Sword and the Script | B2B

OCTOBER 29, 2024

click image for higher resolution) Build marketing and PR programs What’s a better approach? Strive to “cover” your industry the way the news media once did. We also did external comms (PR), internal comms, social media and analyst relations. Academia often structures undergraduate training around them.

PR 143

PR Budget Programs Campaigns Ad Building 143

Webbiquity

AUGUST 20, 2024

Web presence optimization (WPO) is about getting your brand, message, and content everywhere online where your buyers may be looking for information about what you offer, including social media. Believe it or not, this is where public relations (PR) firms and teams could make a huge difference for their companies.

Marketing AI 330

Marketing AI Traffic Organization Marketing Attribution 330

SocialPilot

JULY 12, 2024

Have you ever scrolled through your social media feed and wondered, “Is any of this actually working?” That is where the practice of social media analytics comes in. What is Social Media Analytics? What is Social Media Analytics? What all gets covered in social media analytics, you ask?

Social Media 115

Social Media Analytics Media Cost per Acquisition 115

Marketing Insider Group

JANUARY 20, 2021

Everyone knows how important PR is for building your brand reputation and attracting new customers. But traditional PR can be time-consuming, expensive, and limited in its reach. Digital PR offers several advantages for the businesses of today, but brand managers often overlook its effectiveness. What is Digital PR?

PR 356

PR Content Marketing Work Management Content 356

Salesforce Marketing Cloud

AUGUST 29, 2024

Just because you work for a B2B company doesn’t mean your social media presence has to be dry and super formal. B2B social media marketing should be engaging and fun, while still helping you get closer to closing business with your customers and prospects. What you’ll learn What is B2B social media marketing?

Social Media 109

Social Media Marketing AI Work Management Social Marketing 109

Webbiquity

APRIL 18, 2023

This list includes tactics from SEO optimization to social media accounts , and more, that can realistically produce a return on your budget and efforts. It’s by far the top B2B social advertising platform, content marketing medium for B2B advertisers, and B2B social network. What are B2B eCommerce Marketing Tactics?

eCommerce 315

eCommerce Social Media Tactics B2B Marketing 315

Webbiquity

APRIL 8, 2025

As noted here previously in How AI Results are Impacting Organic Search Traffic and What You Can Do About It , optimizing for AI requires a combination of traditional SEO and PR practices, stepped up content marketing, branding, and content distributionin other words, web presence optimization (WPO). Be active and engaging on social media.

Marketing AI 304

Marketing AI Paid Content Optimization Advertising Agencies 304

Webbiquity

FEBRUARY 14, 2020

When evaluating you as a job applicant for any role in marketing (particularly social media marketing) or public relations (PR), prospective employers will scrutinize your social media presence and activity. Your social media profiles are no longer just for amusement and socializing.

Social Media 242

Social Media Media PR Profiling 242

Marketing Insider Group

JULY 7, 2021

PR and SEO? When it comes to dynamic duos, PR and SEO didn’t always match up so easily. For a long time, SEO teams were considered behind-the-scenes technical wizards helping brands climb the Google rankings ladder while PR teams were out in the real world doing the actual marketing. Why Companies Need PR and SEO.

PR 363

PR SEO Lead Ranking Lead Scoring 363

Webbiquity

MARCH 17, 2021

The public relations (PR) industry has been under increasing pressure over the past few years. Consumers demand more from brands than ever before, and the rise of cancel culture means it’s more important than ever to avoid a PR scandal. Here are five important PR trends to watch in 2021. 4) Importance of advanced PR platforms.

PR 290

PR Trends Ethics Public Relations 290

Webbiquity

JANUARY 28, 2022

Public relations (PR) is a critical component of any business, yet it can be difficult to track the success of PR campaigns. Many companies rely on key performance indicators (KPIs) to measure the effectiveness of their marketing and sales efforts, but what KPIs should your PR department be tracking? Social Media Engagement.

PR 259

PR Paid Search Agency Marketing Analytics Tools SERP 259

Webbiquity

MAY 27, 2025

These days, it is also a good way to measure your PR and brand building efforts. Ann Smarty is the founder of Smarty Marketing , a boutique SEO agency based in New York, and Viral Content Bee , a social media promotion tool.Anns search engine optimization career began in 2010. Buzzsumo is a great tool to set up brand monitoring.

