Webbiquity

DECEMBER 6, 2022

How your social media marketing budget stacks up to your peers and competitors? You can find the answers to those questions and many more in the just-released research report from Onalytica and Immediate Future, the 2022 State of B2B Social Media Marketing Industry. The Biggest Challenge in B2B Social Media Marketing.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Webbiquity

NOVEMBER 2, 2021

Now that social media has become such a key part of our lives, social media platforms (as well as purpose-built professional networking platforms like Kinetic ) may be the best places for networking. Much of the social media advice online is about how to use specific apps to achieve your marketing goals on those particular platforms.

Social Media 325

Social Media Tips Media Network Marketing 325

Oktopost

DECEMBER 1, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Corporate trolling in social media is on the rise. While all marketers strive to do social media differently, is this really the direction brands should be heading? Want to hear more from renowned B2B marketing leaders? Episode Summary.

Social Media 114

Social Media Media Transparency Viral Marketing 114

Marketing Insider Group

JULY 3, 2023

You can adjust your settings for Twitter and YouTube to see what interests people in other locations. Don’t forget to check what’s popular in podcasts by using Podcast Notes. One of its best features is the ability to find current trending topics from social media. YouTube Did you know that YouTube has a Trending button?

Trends 274

Trends Marketing AI Lead Scoring Lead Ranking 274

Oktopost

MARCH 8, 2023

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Episode Summary The amount of time and energy it takes to get your brand featured in a top-tier media outlet is not for the faint of heart. Want to hear more from renowned B2B marketing leaders? Catch all episodes here.

PR 117

PR Media Transparency Startups 117

Oktopost

FEBRUARY 7, 2022

Milena Farber, Social Media Marketing Manager goes Behind the Post to talk about the challenges social media managers face when transitioning into a new role. Listen to the Podcast: Or subscribe on Spotify or YouTube. Behind the Post is a podcast by Social Media Managers, for Social Media Managers.

Social Media 170

Social Media Work Management Media Digital Marketing Funnels 170

Oktopost

JANUARY 10, 2022

Jennifer Gutman, Director of Social Strategy goes Behind the Post to break down common social media misconceptions . Listen to the Podcast: Or subscribe on Spotify or Youtube. Can you actually measure the ROI of social media? Behind the Post is a podcast by Social Media Managers, for Social Media Managers.

Social Media 158

Social Media Media Transparency Webinar Metrics 158

Zoominfo

OCTOBER 5, 2021

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Now, in cases where they once turned to Google for answers, people now choose to turn to YouTube to find answers in video format. Featured Video: How I Collect (And Organize) Testimonials.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Oktopost

NOVEMBER 9, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Social selling is not social media marketing. So what exactly sets social selling apart from social media marketing? Hot Topics of this Episode Include: The key differences between social selling and social media marketing.

Social Media 125

Social Media Social Marketing Media Transparency 125

Sprout Social

NOVEMBER 17, 2021

With social distancing continuing as the norm, an increasing number of businesses are using YouTube Live to host events, workshops, Q&A sessions and more. In 2020, 70% of people used YouTube to watch online replacements of live events. What is YouTube Live? What are the benefits of YouTube Live? What is YouTube Live?

Youtube 131

Youtube Privacy Video Marketing Click Rate 131

Oktopost

OCTOBER 24, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary Jordan Tennenbaum , Social Media Manager at Celigo , joins host Olivia Messina to discuss his transition from a 7-year sales career to social media and the framework he used to triple nearly every metric at his organization.

Enterprise Management 75

Enterprise Management Social Media Work Management Marketing Management 75

Zoominfo

DECEMBER 13, 2018

Although Google is widely known as both a professional and personal resource, YouTube—a Google subsidiary—is seen mostly as a personal resource and has yet to earn the same reputation with business audiences. Not too long ago, we compiled a list of top-notch YouTube channels for HR and recruitment professionals. Anthony Iannarino.

