribution company.

The Public Relations Metamorphosis: Social Media is Here to Stay

Marketri

Public relations strategies and tactics have certainly come a long way in the last several years. ” It’s not just about using traditional publicity tactics to create awareness and promote a product or service. Oh, the power of social media.

The role of public relations in lead generation for B2B firms

NuSpark

There are many elements to creating a program that produces a high quantity of high quality leads: SEO, SEM, Content Marketing, Social Media, and more. But among these channels, an important strategy is public relations. Public Relations: How to do it right.

Death by Content: How Press Release Abuse Killed Public Relations

Marketing Craftmanship

And its sole purpose was to provide the press with information likely to be of interest to the public; containing what journalists still call “news value.”. For public companies, dissemination of financial results and material events will be handled by their legal department.

Social media strategy leaders: Sarah Nilson

Biznology

Welcome to the next post in a series celebrating leaders in social media strategy. With a background in communications and public relations, Sarah has been at QuintilesIMS for almost three years now in several roles touching social media.

What to do if the president tweets you

grow - Practical Marketing Solutions

And even more important, how has he changed the dynamics of PR … any company or public figure could become a tweet target! The beauty of Twitter is that it is the most human-powered social media platform. By Mark W. Schaefer.

Dominate Your Next Event With a Great Public Relations Strategy

Modern B2B Marketing

by Dayna Rothman Great public relations can help your company break through the noise that can sometimes dominate a busy event. If you need some help laying out your plan, be sure to download our new Public Relations Strategy Worksheet for Events. (no

How to Modernize a Public Relations Strategy That's Stuck in the Dark Ages

Hubspot

public relations can be a critical ingredient in your marketing mix. The good news is that the amount of time people spend interacting with media is only growing ; the bad news is that traditional PR is rooted in tactics that were only relevant twenty years ago.

All about earned media micro-influencer marketing and more on the Through the Noise podcast

Biznology

Topics include my favorite marketing strategy, earned media micro-influencer marketing , something my team and I have been doing since late 2006. Here’s a free earned media micro-influencer marketing master class for you! What is earned media?

Social Media Explained. Really.

grow - Practical Marketing Solutions

With every client I meet, every class I teach, and every speech I give, there is always a group of people who desperately need to understand social media marketing but don’t have the time to do it. But this is not just another social media book. The post Social Media Explained.

Paid online influencer marketing is fully mainstream

Biznology

In the Renaissance Weekend panel I was on, Social Savvy—Mastering Social-Media Platforms, we discussed some things that worked and some things that didn’t.

What it’s like to be hugged by a brand. Literally.

grow - Practical Marketing Solutions

Despite the amazing new technology we have to connect with people directly, most brands have fallen into the same bad habits of using social media content to advertise, sell, and promote. By Mark Schaefer. Last week I was hugged by a brand. I’m serious — a literal, physical hug.

Influencer outreach is more PR than marketing or advertising

Biznology

Almost three years ago I wrote Blogger outreach is more PR than social media. In it, I go through my process and talk about the value of earned media versus paid post. Much along those lines, earned media is still the best policy.

Content shock re-visited, the content marketing myths and realities

grow - Practical Marketing Solutions

It was the most-researched post I had ever delivered to the publication and it took many hours of work. Social media marketing, mobile, content … it all works really well. By Mark Schaefer. For the past few years I’ve been a contributor to The Harvard Business Review.

Chris Abraham joins Frank Eliason and Shel Holtz on FIR

Biznology

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). How will brands, social media marketers, and PR professionals find their way back to the fold?

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The state of the nation on SEO, content strategy and earned media

grow - Practical Marketing Solutions

A few years ago social media was small and quiet. In combination with planned content, we’re also going to monitor social media, we’re going to monitor engagement metrics, to see if there are insights that will surface. A few years ago social media was small and quiet.

4 Ways to really engage your customers on social media

Biznology

Many businesses really want to interact with their fans and ignite more engagement on social media to build relationships and loyalty. Contests on social media are a dime a dozen today, so do something atypical to make your brand stand out.

Earned media influencer marketing demands your awesome

Biznology

I’ll be honest with you, relatively few companies can conduct a successful earned media influencer marketing campaign. Earned media influencer marketing is time-consuming. You can’t just hand out widgets online and expect a successful earned media campaign.

