Mark Thabit, CMO at Cision: Paid, Earned and Owned Media—How to Amplify Your PR Message Across Marketing Channels [Podcast]

Crimson Marketing

The traditional marketing relationship between public relations professionals and traditional media was very straightforward—one had information in need of an audience, the other had an audience receptive to information. Digital Marketing Podcasts

All about earned media micro-influencer marketing and more on the Through the Noise podcast

Biznology

I was recently invited to be a second-time guest on the Through the Noise podcast. Topics include my favorite marketing strategy, earned media micro-influencer marketing , something my team and I have been doing since late 2006. What is earned media?

Trending Sources

Add For Immediate Release to your podcast queue

Biznology

A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast. Have PR practitioners benefitted?

Want to be a Better Social Media Marketer? Listen to These 10 Podcasts

Hubspot

If you work in social media marketing, my guess is you know it all too well. Social media is constantly evolving, making today an exciting time to work in marketing. Podcasts. 10 Amazing Podcasts About Social Media. Click here to listen to this podcast episode.

Social Media Explained. Really.

grow - Practical Marketing Solutions

With every client I meet, every class I teach, and every speech I give, there is always a group of people who desperately need to understand social media marketing but don’t have the time to do it. But this is not just another social media book. The post Social Media Explained.

Stop doing PR. Start doing visibility.

Chris Koch

Thanks for the great comments on last week’s post, “Is the Era of PR Over.&# Okay, so if the traditional model for PR is failing, what do we do instead? Most journalists have discovered social media as an important research tool. That’s why increasingly, PR is going to become a matter of simply allowing your subject matter experts to be found rather than enlisting armies of PR people to try to force journalists and customers to find those subject matter experts.

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I’m an influencer, pay me more!

Biznology

Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. It must have gone well because I was back on a panel of PR professionals yesterday , joining Shel, Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan.

Outside-the-Box B2B PR Strategies

Great B2B Marketing

Make it personal – There are two important ways to make your PR personal. The second part of being personal is to base your PR on a key executive who has special and acknowledged expertise in your chosen market. . Make it unique – Make sure your PR strategy is in complete alignment with your differentiation and unique selling proposition. Persist – Many companies practice just enough PR to say they have done it, but a paucity of PR will have little or no impact.

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How to Prep Your Agency for a Successful PR Launch

Hubspot

Sure, it’s easy to look at other successful campaigns and feel that they somehow just came together with a few clicks of a mouse and the help of a social media whiz, but don’t be fooled. Successful PR campaigns require work -- and lots of it. How to Prepare your Agency for a PR Launch.

70 Rising Social Media Stars

grow - Practical Marketing Solutions

Sometimes I weary of social media lists that are simply popularity contests or a cheap way to promote some start-up or PR agency. Who are the unknown stars who will be rocking the social media conferences two or three years from now? 70 rising social media stars.

The new standards for strategy and social media success

grow - Practical Marketing Solutions

I was recently interviewed for an international business magazine and offered my views of digital marketing transformation, social media success and the skills needed to succeed today. Is the organization ready for a public social media presence? One mistake will become a PR nightmare.

Earned-media micro-influencer marketing primer

Biznology

It used to be thousands of dollars-per-post, but now brands and agencies are signing partner contracts with digital, social media , and online influencers. And then there’s earned media marketing. The post Earned-media micro-influencer marketing primer appeared first on Biznology.

HR and social media: 7 Ways HR needs to act like marketing

grow - Practical Marketing Solutions

Increasingly, it’s social media platforms like Facebook and LinkedIn … perhaps review sites like Glassdoor. Probably marketing or PR? The Marketing Companion podcast is among the top business podcasts in the world. By Mark Schaefer.

Case study: Social media engagement as a point of differentiation

grow - Practical Marketing Solutions

There was an intersting article in the Sloan Management Review recently about how active social media engagement might be more important than marketing (or maybe it IS marketing). by Trevor Young, {grow} Community Member. It’s pretty crazy out here in the marketing world.

7 Ways a small business can use social media resources wisely

grow - Practical Marketing Solutions

So how should a small business with limited resources realistically approach social media marketing?”. The time and resources needed to be effective in social media is certainly a problem for companies big and small. I think we can burst the bubble by now — social media is NOT free.

The real problem with real time marketing

grow - Practical Marketing Solutions

This is an issue for rich discussion on the latest Marketing Companion podcast and, in fact, Tom Webster and I disagree on the promise and potential of this marketing trend. If you can’t access the podcast above, click on this link to listen to Episode 54. Find the podcast on Stitcher.

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What is Social Media Marketing?

Biznology

I guess it all boils down into the catch-alls of Internet Marketing , Digital Marketing, and Digital PR. Social Media Marketing — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.”

How to Build the Ultimate Online Newsroom

Webbiquity

Almost every PR pro over a certain age remembers press kits–actual physical folders stuffed with a company’s recent press releases, management bios, a corporate fact sheet, a few case studies, and maybe an article reprint or two. Links to media coverage and bylined articles. •

Five ways to calm down and not be overwhelmed by social media change

grow - Practical Marketing Solutions

It’s impossible for a person — or even a company — to keep up with the constantly shifting platforms that make up our social media world today. Let’s look at a few ideas that serve as a calming effect for the social media hurricane. A podcast.

