PR 2015: Top 100 Influencers & Brands

Onalytica B2B

Things truly changed when social media appeared in the early 2000’s (remember Friendster?). With this social media explosion comes the increase in social media influencers. At Onalytica we have been looking closely at the transformation of PR as we know it. PR News.

PR 139

23 Outstanding Social PR Guides

Webbiquity

As noted in several of the posts highlighted below, the PR professional has changed considerably over the past few years. The audiences, topics, tools, and tactics employed in PR have evolved. This shift has led to today’s emphasis on “social” PR.

PR 137

Trending Sources

31 Sensational Social Media Marketing and PR Stats and Facts

Webbiquity

Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. Still, marketers sometimes struggle with strategy, tactics, and measurement in social media marketing. Get social PR right. Social Media Today ).

Stats 105

How to Be Creative in B2B PR

Webbiquity

Creativity isn’t the sole domain of consumer PR; if anything, it requires more creativity to craft the perfect angle for a complex B2B subject. B2B PR pros need to make themselves experts in their clients’ sectors and use every resource at their disposal to find newsworthy hooks.

PR 62

Influencer outreach is more PR than marketing or advertising

Biznology

Almost three years ago I wrote Blogger outreach is more PR than social media. In it, I go through my process and talk about the value of earned media versus paid post. Much along those lines, earned media is still the best policy.

How PR and Social Media Can Work Together

Webbiquity

Social media and PR would seem to be natural allies. So why do corporate PR and social media efforts so often appear disconnected and out of sync? To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts.

PR 77

Are you making these common PR mistakes?

Biznology

Press releases are a popular tactic to gain media attention for your brand. Remember that the media professionals you are trying to reach are very busy and read thousands of headlines a day. The post Are you making these common PR mistakes? Image Credit: Isentia.

PR 49

27 (of the) Best Social PR Guides and Tips of 2014

Webbiquity

In few professions has the emergence of social media been such a double-edged sword as public relations. There are fewer professional reporters and editors, and they inundated with more noise: it’s estimated there are now four PR professionals for every full-time journalist in the U.S.

PR 84

Blogger outreach is more PR than social media

Biznology

The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook , Twitter , Pinterest , and maybe Google+. Blogger outreach is earned media not paid, right?

The Ultimate Guide to Social & PR Branding [Free Toolkit]

Hubspot

Your brand story is communicated through visual identity, tone of voice, PR, and social media channels. That's why HubSpot and MOO teamed up to bring you this Social & PR Branding Kit. From setting goals to vamping up your social media game, we've got you covered.

PR 41

The 29 Best Social Media Monitoring Tools

Webbiquity

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. ” — Social Media Today.

The implications for PR if Twitter goes away

Biznology

Personally, I feel like PR people might be happy when Twitter finally gives up its ghost or falls into disuse. PR agencies are already doing an amazing job engaging on Instagram and Facebook — but I would focus my energy on Snapchat and YouTube stars as well.

PR 66

12 (of the) Best Social PR Guides, Tips and Techniques of 2011

Webbiquity

What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? One part of the confusion stems from the fact that in PR, as in many other crafts, the tools change and advance but the fundamental skills required remain the same.

PR 92

Seven Expert Social PR Guides and Tips

Webbiquity

Public relations (PR) or media relations has long been treated as its own world, separate from marketing. An online ad may be marketing, but the credibility built through PR makes prospective buyers more likely to click on it. So how exactly does PR support SEO efforts?

PR 42

Eight media relations tips most PR pros totally miss

Biznology

I was a technology journalist for more than 20 years before taking a decade-long hiatus into social media marketing. I was stunned to learn that, despite seismic shifts in the media landscape during the time I was gone, public relations has actually changed very little.

PR 39

7 Important PR Lessons Every Content Marketer Needs to Learn

Hubspot

This was many years ago, back when PR pros cut press coverage from publications we could actually hold in our hands, and few marketers talked about SEO in everyday conversation. “So, Advertising is about paying for attention; PR is about earning it.”. What is PR?

PR 53

Five social media courses make one social media strategy meal

Biznology

Most social media marketing strategies are like my mum and me in Genova : we were supremely blissed-out happy with our experience of the authentic, delicious, “to the tooth” spaghetti al pesto.

Should you stop (organic) social media activity?

Biznology

Here’s the deal: your inability to crack the social media code and get more likes, retweets, and shares may not be you. ” Avinash’s post highlights social media posts from big-brand companies and breaks down their actual success metrics (rather than just focusing on likes).

PR Marketing: Quality not Quantity

KEO Marketing

PR marketing , the art of placing media stories about your company and your brand, is not a “spray and pray” game where a press release is blasted out to thousands of journalists and you hope you get a story.

PR 24

I’ve Made a Huge Mistake: Handling a PR Crisis From Content Marketing

Content Standard

It’s been a long day for one social media manager. His brand is in the middle of a full-blown PR crisis, which means he’s going to be on the front lines. For a masterclass in PR crises of this sort, marketers need only look back at 2014.

PR 42

47 Superb Social Media Marketing Stats and Facts

Webbiquity

Social media use isn’t quite universal—but it’s getting close. The number of worldwide social media users is projected to grow from 2.1 90% of young adults—ages 18 to 29—use social media (compared to just 35% of those over age 65).

