The Point

NOVEMBER 15, 2023

Include demographics, psychographics, and any insights into their behaviors, preferences, pain points and motivators, including persona definitions if they already exist. Are you creating a display ad, an email, social media content, a web page? Does that offer exist today or will new content need to be created?

Creativity 173

Creativity Advertising Agencies Paid Search Agency Psychographics 173

Convince & Convert

JULY 24, 2019

From a marketing perspective, there is no such thing as “social media.” ” It’s nearly pointless to think of social media as one thing, because the audiences, use cases, technology, algorithms, optimal cadences and other characteristics of each social platform continue to diverge. Click To Tweet.

Social Media 153

Social Media Media Marketing & Strategy Television marketing 153

Marketing Insider Group

APRIL 10, 2024

For instance, generating leads may mean leaning into a social-media first campaign while increasing conversions may mean launching a referral program. If so, you could utilize Google Analytics or Quantcast to get a better sense of your audiences’ psychographic profiles. Are you looking to establish brand authority?

Marketing Strategy 172

Marketing Strategy Marketing & Strategy Paid Search Agency Marketing Analytics Tools 172

Navigate the Channel

NOVEMBER 29, 2023

Psychographics: In addition to demographics, delve into their lifestyle, values, and beliefs. Media Consumption: Explore their media consumption habits. Social Media Engagement: If they use social media, consider not only which platforms they are active on but also their engagement level. Where do they live?

Ideal Customer Profiles 65

Ideal Customer Profiles Psychographics Demographics FAQ 65

Biznology

JUNE 21, 2019

Social media marketing remains the most engaging—if not the most effective—technique in your business arsenal. According to Ambassador , 71% of consumers who have had a good social media experience with a brand are likely to recommend it to others. Get to Know Your Social Media Audience. Indirectly, of course.

Social Media 151

Social Media Media Marketing & Strategy Tips 151

Convince & Convert

MARCH 8, 2017

From a marketing perspective, there is no such thing as “social media.” ” It’s nearly pointless to think of social media as one thing, because the audiences, use cases, technology, algorithms, optimal cadences and other characteristics of each social platform continue to diverge.

Television marketing 165

Television marketing Social Media Media Marketing & Strategy 165

Convince & Convert

SEPTEMBER 1, 2015

Over the years, Convince & Convert has continued to refine its social media strategy process. I’ve pasted the slides below, but also included a short summary of the eight steps in our social media strategy process, as the slides are more visual than descriptive. Social Media Strategy in 8 Steps (Summary).

Social Media 167

Social Media Social Marketing Marketing Strategy Marketing & Strategy 167

Biznology

JUNE 13, 2017

I’m always asked about analytics and metrics when it comes to my earned media micro-influencer marketing campaigns, the campaigns that Dan Krueger and I produce for our clients at Gerr.is Done right, both social media engagement and influencer outreach are personal, person-to-person. every day. Done right, it’s old school.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Webbiquity

FEBRUARY 25, 2020

Psychographics: What do they are about? Do they likely spend time on social media for business, and if so, which platforms? Are they likely to manage a team or be individual contributors? What factors determine their compensation? What are their frustrations at work? What will it take to make them want to change?

Top of Funnel 235

Top of Funnel Video Marketing B2B Thought Leadership Digital Marketing Funnels 235

Hubspot

OCTOBER 28, 2013

The answers to these questions are the psychographics of your customer base, and you need to know this information to truly understand who’s buying what you’re selling. Psychographics is about using the demographic information you have for your buyer persona to figure out more about their lifestyle, their behaviors and their habits.

Psychographics 28

Psychographics FAQ Buyer Personas Demographics 28

Valasys

APRIL 4, 2023

Social Media Intelligence: The New Way of Competing Today, it is almost unheard of that any user needs a social handle. Whether Facebook, Instagram, or Twitter, every business and user is on one of the social media platforms. This leaves 72% of businesses implementing social media without concrete results.

Social Media 52

Social Media Media Curation Demographics 52

The Point

APRIL 19, 2023

(Disclaimer: our agency partners with Rev to help inform audience, media, and content strategy for our clients.) Think of it as psychographics, but for B2B. I asked Jeff to explain exegraphics and how they work: How would you describe exegraphics to a marketer? What makes them different from demographics?