Brand Identity 193

Brand Identity Branding Eye-Tracking Long Tail Marketing 193

Oktopost

NOVEMBER 20, 2024

However, he certainly didn’t foresee today’s social media-connected world. Over five billion people engage in social media conversations, and many talk about your brand. In today’s cutthroat B2B social media world, social media reputation management is more crucial than ever. The best part?

Enterprise Management 62

Enterprise Management Social Media Marketing Automation Services Marketing Management 62

Sprout Social

SEPTEMBER 26, 2024

The would-be crisis became a PR triumph. From there, we lined up morning shows, brought on a PR team to help field opportunities and quickly transitioned the message from lactation cookies (which we don’t even sell!) This is a sign the media has become democratized. The ad’s virality wasn’t a complete surprise.

PR 91

PR Planning Advertising Agencies Work Management 91

Marketing Insider Group

MAY 13, 2024

What if we told you that digital PR and link building aren’t just parallel lines running side by side; they actually cross paths more often than you might think? Today, we’re exploring the synergy between digital PR and link building. Knocking it out of the park with your digital PR? But, let’s hit pause for a second.

Link Building 261

Link Building PR Lead Ranking Lead Scoring 261

The Forward Observer

MAY 17, 2024

Social Media Explained 3.0: Social Media Explained 3.0 ” The book provides insights into how social media fits into the modern marketing eco-system, including: How social media strategy has dramatically changed. This is Social Media Explained.

Social Media 194

Social Media Social Marketing Media Case Studies 194

Webbiquity

NOVEMBER 19, 2024

Not surprisingly, social media posts, webinars, and video are all near the top of the list. A question which would have been interesting but wasn’t asked is which social media platforms (beyond LinkedIn) are most impactful, now that X/Twitter is losing some traction and audience.

B2B Marketing 187

B2B Marketing Trends Planning B2B 187

Marketing Insider Group

MAY 13, 2025

Everyone is trying to climb to the top of search results, fill their social media feeds with content, and capture attention without having to pay for every single click. Embedding videos in your blog posts, sharing clips on social media, and optimizing your YouTube channel are all smart ways to boost your visibility and reach.

Organization 176

Organization Lead Ranking Lead Scoring Link Building 176

SocialPilot

FEBRUARY 11, 2025

Youre scrolling through social media when suddenly a post grabs your attention. In a world where social media is in the spotlight, every creator, brand, and business tends to outshine. How Did This Take Over Social Media? How Did This Take Over Social Media? Its everywhere. Lets get started!

Viral Marketing 71

Viral Marketing Social Media Examples Media 71

Martech

JULY 26, 2024

Stagwell is adding the influencer capabilities to its Stagwell Marketing Cloud’s PRophet Comms Tech Suite of tools for PR and marketing professionals. million creators, including 90 percent of influencers around the world with more than 1 million social media followers.

Advertising Agencies 115

Advertising Agencies Paid Search Agency Acquisitions Ad Agencies 115

SocialPilot

APRIL 23, 2025

Social media can either make or break your brands image. billion global social media users sharing and shaping opinions daily, social media is a crucial channel for PR. Social media PR refers to using social media channels to build a positive brand image in the minds of your target audiences.

PR 40

PR Social Media Media Ad Building 40

The Forward Observer

MARCH 1, 2024

Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement by Julie Atherton About the Book Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and the latest developments.

Social Media 164

Social Media Social Marketing Enterprise Management Marketing & Strategy 164

Sprout Social

MARCH 18, 2025

Were back with another installment of the Post Performance Report (PPR)a series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. For their recent hand soap drop, they collaborated with Alexis Nikolebetter known by her username Black Forager on social media.

Social Media 62

Social Media Media Broadcasting Digital Marketing Funnels 62

Marketing Insider Group

NOVEMBER 8, 2021

A collection of all their social media mentions are clustered together and categorized by common words based on volume of usage. This will give you an analysis of the topics, trends, key words, phrases, and hashtags they are discussing publicly on social media. Media Analysis is Not Just for PR.

Buyer's Journey 363

Buyer's Journey PR Content Analysis 363

Salesforce Marketing Cloud

JUNE 23, 2025

According to our research, 82% of companies provide service through social media. What you’ll learn about social media customer service: What is social media customer service? Why is social media customer service important? Back to top ) Why is social media customer service important?