3 Ways Social Media Adds Spice to Traditional Public Relations

KEO Marketing

Once upon a time, public relations was about getting coverage. You published a press release, reached out to media contacts, or designed a campaign that attracted attention from networks and publishers. Social Media marketing agency social media marketing

PR 2015: Top 100 Influencers & Brands

Onalytica B2B

Public relations is not what it used to be. Things truly changed when social media appeared in the early 2000’s (remember Friendster?). With this social media explosion comes the increase in social media influencers. Virtual Social Media. PHA Media.

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Social media marketing isn’t a popularity contest

Biznology

Businesses striving to bring in that lucrative ROI with social media often fall into trap of thinking that the more followers you have the more success your social campaigns will have. How to Make the Most of Your Social Media Marketing with Less. Media monitoring is the answer.

How Putin’s brand inspires Trump

Biznology

As a forceful, deal-making businessman, Trump can relate to Putin’s leadership style. By controlling the media, Putin has demonstrated an extraordinary ability to project a brand image of towering strength to the Russian people, demonstrated by his military interventions.

Brand 69

Break the mold: Why content marketing needs to be like a chalupa

grow - Practical Marketing Solutions

” In this post I postulated that the traditional advice that businesses need to “think like media companies” is losing steam. I’m convinced that thinking like a media company isn’t enough any more. Thinking like a media company.

How storytelling can shape the corporate brand and culture

Biznology

This “first digital generation” thrives on social media, which is different from traditional media mainly in that it involves a one-on-one conversation that begs for engagement, versus the one-to-many in mass marketing.

Brand 95

Is your social media marketing about listening or talking?

Biznology

You’re spending all of your social media marketing budget on promoting your brand, products, and services; that’s fine except you’ve either forgotten — or never knew — that social media is a two-way street. Everyone who consumes social media expects that.

Five often-overlooked reasons senior executives should use social media

Biznology

I hear these objections all the time when speaking to top executives about social media. By updating your profile with new responsibilities, achievements, and publications you keep these important constituents up to date on your progress. They certainly don’t need the publicity.

How social media is changing what brands stand for

Biznology

Our world has never been so divided by politics, with social media as a major catalyst for extreme opinions and reactions. Brands are being pulled into battles on what they stand for, willingly and unwillingly, on both social and traditional media.

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How to Handle a Crisis on Social Media

Vertical Response

At some point, every small business may have to deal with a public relations crisis. Social media has the power to fan the flames of crisis or douse them on the spot, social media strategist Whitney Zatzkin says.

Case Study: How I got on a national television show through Twitter

grow - Practical Marketing Solutions

And while I can’t gurantee it would work for everyone, I think this approach to using Twitter for media relations is scalable for other PR projects. So, we made a list of social media accounts for news affiliates and newspapers up the East Coast. 15 media Interviews.

A sales pitch isn’t a relationship

Biznology

I rarely accept such invitations, but I had worked with this particular public relations person several times before, and the topic of the conversation did look interesting. I was a technology journalist for 23 years before leaving the field in 2005 to focus on social media marketing.

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Social media monitoring: why it’s a must

Biznology

Good or bad, online or off, there is nothing worse than someone talking about you publicly and you not getting an opportunity to respond. the print and broadcast media were the only ones who could really speak to the masses about a business.

Eight media relations tips most PR pros totally miss

Biznology

I was a technology journalist for more than 20 years before taking a decade-long hiatus into social media marketing. I was stunned to learn that, despite seismic shifts in the media landscape during the time I was gone, public relations has actually changed very little.

PR 43

In praise of social media mediocrity

Biznology

My advice for blogging and social media marketing alike is as follows: 20-minutes-a-day with an hour once-a-week. If you just spend that minimum on your social media, you’ll only be participating, you’ll only be showing up, but you’ll still be out there doing it.

Media 113

The Six Signs of an Authoritative Blog

grow - Practical Marketing Solutions

For many reasons, blogging remains one of the most important components in a search and social media marketing strategy. 6) Social Shares – Authoritative blogs also have good social media influence. By Obaidul Haque, {grow} community member.

Wisdom from the Most Influential PR Professional of the Century

grow - Practical Marketing Solutions

In this rare interview, a man named “PR Professional of the Century” discusses life lessons, cutting through PR chaos, his upcoming memoir, and the role of social media in society. Or are some things still the same in the world of public relations?

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