Youtube 187

Youtube Advertising Channels Zoominfo B2B Thought Leadership 187

Oktopost

MARCH 13, 2023

Stephanie Melgoza goes Behind the Post to reveal her data driver social media strategy. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary The strongest strategies are those that are data-driven. Or subscribe on Spotify , Apple Podcasts , or YouTube

Work Management 118

Work Management Social Media Marketing Management Gartner 118

Search Engine Journal

JULY 11, 2023

How do you make YouTube a profitable venture for B2B businesses? Find out about how to do B2B YouTube marketing right. The post How To Create A B2B Content Strategy For YouTube [Podcast] appeared first on Search Engine Journal.

Youtube 81

Youtube B2B Marketing & Strategy Content 81

Oktopost

JUNE 8, 2022

Jeff Pooley, Renowned Professor of Media and Communication at Muhlenberg College takes the hot seat. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Being authentic has become the key to creating meaningful social media content and building a loyal audience. Catch all episodes here.

Social Media 118

Social Media Peer-to-peer Media Transparency 118

Oktopost

FEBRUARY 12, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary Behind the Post is back and this time with a new host. Meet Alina With a strong background in content marketing and a passion for B2B social media, Alina Dallal found herself drawn to her role at Oktopost.

Intent Data 131

Intent Data Youtube Intent B2B Sales 131

Martech

OCTOBER 24, 2023

Nearly three-quarters (74%) of consumers say they’re likely to reach out to a brand on social over the holidays, according to a new study by social media management platform Sprout Social. Social media will play a significant role in how customers discover new products during the holidays, the study found. Discovering new products.

Social Media 119

Social Media Contacts Media Branding 119

Oktopost

AUGUST 3, 2022

Colin Day, Managing Director of EMEA and APAC at Oktopost, tackles the topic of social media governance and how B2B organizations can manage social media risk with confidence to grow and increase revenue. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Catch all episodes here.

Social Media 84

Social Media Media Peer-to-peer Transparency 84

Oktopost

DECEMBER 9, 2020

Social media is at the forefront of marketing and has changed the way we do business as a result. Master social media strategist Christie Le joins me on our Radically Transparent podcast to disclose her employee advocacy secret sauce when it comes to launching and maintaining a successful program. Like What You Heard?

Social Media 147

Social Media Media Startups Transparency 147

Heinz Marketing

MARCH 17, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing Why I’m Trying to Become a Podcast Listener While I have worked in marketing for the better part of a decade, I don’t have much experience with podcasts, professionally or personally.

Ideal Customer Profiles 93

Ideal Customer Profiles Advertising Agencies B2B Marketing B2B Thought Leadership 93

Oktopost

NOVEMBER 29, 2020

Whether you’re new to the podcast world or looking for your next podcast obsession when it comes to B2B marketing, we’re sure you’ll find it here. Our podcast channel, B2B Marketing Now , is geared toward marketing leaders who want to see their organization grow. Oktopost’s Top 3 Podcast Shows of 2020.

B2B Thought Leadership 71

B2B Thought Leadership Thought Leadership Youtube Transparency 71

Oktopost

SEPTEMBER 26, 2022

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. When it comes to a social media crisis, we know it’s not if, but when. Joining Behind the Post to discuss crisis management and social media for the public sector is Heather Daniels , Senior Social Media Specialist of Tyler Technologies.

Content 174

Content Youtube Social Media Planning 174

ConvertKit

OCTOBER 30, 2020

Why YouTube video promotion is so important. Step #1: Optimize and promote your YouTube videos. Step #2: Promote your YouTube channel. Step #3: Promote your channel outside of YouTube. Fortunately, there are still plenty of ways to promote your YouTube videos and grow your audience without spending a fortune.

Youtube 145

Youtube Promotion Spending Video Marketing 145

Martech

OCTOBER 11, 2023

Never has the expression, “Don’t confuse activity for performance,” rang truer than in B2B social media programs. You can divide organizations into two buckets based on their approach to social media execution: Those that think strategically and plan their programs. The ones who just post… anything and everything.

Social Media 128

Social Media Media B2B B2B Thought Leadership 128

Hubspot

DECEMBER 12, 2019

In 2019, Google began rolling out what is arguably one of the most significant changes to its search engine since the introduction of dedicated video carousels in June 2018, or the introduction of featured snippets in October 2017: Google has begun to ad podcasts to search results. The History of Podcasts Discoverability Problem.