52

52

SmartBrief - Marketing

JULY 30, 2024

Founded in 2005, it’s one of the few elder social media platforms that’s survived to today. Agencies can use scans for initial research when onboarding new clients, agencies and brands can use scans to detect current or potential PR issues. Many marketers still consider Reddit an enigma.

Advertising Agencies 131

Advertising Agencies Paid Search Agency API Opinions 131

Oktopost

OCTOBER 20, 2024

But before you invest in any tool or external support, it’s crucial to know the differences between social monitoring and listening, when to leverage each, and how they can help you reach your marketing goals. Listen In: What is Social Listening? It deals with immediate situations, such as responding to comments or managing crises.

Customer Satisfaction 139

Customer Satisfaction Terms and Conditions Allocation Eye-Tracking 139

Martech

OCTOBER 18, 2024

When an organization suffers from a crisis, you probably think about the PR agency or CEO as part of the response. But what about marketing? Marketing has access to the customer data and develops the voice of the brand, which makes the marketing team a crucial part of any crisis response.

Paid Search Agency 125

Paid Search Agency Advertising Agencies PR CMO 125

Brandpoint

SEPTEMBER 13, 2024

Getting your message out there in the media, attracting new customers, bolstering your brand (or rebranding it), connecting with people, increasing sales — it’s the holy grail for marketers and PR pros. But when it comes to paid media, it can be confusing. We specialize in paid media, with a twist. Is it credible?

PR 62

PR Distribution Advertorials Mobile Advertising 62

SendX

JUNE 9, 2021

6 Digital Marketing Strategies That Can Set Your Small Business For Success Search Engine Optimization (SEO) Content Marketing Social Media Marketing Email marketing Localization Co-marketing Search Engine Optimization (SEO) Search Engine Optimization (SEO) is the art and science of making search engines work in your favor.

Small Business Marketing 448

Small Business Marketing Enterprise Management Marketing & Strategy Marketing Strategy 448

Sprout Social

SEPTEMBER 19, 2024

The world of social media influencers has transformed significantly in recent years. What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns.

Cost Per Thousand 128

Cost Per Thousand Advertising Agencies Campaigns CPM 128

Webbiquity

JANUARY 26, 2021

Here’s a quick look at the origins of WPO and which channels, tactics, and media matter most today for establishing online omnipresence. In 2014, author and PR pro Gini Dietrich introduced the PESO model of media types: Paid media (advertising). Earned media (press / media relations, influencer marketing ).

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

Marketing Insider Group

JUNE 24, 2020

It also helps you to get links and mentions in social media and traditional media. Being mentioned in media publications also brings legitimacy to your brand, increases customer trust, and can be a big boost for SEO too. Investing in content marketing can be a very affordable form of PR too.

Work Management 328

Work Management Marketing Management Brand Identity Branding 328

Sprout Social

JULY 6, 2023

Virtually all business leaders believe social media data and insights have a profound impact on top business priorities, according to The 2023 State of Social Media report. No matter your internal audience or business focus, a data-driven approach to social media delivers transformative insights.

Social Media 145

Social Media Media Ideal Customer Profiles Analytics 145

Marketing Insider Group

FEBRUARY 11, 2021

Growing Social Media. 2020 proved that anything can happen in the social media world, as Tiktok blew up seemingly overnight and carried with it anyone who was prepared for its rise. Watching out for social media trends in 2021 will be a huge factor in marketing success in the coming months.

Marketing AI 364

Marketing AI Trends Paid Search Agency Marketing & Strategy 364

Navigate the Channel

NOVEMBER 5, 2024

In the ever-evolving landscape of public relations (PR), staying ahead of the curve is essential to maintain a positive brand image and connect with your audience effectively. In this article, we’ll explore the latest PR trends for 2025 that will help your business thrive in an era of rapid change and digital dominance.

PR 65

PR Trends Public Relations Transparency 65

Martech

NOVEMBER 6, 2024

The viral emotions driving brand engagement Up to 70% of journalists say PR pros are important to the success of their jobs, yet 49% of journalists seldom or never respond to PR pitches, according to Muck Rack’s State of Journalism 2024. So, where’s the disconnect?

Viral Marketing 134

Viral Marketing Research Content Trigger Marketing 134