Industrial Marketing Today

A Public Relations Case for Digital Marketing

Biznology

Back in the early days (circa 2004), my colleagues and I debated which function should “own” social media. As the head of global public relations, I thought it was crystal clear: the public relations function was best suited, because our strengths were in creating two-way conversations and managing risk. She blithely told me: “Social media is just another bow in our marketing quiver.”. Photo credit: Lynn Friedman. What is the future of digital marketing?

Should PRSA Sanction Public Relations Practitioners?

Marketing Craftmanship

As a result, effective public relations involves pushing a company’s or client’s agenda (or products and services) without being a pest, and ideally, by being helpful to reporters who are in a position to reciprocate with media coverage.

Trending Sources

The Herb Schmertz Era: When Public Relations Had Some Balls

Marketing Craftmanship

brings to mind what many consider to be a golden age for Public Relations; the period from the mid-60s to mid-80s, when the PR profession had the mandate, the skills and the balls to stand up to criticism leveled against the organizations and people whom they represented.

B2B Public Relations: 7 tactics to pull more leads into the funnel

B2B Lead Generation Blog

Tweet If your organization’s marketing and public relations teams aren’t working hand in glove, you’re missing a key lead generation opportunity. Laura Sturaitis, Executive Vice President of Media Services and Product Strategy, Business Wire , a press release distribution company.

The Public Relations Metamorphosis: Social Media is Here to Stay

Marketri

Public relations strategies and tactics have certainly come a long way in the last several years. ” It’s not just about using traditional publicity tactics to create awareness and promote a product or service. Oh, the power of social media.

3 Ways to Better Integrate B2B Public Relations Into Your Marketing

Schubert B2B

B2B public relations, or PR, is just what it sounds like — relating (connecting) to your public (or audience). It’s the process of securing publicity either for you or for your clients. PR bridges the gap between the customers, the media and you/your client.

Earned-media micro-influencer marketing primer

Biznology

In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money. And then there’s earned media marketing. Let’s refer to public relations before the corruption by Madison Avenue.

How to Modernize a Public Relations Strategy That's Stuck in the Dark Ages

Hubspot

public relations can be a critical ingredient in your marketing mix. The good news is that the amount of time people spend interacting with media is only growing ; the bad news is that traditional PR is rooted in tactics that were only relevant twenty years ago.

The art of narrative storytelling via social media marketing

Biznology

I’m always asked about analytics and metrics when it comes to my earned media micro-influencer marketing campaigns, the campaigns that Dan Krueger and I produce for our clients at Gerr.is Done right, both social media engagement and influencer outreach are personal, person-to-person.

Social media strategy leaders: Sarah Nilson

Biznology

Welcome to the next post in a series celebrating leaders in social media strategy. With a background in communications and public relations, Sarah has been at QuintilesIMS for almost three years now in several roles touching social media.

Dominate Your Next Event With a Great Public Relations Strategy

Modern B2B Marketing

by Dayna Rothman Great public relations can help your company break through the noise that can sometimes dominate a busy event. If you need some help laying out your plan, be sure to download our new Public Relations Strategy Worksheet for Events. (no

Five social media courses make one social media strategy meal

Biznology

Most social media marketing strategies are like my mum and me in Genova : we were supremely blissed-out happy with our experience of the authentic, delicious, “to the tooth” spaghetti al pesto.

Influencer outreach is more PR than marketing or advertising

Biznology

Almost three years ago I wrote Blogger outreach is more PR than social media. In it, I go through my process and talk about the value of earned media versus paid post. Much along those lines, earned media is still the best policy.

Social media marketing isn’t a popularity contest

Biznology

Businesses striving to bring in that lucrative ROI with social media often fall into trap of thinking that the more followers you have the more success your social campaigns will have. How to Make the Most of Your Social Media Marketing with Less. Media monitoring is the answer.

Paid online influencer marketing is fully mainstream

Biznology

In the Renaissance Weekend panel I was on, Social Savvy—Mastering Social-Media Platforms, we discussed some things that worked and some things that didn’t.

PR 2015: Top 100 Influencers & Brands

Onalytica B2B

Public relations is not what it used to be. Things truly changed when social media appeared in the early 2000’s (remember Friendster?). With this social media explosion comes the increase in social media influencers. Virtual Social Media. PHA Media.

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All about earned media micro-influencer marketing and more on the Through the Noise podcast

Biznology

Topics include my favorite marketing strategy, earned media micro-influencer marketing , something my team and I have been doing since late 2006. Here’s a free earned media micro-influencer marketing master class for you! What is earned media?

Earned media influencer marketing demands your awesome

Biznology

I’ll be honest with you, relatively few companies can conduct a successful earned media influencer marketing campaign. Earned media influencer marketing is time-consuming. You can’t just hand out widgets online and expect a successful earned media campaign.