Hubspot 99

Hubspot SEO Design SERP 99

Oktopost

SEPTEMBER 22, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Jennifer Gutman passionately believes that social media is the anchor of any successful B2B marketing strategy and is currently serving as the Director of Customer Marketing at Oktopost. Want to hear more from renowned B2B marketing leaders?

Eloqua 174

Eloqua Lead Ranking Transparency Marketo 174

Oktopost

MARCH 27, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary In this episode of Behind the Post, Olivia Messina sits down with Kristina Thomas , Head of Social Media at S&P Global. Or subscribe on Spotify , Apple Podcasts , or YouTube Catch all of the episodes here !

Enterprise Management 144

Enterprise Management Content Youtube Advertising Benchmark 144

Oktopost

JULY 18, 2022

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. How do you continue to show up and be creative while balancing several tasks and the pressure of working in social media? Throw social media into the mix and if you’re not mindful, burnout is almost a guarantee. Episode Summary.

Social Media 69

Social Media Media Top of Funnel Youtube 69

Oktopost

SEPTEMBER 12, 2022

Olivia Messina and Addie Peters take the hot seat to answer your most asked social media questions. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. No social media manager has all the answers – but the Oktopost social team is hoping to change that one insight at a time! Meet Addie.

Social Media 62

Social Media Media Youtube Class 62

Hubspot

MAY 11, 2021

And, we've provided free education through our blogs, YouTube, Academy, and podcasts to help. It's why we're excited to announce the launch of HubSpot's Podcast Network , a new audio destination that is home to six great shows that represent a wide range of business topics and backgrounds. Why a Podcast Network?

Hubspot 90

Hubspot Paid Search Agency Ethics Network Marketing 90

Oktopost

JUNE 20, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary Having an employee advocacy program increases the total social engagement for a brand by 25% to 40% at minimum. Meet Olivia Olivia Messina is Oktopost’s Social Media and Community Manager. Catch all of the episodes here!

B2B Thought Leadership 118

B2B Thought Leadership Thought Leadership Youtube Advertising Benchmark 118

Oktopost

APRIL 6, 2023

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Episode Summary Social listening is the practice of monitoring social media platforms to gather insights and gain an understanding of customer behavior and sentiment. Want to hear more from renowned B2B marketing leaders? Catch all episodes here.

Marketing & Strategy 118

Marketing & Strategy Transparency Budget Programs Paid Search Agency 118

SocialPilot

FEBRUARY 9, 2024

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Social Media Marketing + Michael A. Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. Stelzner He is the founder of the Social Media Examiner blog.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Convince & Convert

OCTOBER 27, 2015

Podcasting is on fire , with listenership soaring, and the number of podcasts multiplying like Tribbles, including our own podcast proliferation here at Convince & Convert Media. And I think the answer is that Google always gave zero f*cks about podcasting. nature of typical podcasting.

Skype 159

Skype Broadcasting Youtube Comparison 159

Oktopost

FEBRUARY 21, 2022

Aliza Hornstein, Social Media Manager at WalkMe, goes Behind the Post to reveal the formula for humanizing B2B social media. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or Youtube. Aliza is the lead Social Media Manager at WalkMe, the world’s first Digital Adoption Platform.

Social Media 80

Social Media Enterprise Management Media B2B 80

Oktopost

FEBRUARY 6, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary How do you use social to support business growth? Meet Alex Taylor Noble – The Head of Social Media at The Bank of London and the next Behind the Post guest. Or subscribe on Spotify , Apple Podcasts , or YouTube

Business 131

Business Youtube Social Media Communities 131

Sprout Social

JULY 16, 2020

Trying to figure out how to start a podcast? The podcasting market is currently booming with a staggering 55% of consumers tuning in as of 2020. Whether for the sake of marketing or simply as a side-project, podcasting has a lower barrier to entry than ever. 6 questions you need to answer prior to starting a podcast.

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Cable Social Media Distribution Promotion 129