Ideal Customer Profiles 130

Ideal Customer Profiles Marketing AI Marketing Analytics Tools B2B Marketing 130

Binary Demand

FEBRUARY 23, 2024

Exploring buyer personas in the digital age As outlined by Forbes , a common misstep in crafting brand-specific buyer personas is an overemphasis on demographics, often neglecting crucial situational elements like psychographics, the buyer journey, emotional mapping, and triggering events.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Martech

JANUARY 25, 2024

It is trained on marketing prompts, audience psychographics, and campaign objectives, and delivers on-brand and human-sounding copy in seconds. TamTamy Reply’s AI Live Posting uses generative artificial intelligence and automation to support the creative and editorial activities of social media teams.

Marketing AI 75

Marketing AI Paid Search Agency Lead Ranking Psychographics 75

Martech

MARCH 16, 2023

The expanded TruAudience line is available for marketers, media companies and tech providers. In a more tightly regulated digital media environment, data is scarce, and the ability to find audiences across channels becomes even more valuable for marketers. Why we care. Data and identity.

Marketing Management 80

Marketing Management Advertising Agencies Psychographics Paid Search Agency 80

Scoop.it

JULY 15, 2021

Best Practices for Social Media Content Marketing in 2021. At the dawn of the social media boom, the CEO of Comscore Byan Weiner famously said: “Social marketing eliminates the middlemen, providing brands the unique opportunity to have a direct relationship with their customers. 2021 Social Media Content Marketing Best Practices.

Social Media 93

Social Media Marketing Budget Practices Social Marketing 93

Launch Marketing

DECEMBER 30, 2020

Psychographics. Psychographic characteristics reflect the values, opinions and attitudes your audience holds. While psychographics is most often used in B2C marketing, it is still valuable information for B2B organizations to obtain as it gives greater insight into the values and interests of prospects.

Psychographics 83

Psychographics B2B Marketing Campaigns Paid Search Agency 83

SocialPilot

FEBRUARY 19, 2024

Nowadays, from email copies, product descriptions, and creating social media posts using AI to detailed blog posts, AI-generated content is everywhere. AI-generated content, also known as machine-generated content, refers to text, images, videos, or any other form of media that is created with the assistance of Generative AI chatbots.

Generation 98

Generation Psychographics Content User-Generated Content 98

6sense

NOVEMBER 11, 2021

We’ll share even more today, and they’ll all focus on how Slintel finds and leverages psychographic data. Psychographic signals at the account level can accurately capture how a company “thinks,” or what it finds important at any given moment (even down to which charitable causes it supports). Psycho- what -ic Data?

Webinar Metrics 62

Webinar Metrics Psychographics Marketing Analytics Tools Outreach 62

Martech

JANUARY 26, 2024

Dig deeper: How to make your ‘ideal customer profile’ more ideal Advanced ways to build precise customer profiles While general demographic, firmographic, psychographic and behavioral data can be enough to create an ICP, not all companies are sure who exactly they want to target.

Ideal Customer Profiles 111

Ideal Customer Profiles Profiling Enterprise Management Work Management 111

Salesforce Marketing Cloud

MARCH 7, 2024

Psychographic segmentation Psychographic segmentation is all about lifestyle, interests, values, attitudes. I also monitor social media interactions and track email engagement metrics. Shoppers in Alaska during November are likely more interested in down coats than shoppers in Miami, right?

Segmentation 114

Segmentation Marketing AI Marketing Automation Services Lead Ranking 114

Launch Marketing

AUGUST 9, 2023

This includes the firmographic, demographic, psychographic and behavior data points. Utilize Social Media and Consider Influencer Collaborations Whether you are an established healthtech company or a startup, using social media is a key marketing effort to include in your B2B strategy. Share relevant and useful content.

Webinar Metrics 117

Webinar Metrics Paid Search Agency B2B Thought Leadership Companies 117

Optinmonster

APRIL 10, 2024

Social media, email marketing, and customer support are three channels that enable you to ask people questions and survey large audiences. By being empathetic, you can tweak your motives, your message, and how you deliver that message. A great way to become more empathetic is by going through an empathy mapping exercise.

Marketing AI 89

Marketing AI Planning Paid Search Agency Psychographics 89

Launch Marketing

MAY 3, 2023

Boost Social Media Activities Social media has become a reliable channel for B2B organizations, with nearly 84% of B2B executives using it as a source for purchasing decisions. If you are not sharing content on social media or using it as a channel in your B2B marketing campaigns, you might be missing opportunities.