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity

72% of marketers think branded content is more effective than advertising in a magazine; 69% say it is superior to direct mail and PR. 89% of 18-29 year-olds are active on social media, as are 43% of adults 65 and older. 15 Social Media Marketing Stats.

The political company? How business strategy is being re-invented by social media

grow - Practical Marketing Solutions

One of his recent posts inspired today’s topic … and it’s a juicy one: How social media is upending traditional marketing strategy … perhaps business strategy. I’ve often marveled at how slow the corporate world has adjusted to the realities of social media.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How does social media use differ in B2B vs. B2C companies? Social Media Today ).

Social media never forgets. How YouTube killed the circus

grow - Practical Marketing Solutions

Social media never forgets. But 10 years ago, a social media movement started that would not let us forget. But on social media, the voice of a few can be amplified into a thunderous call for action and provide a decade-long drumbeat of embarrassment for the owners of the show.

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). Social Media Marketing Tips, Tactics & Techniques.

How to bootstrap your influencer marketing program

Biznology

You must have a strong social media marketing and content marketing plan already in place. Since influencer marketing campaigns usually have a social media component, it’s not advantageous to have one without the other. share their content on social media channels.

11 Easy Social Media Tips and Tricks

Biznology

Here’s a list, off the top of my head, of things that could and should make your social media and blogging life more full, exciting, passionate, accountable, and fruitful — and maybe a little less intimidating. Add Social Media Information to Print Media.

Why B2B Influencer Marketing is Your Next Big Thing

KoMarketing Associates

Thought leaders in various industries continue to grow dedicated followings, especially because of the rise of live streaming and podcasts. These new forms of online media, combined with massively popular business blogs and social media, can serve up valuable opportunities for B2B marketers.

25 social media influencers Forbes ignored, and why

grow - Practical Marketing Solutions

Once a year, a fellow named Haydn Shaughnessy shows up on the social media scene and creates a list of the “ 50 Top Social Media Influencers ,” which is published via the online version of Forbes. You want some social media thunder?

Earned Media: What It Is & Why You Want More of It

Act-On

You may have heard that marketing nirvana lies in finding the perfect balance of owned, earned and paid media. If you’re a little hazy on what earned media actually is, though – much less whether it’s right for you and your business – you’re not alone. Paid media. Owned media.

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How to Learn Social Media Marketing: 41 Resources for Beginners

Hubspot

Social media is one of those marketing channels that can be very powerful or very boring. Few do social media really well, and those who do see great things come from it. Half-heartedly sharing your content on social media is not social media marketing. Social Media

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

companies now use social media for marketing (though the figure varies widely based on size of company)? Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? companies now use social media for marketing.

The Two Core Elements of B2B Social Media Marketing Success

Webbiquity

There have been numerous models proposed for social media and content marketing (including the Four C’s of Social Media Marketing model previously published here), but when all of the complexity is stripped away, social media marketing success comes down to two core elements: content and amplification. Podcasts. If you’ve got the budget, search for influencers using a social media monitoring or PR management tool.

Podcast (Part 3): Using Blogs to Generate Leads

The Point

In part 3 of my podcast with Steve Farnsworth of Jolt Social Media, we discuss the role of blogs in the lead generation landscape, and the simple steps companies can take to convert their blogs from PR dumping grounds to a key part of their demand generation engine. Listen to the podcast now or download it to your favorite mobile device. You can access the podcast (including Part 1 and Part 2 if you missed them previously) here.

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B2B Lead Generation Blog: Podcast: Tradeshow and Event Marketing with Ruth Stevens

B2B Lead Generation Blog

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Listen to podcast now (MP3 24 min 5.51 Listen to podcast now (MP3 24 min 5.51

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What to do if the president tweets you

grow - Practical Marketing Solutions

And even more important, how has he changed the dynamics of PR … any company or public figure could become a tweet target! The beauty of Twitter is that it is the most human-powered social media platform. By Mark W. Schaefer.

106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity

Or have too many social media marketing statistics.” ” Well, she actually only said the first part (which is debatable), but certainly would have said the second part (which isn’t) had social media been around in the 1930s. 21 Social Media Statistics.

Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

Social Media U: Take a Class in Social Media. Social media. Whether youre socializing on Facebook , updating Twitter , or just adding a new bookmark to Ma.gnolia , social media has become an integral part of our daily lives. Welcome to Social Media U. social media.

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For social media success, write, then IGNITE. Here’s how.

grow - Practical Marketing Solutions

I recently did some volunteer work for a national charity and provided counsel on their social media strategy. The PR Agency started the meeting by listing all of the “messaging” being developed to support a major fund-raising push in 2012. Podcast.

Chris Abraham joins Frank Eliason and Shel Holtz on FIR

Biznology

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). Burson-Marstellar is taking an ombudsman approach to social media.

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Why Every Social Media Team Needs Millennials AND Boomers

Biznology

I left for vacation right when the blogosphere was going nuts about Cathryn Sloane’s article in NextGen Journal: Why Every Social Media Manager Should Be Under 25. Should only people under 25 should be Social Media Managers? But I have been in digital media for longer than Ms.