3 Ways Social Media Adds Spice to Traditional Public Relations

KEO Marketing

Once upon a time, public relations was about getting coverage. You published a press release, reached out to media contacts, or designed a campaign that attracted attention from networks and publishers. Social Media marketing agency social media marketing

4 Ways to really engage your customers on social media

Biznology

Many businesses really want to interact with their fans and ignite more engagement on social media to build relationships and loyalty. Contests on social media are a dime a dozen today, so do something atypical to make your brand stand out.

Is your social media marketing about listening or talking?

Biznology

You’re spending all of your social media marketing budget on promoting your brand, products, and services; that’s fine except you’ve either forgotten — or never knew — that social media is a two-way street. Everyone who consumes social media expects that.

How social media is changing what brands stand for

Biznology

Our world has never been so divided by politics, with social media as a major catalyst for extreme opinions and reactions. Brands are being pulled into battles on what they stand for, willingly and unwillingly, on both social and traditional media.

How Putin’s brand inspires Trump

Biznology

As a forceful, deal-making businessman, Trump can relate to Putin’s leadership style. By controlling the media, Putin has demonstrated an extraordinary ability to project a brand image of towering strength to the Russian people, demonstrated by his military interventions.

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Five often-overlooked reasons senior executives should use social media

Biznology

I hear these objections all the time when speaking to top executives about social media. By updating your profile with new responsibilities, achievements, and publications you keep these important constituents up to date on your progress. They certainly don’t need the publicity.

In praise of social media mediocrity

Biznology

My advice for blogging and social media marketing alike is as follows: 20-minutes-a-day with an hour once-a-week. If you just spend that minimum on your social media, you’ll only be participating, you’ll only be showing up, but you’ll still be out there doing it.

Social media monitoring: why it’s a must

Biznology

Good or bad, online or off, there is nothing worse than someone talking about you publicly and you not getting an opportunity to respond. the print and broadcast media were the only ones who could really speak to the masses about a business.

20 Experts, 1 Awesome Resource: The Social Media ProBook

Modern Marketing

by Joe Chernov | Tweet this You may have noticed that over the past month or so, several influential social media professionals changed their profile pictures to funky avatars of themselves. The ProBook is a “re-imagining” to last year’s award-winning Social Media Playbook.

How storytelling can shape the corporate brand and culture

Biznology

This “first digital generation” thrives on social media, which is different from traditional media mainly in that it involves a one-on-one conversation that begs for engagement, versus the one-to-many in mass marketing.

Stop the Insanity. Fire Your PR Firm in 2014.

Marketing Craftmanship

Its source notwithstanding, the axiom applies perfectly to the great number of companies that retain PR firms, year after year, to generate publicity that will have little or no impact on tangible business outcomes. The more publicity, the better. Publicity generates revenue.

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A sales pitch isn’t a relationship

Biznology

I rarely accept such invitations, but I had worked with this particular public relations person several times before, and the topic of the conversation did look interesting. I was a technology journalist for 23 years before leaving the field in 2005 to focus on social media marketing.

Are you a social media forager?

Biznology

When you put lots of energy, time, and passion — but no plan — into your social media marketing and PR campaigns, you’re a forager. Social media foraging does get protein in the pot, though that protein is generally more in the form of grubs than it is prime grade lean steak.

Eight media relations tips most PR pros totally miss

Biznology

I was a technology journalist for more than 20 years before taking a decade-long hiatus into social media marketing. I was stunned to learn that, despite seismic shifts in the media landscape during the time I was gone, public relations has actually changed very little.

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The state of earned media blogger outreach

Biznology

I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. Blogger and influencer outreach should only be done in the framework of public relations because what you’re doing, literally, is reaching out to publishers. Earned media.

Chris Abraham joins Frank Eliason and Shel Holtz on FIR

Biznology

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). How will brands, social media marketers, and PR professionals find their way back to the fold?

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Blogger outreach is more PR than social media

Biznology

The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook , Twitter , Pinterest , and maybe Google+. Blogger outreach is earned media not paid, right? Related articles.

Analyze your target’s buying process, for greater marketing efficiency

Biznology

Consider which media make the most sense at each stage. When you are trying to become known to researchers, media relations and trade shows can be the most effective tools.

The resurgence of values-based branding for restoring trust

Biznology

The scary decline of trust in all facets of our society has created a new challenge for brands: how can brands overcome the growing skepticism and lack of credibility caused by this distrust to authentically relate to their customers?

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Social media strategy leaders: Hester Tinti-Kane

Biznology

So far, I have done one interview in the Leaders in Social Media Strategies series. How has your education and workplace learning brought you to where you are now, a leader in social media strategy? I came to work on digital marketing—email, websites, SEO/SEM, and social media.

The bloggers are the victims of bad blogger outreach

Biznology

I just wrote an article , Blogger outreach is earned media PR, isn’t it? wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.”

Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework

Webbiquity

It also requires an active presence and network of relationships in social media, coverage in industry press, and carefully targeted online advertising to be where your prospective buyers are looking, when they are looking. What online publications do they read?