A tech journalist on the 5 best and worst practices of B2B PR

Biznology

It’s no wonder PR professionals are frustrated. Cutting through the noise has never been harder, but some PR pros manage to do it consistently. Find out what they do right and what too many PR pros still do wrong.

B2B 27

Mark Thabit, CMO at Cision: Paid, Earned and Owned Media—How to Amplify Your PR Message Across Marketing Channels [Podcast]

Crimson Marketing

The traditional marketing relationship between public relations professionals and traditional media was very straightforward—one had information in need of an audience, the other had an audience receptive to information.

Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity

Social media has fundamentally altered the practice of public relations. And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Of course, there’s more to (successful) blogger outreach than just pitching, and there’s more to the new practice of social PR than just blogger outreach. How Is PR Changing?

PR 52

Your digital PR needs to account for emotions

Biznology

I thought this was just something that happens with video, but I was actually at a museum exhibit recently that showed that video is just the latest example of emotionally-charged media. PR needs to step up–again.

PR 40

Social media employee advocacy is the heartbeat of your company

Biznology

On social media. I look at social media for business from a holistic viewpoint. Crafting an effective social media strategy starts with your employees. Too many companies work backward, trying to fit employee advocacy into a pre-existing social media program.

7 Ways to Get More Value From Your PR Campaigns

Hubspot

Squeezing every bit of value out of a PR campaign is something very few of us actually do. It’s very easy to call a close on proceedings once the press grab hold of your campaign, but there are a still a few things you can do to turn your PR campaign from 90% to 100% effective.

PR 39

Glassdoor.com: Social Media Tool or PR Nightmare?

Marketing Craftmanship

For many of the 65,000 companies it currently covers, Glassdoor.com can be a PR nightmare waiting to happen. Learning to Live With Employee Opinion.

PR 28

Social media strategy leaders: Sarah Nilson

Biznology

Welcome to the next post in a series celebrating leaders in social media strategy. With a background in communications and public relations, Sarah has been at QuintilesIMS for almost three years now in several roles touching social media.

Content Marketing is the New PR

The Effective Marketer

That is the title of a recent Aberdeen Group report, Publish or Perish: Content Marketing is the New PR, which you can download for free (registration required) here. 20% year-over-year increase in media mentions (v 2.7% The Changing Role of PR.

PR 40

Best Social PR Guides, Tips and Tools of 2010

Webbiquity

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? Which online tools are most helpful for PR pros? What does the future hold for online / interactive / social PR? Interactive PR Guides, Tips and Tools. 6 free online PR tactics that deliver by iMedia Connection.

PR 47

The 17 Best Social Media Management Tools

Webbiquity

Monitoring and managing even a moderately active business social media presence can be time-consuming. The number of people using social media continues to grow, usage is increasing, and more networks require attention. PR Daily. 26: The 29 Best Social Media Monitoring Tools. #27:

Maker’s Mark: PR Debacle or Social Media Genius?

The Point

A mere week later, after a firestorm of protest erupted on social media and the Internet in general, the company reversed course. And I began to ask the question: what if the whole affair were not a mistake at all, but instead, a masterstroke of social media marketing?

PR 38

Weekend Reading: “The New Rules of Marketing and PR” by David Meerman Scott

Marketing Insider Group

For the 136th episode of The Marketing Book Podcast, I interviewed David Meerman Scott, author of The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. The post Weekend Reading: “The New Rules of Marketing and PR” by David Meerman Scott appeared first on Marketing Insider Group.

Viral 34

Blogger outreach is earned media PR, isn’t it?

Biznology

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media.

Stop doing PR. Start doing visibility.

Chris Koch

Thanks for the great comments on last week’s post, “Is the Era of PR Over.&# Okay, so if the traditional model for PR is failing, what do we do instead? Most journalists have discovered social media as an important research tool. That’s why increasingly, PR is going to become a matter of simply allowing your subject matter experts to be found rather than enlisting armies of PR people to try to force journalists and customers to find those subject matter experts.

PR 30

Are Press Releases Still Relevant for Your Digital Marketing and PR Strategy?

Content Standard

When starting to execute a PR strategy, press releases have served as the central point of crafting the message. Today, marketers and public relations professionals must balance a wide array of digital media channels and convince executives that these moving pieces are valuable.

Press 51

Hiring a PR Firm? Read This First

Modern B2B Marketing

If you don’t have an internal PR team in place, or an agency you already trust to handle your strategy, it’s time to get one – especially if your company is expanding into new markets. Choosing the right PR firm, however, can be a challenge. Industry / Media Expertise.

PR 32

Hey PR: make way for content and creativity

Biznology

I argued that content is the new PR and creative talent is becoming increasingly scarce – especially as demand for content rises. The report surveyed public relations executives at agencies and corporate in-house communicators on the state of the PR industry.

Social media marketing isn’t a popularity contest

Biznology

Businesses striving to bring in that lucrative ROI with social media often fall into trap of thinking that the more followers you have the more success your social campaigns will have. How to Make the Most of Your Social Media Marketing with Less. Media monitoring is the answer.