Demand Generation 112

Demand Generation Lead Ranking Marketing Qualified Leads Demand 112

Crimson Marketing

NOVEMBER 17, 2014

So says Pernille Bruun-Jensen, CMO of social media marketing intelligence platform NetBase, regarding the use of Big Data in digital marketing today. Pernille explains why making that comparison is part of a smart social media strategy. Digital Marketing Podcasts'

CMO 100

CMO Social Media Social Marketing Psychographics 100

Valasys

APRIL 19, 2024

In contrast, a company’s staff may need more formal training in copywriting, design, and digital & social media advertising. Similarly, agencies employ dedicated researchers who track competitors, analyze customer psychographics, and scour reams of market data for insights. They pass on the benefits. Image Source.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Ad Agencies Ads 40

Contently

APRIL 6, 2023

percent year-over-year decrease in negative tweets 800 million social media impressions of the campaign 17 percent increase in brand sentiment Achieving a deep understanding of your ideal customers requires significant time and effort. The message resonated with women, resulting in the following: 36.8

Buyer Personas 164

Buyer Personas Template Psychographics Customer Surveys 164

SmartBug Media

SEPTEMBER 2, 2021

I request that before you skim, you pause, take a deep breath, slow down the rushing world around you, and ask yourself: What constitutes the idea of “right” in justifying my paid media or social ad spend? This one is pretty cool to consider, if you choose the right platforms to harness these details: consult psychographics.

Paid Content 110

Paid Content Top of Funnel Ads Lead Scoring 110

Eric Mower + Associates

JANUARY 30, 2019

Social media influences travel decisions for more consumers than ever — with numbers as high as 77% and 84% among millennials and Gen Z ( Expedia ), respectively. Effective social media marketing today, then, requires a balance of organic and paid strategies. This is what drives people to follow you on social media.

Social Media 64

Social Media Rules Social Marketing Media 64

ClearVoice

APRIL 4, 2022

However, if you want to make your audience feel something with the e-commerce copy and optimize for conversions, you need to focus on psychographics. Psychographics are based on why a person does what he or she does. Some examples of psychographics include: Attitudes. It is based on a person’s opinions and interests.

Copywriting 85

Copywriting Optimization Conversion Psychographics 85

Launch Marketing

MARCH 15, 2023

Think about what forms a typical buyer persona: Demographics, firmographics , psychographics and behavior. Distribute Content in Multiple Channels: Various channels such as email, social media, advertising and more require different content types. What problem are they trying to solve?

Product 116

Product Practices B2B Best Practices 116

Convince & Convert

SEPTEMBER 14, 2010

As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. However, for marketers, a social media address is insufficient to manage that channel. Foremost, we need a way to convert with whom we interact in social media into real prospects.

Social Media 123

Social Media Work Management Marketing Management Media 123

PureB2B

MAY 30, 2022

Psychographic Psychographic segmentation leverages the psychological trends of your ideal customers by organizing them according to their opinions, personal interests, and lifestyles. Similar to demographics, this type of segmentation can be hard to achieve in B2B marketing because your audience composition is so vast.

Ideal Customer Profiles 62

Ideal Customer Profiles Segmentation B2B Marketing Psychographics 62

Navigate the Channel

MAY 30, 2023

Multicultural representation – The visual representation of the multicultural audience is important to business, as people like to see themselves in the media they consume, and this includes ads. Countering stereotypes in marketing helps create a more accurate portrayal of different communities.

Planning 65

Planning Paid Search Agency Psychographics Work Management 65

SmartBug Media

APRIL 6, 2023

The following are typical components of buyer personas: Demographics Behavioral patterns Professional status Psychographics or motivations Pain points and challenges Influences and information sources Buying preferences Purchasing process Below, we’ve outlined a few of our favorite “low touch” ways to do persona research. Ask the interwebs.

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

Launch Marketing

SEPTEMBER 21, 2022

Target audiences and buyer personas include key demographic, firmographic, psychographic and behavioral data points. Take portions of what people are saying on social media , in the news and on other digital platforms and consider how you can turn that into personalized content. Check out these four strategies.

Tactics 118

Tactics Buyer Personas Personalization Marketing Strategy 118

KoMarketing Associates

JANUARY 26, 2016

As social media has grown, so has the opportunity for businesses to reach customers and potential customers. In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. Social media isn’t something you just do. Great news, right!? Think Beyond B2B.

Social Media 96

Social Media Media B2B Tips 96